- •Isbn 966-629-071-5
- •Contents
- •Business and entrepreneurship
- •Lesson 1
- •Which word?
- •A business vs. Business
- •What is Business?
- •Vocabulary Notes:
- •When pleasure interferes with business, give up business. (from American)
- •Lesson 2
- •Which word?
- •Verbs frequently used with Business Conduct; do; transact; drum up; build up; establish; launch; set up in; manage; operate; run.
- •Which word?
- •Forms of Business Organization
- •Vocabulary Notes:
- •“Mom and pop business” [`mOm ænd pOp `bıznəs] – амер. Дрібне приватне підприємництво; родинний бізнес, приватна крамничка;
- •Colloquial expression [kə`ləukwiəl ık`spre∫ən] – розмовний зворот (вираз);
- •Which word?
- •Which word?
- •Design, invent or engineer?
- •Which word?
- •Creative / artistic / innovative / original / imaginative / ingenious / inventive
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary building intrapreneur
- •Unit 3. Doing business internationally Lesson 1
- •Which word?
- •Adjective or noun?
- •B) Read aloud the following sentences paying attention to the words in italics.
- •Task 9. Think and answer.
- •Task 10. Practice reading the following words.
- •Task 11. Read the text.
- •International Business
- •Vocabulary Notes:
- •Task 14. A) Translate the words in column a and their derivatives in columns b and c. Use your dictionary if necessary.
- •Lesson 2
- •Careers in International Business
- •Vocabulary Notes:
- •Words easily confused
- •Affect / effect [ə`fekt] [ı`fekt]
- •Unit 4. Communication in business Lesson 1
- •Modern Means of Business Communication
- •Vocabulary and Cultural Notes:
- •The Internet
- •Vocabulary and Cultural Notes:
- •Vocabulary Notes:
- •How are computer words formed?
- •Lesson 2
- •Cross-cultural Barriers to Business Communication
- •1) Stereotypes
- •Vocabulary Notes:
- •2) Time
- •Vocabulary Notes:
- •3) Space
- •Vocabulary and Cultural Notes:
- •4) Body language
- •Vocabulary and Cultural Notes:
- •5) Etiquette
- •Vocabulary and Cultural Notes:
- •6) Translation problems
- •Vocabulary and Cultural Notes:
- •Words easily confused
- •Module test 1.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Econom-
- •Which word?
- •Economics vs. Economy
- •The economy depends about as much on economists as the weather does on weather forecasters.
- •Economics
- •Vocabulary Notes:
- •“The economy depends about as much on economists as the weather does on weather forecasters.”
- •“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.” (Will Smith)
- •Lesson 2
- •Which word?
- •Economic vs. Economical
- •Which word?
- •Economic goods vs. Economy goods
- •Vocabulary Notes:
- •Which word?
- •Increase, growth or rise?
- •Economy
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Trade / business / industry
- •Which word?
- •Supplier or distributor?
- •Task 12. A) Define the meaning of the word “трейдер” in Ukrainian. Let the following headlines from Ukrainian mass media be your clues.
- •What is Trade?
- •Vocabulary Notes:
- •Lesson 2
- •Trade or Commerce?
- •Vocabulary and Cultural Notes:
- •Which word?
- •Verb or noun?
- •Vocabulary building bimonthly / biweekly biyearly etc.
- •Forms of Trade
- •Vocabulaty Notes:
- •Lesson 3
- •Which word?
- •Trade vs. Trades
- •International Trade
- •Vocabulary and Cultural Notes:
- •Lesson 4
- •Modern Patterns of International Trade
- •Vocabulary and Cultural Notes:
- •Module test 2.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Product, market and marketing
- •Lesson 1
- •Which word?
- •Noun or verb?
- •A service that people can buy, especially a way of investing or saving money
- •Which word?
- •Brand / label / make
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Vocabulary Notes:
- •What is Product?
- •Vocabulary Notes:
- •Lesson 2
- •Which word?
- •Product Breadth vs. Product Depth
- •Three Levels of a Product
- •Vocabulary Notes:
- •Understanding Information on Products
- •Vocabulary Notes:
- •Lesson 3
- •-Ability
- •Market-
- •Which word?
- •Marketplace vs. Marketspace
- •Which word?
- •Market niche vs. Niche market
- •Adjectives frequently used with market
- •Narrow / short / thin / heavy / tight / weak / broad / close / distant
- •Which word?
- •Demand or market?
- •Market and Market Relations
- •Vocabulary Notes:
- •Which word?
- •Lesson 1
- •Which word?
- •Desire vs. Need / desire vs. Wish / need vs. Urge
- •Which word?
- •Distribution / delivery / dispatch / logistics
- •What is Marketing?
- •Vocabulary Notes:
- •Lesson 2
- •Careers in Marketing
- •Vocabulary Notes:
- •Торговець, продавець
- •Extended Marketing Mix
- •Vocabulary notes:
- •Which word?
- •Customer / client / clientele / consumer / account
- •Lesson 3
- •Which word?
- •Advertising vs. Advertisement
- •Advertising
- •Vocabulary Notes:
- •Which word?
- •Copyright vs. Copywriter
- •Advertising Today
- •Vocabulary Notes:
- •Task 27. Translate into English.
- •Marketing vs. Advertising: What’s the Difference?
- •Vocabulary Notes:
- •Money and banking
- •Lesson 1
- •Which word?
- •Money vs. Moneys / monies
- •Which word?
- •What is Money?
- •Vocabulary notes:
- •Lesson 2
- •Vocabulary building Describing what happens to currencies
- •Money vs. Currency
- •Vocabulary Notes:
- •Lesson 1
- •Vocabulary building When a company fails
- •Bank Staff
- •Vocabulary notes:
- •Lesson 2
- •What is a Bank?
- •Vocabulary Notes:
- •Which word?
- •Credit vs. Loan
- •Which word?
- •Share vs. Stock
- •Task 10. Practice reading the following words.
- •Task 11. Read the text. What is Finance? (Part I)
- •Vocabulary notes:
- •Task 13. Agree or disagree with the following statements.
- •Task 15. Find in the text “What is Finance?” (Part I) (Task 11) the words opposite in meaning to the following:
- •Which word?
- •Income / earnings / revenue
- •What three basic things do companies do when they lack money to cover operating costs?
- •Lesson 2
- •Which word?
- •Fund vs finance
- •Task 3. Practice reading the following words.
- •Task 4. Read the text. What is Finance? (Part II)
- •Vocabulary notes:
- •Which word?
- •Task 15. Fill in the blanks with the most appropriate terms from the box.
- •Lesson 3
- •Accounting Connected with the period of twelve months over which a government or a company prepares a full set of financial records, or part of this period
- •Which word?
- •Fiscal vs. Financial
- •Year in Year out
- •Vocabulary Notes:
- •Which word?
- •Fiscal Crises vs. Financial Crises
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Account / bill / invoice / check / tab
- •Accounting Overview
- •Vocabulary Notes:
- •Task 18. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Lesson 2
- •Accounting Overview
- •Vocabulary Notes:
- •Task 4. Give number of the paragraph(s) in which they discuss …
- •Task 9. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Company. Human resources. Management
- •Lesson 1
- •Which word?
- •Company vs. Campaign
- •Which word?
- •Corporation vs. Company
- •Talking about Companies
- •Vocabulary Notes:
- •Task 17. In the text “Talking about Companies” (Task 12) find the words which can be tranlsted as:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Vocabulary building Starting a business
- •Vocabulary and Cultural Notes:
- •Vocabulary building Subsidiaries and groups of companies
- •Some of the World’s Oldest Companies
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 3
- •Which word?
- •Organizational Structure
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Lesson 4
- •Vocabulary building colleagues and rivals
- •Vocabulary building Staff
- •Human Resources
- •Vocabulary Notes:
- •Which word?
- •Ensure vs. Insure
- •Vocabulary building Employing people
- •Vocabulary building Getting rid of employees
- •Vocabulary Notes:
- •Lesson 1
- •-Ability
- •Vocabulary building Words for Bosses
- •Management and Managers
- •Vocabulary Notes:
- •Which word?
- •Lesson 2
- •Levels and Patterns of Management
- •Vocabulary Notes:
- •Lesson 3
- •Which word?
- •Authoritarian / authoritative / autocratic / bossy
- •Leadership Styles
- •Vocabulary and Cultural Notes:
- •Which word?
- •Eeffective vs. Efficient
- •Module test 6.
- •Variant 1. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •An organization that a company forms for its employees to represent them when dealing with the managers;
- •Variant 3. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •Afterword:
- •Glossary of terms
- •References:
- •Іт ресурси:
Which word?
Ensure vs. Insure
There is considerable overlap between the meaning and use of insure and ensure.
For the
more general senses, ensure
is more likely to be used, but insure
and ensure
are often interchangeable, particularly in US
English:
Bail
is posted to insure that the defendant appears for trial. The
system is run to ensure that a good quality of service is
maintained. |
b) Revise the meaning of some derivatives of “SURE”.
sure [∫O:] / [∫uər] – вірний, безпомилковий; надійний; безпечний; безперечний, певний; упевнений;
assure [ə`∫O:] / [ə`∫uər] – запевняти; забезпечувати, гарантувати; страхувати (переважно життя);
ensure [ın`∫O:] / [ın`∫uər] – забезпечувати, гарантувати, (по)ручатися; страхувати;
insure [ın`∫uə] / [ın`∫uər] – страхувати(ся); застраховувати(ся); забезпечувати;
reassure [ֽri:ə`∫O:] / [ֽri:ə`∫uər] – відновлювати довіру; заспокоювати; запевняти, переконувати; підбадьорювати; перестраховувати;
unsure [ֽAn`∫uə] / [ֽAn`∫uər] – ненадійний; небезпечний; невизначений; невпевнений; такий, що вагається;
c) Translate into Ukrainian paying special attention to the words in italics.
1. Are you sure these figures are right? 2. No one is really sure why he resigned. 3. The increase in new home sales is a sure sign the recession is over. 4. What is sure is that learning is a complex business. 5. It is impossible to be sure about the value of land. 6. There’s not much more I can say to assure you. 7. She assured me of her support. 8. They assured us that they would not be late. 9. The excellent reviews given to the film have assured its success. 10. “Are you sure the raft is safe?” she asked anxiously. “Couldn’t be safer,” Max assured her confidently. 11. The client must ensure that accurate records are kept. 12. Government must ensure fair and open competition in business. 13. Ensure that it is written into your contract. 14. Our new system ensures that everyone gets paid on time. 15. The company insured itself against a fall of the dollar. 16. Businesses can insure against exchange rate fluctuations. 17. Have you insured the car? 18. He understood her feelings and tried to reassure her. 19. She just reassured me that everything was fine. 20. She was feeling nervous, unsure of herself. 21. I was unsure how to reply. 22. Fifty-two per cent were unsure about the idea. 23. The date is unsure. 24. I am unsure whether I’ll be able to come. 25. If you’re unsure, ask the customer to spell their name.
Task 12. Define which part of speech are the italicized words.
Work plays a major part in most people’s lives.
People of all sorts work in business.
The terms businessman and businesswoman refer to a wide range of individuals, from the rich and famous to small company owners.
The term describes the combination of traditionally administrative personnel functions with performance, employee relations and resource planning.
The objective of human resources is to maximize the return on investment from the organization’s human capital and minimize financial risk.
Thus, “Human Resources” means people, plus the skills and experience they bring to an organization.
HRD works to ensure that the right people are available to meet the company’s needs.
Task 13. a) Complete all the phrases below with one word.
to _____ freelance for several employers;
_____ plays a major part in our lives;
various people _____ in business;
they _____ for themselves;
b) Revise the following prepositional phrases:
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c) Use the above phrases in the sentences of your own.
Task 14. a) In the text “Human Resources” (Task 6) find antonyms of the following words.
1. minor; |
3. biased; |
5. unknown; |
7. uncommon; |
9. uneffective; unproductive; |
2. illegal; |
4. the poor; |
6. unrelated; |
8. to minimize; |
10. irregular; inconstant. |
b) In the text “Human Resources” (Task 6) find synonyms of the following words.
1. aim; 2. gain; 3. staff; 4. react; 5. reach; |
6. kinds; 7. reject; 8. satisfy; 9. reflects; 10. persons; |
11. wealthy; 12. quantity; 13. division; 14. ongoing; 15. precious; |
16. pointless; 17. tendency; 18. dismissal; 19. questions; 20. originates; |
21. highlights; 22. prominent; 23. discussion; 24. employing; 25. productivity; |
Task 15. a) Match the terms in column A with their definitions in column B.
A |
B |
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b) Translate into Ukrainian paying special attention to the words in italics.
1. Michael Cross is a freelance journalist. 2. Jill was starting to get some freelance writing jobs from trade magazines. 3. She had a baby and decided to go freelance. 4. I work freelance from home. 5. I work as a freelance for magazines and newspapers, write books and teach journalism at university. 6. Recruitment refers to the process of attracting, screening, and selecting qualified people for a job at an organization or firm. 7. As a manager or leader you will no doubt have responsibility for undertaking staff appraisals. 8. Participation in staff appraisal is a contractual requirement for all staff. 9. The systematic analysis of teachers’ needs in relation to professional personal development is becoming widespread as staff appraisal and career review become more structured. 10. Workers are considered to be part-time if they commonly work fewer than 30 or 35 hours per week. 11. According to the International Labour Organization, the number of part-time workers has increased from one-fourth to a half in the past 20 years in most developed countries, excluding the United States. 12. There are many reasons for working part-time, including the desire to do so, having one’s hours cut back by an employer and being unable to find a full-time job. 13. For any employer, employing part-time workers can be an efficient way to keep costs down in areas where you don’t need full-time cover. 14. Most staff developers would agree that the goal of staff development is change in individuals’ knowledge, understanding, behaviors, skills – and in values and beliefs. 15. There may be times when it’s best for your business to take on somebody on a fixed-term contract. 16. Fixed-term contracts give you the advantage of bringing in specific skills and labour as and when they are needed.
Task 16. a) Reveal the meaning the words in bold from the following example sentences.
