- •Isbn 966-629-071-5
- •Contents
- •Business and entrepreneurship
- •Lesson 1
- •Which word?
- •A business vs. Business
- •What is Business?
- •Vocabulary Notes:
- •When pleasure interferes with business, give up business. (from American)
- •Lesson 2
- •Which word?
- •Verbs frequently used with Business Conduct; do; transact; drum up; build up; establish; launch; set up in; manage; operate; run.
- •Which word?
- •Forms of Business Organization
- •Vocabulary Notes:
- •“Mom and pop business” [`mOm ænd pOp `bıznəs] – амер. Дрібне приватне підприємництво; родинний бізнес, приватна крамничка;
- •Colloquial expression [kə`ləukwiəl ık`spre∫ən] – розмовний зворот (вираз);
- •Which word?
- •Which word?
- •Design, invent or engineer?
- •Which word?
- •Creative / artistic / innovative / original / imaginative / ingenious / inventive
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary building intrapreneur
- •Unit 3. Doing business internationally Lesson 1
- •Which word?
- •Adjective or noun?
- •B) Read aloud the following sentences paying attention to the words in italics.
- •Task 9. Think and answer.
- •Task 10. Practice reading the following words.
- •Task 11. Read the text.
- •International Business
- •Vocabulary Notes:
- •Task 14. A) Translate the words in column a and their derivatives in columns b and c. Use your dictionary if necessary.
- •Lesson 2
- •Careers in International Business
- •Vocabulary Notes:
- •Words easily confused
- •Affect / effect [ə`fekt] [ı`fekt]
- •Unit 4. Communication in business Lesson 1
- •Modern Means of Business Communication
- •Vocabulary and Cultural Notes:
- •The Internet
- •Vocabulary and Cultural Notes:
- •Vocabulary Notes:
- •How are computer words formed?
- •Lesson 2
- •Cross-cultural Barriers to Business Communication
- •1) Stereotypes
- •Vocabulary Notes:
- •2) Time
- •Vocabulary Notes:
- •3) Space
- •Vocabulary and Cultural Notes:
- •4) Body language
- •Vocabulary and Cultural Notes:
- •5) Etiquette
- •Vocabulary and Cultural Notes:
- •6) Translation problems
- •Vocabulary and Cultural Notes:
- •Words easily confused
- •Module test 1.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Econom-
- •Which word?
- •Economics vs. Economy
- •The economy depends about as much on economists as the weather does on weather forecasters.
- •Economics
- •Vocabulary Notes:
- •“The economy depends about as much on economists as the weather does on weather forecasters.”
- •“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.” (Will Smith)
- •Lesson 2
- •Which word?
- •Economic vs. Economical
- •Which word?
- •Economic goods vs. Economy goods
- •Vocabulary Notes:
- •Which word?
- •Increase, growth or rise?
- •Economy
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Trade / business / industry
- •Which word?
- •Supplier or distributor?
- •Task 12. A) Define the meaning of the word “трейдер” in Ukrainian. Let the following headlines from Ukrainian mass media be your clues.
- •What is Trade?
- •Vocabulary Notes:
- •Lesson 2
- •Trade or Commerce?
- •Vocabulary and Cultural Notes:
- •Which word?
- •Verb or noun?
- •Vocabulary building bimonthly / biweekly biyearly etc.
- •Forms of Trade
- •Vocabulaty Notes:
- •Lesson 3
- •Which word?
- •Trade vs. Trades
- •International Trade
- •Vocabulary and Cultural Notes:
- •Lesson 4
- •Modern Patterns of International Trade
- •Vocabulary and Cultural Notes:
- •Module test 2.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Product, market and marketing
- •Lesson 1
- •Which word?
- •Noun or verb?
- •A service that people can buy, especially a way of investing or saving money
- •Which word?
- •Brand / label / make
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Vocabulary Notes:
- •What is Product?
- •Vocabulary Notes:
- •Lesson 2
- •Which word?
- •Product Breadth vs. Product Depth
- •Three Levels of a Product
- •Vocabulary Notes:
- •Understanding Information on Products
- •Vocabulary Notes:
- •Lesson 3
- •-Ability
- •Market-
- •Which word?
- •Marketplace vs. Marketspace
- •Which word?
- •Market niche vs. Niche market
- •Adjectives frequently used with market
- •Narrow / short / thin / heavy / tight / weak / broad / close / distant
- •Which word?
- •Demand or market?
- •Market and Market Relations
- •Vocabulary Notes:
- •Which word?
- •Lesson 1
- •Which word?
- •Desire vs. Need / desire vs. Wish / need vs. Urge
- •Which word?
- •Distribution / delivery / dispatch / logistics
- •What is Marketing?
- •Vocabulary Notes:
- •Lesson 2
- •Careers in Marketing
- •Vocabulary Notes:
- •Торговець, продавець
- •Extended Marketing Mix
- •Vocabulary notes:
- •Which word?
- •Customer / client / clientele / consumer / account
- •Lesson 3
- •Which word?
- •Advertising vs. Advertisement
- •Advertising
- •Vocabulary Notes:
- •Which word?
- •Copyright vs. Copywriter
- •Advertising Today
- •Vocabulary Notes:
- •Task 27. Translate into English.
- •Marketing vs. Advertising: What’s the Difference?
- •Vocabulary Notes:
- •Money and banking
- •Lesson 1
- •Which word?
- •Money vs. Moneys / monies
- •Which word?
- •What is Money?
- •Vocabulary notes:
- •Lesson 2
- •Vocabulary building Describing what happens to currencies
- •Money vs. Currency
- •Vocabulary Notes:
- •Lesson 1
- •Vocabulary building When a company fails
- •Bank Staff
- •Vocabulary notes:
- •Lesson 2
- •What is a Bank?
- •Vocabulary Notes:
- •Which word?
- •Credit vs. Loan
- •Which word?
- •Share vs. Stock
- •Task 10. Practice reading the following words.
- •Task 11. Read the text. What is Finance? (Part I)
- •Vocabulary notes:
- •Task 13. Agree or disagree with the following statements.
- •Task 15. Find in the text “What is Finance?” (Part I) (Task 11) the words opposite in meaning to the following:
- •Which word?
- •Income / earnings / revenue
- •What three basic things do companies do when they lack money to cover operating costs?
- •Lesson 2
- •Which word?
- •Fund vs finance
- •Task 3. Practice reading the following words.
- •Task 4. Read the text. What is Finance? (Part II)
- •Vocabulary notes:
- •Which word?
- •Task 15. Fill in the blanks with the most appropriate terms from the box.
- •Lesson 3
- •Accounting Connected with the period of twelve months over which a government or a company prepares a full set of financial records, or part of this period
- •Which word?
- •Fiscal vs. Financial
- •Year in Year out
- •Vocabulary Notes:
- •Which word?
- •Fiscal Crises vs. Financial Crises
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Account / bill / invoice / check / tab
- •Accounting Overview
- •Vocabulary Notes:
- •Task 18. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Lesson 2
- •Accounting Overview
- •Vocabulary Notes:
- •Task 4. Give number of the paragraph(s) in which they discuss …
- •Task 9. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Company. Human resources. Management
- •Lesson 1
- •Which word?
- •Company vs. Campaign
- •Which word?
- •Corporation vs. Company
- •Talking about Companies
- •Vocabulary Notes:
- •Task 17. In the text “Talking about Companies” (Task 12) find the words which can be tranlsted as:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Vocabulary building Starting a business
- •Vocabulary and Cultural Notes:
- •Vocabulary building Subsidiaries and groups of companies
- •Some of the World’s Oldest Companies
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 3
- •Which word?
- •Organizational Structure
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Lesson 4
- •Vocabulary building colleagues and rivals
- •Vocabulary building Staff
- •Human Resources
- •Vocabulary Notes:
- •Which word?
- •Ensure vs. Insure
- •Vocabulary building Employing people
- •Vocabulary building Getting rid of employees
- •Vocabulary Notes:
- •Lesson 1
- •-Ability
- •Vocabulary building Words for Bosses
- •Management and Managers
- •Vocabulary Notes:
- •Which word?
- •Lesson 2
- •Levels and Patterns of Management
- •Vocabulary Notes:
- •Lesson 3
- •Which word?
- •Authoritarian / authoritative / autocratic / bossy
- •Leadership Styles
- •Vocabulary and Cultural Notes:
- •Which word?
- •Eeffective vs. Efficient
- •Module test 6.
- •Variant 1. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •An organization that a company forms for its employees to represent them when dealing with the managers;
- •Variant 3. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •Afterword:
- •Glossary of terms
- •References:
- •Іт ресурси:
Task 13. Agree or disagree with the following statements.
Finance is the primary concern of statesmen alone.
Some public men devote themselves entirely to finance.
Finance is the field where the concepts of time, money and risk are interrelated.
Finance is not only money itself but also the process of managing it.
There are various areas of finance.
Finance is not used by non-profit organizations.
Corporate finance is securing and utilizing capital for all phases of business operation.
It takes money to make money.
A new business needs capital not only for ongoing expenses but also for purchasing necessary assets.
Most of the money a business uses for its expenses comes from external sources.
Money that comes from the operation of a business is described as internal funds.
Most business owners keep all of the profits for themselves.
Retained earnings are viewed as internal funds.
Successful businesses do not need to use external funds to cover operating costs.
Reducing spending is the only thing a firm can do to obtain additional financing.
Task 14. Match items in column A with their synonyms in column B.
A |
B |
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Task 15. Find in the text “What is Finance?” (Part I) (Task 11) the words opposite in meaning to the following:
1. non-profit organization; |
3. lend; |
5. to minimize; |
7. to reduce; |
9. external funds; |
2. utilize (the funds); |
4. selling; |
6. unnecessary; |
8. expenses; |
10. insufficient. |
Task 16. Find in the text “What is Finance?” (Part I) (Task 11) the words (word-combinations) similar in meaning to the following:
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7. area; |
12. to look for; |
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8. idea; |
13. politician; |
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9. fully; |
14. in need of; |
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10. to try; |
15. buying; |
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11. using; |
16. major. |
Task 17. a) Match the terms in column A with their definitions in column B:
A |
B |
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b) Translate into Ukrainian paying special attention to the words in italics.
1. The group has total assets of 1.2 billion. 2. The vehicle is recorded as an asset in the company accounts. 3. Foreign companies were prevented from buying local media assets (= media businesses). 4. Our staff are our most valuable asset. 5. This report is based on a survey of around 5 000 households. 6. How much does the average household spend on food each week? 7. There has been a sharp decrease in household debt. 8. The company has no factories, no inventory, no delivery trucks and no sales force. 9. The software can improve inventory management and cash flow. 10. There is a drive to cut costs and reduce inventory levels in manufacturing. 11. She keeps a full inventory of company assets and updates it every six months. 12. They made (took) an inventory of all the goods in the shop. 13. Retained earnings are profits earned by a company but not distributed as dividends. 14. The vast majority of capital spending by companies is financed from retained earnings.
Task 18. “Odd man out.” In each line cross out a word (word combination) that in its meaning differs from the others. Explain your choice.
individuals – state – personal finance;
government – public finance – businesses;
corporation – small business – managerial finance;
external funds – retained earnings – internal funds;
statesmen – commercial organization – government;
households – corporate finance – commercial organizations;
Task 19. a) Fill in the blanks with the most appropriate terms from the box.
charge |
credit |
to take out |
means |
outgo |
credit card |
wallet |
debt |
insolvency |
issued |
bills |
collateral |
Our modern society is based on mass consumption of goods and services of all kinds, and there are so many attractive things to buy. Little wonder, many families today live beyond their (1)_____.
It’s so easy (2)_____ a loan at the bank. Almost any property of value will serve as (3)_____. Then there is the (4)_____. That is the little plastic identification plate that you carry in your (5)_____. Credit cards are (6)_____ by banks, travel agencies, and credit associations of all kinds. When paying for a meal in a restaurant or buying something in a store, you merely produce your card and say, “(7)_____ it!”
Of course you have to pay the (8)_____ eventually, but the availability of so much easy (9)_____ does make it simple to get over your head in (10)_____. Financial planning – keeping an account of income and (11)_____ – can help most families avoid the headaches of even temporary (12)_____.
b) Think and answer.
What makes many people today live beyond their means?
Is it easy to take out a loan at the bank these days?
How can the credit card – the little plastic identification plate that you carry in your wallet – facilitate payments for goods and services?
What should you do not to get over your head in debt?
Apart from sound financial planning what else can help families to avoid even temporary insolvency?
Task 20. a) Study the following words.
