
- •Isbn 966-629-071-5
- •Contents
- •Business and entrepreneurship
- •Lesson 1
- •Which word?
- •A business vs. Business
- •What is Business?
- •Vocabulary Notes:
- •When pleasure interferes with business, give up business. (from American)
- •Lesson 2
- •Which word?
- •Verbs frequently used with Business Conduct; do; transact; drum up; build up; establish; launch; set up in; manage; operate; run.
- •Which word?
- •Forms of Business Organization
- •Vocabulary Notes:
- •“Mom and pop business” [`mOm ænd pOp `bıznəs] – амер. Дрібне приватне підприємництво; родинний бізнес, приватна крамничка;
- •Colloquial expression [kə`ləukwiəl ık`spre∫ən] – розмовний зворот (вираз);
- •Which word?
- •Which word?
- •Design, invent or engineer?
- •Which word?
- •Creative / artistic / innovative / original / imaginative / ingenious / inventive
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Entrepreneurs and Entrepreneurship
- •Vocabulary Notes:
- •Vocabulary building intrapreneur
- •Unit 3. Doing business internationally Lesson 1
- •Which word?
- •Adjective or noun?
- •B) Read aloud the following sentences paying attention to the words in italics.
- •Task 9. Think and answer.
- •Task 10. Practice reading the following words.
- •Task 11. Read the text.
- •International Business
- •Vocabulary Notes:
- •Task 14. A) Translate the words in column a and their derivatives in columns b and c. Use your dictionary if necessary.
- •Lesson 2
- •Careers in International Business
- •Vocabulary Notes:
- •Words easily confused
- •Affect / effect [ə`fekt] [ı`fekt]
- •Unit 4. Communication in business Lesson 1
- •Modern Means of Business Communication
- •Vocabulary and Cultural Notes:
- •The Internet
- •Vocabulary and Cultural Notes:
- •Vocabulary Notes:
- •How are computer words formed?
- •Lesson 2
- •Cross-cultural Barriers to Business Communication
- •1) Stereotypes
- •Vocabulary Notes:
- •2) Time
- •Vocabulary Notes:
- •3) Space
- •Vocabulary and Cultural Notes:
- •4) Body language
- •Vocabulary and Cultural Notes:
- •5) Etiquette
- •Vocabulary and Cultural Notes:
- •6) Translation problems
- •Vocabulary and Cultural Notes:
- •Words easily confused
- •Module test 1.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Econom-
- •Which word?
- •Economics vs. Economy
- •The economy depends about as much on economists as the weather does on weather forecasters.
- •Economics
- •Vocabulary Notes:
- •“The economy depends about as much on economists as the weather does on weather forecasters.”
- •“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.” (Will Smith)
- •Lesson 2
- •Which word?
- •Economic vs. Economical
- •Which word?
- •Economic goods vs. Economy goods
- •Vocabulary Notes:
- •Which word?
- •Increase, growth or rise?
- •Economy
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Trade / business / industry
- •Which word?
- •Supplier or distributor?
- •Task 12. A) Define the meaning of the word “трейдер” in Ukrainian. Let the following headlines from Ukrainian mass media be your clues.
- •What is Trade?
- •Vocabulary Notes:
- •Lesson 2
- •Trade or Commerce?
- •Vocabulary and Cultural Notes:
- •Which word?
- •Verb or noun?
- •Vocabulary building bimonthly / biweekly biyearly etc.
- •Forms of Trade
- •Vocabulaty Notes:
- •Lesson 3
- •Which word?
- •Trade vs. Trades
- •International Trade
- •Vocabulary and Cultural Notes:
- •Lesson 4
- •Modern Patterns of International Trade
- •Vocabulary and Cultural Notes:
- •Module test 2.
- •Variant 1.
- •Variant 2.
- •Variant 3.
- •Product, market and marketing
- •Lesson 1
- •Which word?
- •Noun or verb?
- •A service that people can buy, especially a way of investing or saving money
- •Which word?
- •Brand / label / make
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Vocabulary Notes:
- •What is Product?
- •Vocabulary Notes:
- •Lesson 2
- •Which word?
- •Product Breadth vs. Product Depth
- •Three Levels of a Product
- •Vocabulary Notes:
- •Understanding Information on Products
- •Vocabulary Notes:
- •Lesson 3
- •-Ability
- •Market-
- •Which word?
- •Marketplace vs. Marketspace
- •Which word?
- •Market niche vs. Niche market
- •Adjectives frequently used with market
- •Narrow / short / thin / heavy / tight / weak / broad / close / distant
- •Which word?
- •Demand or market?
- •Market and Market Relations
- •Vocabulary Notes:
- •Which word?
- •Lesson 1
- •Which word?
- •Desire vs. Need / desire vs. Wish / need vs. Urge
- •Which word?
- •Distribution / delivery / dispatch / logistics
- •What is Marketing?
- •Vocabulary Notes:
- •Lesson 2
- •Careers in Marketing
- •Vocabulary Notes:
- •Торговець, продавець
- •Extended Marketing Mix
- •Vocabulary notes:
- •Which word?
- •Customer / client / clientele / consumer / account
- •Lesson 3
- •Which word?
- •Advertising vs. Advertisement
- •Advertising
- •Vocabulary Notes:
- •Which word?
- •Copyright vs. Copywriter
- •Advertising Today
- •Vocabulary Notes:
- •Task 27. Translate into English.
- •Marketing vs. Advertising: What’s the Difference?
- •Vocabulary Notes:
- •Money and banking
- •Lesson 1
- •Which word?
- •Money vs. Moneys / monies
- •Which word?
- •What is Money?
- •Vocabulary notes:
- •Lesson 2
- •Vocabulary building Describing what happens to currencies
- •Money vs. Currency
- •Vocabulary Notes:
- •Lesson 1
- •Vocabulary building When a company fails
- •Bank Staff
- •Vocabulary notes:
- •Lesson 2
- •What is a Bank?
- •Vocabulary Notes:
- •Which word?
- •Credit vs. Loan
- •Which word?
- •Share vs. Stock
- •Task 10. Practice reading the following words.
- •Task 11. Read the text. What is Finance? (Part I)
- •Vocabulary notes:
- •Task 13. Agree or disagree with the following statements.
- •Task 15. Find in the text “What is Finance?” (Part I) (Task 11) the words opposite in meaning to the following:
- •Which word?
- •Income / earnings / revenue
- •What three basic things do companies do when they lack money to cover operating costs?
- •Lesson 2
- •Which word?
- •Fund vs finance
- •Task 3. Practice reading the following words.
- •Task 4. Read the text. What is Finance? (Part II)
- •Vocabulary notes:
- •Which word?
- •Task 15. Fill in the blanks with the most appropriate terms from the box.
- •Lesson 3
- •Accounting Connected with the period of twelve months over which a government or a company prepares a full set of financial records, or part of this period
- •Which word?
- •Fiscal vs. Financial
- •Year in Year out
- •Vocabulary Notes:
- •Which word?
- •Fiscal Crises vs. Financial Crises
- •Vocabulary Notes:
- •Lesson 1
- •Which word?
- •Account / bill / invoice / check / tab
- •Accounting Overview
- •Vocabulary Notes:
- •Task 18. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Lesson 2
- •Accounting Overview
- •Vocabulary Notes:
- •Task 4. Give number of the paragraph(s) in which they discuss …
- •Task 9. Fill in the blanks with the most appropriate terms from the box. Translate the passage.
- •Company. Human resources. Management
- •Lesson 1
- •Which word?
- •Company vs. Campaign
- •Which word?
- •Corporation vs. Company
- •Talking about Companies
- •Vocabulary Notes:
- •Task 17. In the text “Talking about Companies” (Task 12) find the words which can be tranlsted as:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 2
- •Vocabulary building Starting a business
- •Vocabulary and Cultural Notes:
- •Vocabulary building Subsidiaries and groups of companies
- •Some of the World’s Oldest Companies
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Vocabulary and Cultural Notes:
- •Lesson 3
- •Which word?
- •Organizational Structure
- •Vocabulary Notes:
- •Vocabulary Notes:
- •Lesson 4
- •Vocabulary building colleagues and rivals
- •Vocabulary building Staff
- •Human Resources
- •Vocabulary Notes:
- •Which word?
- •Ensure vs. Insure
- •Vocabulary building Employing people
- •Vocabulary building Getting rid of employees
- •Vocabulary Notes:
- •Lesson 1
- •-Ability
- •Vocabulary building Words for Bosses
- •Management and Managers
- •Vocabulary Notes:
- •Which word?
- •Lesson 2
- •Levels and Patterns of Management
- •Vocabulary Notes:
- •Lesson 3
- •Which word?
- •Authoritarian / authoritative / autocratic / bossy
- •Leadership Styles
- •Vocabulary and Cultural Notes:
- •Which word?
- •Eeffective vs. Efficient
- •Module test 6.
- •Variant 1. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •An organization that a company forms for its employees to represent them when dealing with the managers;
- •Variant 3. Task 1. Which word is being transcribed? Give the spelling of the words.
- •Task 4. What term is being defined?
- •Afterword:
- •Glossary of terms
- •References:
- •Іт ресурси:
Vocabulary notes:
instance [`ıntstənts] – приклад; випадок; зразок; окремий факт;
intrinsic value [ın`trıntsık] – дійсна (реальна) вартість; внутрішня вартість; внутрішня цінність; притаманне значення;
commodity money [kə`mOdəti] / [kə`mα:dəti] – товарні гроші;
array [ə`reı] – велика кількість, безліч, сила-силенна, сукупність;
wampum [`wOmpəm] / [`wα:mpəm] – намисто з черепашок (у індіанців);
cowries [`kauəriz] – каурі (мушля, що замінювала гроші в окремих частинах Азії та Африки);
gunpowder [`gAnֽpaudə] – порох;
“greenbacks” [`gri:nbæk] – “грінбеки” (“зелені спинки”) – не забезпечені золотом паперові гроші, які випускалися для фінансування Громадянської війни за рішенням Конгресу від 25 лютого 1862 р.;
salarium [sal`arium] – соляний пайок (який видавався військово-службовцям та цивільним чиновникам); оклад, утримання;
allowance [ə`lauənts] – утримання (річне, місячне і т.д.); кишенькові гроші (на повсякденні дрібні витрати);
to sack cities – грабувати, віддавати на пограбування (захоплені міста);
hearth [hα:θ] / [hα:rθ] – дім; домашнє вогнище;
to warp [wO:p] / [wO:rp] – перекручувати, спотворювати;
to seduce [sı`dju:s] / [sı`du:s] – спокушати, зваблювати;
native intelligence [`neıtıv ın`telıGənts] – вроджений, природний інтелект;
to breed [bri:d] – породжувати; спричинювати;
lure [ljuə] / [luər] – спокуса; спокусливість;
to fashion [`fæ∫ən] – надавати вигляду (форми); утворювати, робити; формувати, моделювати; змінювати, перетворювати; пристосовувати;
pursuit [pə`sju:t] / [pər`su:t] – переслідування, гонитва; прагнення, пошуки;
currency [`kArəntsi] – грошовий обіг; валюта, гроші;
to distinguish (between) [dı`stıŋgwı∫] – розрізняти; побачити, помітити; відрізняти(ся), відзначати(ся);
for good reason [`ri:zən] – небезпідставно; обґрунтовано; з вагомих (поважних) причин;
hard money – металічні гроші, монети; готівка; дзвінка монета;
soft money – паперові гроші; дармові гроші;
no-money – несправжні гроші, “не гроші”;
noble metal [`nəubəl `metəl] – благородний метал;
fiat money [`fi:æt `mAni] – паперові гроші (не забезпечені золотом); нерозмінні (декретні) гроші;
intrinsically worthless [ın`trıntsıkəli `wə:θləs] – по суті нічого не вартий (нікчемний);
to honour [`Onə] / [`α:nər] – оплатити (чек, тратту); виконати (зобов’язання);
bill – амер. банкнота;
watermark [`wO:təmα:k] / [`wO:tərmα:rk] – водяний знак (на папері).
Task 13. Agree or disagree with the following statements.
The word “money” is of Greek origin.
The origin of money is closely connected with creating the wheel.
The first instances of money were intrinsically worthless objects.
Commodity money can be of various kinds.
Wampum, cowries, whales’ teeth, large stone disks, cigarettes and liquor are some examples of fiat money.
“Greenbacks” were the first paper money issued by the U.S. federal government.
The word “salary” derived from “salt”.
Of evils upon earth, the worst is money.
An economy could hardly function without money.
Money affects morals and ideals.
Money and currency are frequently confused.
Hard money has real universal value.
Soft money is backed by hard money.
Hard and soft money are widespread these days.
No-money is most common type of money these days.
Fiat money is not money at all, it is currency.
There are few forms of currency.
The term fiat money means “assets of Fabrica Italiana Automobili Torino (FIAT) [`fi:ət]”.
People are generally unwilling to accept fiat money in exchange for the goods and services.
The bills and coins that we use today are examples of no-money.
Task 14. a) Match the terms in column A with their definitions in column B:
A |
B |
|
|
b) Translate into Ukrainian paying special attention to the words in italics.
The company gives me a travel allowance.
Watermarks make it difficult to counterfeit banknotes.
The company’s intrinsic value is well above $25 per share.
Students are encouraged to develop their native intelligence.
Backing is the support in gold or precious metals for a country’s issue of money in notes.
Task 15. a) Find 11 pairs of synonyms among the words given below.
1. Allowance; 2. array; 3. beginning; 4. case; 5. to fashion; 6. incredible; 7. instance; 8. item; 9. noble; 10. object; 11. origin; 12. payment; 13. to plunder; 14. pocket money; 15. precious; 16. range; 17. to sack; 18. to shape; 19. small change; 20. unbelievable; 21. value; 22. worth.
Task 16. a) Find in the text “What is Money?” (Task 12) the words opposite in meaning:
1. Cheap; 2. to doubt, to hesitate, to be uncertain; 3. extrinsic; 4. rarely; 5. to reject; 6. specific; 7. unavailable; 8. unreasonably; 9. unwilling; 10. valuable.
b) Use antonyms of the above words (Task 16 a) in the following sentences.
The first money were objects with _____ value.
No one _____ when and where money originated.
Fiat money is intrinsically _____ (or almost _____).
Commodity money is not commonly-_____ these days.
People do distinguish between “cash” and “money,” and _____.
Paper money was used _____ throughout Europe in the Middle Ages.
People are willing _____ fiat money in exchange for the goods and services.
Noble metals are called hard money because they are hard assets with real _____ value.
Task 17. “Odd man out.” In each line cross out a word that in its meaning differs from the others. Explain your choice.
money – fire – wheel;
wampum – cowries – gunpowder;
stones – liquor – tobacco;
the Civil War – the Ming dynasty – the Middle Ages;
“greenbacks” – platinum – soft money;
native intelligence – a habit of dishonesty – lure;
cash – money – currency;
coin – watermark – ink;
Task 18. Fill in the blanks with noun or adjective forms. Use your dictionary if necessary.
NOUN |
ADJECTIVE |
|
moneyed |
|
----------- |
|
objective |
|
----------- |
|
inclusive |
|
----------- |
|
intelligent |
|
----------- |
|
dishonest |
|
----------- |
|
noble |
|
----------- |
|
willing |
|
----------- |
|
expensive |
Task 19. Use the correct noun or adjective forms in the sentences. Change the grammatical form of the words if necessary.
moneyed
Standing for a limited monarchy, this political party represented the great aristocracy and the _____ middle class.
She seems to be in _____ these days.
origin
The _____ of the Internet go back to the 1950s.
Our _____ plan was to go to Spain, but it was too expensive.
objective
The important thing is to be _____ when making decisions.
He had the appearance of a man to whom time was no _____.
value
Money is said to have time _____: the sooner received, the higher the _____.
It’s rather attractive, but not _____.
inclusive
It’s a fully _____ price.
With the _____ of Italy next season, the number of member countries will increase to six.
extension
_____ strategy is a plan for reaching new customers for an exciting product by making small changes to it, finding new uses for it.
They made _____ use of computers.
intelligent
That’s a very _____ question.
He is a person of average _____.
habit
John’s boss discharged him because of _____ absenteeism.
He’s a _____ of habit.
dishonest
It would be unfair to accuse him of _____.
Moneygrubbers are not essentially _____.
confusion
There’s much _____ in word usage.
Don’t _____ “money” and “currency”.
noble
He followed his principles with _____.
_____ metals gain their value in the times of crisis.
worth
A job interview should enable applicants to show their _____.
The technology is practically _____ if people don’t know how to use it.
willing
People have not always been _____ to accept soft money as a medium of exchange.
He can change his personality at _____.
creation
We encourage employees to engage in _____ thinking.
_____ of new terms often adds to existing confusion.
expensive
Labour is the airline industry’s biggest _____.
What is the least _____ option?
Task 20. Complete the sentences.
1. No one knows for sure when and where … . 2. Any commonly-available commodity with intrinsic value can … . 3. Throughout the history a large number of items have been … 4. “Greenbacks”, the first U.S. paper money were printed … . 5. The Roman army was paid … . 6. The first known example of paper money … . 7. Paper money was also used extensively … . 8. Of evils upon earth, … . 9. Many people fashion their lives … . 10. Money affects both ideals and … . 11. There are really three types of money: hard money, … . 12. Soft money is paper money backed … . 13. Currency is anything accepted … . 14. Fiat money is an intrinsically worthless … . 15. The bills and coins that we use today are … .
Task 21. Translate into English.
1. Гроші, як вогонь і колесо, поруч з людиною уже давно. 2. Ніхто не знає напевне, звідки з’явилися гроші. 3. Першими грішми були предмети, які мали реальну цінність. 4. Першими зразками грошей були товарні гроші. 5. Величезна кількість речей використовувались як товарні гроші. 6. Перші відомі історикам паперові гроші з’явились у Китаї наприкінці 14 століття. 7. “Грінбеки” стали першими паперовими грішми, надрукованими федеральним урядом у 1861 році для фінансування Громадянської війни. 8. Римським воїнам платили сіллю. 9. З усіх лих на землі найгіршим є гроші. 10. Гроші спотворюють та зваблюють природний інтелект. 11. У наш час люди будують своє життя навколо гонитви за грішми. 12. Економіку, яка функціонує без грошей, важко собі уявити. 13. Гроші – це не зовсім те, про що ми звикли думати. 14. Через термінологічну плутанину дехто з фахівців стверджує, що грошей не існує взагалі. 15. Насправді існує три типи грошей: металеві гроші, паперові гроші та декретні гроші. 16. Металеві гроші мають універсальну цінність. 17. Паперові гроші підтримуються сріблом та золотом. 18. Декретні гроші є товаром, який не має власної внутрішньої вартості і слугує як засіб обміну. 19. Банкноти і монети, які ми сьогодні використовуємо, є прикладами декретних грошей. 20. Люди з готовністю приймають клаптики паперу із спеціальними водяними знаками, на яких надруковано чорнилом, в обмін на дорогі товари й послуги.
Task 22. Answer the questions.
Are scientists sure about the origin of money?
What were the first instances of money?
Can any object serve as commodity money?
What examples of commodity money are given in the text?
Have large stone disks ever been used as money?
What is the origin of the word “salary”?
Were “greenbacks” the first known example of paper money? Explain.
When did the first known example of paper money occur?
Paper money was widespread in Europe in the Middle Ages, wasn’t it?
What strong opinions about the role of money did Sophocles have? Do you share the opinion of the ancient Greek playwright?
What do you consider the worst evils upon earth? Give your reasons.
Does money sack cities, and drive men forth from hearth and home these days? Why?
In modern times, the majority of people are still seduced by the lure of money, aren’t they?
Do you fashion your life around money and its pursuit?
Is it easy to imagine an economy functioning without money?
How does money affect your (your friends’) ideals?
Why do some experts claim that there is no money at all?
What is your concept of money?
Can you see the difference between money and currency?
Most people do distinguish between “cash” and “money”, don’t they?
What are the three major types of money these days?
What is hard money?
What is soft money backed by?
Do we use hard and soft money these days?
What is known as fiat money?
Why can currency take many forms?
Fiat money is represented by intrinsically valuable objects, isn’t it?
What does the term “fiat” mean?
Why are people willing to accept fiat money in exchange for the goods and services they sell?
Are modern bills and coins examples of fiat money?
Task 23. Say what you know about:
Etymology of the word “money”.
The development of money.
The importance of money for the economy.
The effect of money on morals and ideals.
The difference between “money” and “currency”.
The three types of money: hard money, soft money, and no-money.
Task 24. Comment on the following sayings.
Of evils upon earth, the worst is money.
Money answers all things.
Money draws money.
Money doesn’t grow on trees.
Money has no smell.
Money is a good servant, but a bad master.
Money spent on the brain is never spent in vain.