- •1)The definition and purposes of business letters
- •2) Strategies used in business correspondence
- •3) Why is it important to analyze the audience you are writing to?
- •4) The main types of business letters and their description.
- •5) Business letter components and their characteristics
- •6) What are the formats of business letters? What are the differences between them?
- •7) What are the main rules for successful business letter writing? Characterize each of them.
- •8) What are seven c’s that you should follow?
- •9) What is memo? What differs a memo from a business letter?
- •10) The format guidelines for memos and the types of memos?
- •11) The sales letter and its job?
- •16) The resume and two basic resume designs
- •17) The sections of a resume and their characteristics
- •18) Why do we need letters of recommendation?
- •19) What’s the role of a cover letter? What are the principles for writing a successful Cover letter?
- •20) What are the sections in a successful cover letter?
- •21) What shouldn’t you say explaining why you left the left the previous positions? How to explain why you are applying for the position?
- •22) Letters of inquiry and their types
- •24) Replies to inquiry and their contents
- •25) What should be mentioned in quotations?
- •26) Types of discounts
- •27) Main incoterms describe them
- •28) Offers, their types and parts
- •29) Counter-proposals. What terms might you not agree to?
- •30) Orders and their types and contents
- •31) What is an order usually accompanied by?
- •32) The reason for refusing an order
- •33) What is a complaint, its objective and scope?
- •34) The rules for writing complaints
- •35) What may complaints arise from?
- •36) What are the parts of complaints? Characterize them.
- •37) Adjustment letters and the rules for writing adjustments
- •38) The parts of adjustment
- •39) Reasons for rejecting complaints
32) The reason for refusing an order
There are a number of reasons for a firm refusing an order, and some of the most common are given below.
1.Out of stock (You may be out of stock of the product ordered, or indeed you may no longer make it)
2.Bad reputation (The customer may have a bad reputation for settling their accounts or, in the case of a retailer of, say, electrical or mechanical products, may have offered a poor after-sales service which could in turn affect your reputation. In these cases, it is better to indicate terms on which you would be prepared to accept his order.)
3.Unfavourable terms (The supplier may not like the terms the customer has asked for)
4. Unfavourable discount:
5.Unfavourable payment:
6. Size of order
33) What is a complaint, its objective and scope?
A complaint letter, also known as a claim, advises a business that an error has been made or that a defect has been discovered. The objective is to provide detailed information regarding the error or defect and to request some sort of compensation for defective or damaged merchandise or for inadequate or delayed services. While many complaints can be made in person, some circumstances require formal business letters as they also serve as a legal document.
The scope of a complaint letter should include only the relevant facts validating your claim and a request that appropriate corrective steps should be taken. The scope may also detail the options that you are willing to accept in satisfaction of the claim.
34) The rules for writing complaints
The essential rule in writing a complaint letter is to maintain your poise and diplomacy, no matter how justified your gripe is. Avoid making the recipient an adversary. It is no use writing complaints in an angry, abusive tone. A reference to the previously satisfactory deliveries and the high standing of the partner will in most cases prove more helpful.
35) What may complaints arise from?
Complaints may be of several kinds, and may arise from delivery of damaged goods, wrong goods, or too few or too many goods. Even if the right articles are supplied in the right quantities, they may arrive later than expected, which will cause problems to the buyer and, correspondingly, to his customers. Then the quality of goods may be unsatisfactory: they may be not according to the sample or description on the basis of which they were ordered, or they may simply be second-rate products.
36) What are the parts of complaints? Characterize them.
Introduction: you should identify the reason you are writing for. There is no need in stating the compensation which will be requested later on — but you can use the dry and rather abrupt tone to show that you are not happy about something. Avoid leaping into the details of the problem in the first sentence.
Complain as soon as you realize a mistake has been made; delay not only weakens your case, but can complicate the matter as the people you are dealing with might forget the details. And there is no need to open your letter by apologizing for the need to complain
Background (explaining the problem)
This paragraph provides the first part of the narration of the problem. It essentially tells a story with specific details and dates specifying the nature of the complaint. However, notice that this narration stays strictly factual and does not include the request for compensation or any scolding of the recipient.
If you think you know how the mistake was made, you may politely point it out to your supplier. Sometimes when a mistake occurs several times, you may be able to work out why it is happening.
Suggesting a solution
This part contains the request for compensation, which is preceded by some justification for that compensation.
State exactly what compensation you desire. Don't imply that the recipient deliberately committed the error or that the company has no concern for the customer. Toward the end of the letter, express confidence that the recipient will grant your request.
Closing: move to a conciliatory tone here in this final paragraph. Suggest why it is in the recipient's best interest to grant your request: appeal to the recipient's sense of fairness, desire for continued business, but don't threaten. Find some way to view the problem as an honest mistake. Mention past satisfaction with the company's product and express hope that you can remain a customer. Obviously, this is a positive way of issuing a threat: "If you don't grant my compensation, I'll never do business with you again!" But threats, however justified, just don't work.
Enclosures: any documents which you consider necessary to be enclosed (e.g. receipt).
