- •Isbn 966-629-071-5
- •Contents
- •Business and entrepreneurship
- •Lesson 1
- •Which word?
- •A business vs. Business
- •What is Business?
- •Vocabulary Notes:
- •When pleasure interferes with business, give up business. (from American)
- •Lesson 2
- •Which word?
- •Verbs frequently used with Business Conduct; do; transact; drum up; build up; establish; launch; set up in; manage; operate; run.
- •Which word?
- •Forms of Business Organization
- •Vocabulary Notes:
- •“Mom and pop business” [`mOm ænd pOp `bıznəs] – амер. Дрібне приватне підприємництво; родинний бізнес, приватна крамничка;
- •Colloquial expression [kə`ləukwiəl ık`spre∫ən] – розмовний зворот (вираз);
- •Which word?
- •Which word?
- •Design, invent or engineer?
- •Which word?
- •Creative / artistic / innovative / original / imaginative / ingenious / inventive
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary building intrapreneur
- •Unit 3. Doing business internationally Lesson 1
- •Which word?
- •Adjective or noun?
- •B) Read aloud the following sentences paying attention to the words in italics.
- •Task 9. Think and answer.
- •Task 10. Practice reading the following words.
- •Task 11. Read the text.
- •International Business
- •Vocabulary Notes:
- •Task 14. A) Translate the words in column a and their derivatives in columns b and c. Use your dictionary if necessary.
- •Lesson 2
- •Careers in International Business
- •Vocabulary Notes:
- •Words easily confused
- •Affect / effect [ə`fekt] [ı`fekt]
- •Unit 4. Communication in business Lesson 1
- •Modern Means of Business Communication
- •Vocabulary and Cultural Notes:
- •The Internet
- •Vocabulary and Cultural Notes:
- •Vocabulary Notes:
- •How are computer words formed?
- •Lesson 2
- •Cross-cultural Barriers to Business Communication
- •1) Stereotypes
- •Vocabulary Notes:
- •2) Time
- •Vocabulary Notes:
- •3) Space
- •Vocabulary and Cultural Notes:
- •4) Body language
- •Vocabulary and Cultural Notes:
- •5) Etiquette
- •Vocabulary and Cultural Notes:
- •6) Translation problems
- •Vocabulary and Cultural Notes:
- •Words easily confused
- •Module test 1.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Econom-
- •Which word?
- •Economics vs. Economy
- •The economy depends about as much on economists as the weather does on weather forecasters.
- •Economics
- •Vocabulary Notes:
- •“The economy depends about as much on economists as the weather does on weather forecasters.”
- •“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.” (Will Smith)
- •Lesson 2
- •Which word?
- •Economic vs. Economical
- •Which word?
- •Economic goods vs. Economy goods
- •Vocabulary Notes:
- •Which word?
- •Increase, growth or rise?
- •Economy
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Trade / business / industry
- •Which word?
- •Supplier or distributor?
- •Task 12. A) Define the meaning of the word “трейдер” in Ukrainian. Let the following headlines from Ukrainian mass media be your clues.
- •What is Trade?
- •Vocabulary Notes:
- •Lesson 2
- •Trade or Commerce?
- •Vocabulary and Cultural Notes:
- •Which word?
- •Verb or noun?
- •Vocabulary building bimonthly / biweekly biyearly etc.
- •Forms of Trade
- •Vocabulaty Notes:
- •Lesson 3
- •Which word?
- •Trade vs. Trades
- •International Trade
- •Vocabulary and Cultural Notes:
- •Lesson 4
- •Modern Patterns of International Trade
- •Vocabulary and Cultural Notes:
- •Module test 2.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Product, market and marketing
- •Lesson 1
- •Which word?
- •Noun or verb?
- •A service that people can buy, especially a way of investing or saving money
- •Which word?
- •Brand / label / make
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Vocabulary Notes:
- •What is Product?
- •Vocabulary Notes:
- •Lesson 2
- •Which word?
- •Product Breadth vs. Product Depth
- •Three Levels of a Product
- •Vocabulary Notes:
- •Understanding Information on Products
- •Vocabulary Notes:
- •Lesson 3
- •-Ability
- •Market-
- •Which word?
- •Marketplace vs. Marketspace
- •Which word?
- •Market niche vs. Niche market
- •Adjectives frequently used with market
- •Narrow / short / thin / heavy / tight / weak / broad / close / distant
- •Which word?
- •Demand or market?
- •Market and Market Relations
- •Vocabulary Notes:
- •Which word?
- •Lesson 1
- •Which word?
- •Desire vs. Need / desire vs. Wish / need vs. Urge
- •Which word?
- •Distribution / delivery / dispatch / logistics
- •What is Marketing?
- •Vocabulary Notes:
- •Lesson 2
- •Careers in Marketing
- •Vocabulary Notes:
- •Торговець, продавець
- •Extended Marketing Mix
- •Vocabulary notes:
- •Which word?
- •Customer / client / clientele / consumer / account
- •Lesson 3
- •Which word?
- •Advertising vs. Advertisement
- •Advertising
- •Vocabulary Notes:
- •Which word?
- •Copyright vs. Copywriter
- •Advertising Today
- •Vocabulary Notes:
- •Task 27. Translate into English.
- •Marketing vs. Advertising: What’s the Difference?
- •Vocabulary Notes:
- •Money and banking
- •Lesson 1
- •Which word?
- •Money vs. Moneys / monies
- •Which word?
- •What is Money?
- •Vocabulary notes:
- •Lesson 2
- •Vocabulary building Describing what happens to currencies
- •Money vs. Currency
- •Vocabulary Notes:
- •Lesson 1
- •Vocabulary building When a company fails
- •Bank Staff
- •Vocabulary notes:
- •Lesson 2
- •What is a Bank?
- •Vocabulary Notes:
- •Which word?
- •Credit vs. Loan
- •Which word?
- •Share vs. Stock
- •Task 10. Practice reading the following words.
- •Task 11. Read the text. What is Finance? (Part I)
- •Vocabulary notes:
- •Task 13. Agree or disagree with the following statements.
- •Task 15. Find in the text “What is Finance?” (Part I) (Task 11) the words opposite in meaning to the following:
- •Which word?
- •Income / earnings / revenue
- •What three basic things do companies do when they lack money to cover operating costs?
- •Lesson 2
- •Which word?
- •Fund vs finance
- •Task 3. Practice reading the following words.
- •Task 4. Read the text. What is Finance? (Part II)
- •Vocabulary notes:
- •Which word?
- •Task 15. Fill in the blanks with the most appropriate terms from the box.
- •Lesson 3
- •Accounting Connected with the period of twelve months over which a government or a company prepares a full set of financial records, or part of this period
- •Which word?
- •Fiscal vs. Financial
- •Year in Year out
- •Vocabulary Notes:
- •Which word?
- •Fiscal Crises vs. Financial Crises
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Account / bill / invoice / check / tab
- •Accounting Overview
- •Vocabulary Notes:
- •Task 18. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Lesson 2
- •Accounting Overview
- •Vocabulary Notes:
- •Task 4. Give number of the paragraph(s) in which they discuss …
- •Task 9. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Company. Human resources. Management
- •Lesson 1
- •Which word?
- •Company vs. Campaign
- •Which word?
- •Corporation vs. Company
- •Talking about Companies
- •Vocabulary Notes:
- •Task 17. In the text “Talking about Companies” (Task 12) find the words which can be tranlsted as:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Vocabulary building Starting a business
- •Vocabulary and Cultural Notes:
- •Vocabulary building Subsidiaries and groups of companies
- •Some of the World’s Oldest Companies
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 3
- •Which word?
- •Organizational Structure
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Lesson 4
- •Vocabulary building colleagues and rivals
- •Vocabulary building Staff
- •Human Resources
- •Vocabulary Notes:
- •Which word?
- •Ensure vs. Insure
- •Vocabulary building Employing people
- •Vocabulary building Getting rid of employees
- •Vocabulary Notes:
- •Lesson 1
- •-Ability
- •Vocabulary building Words for Bosses
- •Management and Managers
- •Vocabulary Notes:
- •Which word?
- •Lesson 2
- •Levels and Patterns of Management
- •Vocabulary Notes:
- •Lesson 3
- •Which word?
- •Authoritarian / authoritative / autocratic / bossy
- •Leadership Styles
- •Vocabulary and Cultural Notes:
- •Which word?
- •Eeffective vs. Efficient
- •Module test 6.
- •Variant 1. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •An organization that a company forms for its employees to represent them when dealing with the managers;
- •Variant 3. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •Afterword:
- •Glossary of terms
- •References:
- •Іт ресурси:
Management and Managers
Persons acting in managerial capacities are easily found as far back as we have historical records. But the term “manager” itself is of rather recent origin. It gained acceptance in the United States in the middle 1800s. In prior centuries historical, political, and religious writings made frequent references to “leaders”, such as kings, generals, shoguns, holy men, and explorers. These writings often highlighted the leadership qualities and actions of important historical figures.
Though management has been present for millennia, its definition is not as easy as one might think. The phrase “management is what managers do” widely occurs, suggesting the difficulty of defining management.
In simple terms management is the act of getting people together to accomplish desired goals. English speakers may also use the term “management” or “the management” as a collective word describing the managers of an organization, for example of a corporation.
An individual manager is a person who directly supervises people in a business; he is responsible for making and carrying out decisions within the system.
Management is a necessary component of such activities as constructing a high-rise building, operating a supermarket, running a parking garage, or, as far as that goes, holding church services or offering health care through a community clinic. Every organization must manage its work, people, processes, technology, etc. in order to maximize its effectiveness.
Management does not occur only as a purely business phenomenon. We can think of examples of people that we have met who fill the management niche in non-business organizations.
Management operates through various functions, often classified as planning, organizing, leading / motivating, and controlling. Any managerial system, at all managerial levels, is characterized in terms of these general functions.
Planning: deciding what needs to happen in the future (today, next week, next month, next year, over the next 5 years, etc.) and generating plans for action.
Organizing / Implementation: making optimum use of the resources required to enable the successful carrying out of plans.
Staffing: job analyzing, recruitment, and hiring individuals for appropriate jobs.
Leading / Motivating: exhibiting leadership and motivational skills in order to encourage others to play an effective part in achieving plans and ensure willing participation in the organization on the parts of workers.
Controlling: monitoring, checking progress against plans, which may need modification based on feedback.
Vocabulary Notes:
managerial capacities [ֽmænə`Gıəriəl kə`pæsətiz] – управлінські функції, повноваження; керівна роль (посада);
historical records [hı`stOrıkəl `rekO:dz] – архівні записи; дані за минулі роки;
rather recent origin [`rα:ðə `ri:sənt `OrıGın] – досить-таки нещодавнє походження;
to gain acceptance [geın ək`septənts] – завоювати (здобути) визнання; отримати прийняте значення (про слово, термін);
prior (centuries) [`praıə] / [`praıər] – колишні (попередні) (століття);
to make (frequent) references [`fri:kwənt `refərəntsız] – часто згадувати; часто посилатися (на щось); робити часті посилання (на);
shogun [`∫əugAn] / [`∫ougAn] – сьогут (титул військових правителів Японії до 1868 р.);
holy man [ֽhəuli mæn] – праведник; святий;
explorer [ık`splO:rə] / [ık`splO:rər] – дослідник (країни, географічного району);
to highlight [`haılaıt] – підкреслювати; виділяти; висувати на перший план;
leadership quality [`li:də∫ıp `kwOləti] – лідерська якість;
historical figure [hı`stOrıkəl `fıgə] – історична постать; історична особистість;
millennia (pl. from millennium) [mı`leniə] – тисячоліття;
to occur [ə`kə:] – траплятися; відбуватися;
to suggest [sə`Gest] / [səg`Gest] – передбачати; вселяти; навівати, викликати; підказувати (думку); натякати; наводити на думку; говорити про; означати;
in simple terms – простими словами; простою мовою;
to accomplish [ə`kAmplı∫] / [ə`kα:mplı∫] – завершувати; виконувати; досягати; доводити до кінця; робити досконалим; вдосконалювати;
collective word [kə`lektıv wə:d] – збірне слово; збірний термін;
to supervise directly [`su:pəvaız daıə`rektli] – наглядати (здійснювати нагляд; інспектувати; контролювати) безпосередньо;
responsible (for) [rı`spOntsəbəl] / [rı`spα:ntsəbəl] – відповідальний (за);
to make decisions [ֽmeık dı`sıჳənz] – приймати рішення;
to carry out decisions [`keri aut dı`sıჳənz] – виконувати (здійснювати, реалізовувати) рішення;
high-rise building [`haıraız `bıldıŋ] – висотна будівля; багатоповерховий будинок;
parking garage [`pα:kıŋ `gærα:ჳ] / [`pα:kıŋ gə`rα:ჳ] – (крита, багатоповерхова) автостоянка; гараж;
as far as that goes – якщо вже на те пішло;
to hold church services [ֽt∫ə:t∫ `sə:vısız] – проводити богослужіння (церковні служби);
to offer health care [`helθ keə] – пропонувати послуги з охорони здоров’я;
community clinic [kə`mju:nəti `klınık] – місцева клініка;
purely (business phenomenon) [`pjuəli] / [`pjurli] – суто (винятково, цілком, цілковито, повністю) (діловий феномен);
to fill (the management niche) – заповнити (управлінську нішу);
non-business organization – некомерційна организація (організація, що не ставить основною метою отримання прибутку);
in terms of – з точки зору; виходячи з; на основі;
implementation [ֽımplımen`teı∫ən] – здійснення, виконання; імплементація;
staffing [`stα:fıŋ] – кадрове забезпечення; комплектація персоналом; підбір і розстановка кадрів (персоналу);
job analyzing [ֽGOb `ænəlaızıŋ] – аналіз виробничих операцій шляхом їх розбиття на елементи; аналіз змісту роботи; вивчення особливостей роботи; вивчення трудових операцій; аналіз професійної діяльності;
recruitment [rı`kru:tmənt] – набір, вербування, комплектування особовим складом;
to encourage [ın`kArıG] – заохочувати, сприяти; підбурювати;
to ensure [ın`∫O:] / [ın`∫uər] – забезпечувати, гарантувати, (по)ручатися; страхувати;
willing participation [`wılıŋ pα:ֽtısı`peı∫ən] – добровільна участь;
feedback [`fi:dbæk] – зворотний зв’язок; відгук; зворотна реакція.
Task 12. Complete the sentences with the most appropriate items.
Persons acting in managerial capacities has been present …
throughout the history;
since the middle of the 19th century;
since the beginning of the millennium;
The term “manager” gained acceptance in … in the 19th century.
the European Union;
the United Kingdom;
the the United States;
In prior centuries historical, political, and religious writings made frequent references to … highlighting their leadership qualities and actions.
nobility;
monarchs;
all the above;
The definition of management is a(n) … task.
unachievable;
challenging;
easy;
The widespread phrase “management is what managers do” suggests the … of defining management.
nonsense;
hopelessness;
difficulty;
English speakers use the term … as a collective word describing the managers of an organization.
“management”;
“leadership”;
“chiefs”;
An individual manager is a person who is responsible for … decisions within the system.
making;
carrying out;
all the above;
Management is a necessary component of …
profit-seeking activities;
a variety of activities;
non-profit activities;
Every organization must manage its work, people, processes, technology, etc. in order to … its effectiveness.
stabilize;
minimize;
maximize;
Management operates through various functions, often classified as …
product, price, placement, and promotion;
planning, organizing, leading, and controlling;
asssets, liabilities, owner’s equity, revenues, and expenditures;
Task 13. “Odd man out.” In each line cross out a word (word combination) that in its meaning differs from the others. Explain your choice.
manager – prior centuries – leader;
recruitment – staffing – participation;
leader – collective word – management;
generating plans – organizing – carrying out of plans;
historical figures – leadership qualities – management niche.
Task 14. In the text “Management amd Managers” (Task 11) find paronymous nouns.
1. to act; |
4. to define; |
7. to decide; |
10. to organize; |
2. to refer; |
5. to recruit; |
8. to modify; |
11. to originate; |
3. to write; |
6. to accept; |
9. to explore; |
12. to implement. |
Task 15. In the text “Management amd Managers” (Task 11) find the words and word combinations similar in meaning.
1. to control; |
5. allusion; mention; |
2. in charge of; |
6. to reach; to realize; |
3. to emphasize; |
7. approval; aprobation; |
4. former; previous; |
8. role; functions; position; office. |
Task 16. In the text “Management amd Managers” (Task 11) find two English equivalents of the following Ukrainian words and word combinations.
історичні документи;
траплятися, мати місце;
керування (чимось / кимось);
управлінські функції (обов’язки);
реалізація, виконання, здійснення.
Task 17. a) Use the stems below for word-formation.
out |
feed |
|
back |
non |
|
|
|
|
|
-rise |
-business |
super |
||
|
|
|
|
|
through |
light |
|
high |
market |
b) Find the derived words in the text “Management amd Managers” (Task 11).
Task 18. a) Translate the following phrases paying attention to the use of the preposition in.
in simple terms;
in prior centuries;
in the United States;
to happen in the future;
to act in managerial capacities;
to supervise people in a business;
in order to maximize effectiveness;
to gain acceptance in the middle 1800s;
willing participation in the organization;
characterized in terms of the general functions;
management niche in non-business organizations;
b) Use the prepositions in the box to fill in the blanks in the phrases below.
at |
out |
on × 2 |
for × 3 |
to |
of × 2 |
within |
through × 2 |
… a system;
carrying … decisions;
to be based … feedback;
… all managerial levels;
to be present … millennia;
to operate … various functions;
to think … examples … people;
to make references … “leaders”;
responsible … making decisions;
participation … the parts of workers;
hiring individuals … appropriate jobs;
to offer health care … a community clinic.
Task 19. Define the functions of non-finite forms of the verb (Participle / Gerund) in the following phrases.
such activities as constructing a high-rise building, operating a supermarket, running a parking garage, holding church services or offering health care;
English speakers use the term as a collective word describing the managers of he is responsible for making and carrying out decisions;
Management functions are: planning, organizing, leading / motivating, and controlling;
planning is deciding what needs to happen in the future and generating plans for action;
this phrase widely occurs, suggesting the difficulty of defining management;
staffing includes job analyzing, and hiring individuals for appropriate jobs;
to ensure willing participation in the organization on the parts of workers;
leading or motivating is exhibiting leadership and motivational skills;
controlling is monitoring, checking progress against plans;
religious writings made frequent references to “leaders”;
organizing is making optimum use of the resources;
to enable the successful carrying out of plans;
to play an effective part in achieving plans;
persons acting in managerial capacities;
the act of getting people together;
Task 20. Make the difference between the following terms.
