
- •Isbn 966-629-071-5
- •Contents
- •Business and entrepreneurship
- •Lesson 1
- •Which word?
- •A business vs. Business
- •What is Business?
- •Vocabulary Notes:
- •When pleasure interferes with business, give up business. (from American)
- •Lesson 2
- •Which word?
- •Verbs frequently used with Business Conduct; do; transact; drum up; build up; establish; launch; set up in; manage; operate; run.
- •Which word?
- •Forms of Business Organization
- •Vocabulary Notes:
- •“Mom and pop business” [`mOm ænd pOp `bıznəs] – амер. Дрібне приватне підприємництво; родинний бізнес, приватна крамничка;
- •Colloquial expression [kə`ləukwiəl ık`spre∫ən] – розмовний зворот (вираз);
- •Which word?
- •Which word?
- •Design, invent or engineer?
- •Which word?
- •Creative / artistic / innovative / original / imaginative / ingenious / inventive
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary building intrapreneur
- •Unit 3. Doing business internationally Lesson 1
- •Which word?
- •Adjective or noun?
- •B) Read aloud the following sentences paying attention to the words in italics.
- •Task 9. Think and answer.
- •Task 10. Practice reading the following words.
- •Task 11. Read the text.
- •International Business
- •Vocabulary Notes:
- •Task 14. A) Translate the words in column a and their derivatives in columns b and c. Use your dictionary if necessary.
- •Lesson 2
- •Careers in International Business
- •Vocabulary Notes:
- •Words easily confused
- •Affect / effect [ə`fekt] [ı`fekt]
- •Unit 4. Communication in business Lesson 1
- •Modern Means of Business Communication
- •Vocabulary and Cultural Notes:
- •The Internet
- •Vocabulary and Cultural Notes:
- •Vocabulary Notes:
- •How are computer words formed?
- •Lesson 2
- •Cross-cultural Barriers to Business Communication
- •1) Stereotypes
- •Vocabulary Notes:
- •2) Time
- •Vocabulary Notes:
- •3) Space
- •Vocabulary and Cultural Notes:
- •4) Body language
- •Vocabulary and Cultural Notes:
- •5) Etiquette
- •Vocabulary and Cultural Notes:
- •6) Translation problems
- •Vocabulary and Cultural Notes:
- •Words easily confused
- •Module test 1.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Econom-
- •Which word?
- •Economics vs. Economy
- •The economy depends about as much on economists as the weather does on weather forecasters.
- •Economics
- •Vocabulary Notes:
- •“The economy depends about as much on economists as the weather does on weather forecasters.”
- •“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.” (Will Smith)
- •Lesson 2
- •Which word?
- •Economic vs. Economical
- •Which word?
- •Economic goods vs. Economy goods
- •Vocabulary Notes:
- •Which word?
- •Increase, growth or rise?
- •Economy
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Trade / business / industry
- •Which word?
- •Supplier or distributor?
- •Task 12. A) Define the meaning of the word “трейдер” in Ukrainian. Let the following headlines from Ukrainian mass media be your clues.
- •What is Trade?
- •Vocabulary Notes:
- •Lesson 2
- •Trade or Commerce?
- •Vocabulary and Cultural Notes:
- •Which word?
- •Verb or noun?
- •Vocabulary building bimonthly / biweekly biyearly etc.
- •Forms of Trade
- •Vocabulaty Notes:
- •Lesson 3
- •Which word?
- •Trade vs. Trades
- •International Trade
- •Vocabulary and Cultural Notes:
- •Lesson 4
- •Modern Patterns of International Trade
- •Vocabulary and Cultural Notes:
- •Module test 2.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Product, market and marketing
- •Lesson 1
- •Which word?
- •Noun or verb?
- •A service that people can buy, especially a way of investing or saving money
- •Which word?
- •Brand / label / make
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Vocabulary Notes:
- •What is Product?
- •Vocabulary Notes:
- •Lesson 2
- •Which word?
- •Product Breadth vs. Product Depth
- •Three Levels of a Product
- •Vocabulary Notes:
- •Understanding Information on Products
- •Vocabulary Notes:
- •Lesson 3
- •-Ability
- •Market-
- •Which word?
- •Marketplace vs. Marketspace
- •Which word?
- •Market niche vs. Niche market
- •Adjectives frequently used with market
- •Narrow / short / thin / heavy / tight / weak / broad / close / distant
- •Which word?
- •Demand or market?
- •Market and Market Relations
- •Vocabulary Notes:
- •Which word?
- •Lesson 1
- •Which word?
- •Desire vs. Need / desire vs. Wish / need vs. Urge
- •Which word?
- •Distribution / delivery / dispatch / logistics
- •What is Marketing?
- •Vocabulary Notes:
- •Lesson 2
- •Careers in Marketing
- •Vocabulary Notes:
- •Торговець, продавець
- •Extended Marketing Mix
- •Vocabulary notes:
- •Which word?
- •Customer / client / clientele / consumer / account
- •Lesson 3
- •Which word?
- •Advertising vs. Advertisement
- •Advertising
- •Vocabulary Notes:
- •Which word?
- •Copyright vs. Copywriter
- •Advertising Today
- •Vocabulary Notes:
- •Task 27. Translate into English.
- •Marketing vs. Advertising: What’s the Difference?
- •Vocabulary Notes:
- •Money and banking
- •Lesson 1
- •Which word?
- •Money vs. Moneys / monies
- •Which word?
- •What is Money?
- •Vocabulary notes:
- •Lesson 2
- •Vocabulary building Describing what happens to currencies
- •Money vs. Currency
- •Vocabulary Notes:
- •Lesson 1
- •Vocabulary building When a company fails
- •Bank Staff
- •Vocabulary notes:
- •Lesson 2
- •What is a Bank?
- •Vocabulary Notes:
- •Which word?
- •Credit vs. Loan
- •Which word?
- •Share vs. Stock
- •Task 10. Practice reading the following words.
- •Task 11. Read the text. What is Finance? (Part I)
- •Vocabulary notes:
- •Task 13. Agree or disagree with the following statements.
- •Task 15. Find in the text “What is Finance?” (Part I) (Task 11) the words opposite in meaning to the following:
- •Which word?
- •Income / earnings / revenue
- •What three basic things do companies do when they lack money to cover operating costs?
- •Lesson 2
- •Which word?
- •Fund vs finance
- •Task 3. Practice reading the following words.
- •Task 4. Read the text. What is Finance? (Part II)
- •Vocabulary notes:
- •Which word?
- •Task 15. Fill in the blanks with the most appropriate terms from the box.
- •Lesson 3
- •Accounting Connected with the period of twelve months over which a government or a company prepares a full set of financial records, or part of this period
- •Which word?
- •Fiscal vs. Financial
- •Year in Year out
- •Vocabulary Notes:
- •Which word?
- •Fiscal Crises vs. Financial Crises
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Account / bill / invoice / check / tab
- •Accounting Overview
- •Vocabulary Notes:
- •Task 18. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Lesson 2
- •Accounting Overview
- •Vocabulary Notes:
- •Task 4. Give number of the paragraph(s) in which they discuss …
- •Task 9. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Company. Human resources. Management
- •Lesson 1
- •Which word?
- •Company vs. Campaign
- •Which word?
- •Corporation vs. Company
- •Talking about Companies
- •Vocabulary Notes:
- •Task 17. In the text “Talking about Companies” (Task 12) find the words which can be tranlsted as:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Vocabulary building Starting a business
- •Vocabulary and Cultural Notes:
- •Vocabulary building Subsidiaries and groups of companies
- •Some of the World’s Oldest Companies
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 3
- •Which word?
- •Organizational Structure
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Lesson 4
- •Vocabulary building colleagues and rivals
- •Vocabulary building Staff
- •Human Resources
- •Vocabulary Notes:
- •Which word?
- •Ensure vs. Insure
- •Vocabulary building Employing people
- •Vocabulary building Getting rid of employees
- •Vocabulary Notes:
- •Lesson 1
- •-Ability
- •Vocabulary building Words for Bosses
- •Management and Managers
- •Vocabulary Notes:
- •Which word?
- •Lesson 2
- •Levels and Patterns of Management
- •Vocabulary Notes:
- •Lesson 3
- •Which word?
- •Authoritarian / authoritative / autocratic / bossy
- •Leadership Styles
- •Vocabulary and Cultural Notes:
- •Which word?
- •Eeffective vs. Efficient
- •Module test 6.
- •Variant 1. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •An organization that a company forms for its employees to represent them when dealing with the managers;
- •Variant 3. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •Afterword:
- •Glossary of terms
- •References:
- •Іт ресурси:
Vocabulary Notes:
to go through life [θru:] – йти по життю;
to get hands on – взяти(ся); схопити(ся); вхопити(ся);
economic calculation [ֽi:kə`nOmık ֽkælkju`leı∫ən] – економічний розрахунок / підрахунок;
to enable [ın`eıbəl] – давати змогу (право) (щось зробити); робити можливим, полегшувати;
to facilitate [fə`sıləteıt] – полегшувати; допомагати; просувати; сприяти;
to allow [ə`lau] – дозволяти; надавати, робити можливим; допускати, припускати, визнавати;
relative value [`relətıv `vælju:] – відносна вартість; відносна цінність (одних цінних паперів щодо інших у даний момент);
conception [kən`sept∫ən] – розуміння; поняття; концепція; задум;
to tend – мати тенденцію; схилятися (до чогось); мати нахил (до чогось);
intangible [ın`tændჳəbəl] – невідчутний (на дотик); невловимий; незбагненний, незрозумілий;
merely [`mıəli] / [`mırli] – тільки, лише; просто;
to grasp [grα:sp] / [græsp] – хапати; схоплювати; затискати (в руці);
value of human labour – вартість людської праці;
to overestimate [ֽəuvər`estımeıt] – переоцінювати; оцінювати занадто високо;
to be forced to do something – бути змушений щось зробити;
awkward [`O:kwəd] / [`O:kwərd] – незграбний; незручний; скрутний; ніяковий;
to come to a screeching halt [skri:t∫ıŋ hO:lt] – загальмувати зі скрипом; (різко) зупинитися зі скрипом гальм;
deposits at banks [dı`pOzıts] – вклади у банки;
to make a loan – надавати позику;
to circulate [`sə:kjuleıt] – обертатися, циркулювати; бути в обігу;
to get to thinking – стати думати; прийти до висновку;
to mint [mınt] – чеканити, карбувати (монети);
to quote price [kwəut] / [kwout] – публікувати ціну товару;
money order – платіжне доручення; грошовий переказ (поштовий);
credit card – платіжна пластикова картка, кредитна картка;
to be short on money – відчувати нестачу, брак (чогось); потребувати (щось); не вистачати;
to run short – закінчуватися;
to meet criteria [kraı`tıəria] – відповідати критеріям; задовольняти критерії;
store of value – засіб заощадження;
unit of account – одиниця обліку; розрахункова одиниця;
temporary – тимчасовий;
permanent [`pə:mənənt] – постійний, незмінний; довгочасний; перманентний.
Task 10. Tick the correct sentence.
People believe that the value only exists in human minds. |
____ ____ |
|
|
Most people think they are working for money, when in reality they are not. |
____
____ |
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Human mind invented currency to represent money. |
____ ____ |
|
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Money and currency are interchangeable. |
____ ____ |
|
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Money is conceptual, whereas currency is physical. |
____ ____ |
|
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You can not hold currency in your hand, not you, not any one else. |
____ ____ |
|
|
Currency is NOT money, but merely represents money. |
____ ____ |
|
|
In a modern economy most of the money is made up of currency in piggybanks. |
____
____ |
|
|
Financial institutions can create money – by making loans. |
____ ____ |
|
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Currency is created, not printed or minted. |
____ ____ |
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Currency is the units in which prices are quoted. |
____ ____ |
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The real paper bills and metal coins that we hold in our hands is money. |
____ ____ |
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Checks, money orders, credit cards are money. |
____ ____ |
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|
If we are short on money, we gain more currency. |
____ ____ |
|
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Three criteria must be met in order for something to be money. |
____ ____ |
|
|
In most cases currency is a permanent store of value. |
____ ____ |
Task 11. Identify the features of money and currency.
FEATURE |
MONEY |
CURRENCY |
|
1. |
Real |
|
|
2. |
Unreal |
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|
3. |
Physical |
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|
4. |
Intangible |
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|
5. |
Imaginary |
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|
6. |
Conceptual |
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|
7. |
can be created |
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8. |
must be a store of value |
|
|
9. |
people can grasp and trade |
|
|
10. |
represents imaginary value |
|
|
11. |
must be the unit of account |
|
|
12. |
only exists in human minds |
|
|
13. |
a tool of economic calculation |
|
|
14. |
people cannot hold in their hands |
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15. |
medium that facilitates an exchange |
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|
16. |
is the units in which prices are quoted |
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17. |
is mostly made up of deposits at banks |
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|
18. |
enables people to run the economy easier |
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|
19. |
must be an accepted medium of exchange |
|
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20. |
only represents the value of human labour |
|
|
21. |
a temporary (not permanent) store of value |
|
|
22. |
allows the mental calculation of relative value |
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|
23. |
is printed on paper or minted from cheap metal |
|
|
Task 12. a) Find synonyms among the following words from the text (Task 9).
1. To allow; 2. conceptual; 3. to enable; 4. imaginary; 5. to facilitate; 6. medium; 7. to get hands on; 8. mental; 9. to grasp; 10. tool; 11. to make faster; 12. to speed up; 13. unreal; 14. intangible.
b) Use the above words in the sentences of your own.
Task 13. a) In the text “Money vs. Currency” (Task 9) find the sentences which contain the following word combinations. Translate the sentences.
To get hands on;
to change hands;
on the other hand;
hold money in your hand.
b) Translate the following sentences into Ukrainian. Use your dictionary if necessary.
A weakened currency and poverty go hand in hand.
Devalued domestic currency plays into the hands of exporters.
The Central bank took a hand in the domestic currency revaluation.
Depreciating currency made many families live from hand to mouth.
The government set its hands to strengthening of the national currency.
The Central Bank did not lend a hand to defend a depreciating currency.
By a floating currency the exchange rate gets out of hand of the Central Bank.
Task 14. Fill in the blanks with the most appropriate terms from the box.
check |
to borrow |
facilitating |
worth |
Purchases |
store of value |
income |
Exchanges |
checkable deposits |
balance |
to transfer |
financial institutions |
to accept |
Repayment |
medium of exchange |
Our ability to use money in market transactions depends on sellers’ willingness (1)_____ money as a (2)_____. Accordingly, money plays an essential role in (3)_____ the continuous series of (4)_____ that characterize a market economy. Money is also a useful (5)_____, that is, a mechanism for transforming current (6)_____ into future (7)_____. Finally, common use of money serves as a standard of value for comparing the market (8)_____ of different goods.
The most important component of money today is (9)_____ at banks and other (10)_____. Neither checks nor credit cards are money.
A (11)_____ is an instruction to a bank (12)_____ money from one account to another. Money is the (13)_____ in the account itself.
A credit card is an ID card that enables a person (14)_____ at the instant a purchase is made on the promise of repaying later. When (15)_____ is made, money (currency or a checkable deposit) is used for the payment.
Task 15. Answer the questions.
The value only exists in human minds, doesn’t it?
Why did human mind invent currency? What does currency represent?
Why do most people confuse money and currency as the same thing?
Are the terms “money” and “currency” often used interchangeably?
What is often viewed as a tool of economic calculation that enables the communication of value?
What facilitates an exchange between participants in a market?
Does money allow the mental calculation of relative value?
Currency is the thing that actually changes hands, isn’t it?
What analogies from our everyday life can help to explain the concepts of “money” and “currency”?
Is money tangible or intangible?
What unreal concept enables people to run the economy easier?
Why can’t the importance of money be overestimated?
What is most of the money in a modern economy made up of?
How is money created?
What is printed on paper or minted from cheap metal?
What is currency?
Are checks, money orders, credit cards money?
What does currency facilitate? What does it speed up?
How does the amount of currency depend on the amount of money in the economy?
What criteria must be met in order for something to be money? What about currency?
Task 16. Translate into English.
1. Ми звикли вважати, що гроші існують, у той час як вартість існує лише в нашій свідомості. 2. Людський розум винайшов валюту, щоб представляти гроші. 3. Більшість людей ототожнюють гроші й валюту. 4. Хоча терміни “гроші” і “валюта” взаємопов’язані, між ними існує різниця. 5. Гроші часто розглядаються як інструмент економічного розрахунку. 6. Гроші роблять можливою передачу (представлення; повідомлення) вартості. 7. Валюта – це засіб, який полегшує обмін між учасниками ринку. 8. Гроші є уявними, в той час як валюта – фізична. 9. Валюта – не гроші, а лише те, що їх репрезентує. 10. Не можна недооцінювати важливість грошей. 11. Без грошей наша економіка одразу ж зупинилася б. 12. У сучасній економіці більшість грошей складається з депозитів у фінансових установах. 13. Гроші створюються за рахунок надання кредитів. 14. Валюта – це гроші у будь-якій формі, що застосовуються як засіб обміну. 15. Чеки, поштові грошові перекази, кредитні картки є засобами обміну, але не грішми. 16. Валюта друкується на папері або карбується з дешевого металу. 17. Валюта – це одиниці, в яких заявляються ціни. 18. Сума валюти, яка у нас є, залежить від кількості грошей в економіці. 19. Гроші повинні задовольняти три критерії. 20. Валюта є в більшості тимчасовим засобом заощадження.
Task 17. Say what you know about:
The confusion which exists in public mind as to the essence of money and currency.
The reasons for inventing currency.
The importance of money for a modern economy.
Ways of printing currency / creating money.
Different forms of currency.
Criteria needed for distinguishing currency / money.
Task 18. Comment on the following statements.
Money only exists in human mind.
“We haven’t the money, so we’ve got to think.” (Lord Rutherford)
In reality people are not working for money.
“If you had your life to live over again – you’d need more money.” (Construction Digest)
Devaluation and poverty go hand in hand.
It is much too easy to start calling currency money.
The importance of money cannot be overestimated.
“If money is your hope for independence you will never have it. The only real security that a man will have in this world is a reserve of knowledge, experience, and ability.” (Henry Ford)
English is the key to the international currencies of technology and commerce.
“I am not interested in money but in the things of which money is symbol” (Henry Ford)
UNIT 2. BANKS AND BANKING