- •Isbn 966-629-071-5
- •Contents
- •Business and entrepreneurship
- •Lesson 1
- •Which word?
- •A business vs. Business
- •What is Business?
- •Vocabulary Notes:
- •When pleasure interferes with business, give up business. (from American)
- •Lesson 2
- •Which word?
- •Verbs frequently used with Business Conduct; do; transact; drum up; build up; establish; launch; set up in; manage; operate; run.
- •Which word?
- •Forms of Business Organization
- •Vocabulary Notes:
- •“Mom and pop business” [`mOm ænd pOp `bıznəs] – амер. Дрібне приватне підприємництво; родинний бізнес, приватна крамничка;
- •Colloquial expression [kə`ləukwiəl ık`spre∫ən] – розмовний зворот (вираз);
- •Which word?
- •Which word?
- •Design, invent or engineer?
- •Which word?
- •Creative / artistic / innovative / original / imaginative / ingenious / inventive
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary building intrapreneur
- •Unit 3. Doing business internationally Lesson 1
- •Which word?
- •Adjective or noun?
- •B) Read aloud the following sentences paying attention to the words in italics.
- •Task 9. Think and answer.
- •Task 10. Practice reading the following words.
- •Task 11. Read the text.
- •International Business
- •Vocabulary Notes:
- •Task 14. A) Translate the words in column a and their derivatives in columns b and c. Use your dictionary if necessary.
- •Lesson 2
- •Careers in International Business
- •Vocabulary Notes:
- •Words easily confused
- •Affect / effect [ə`fekt] [ı`fekt]
- •Unit 4. Communication in business Lesson 1
- •Modern Means of Business Communication
- •Vocabulary and Cultural Notes:
- •The Internet
- •Vocabulary and Cultural Notes:
- •Vocabulary Notes:
- •How are computer words formed?
- •Lesson 2
- •Cross-cultural Barriers to Business Communication
- •1) Stereotypes
- •Vocabulary Notes:
- •2) Time
- •Vocabulary Notes:
- •3) Space
- •Vocabulary and Cultural Notes:
- •4) Body language
- •Vocabulary and Cultural Notes:
- •5) Etiquette
- •Vocabulary and Cultural Notes:
- •6) Translation problems
- •Vocabulary and Cultural Notes:
- •Words easily confused
- •Module test 1.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Econom-
- •Which word?
- •Economics vs. Economy
- •The economy depends about as much on economists as the weather does on weather forecasters.
- •Economics
- •Vocabulary Notes:
- •“The economy depends about as much on economists as the weather does on weather forecasters.”
- •“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.” (Will Smith)
- •Lesson 2
- •Which word?
- •Economic vs. Economical
- •Which word?
- •Economic goods vs. Economy goods
- •Vocabulary Notes:
- •Which word?
- •Increase, growth or rise?
- •Economy
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Trade / business / industry
- •Which word?
- •Supplier or distributor?
- •Task 12. A) Define the meaning of the word “трейдер” in Ukrainian. Let the following headlines from Ukrainian mass media be your clues.
- •What is Trade?
- •Vocabulary Notes:
- •Lesson 2
- •Trade or Commerce?
- •Vocabulary and Cultural Notes:
- •Which word?
- •Verb or noun?
- •Vocabulary building bimonthly / biweekly biyearly etc.
- •Forms of Trade
- •Vocabulaty Notes:
- •Lesson 3
- •Which word?
- •Trade vs. Trades
- •International Trade
- •Vocabulary and Cultural Notes:
- •Lesson 4
- •Modern Patterns of International Trade
- •Vocabulary and Cultural Notes:
- •Module test 2.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Product, market and marketing
- •Lesson 1
- •Which word?
- •Noun or verb?
- •A service that people can buy, especially a way of investing or saving money
- •Which word?
- •Brand / label / make
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Vocabulary Notes:
- •What is Product?
- •Vocabulary Notes:
- •Lesson 2
- •Which word?
- •Product Breadth vs. Product Depth
- •Three Levels of a Product
- •Vocabulary Notes:
- •Understanding Information on Products
- •Vocabulary Notes:
- •Lesson 3
- •-Ability
- •Market-
- •Which word?
- •Marketplace vs. Marketspace
- •Which word?
- •Market niche vs. Niche market
- •Adjectives frequently used with market
- •Narrow / short / thin / heavy / tight / weak / broad / close / distant
- •Which word?
- •Demand or market?
- •Market and Market Relations
- •Vocabulary Notes:
- •Which word?
- •Lesson 1
- •Which word?
- •Desire vs. Need / desire vs. Wish / need vs. Urge
- •Which word?
- •Distribution / delivery / dispatch / logistics
- •What is Marketing?
- •Vocabulary Notes:
- •Lesson 2
- •Careers in Marketing
- •Vocabulary Notes:
- •Торговець, продавець
- •Extended Marketing Mix
- •Vocabulary notes:
- •Which word?
- •Customer / client / clientele / consumer / account
- •Lesson 3
- •Which word?
- •Advertising vs. Advertisement
- •Advertising
- •Vocabulary Notes:
- •Which word?
- •Copyright vs. Copywriter
- •Advertising Today
- •Vocabulary Notes:
- •Task 27. Translate into English.
- •Marketing vs. Advertising: What’s the Difference?
- •Vocabulary Notes:
- •Money and banking
- •Lesson 1
- •Which word?
- •Money vs. Moneys / monies
- •Which word?
- •What is Money?
- •Vocabulary notes:
- •Lesson 2
- •Vocabulary building Describing what happens to currencies
- •Money vs. Currency
- •Vocabulary Notes:
- •Lesson 1
- •Vocabulary building When a company fails
- •Bank Staff
- •Vocabulary notes:
- •Lesson 2
- •What is a Bank?
- •Vocabulary Notes:
- •Which word?
- •Credit vs. Loan
- •Which word?
- •Share vs. Stock
- •Task 10. Practice reading the following words.
- •Task 11. Read the text. What is Finance? (Part I)
- •Vocabulary notes:
- •Task 13. Agree or disagree with the following statements.
- •Task 15. Find in the text “What is Finance?” (Part I) (Task 11) the words opposite in meaning to the following:
- •Which word?
- •Income / earnings / revenue
- •What three basic things do companies do when they lack money to cover operating costs?
- •Lesson 2
- •Which word?
- •Fund vs finance
- •Task 3. Practice reading the following words.
- •Task 4. Read the text. What is Finance? (Part II)
- •Vocabulary notes:
- •Which word?
- •Task 15. Fill in the blanks with the most appropriate terms from the box.
- •Lesson 3
- •Accounting Connected with the period of twelve months over which a government or a company prepares a full set of financial records, or part of this period
- •Which word?
- •Fiscal vs. Financial
- •Year in Year out
- •Vocabulary Notes:
- •Which word?
- •Fiscal Crises vs. Financial Crises
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Account / bill / invoice / check / tab
- •Accounting Overview
- •Vocabulary Notes:
- •Task 18. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Lesson 2
- •Accounting Overview
- •Vocabulary Notes:
- •Task 4. Give number of the paragraph(s) in which they discuss …
- •Task 9. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Company. Human resources. Management
- •Lesson 1
- •Which word?
- •Company vs. Campaign
- •Which word?
- •Corporation vs. Company
- •Talking about Companies
- •Vocabulary Notes:
- •Task 17. In the text “Talking about Companies” (Task 12) find the words which can be tranlsted as:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Vocabulary building Starting a business
- •Vocabulary and Cultural Notes:
- •Vocabulary building Subsidiaries and groups of companies
- •Some of the World’s Oldest Companies
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 3
- •Which word?
- •Organizational Structure
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Lesson 4
- •Vocabulary building colleagues and rivals
- •Vocabulary building Staff
- •Human Resources
- •Vocabulary Notes:
- •Which word?
- •Ensure vs. Insure
- •Vocabulary building Employing people
- •Vocabulary building Getting rid of employees
- •Vocabulary Notes:
- •Lesson 1
- •-Ability
- •Vocabulary building Words for Bosses
- •Management and Managers
- •Vocabulary Notes:
- •Which word?
- •Lesson 2
- •Levels and Patterns of Management
- •Vocabulary Notes:
- •Lesson 3
- •Which word?
- •Authoritarian / authoritative / autocratic / bossy
- •Leadership Styles
- •Vocabulary and Cultural Notes:
- •Which word?
- •Eeffective vs. Efficient
- •Module test 6.
- •Variant 1. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •An organization that a company forms for its employees to represent them when dealing with the managers;
- •Variant 3. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •Afterword:
- •Glossary of terms
- •References:
- •Іт ресурси:
Some of the World’s Oldest Companies
The Coca Cola Company was founded in 1888. At more than 120 years old, it is one of the oldest companies in the United States, but that’s nothing when you expand your view to the rest of the world – these 10 are some of the oldest continuously-operating companies ever.
1. Kongō Gumi Co., Ltd, just saw the end of its long run a couple of years ago. Up until 2006, the Japanese construction company had been going strong since 578 A.D. The company was primarily involved in building temples. Things started going downhill in the 1980s, when they borrowed a lot of money to invest in real estate. By 2004, revenues were way down, and by 2006, they were $343 million in debt and ended up being absorbed by Takamatsu construction. |
Vocabulary and Cultural Notes:
long run – тривала робота; ек. тривалий період (період, упродовж якого всі фактори виробництва розглядаються як змінні);
A.D. [ֽeı`di:] (Anno Domini) [ֽænəu `dOmınaı] / [ֽænou `dα:məni:] – нашої ери, від різдва Христова;
temple [`tempəl] – храм; церква;
to go downhill [ֽdaun`hıl] – погіршуватися;
real estate [ֽrıəl ı`steıt] / [ֽri:əl ı`steıt] – нерухомість; нерухоме майно; земля;
revenues [`revənju:z] – виручка;
to be (way) down – скоротитися; знизитися;
to end up – припинити своє існування; припиняти(ся), завершувати(ся);
to absorb [əb`zO:b] 83% / [əb`sO:b] 17% – поглинати.
2. Hōshi, a traditional Japanese inn in operation since 718, took over the “World’s Oldest Continuously Operating Company” title when Kongō Gumi Co. folded. Located in Ishikawa Prefecture, Japan, the hotel has been in the same family for 46 generations so far. |
Vocabulary and Cultural Notes:
inn [ın] – отель (сільський); заїжджий двір;
in operation [ֽOpə`reı∫ən] / [ֽα:pə`reı∫ən] – діючий; функціонуючий;
to take over – приймати від когось (нагороду, посаду тощо);
to fold [fəuld] / [fould] – припиняти існування;
prefecture [`pri:fekt∫ə] – префектура (адміністративно-територіальна одиниця);
so far – до цих пір; поки що; допоки;
3. Within the walls of St. Peter’s Archabbey in Salzburg, Vienna, lies Stiftskeller St. Peter, a restaurant and wine cellar that has been feeding the masses since at least 803 A.D. And apparently being in business that long has allowed them to perfect a thing or two, because it consistently gets outstanding reviews from the travelers who pass through its doors – and there are some pretty impressive travelers that are rumored to have eaten here. Supposedly Mephistopheles met Faust at Stiftskeller, Charlemagne liked to eat there, and Christopher Columbus downed a mug of beer there before he hopped on the Santa Maria. |
Vocabulary and Cultural Notes:
St. Peter’s Archabbey (otherwise St. Peter’s Abbey) [ֽsənt `pi:təz ֽα:t∫`æbi] – a Benedictine monastery in Salzburg (Austria). St. Peter’s Abbey in Salzburg was founded by Saint Rupert in 696 for the mission to the South Alps and is thus considered one of the oldest monasteries in the German-speaking world, if not in fact the oldest.
Salzburg [`sæltsbə:g] / [`sO:lzbə:g] (German [`zaltsbʊrk]) – a city in western Austria, near the border with Germany. It is the fourth-largest city in Austria and the capital of the federal state of Salzburg.
Vienna [vi`enə] – the capital of the Republic of Austria and also one of the nine states of Austria. Vienna is host to many major international organizations such as the United Nations and OPEC.
wine cellar [ֽwaın `selə] – винний погріб;
apparently [ə`pærəntli] – явно; безсумнівно; мабуть, певно, напевне;
to perfect [pə`fekt] / [pər`fekt] – довести до досконалості;
consistently [kən`sıstəntli] – постійно; послідовно;
outstanding reviews [(ֽ)aut`stændıŋ rı`vju:z] – відмінні (запальні) відгуки;
pretty impressive [`prıti ım`presıv] – досить вражаючий;
rumoured (to) [`ru:məd] / [`ru:mərd] – як стверджують; як говорять; за переказами;
supposedly [sə`pəuzıdli] – за загальною думкою; припустимо, приблизно;
Mephistopheles [ֽmefı`stOfəli:z] / [ֽmefı`stα:fəli:z] (also Mephistophilus, Mephistophilis, Mephostopheles, Mephisto and variants) – is the name of the demon in the Faust legend. The character has since appeared in other works as a stock character version of the devil.
Faust [faust] or Faustus [`faustəs] (Latin for “auspicious” or “lucky”, but also German for “fist”) is the protagonist of a classic German legend who makes a pact with the Devil in exchange for knowledge. The origin of Faust’s name and persona remains unclear, though it is widely assumed to be based on the figure of Dr. Johann Georg Faust (c. 1480–1540), a magician and alchemist probably from Knittlingen, Würtemberg, who obtained a degree in divinity from Heidelberg University in 1509.
Charlemagne [`∫α:ləmeın] / [`∫α:rləmeın] – (742-814), king of the Franks 768-814 and Holy Roman emperor (as Charles I) 800-14; Latin name Carolus Magnus; known as Charles the Great (Карл І Вели́кий). As the first Holy Roman emperor Charlemagne promoted the arts and education, and his court became the cultural centre of the Carolingian Renaissance, the influence of which outlasted his empire.
to down – ковтати; випивати залпом;
a mug of beer – кружка пива;
to hop – стрибати, скакати; ускочити (на ходу);
the Santa Maria [ֽsæntə mə`ri:ə] (The Santa María de la Inmaculada Concepción – The Imaculate Conception of Mary) was the largest of the three ships used by Christopher Columbus in his first voyage across the Atlantic Ocean in 1492. Her master and owner was Juan de la Cosa. The Santa María was a small carrack, or “nao”, about 70 feet long, used as the flagship for the expedition. She carried 40 men. The Santa María was constructed from pine and oak which was from the Bialowieza Forest.
4. It should come as no surprise that there is a brewery on the list – the Weihenstephan Brewery [`bru:əri] of Bavaria [bə`veəriə], to be exact, which has been serving patrons since 1040, and maybe even earlier. But that’s the year it was licensed by the city, so we have actual paperwork to prove it. It survived even when the monastery it was attached to was secularized under Napoleon in 1803. These days the brewery not only makes a selection of pale lagers and wheat beers, it’s also a learning facility for students at the Techincal University of Munich. |
