Vocabulary and Cultural Notes:

• Hershey’s Milk Chocolate – is America’s best-loved chocolate brand with a legacy of quality spanning over 100 years.

• community – a group of people living together and / or united by shared interests, religion, nationality etc.; the public; people in general;

• Hershey, Pennsylvania – is a community located 14 miles east of Harrisburg. It was originally named Derry Church, Pennsylvania. It was renamed Hershey in 1906 after the growing popularity of Hershey’s Chocolate. It is popularly called “Chocolatetown, USA.” Hershey is also referred to as “The Sweetest Place on Earth.” Milton S. Hershey dreamed of building the perfect town to live, work, and play for the employees of his chocolate company. Today, Hershey is a year-round, world-class resort destination offering deluxe [də`lAks] accommodations, unique culinary events, distinctive golf, a chocolate-themed spa, and top-name entertainment for families and guests of all ages.

Steve Jobs [sti:v GObz] (1956-2011). After attending one semester of college, Steve Jobs worked for Atari before co-founding Apple Computers. Now without the “Computers” in their name, Apple includes innovative products such as the iPod, iTunes, and the iPhone. Steve Jobs was also the CEO and co-founder of Pixar before it merged with Walt Disney.

Vocabulary and Cultural Notes:

• Atari [ə`tα:ri] – is a corporate and brand name owned by several entities since its inception in 1972. It is currently owned by Atari Interactive, a wholly owned subsidiary of the French publisher Infogrames Entertainment SA.

• Apple Computers (Apple Inc.) – is an American multinational corporation that designs and manufactures consumer electronics and software products. Established by Steve Jobs, Steve Wozniak and Ronald Wayne, in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called Apple Computer Inc. for its first 30 years, but dropped the word “Computer” on January 9, 2007.

• iPod – iPod is a brand of portable media players designed and marketed by Apple Inc. and launched on October 23, 2001 (2001-10-23). As of September 2008^[update], more than 173,000,000 iPods had been sold worldwide, making it the best-selling digital audio player series in history. The name iPod was proposed by Vinnie Chieco, a freelance copywriter, who (with others) was called by Apple to figure out how to introduce the new player to the public. After Chieco saw a prototype, he thought of the movie 2001: A Space Odyssey and the phrase “Open the pod bay door, Hal!” which refers to the white EVA Pods of the Discovery One spaceship. Apple researched the trademark and found that it was already in use. Joseph N. Grasso of New Jersey had originally listed an “iPod” trademark with the U.S. Patent and Trademark Office in July 2000 for Internet kiosks. The first iPod kiosks had been demonstrated to the public in New Jersey in March 1998, and commercial use began in January 2000, but had apparently been discontinued by 2001. The trademark was registered by the USPTO in November 2003, and Grasso assigned it to Apple Computer, Inc. in 2005.

• iTunes – is a proprietary digital media player application, used for playing and organizing digital music and video files. The program is also an interface to manage the contents on Apple’s popular iPod digital media players as well as the iPhone. iTunes was introduced by Apple Inc. on January 9, 2001 at the Macworld Expo in San Francisco.

• iPhone – is an Internet-connected, multimedia smartphone designed and marketed by Apple Inc. Because its minimal hardware interface lacks a physical keyboard, the multi-touch screen renders a virtual keyboard when necessary. The iPhone functions as a camera phone (also including text messaging and visual voicemail), a portable media player (equivalent to a video iPod), and an Internet client (with email, web browsing, and Wi-Fi connectivity). Apple announced the iPhone on January 9, 2007, after months of rumours and speculation. The original iPhone was introduced in the United States on June 29, 2007 before being marketed worldwide.

• Pixar (Pixar Animation Studios) – is one of the most critically acclaimed film studios of all time. Pixar started in 1979 as the Graphics Group, a part of the Computer Division of Lucasfilm before it was bought by Apple co-founder Steve Jobs in 1986. The Walt Disney Company bought Pixar in 2006.

• to merge [mə:G] (with) – (used especially about business organizations) to combine, or make two or more organizations combine, to form a single organization;

Rachael Ray [`reıt∫əl reı]. Despite having no formal training in culinary arts, Rachel Ray has made a name for herself in the food industry. With numerous shows on the Food Network, a talk show and cookbooks, high-energy Rachael doesn’t slow down. She has also appeared in magazines as well has having her own magazine debut [`deıbju:] in 2006. She knew she was a success when a website dedicated to bashing her was created.