
- •Isbn 966-629-071-5
- •Contents
- •Business and entrepreneurship
- •Lesson 1
- •Which word?
- •A business vs. Business
- •What is Business?
- •Vocabulary Notes:
- •When pleasure interferes with business, give up business. (from American)
- •Lesson 2
- •Which word?
- •Verbs frequently used with Business Conduct; do; transact; drum up; build up; establish; launch; set up in; manage; operate; run.
- •Which word?
- •Forms of Business Organization
- •Vocabulary Notes:
- •“Mom and pop business” [`mOm ænd pOp `bıznəs] – амер. Дрібне приватне підприємництво; родинний бізнес, приватна крамничка;
- •Colloquial expression [kə`ləukwiəl ık`spre∫ən] – розмовний зворот (вираз);
- •Which word?
- •Which word?
- •Design, invent or engineer?
- •Which word?
- •Creative / artistic / innovative / original / imaginative / ingenious / inventive
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary building intrapreneur
- •Unit 3. Doing business internationally Lesson 1
- •Which word?
- •Adjective or noun?
- •B) Read aloud the following sentences paying attention to the words in italics.
- •Task 9. Think and answer.
- •Task 10. Practice reading the following words.
- •Task 11. Read the text.
- •International Business
- •Vocabulary Notes:
- •Task 14. A) Translate the words in column a and their derivatives in columns b and c. Use your dictionary if necessary.
- •Lesson 2
- •Careers in International Business
- •Vocabulary Notes:
- •Words easily confused
- •Affect / effect [ə`fekt] [ı`fekt]
- •Unit 4. Communication in business Lesson 1
- •Modern Means of Business Communication
- •Vocabulary and Cultural Notes:
- •The Internet
- •Vocabulary and Cultural Notes:
- •Vocabulary Notes:
- •How are computer words formed?
- •Lesson 2
- •Cross-cultural Barriers to Business Communication
- •1) Stereotypes
- •Vocabulary Notes:
- •2) Time
- •Vocabulary Notes:
- •3) Space
- •Vocabulary and Cultural Notes:
- •4) Body language
- •Vocabulary and Cultural Notes:
- •5) Etiquette
- •Vocabulary and Cultural Notes:
- •6) Translation problems
- •Vocabulary and Cultural Notes:
- •Words easily confused
- •Module test 1.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Econom-
- •Which word?
- •Economics vs. Economy
- •The economy depends about as much on economists as the weather does on weather forecasters.
- •Economics
- •Vocabulary Notes:
- •“The economy depends about as much on economists as the weather does on weather forecasters.”
- •“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.” (Will Smith)
- •Lesson 2
- •Which word?
- •Economic vs. Economical
- •Which word?
- •Economic goods vs. Economy goods
- •Vocabulary Notes:
- •Which word?
- •Increase, growth or rise?
- •Economy
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Trade / business / industry
- •Which word?
- •Supplier or distributor?
- •Task 12. A) Define the meaning of the word “трейдер” in Ukrainian. Let the following headlines from Ukrainian mass media be your clues.
- •What is Trade?
- •Vocabulary Notes:
- •Lesson 2
- •Trade or Commerce?
- •Vocabulary and Cultural Notes:
- •Which word?
- •Verb or noun?
- •Vocabulary building bimonthly / biweekly biyearly etc.
- •Forms of Trade
- •Vocabulaty Notes:
- •Lesson 3
- •Which word?
- •Trade vs. Trades
- •International Trade
- •Vocabulary and Cultural Notes:
- •Lesson 4
- •Modern Patterns of International Trade
- •Vocabulary and Cultural Notes:
- •Module test 2.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Product, market and marketing
- •Lesson 1
- •Which word?
- •Noun or verb?
- •A service that people can buy, especially a way of investing or saving money
- •Which word?
- •Brand / label / make
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Vocabulary Notes:
- •What is Product?
- •Vocabulary Notes:
- •Lesson 2
- •Which word?
- •Product Breadth vs. Product Depth
- •Three Levels of a Product
- •Vocabulary Notes:
- •Understanding Information on Products
- •Vocabulary Notes:
- •Lesson 3
- •-Ability
- •Market-
- •Which word?
- •Marketplace vs. Marketspace
- •Which word?
- •Market niche vs. Niche market
- •Adjectives frequently used with market
- •Narrow / short / thin / heavy / tight / weak / broad / close / distant
- •Which word?
- •Demand or market?
- •Market and Market Relations
- •Vocabulary Notes:
- •Which word?
- •Lesson 1
- •Which word?
- •Desire vs. Need / desire vs. Wish / need vs. Urge
- •Which word?
- •Distribution / delivery / dispatch / logistics
- •What is Marketing?
- •Vocabulary Notes:
- •Lesson 2
- •Careers in Marketing
- •Vocabulary Notes:
- •Торговець, продавець
- •Extended Marketing Mix
- •Vocabulary notes:
- •Which word?
- •Customer / client / clientele / consumer / account
- •Lesson 3
- •Which word?
- •Advertising vs. Advertisement
- •Advertising
- •Vocabulary Notes:
- •Which word?
- •Copyright vs. Copywriter
- •Advertising Today
- •Vocabulary Notes:
- •Task 27. Translate into English.
- •Marketing vs. Advertising: What’s the Difference?
- •Vocabulary Notes:
- •Money and banking
- •Lesson 1
- •Which word?
- •Money vs. Moneys / monies
- •Which word?
- •What is Money?
- •Vocabulary notes:
- •Lesson 2
- •Vocabulary building Describing what happens to currencies
- •Money vs. Currency
- •Vocabulary Notes:
- •Lesson 1
- •Vocabulary building When a company fails
- •Bank Staff
- •Vocabulary notes:
- •Lesson 2
- •What is a Bank?
- •Vocabulary Notes:
- •Which word?
- •Credit vs. Loan
- •Which word?
- •Share vs. Stock
- •Task 10. Practice reading the following words.
- •Task 11. Read the text. What is Finance? (Part I)
- •Vocabulary notes:
- •Task 13. Agree or disagree with the following statements.
- •Task 15. Find in the text “What is Finance?” (Part I) (Task 11) the words opposite in meaning to the following:
- •Which word?
- •Income / earnings / revenue
- •What three basic things do companies do when they lack money to cover operating costs?
- •Lesson 2
- •Which word?
- •Fund vs finance
- •Task 3. Practice reading the following words.
- •Task 4. Read the text. What is Finance? (Part II)
- •Vocabulary notes:
- •Which word?
- •Task 15. Fill in the blanks with the most appropriate terms from the box.
- •Lesson 3
- •Accounting Connected with the period of twelve months over which a government or a company prepares a full set of financial records, or part of this period
- •Which word?
- •Fiscal vs. Financial
- •Year in Year out
- •Vocabulary Notes:
- •Which word?
- •Fiscal Crises vs. Financial Crises
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Account / bill / invoice / check / tab
- •Accounting Overview
- •Vocabulary Notes:
- •Task 18. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Lesson 2
- •Accounting Overview
- •Vocabulary Notes:
- •Task 4. Give number of the paragraph(s) in which they discuss …
- •Task 9. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Company. Human resources. Management
- •Lesson 1
- •Which word?
- •Company vs. Campaign
- •Which word?
- •Corporation vs. Company
- •Talking about Companies
- •Vocabulary Notes:
- •Task 17. In the text “Talking about Companies” (Task 12) find the words which can be tranlsted as:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Vocabulary building Starting a business
- •Vocabulary and Cultural Notes:
- •Vocabulary building Subsidiaries and groups of companies
- •Some of the World’s Oldest Companies
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 3
- •Which word?
- •Organizational Structure
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Lesson 4
- •Vocabulary building colleagues and rivals
- •Vocabulary building Staff
- •Human Resources
- •Vocabulary Notes:
- •Which word?
- •Ensure vs. Insure
- •Vocabulary building Employing people
- •Vocabulary building Getting rid of employees
- •Vocabulary Notes:
- •Lesson 1
- •-Ability
- •Vocabulary building Words for Bosses
- •Management and Managers
- •Vocabulary Notes:
- •Which word?
- •Lesson 2
- •Levels and Patterns of Management
- •Vocabulary Notes:
- •Lesson 3
- •Which word?
- •Authoritarian / authoritative / autocratic / bossy
- •Leadership Styles
- •Vocabulary and Cultural Notes:
- •Which word?
- •Eeffective vs. Efficient
- •Module test 6.
- •Variant 1. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •An organization that a company forms for its employees to represent them when dealing with the managers;
- •Variant 3. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •Afterword:
- •Glossary of terms
- •References:
- •Іт ресурси:
Vocabulary and Cultural Notes:
to walk out – бастувати; виходити; демонстративно залишити (залу тощо);
to keep smth. down – затримувати зростання; заважати розвитку;
10. The Kremnica Mint in Slovakia first started producing florins and ducats in 1328, when Hungarian King Charles Robert of Anjou decided that Kremnica would be a free royal town that would operate a mint. Kremnica ducats became somewhat famous, producing coins of such quality that they were known as the hardest currency in Central Europe. During World War II, German soldiers blew up the Mint’s equipment, but dedicated workers rallied to bring the machinery and building back up to par. |
Vocabulary and Cultural Notes:
florin [`flOrın] / [`flO:rın] – флорин (монета в різних країнах); золота монета = 8 шилінгам 6 пенсам; була в обігу в 14 столітті;
ducat [`dAkət] – дукат (старовинна золота монета);
Charles Robert of Anjou [ֽα:n`ჳu:] / [ֽα:n`dჳu:] (Charles I, also known as Charles Robert, Charles Robert of Anjou, and Charles Robert of Anjou-Hungary) – reigned as King of Hungary (1308-1342). Charles carried out numerous important political and economical reforms, for example he introduced new coins with a consistently high purity of gold.
Kremnica (German: Kremnitz, Hungarian: Körmöcbánya) – a town in central Slovakia. It has some 5,700 inhabitants. Kremnica was among the major mining towns of the world during the Middle Ages and in Modern Times due to the abundant gold ore deposits in the Kremnica Mountains. The well-preserved medieval town built above important gold mines is the site of the oldest still-working mint in the world.
a mint [mınt] – монетний двір;
to blow up – висаджувати в повітря;
dedicated – відданий;
to rally [`ræli] – знову збирати(ся) (для спільних зусиль); відновлювати боротьбу після поразки;
to bring up to par [pα:] / [pα:r] – привести у належний (початковий) стан;
Task 8. a) Which company in list A is described in list B?
List A
|
List B
|
b) Which of the above companies was founded in …
_____ 578 A.D.; |
_____ 1040; |
_____ 1136; |
_____ 718 A.D.; |
_____ 1044; |
_____ 1288; |
_____ 803 A.D.; |
_____ 1074; |
_____ 1328? |
Task 9. Give Ukrainian equivalents for the following words.
1. to fold; |
14. to merge with; |
27. to be rumoured to; |
2. to rally; |
15. to be owned by; |
28. to feed the masses; |
3. to end up; |
16. to be way down; |
29. to help trade thrive; |
4. to survive; |
17. to be attached to; |
30. to retain one’s name; |
5. to blow up; |
18. to be in business; |
31. to fall under reforms; |
6. to start out; |
19. to be licensed by; |
32. to pass through doors; |
7. to take over; |
20. to be founded by; |
33. to lie within the walls; |
8. to date back; |
21. to suffer damage; |
34. to popular tourist spot; |
9. to be in debt; |
22. to cease business; |
35. to start going downhill; |
10. to deter trade; |
23. to be in operation; |
36. to bring back up to par; |
11. to press paper; |
24. to be absorbed by; |
37. to become somewhat famous; |
12. to get reviews; |
25. to cause problems; |
38. to see the end of one’s long run; |
13. to mine copper; |
26. to attract annually; |
39. to keep a company in the running. |
Task 10. Seek answers to the following questions.
When did things in Kongō Gumi Co., Ltd start going downhill? What were the problems caused by?
Were the company’s revenues way down by 2004?
By what year were the company’s revenues $343 million in debt?
When did this Japanese company see the end of its long run?
Did it end up being absorbed by another construction company?
Which company took over the “World’s Oldest Continuously Operating Company” title when Kongō Gumi Co. folded?
Since what time has this traditional Japanese inn been in operation?
Is Hōshi a family business?
For how many generations has it been in the same family so far?
What restaurant and wine cellar lies within the walls of St. Peter’s Archabbey in Salzburg, Vienna?
Since what time has it been feeding the masses?
What reviews does the redtaurant consistently get from the travelers who pass through its doors?
What pretty impressive travelers are rumored to have eaten at Stiftskeller St. Peter?
What Bavarian brewery was licensed by the city in 1040?
Was the Weihenstephan Brewery of Bavaria attached to the monastery?
What happened to the monastery in 1803? Did the brewery survive in the times of Napoleon?
What distinguishes Weihenstephan Brewery of Bavaria from other establishments of the kind?
What Polish salt mine has become a popular tourist spot?
Where is it located?
How many visitors does it attract annually? Are there famous people among its visitors?
Since what time has the Wieliczka Salt Mine been open?
Is it still producing salt?
Who was Affligem Abbey brewery of Belgium founded by?
What company is this brewery now owned by?
Did the brewery retain its name? Did it help to keep the not-quite 1000-year-old company in the running?
What is the principal harbour in northern Scotland?
Since what time has it been in operation? Has it always been successful?
Why did Aberdeen Harbour deter trade in the region for years?
Does it deter trade or help it thrive these days?
Is Michael Scott a television character?
Why would he be delighted to know that a paper company has been in business since 1288?
Has Dunder Mifflin or Stora Enso been in business since 1288?
Did Stora Enso start out pressing paper or mining copper?
When did Stora finally cease the copper mining business? When did it merge with Enso?
What year does Augustiner Brewery of Munich date back?
Did this monastery-operated brewery fall under Napoleon’s reforms during 1803?
What did the monks do when the state took over this monastery-operated brewery?
Did it suffer a lot of damage during World War II?
What are some of the brands brewed by Augustiner Brewery of Munich, which some people would drink just for the name?
Why did Kremnica ducats become somewhat famous?
Who blew up the Kremnica Mint’s equipment?
Who rallied to bring the machinery and building back up to par?
Task 11. Translate the following sayings. Choose one to comment on.
“People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.” (Mary Kay Ash)
“Band for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”(Jeff Bezos)
“Today, many companies are reporting that their number one constraint on growth is the inability to hire workers with the necessary skills.” (Bill Clinton)
“If we only have great companies, we will merely have a prosperous society, not a great one. Economic growth and power are the means, not the definition, of a great nation. (Jim Collins)
“Small and mid-sized companies in this country historically have been responsible for creating the overwhelming majority of new jobs in the private sector. One of the most-common misconceptions about our private enterprise system is that large companies, such as the Fortune 500, are integral to the process of job creation in this country. The truth is quite the opposite.” (Michael Milken)
“The future of our country is not found in our boardrooms, but in our classrooms.” (Michael Milken)
“Successful enterprises are usually led by a proven chief executive who is a competent benevolent dictator.” (Richard Pratt)
“Globalization has gone wrong, as it has no rules. Multinationals are almost above the law. They are so huge they are bigger than governments.” (Dick Smith)
“If we are not careful, capitalism will self-destruct. We will destroy it as the companies have no conscience and do not really compete. They are so big they can’t go broke, so they simply acquire everything.” (Dick Smith)
“The fact of the matter is that today, stuff-selling mega-corporations have a huge influence on our daily lives. And because of the competitive nature of our global economy, these corporations are generally only concerned with one thing… the bottom line. That is, maximizing profit, regardless of the social or environmental costs.” (David Suzuki)
Task 12. Say what you know about …
Subsidiaries and groups of companies.
Some of the oldest companies and their present-day activities.