- •1)The definition and purposes of business letters
- •2) Strategies used in business correspondence
- •3) Why is it important to analyze the audience you are writing to?
- •4) The main types of business letters and their description.
- •5) Business letter components and their characteristics
- •6) What are the formats of business letters? What are the differences between them?
- •7) What are the main rules for successful business letter writing? Characterize each of them.
- •8) What are seven c’s that you should follow?
- •9) What is memo? What differs a memo from a business letter?
- •10) The format guidelines for memos and the types of memos?
- •11) The sales letter and its job?
- •16) The resume and two basic resume designs
- •17) The sections of a resume and their characteristics
- •18) Why do we need letters of recommendation?
- •19) What’s the role of a cover letter? What are the principles for writing a successful Cover letter?
- •20) What are the sections in a successful cover letter?
- •21) What shouldn’t you say explaining why you left the left the previous positions? How to explain why you are applying for the position?
- •22) Letters of inquiry and their types
- •24) Replies to inquiry and their contents
- •25) What should be mentioned in quotations?
- •26) Types of discounts
- •27) Main incoterms describe them
- •28) Offers, their types and parts
- •29) Counter-proposals. What terms might you not agree to?
- •30) Orders and their types and contents
- •31) What is an order usually accompanied by?
- •32) The reason for refusing an order
- •33) What is a complaint, its objective and scope?
- •34) The rules for writing complaints
- •35) What may complaints arise from?
- •36) What are the parts of complaints? Characterize them.
- •37) Adjustment letters and the rules for writing adjustments
- •38) The parts of adjustment
- •39) Reasons for rejecting complaints
10) The format guidelines for memos and the types of memos?
Memos have one-inch margins around the page and are on plain paper
All lines of the memo begin at the left margin
The text begins two spaces after the subject line
The body of the memo is single-spaced, with two spaces between paragraphs
Second-page headings are used, as in business letters (it includes who the Memo is to, the page number, and the date)
The sender usually signs the Memo using initials, first name, or complete name.
Types:
Each memo is written for a specific purpose to a specific audience. The purpose and audience for your memo will help guide what type of memo you will write.
directive memos - A directive memo states a policy or procedure you want the reader or co-worker to follow
response memos - The purpose of this memo is to provide the audience with desired information. It usually has four parts: purpose statement, summary, discussion, action
trip report memos - A trip report memo is usually sent to a supervisor after an employee returns from a business venture.
field report memos - Memos are often used to report on inspection and procedures. These memos, known as field or lab reports, include the problem, methods, results, and conclusions, but spend less time on the methods section. Structure: purpose of memo, summary , problem leading to the decision to perform the procedure, methods, results, conclusions, recommendations
11) The sales letter and its job?
A sales letter is a document designed to generate sales. It persuades the reader to place an order; to request additional information; or to lend support to the product or service or cause being offered. It influences the reader to take a specific action by making an offer – not an announcement – to him.
The job of the sales letter is to sell, not to tell. The letter alone does not always do the entire selling (persuading) job.
12) What is people’s motivation to buy based on and what does it mean for writing a sales letter?
There are only two things that truly motivate people and they are the promise of gain or the fear of loss. Of the two, the fear of loss is the stronger motivator.
Ultimate motivations are what people “really” want. The product or service is just a vehicle to providing these benefits so make sure your sales letter focuses on these motivational factors.
13) Seven universal motivations
Underlying the promise of gain and the fear of loss are seven “universal motivations” to which everyone responds.
To be wealthy
To be good looking
To be healthy
To be popular
To have security
To achieve inner peace
To have free time
To have fun
14) What are the steps in sales letter writing?
Get attention
Identify the problem
Provide the solution
Present your credentials
Show the benefits
Give social proof
Make your offer
Inject scarcity
Give a guarantee
Call to action
Give a warning or Close with a reminder
15) What are the parts of a sales letter? Can you characterize them?
The headline is usually 3 - 10 words long. It grabs the reader's attention, and tells him what the ad (sales letter) is about. It makes a promise regarding what the item you are selling will do for him.
The headline is THE most important part of your letter! The headline has a benefit and makes a promise. Use "power words" in the headline. Try: "You," "Free," "Proven," "Imagine," "How To…," "Fast," "Cheap," "Enjoy," "Now," "Learn," "Introducing,"
The sub-headline or lead paragraph. This part of the sales letter is optional. It can be used to expand the promise made in the headline or used to deliver a 2nd major benefit of the product or service.
The body: it expands the theme, fills in details, offers proof, and shows how you plan to fulfill the promise you made in the headline.
Each paragraph must lead naturally to the next.. The end of each paragraph is important because you want to hold your readers attention right through to the end of the letter. Layout and length are important: Vary the length of your sentences and paragraphs. Short words, which are unambiguous, are best. Keep your letter as short as possible.
The closing, or call to action, urges the reader to take the next step you want him to take.