- •1)The definition and purposes of business letters
- •2) Strategies used in business correspondence
- •3) Why is it important to analyze the audience you are writing to?
- •4) The main types of business letters and their description.
- •5) Business letter components and their characteristics
- •6) What are the formats of business letters? What are the differences between them?
- •7) What are the main rules for successful business letter writing? Characterize each of them.
- •8) What are seven c’s that you should follow?
- •9) What is memo? What differs a memo from a business letter?
- •10) The format guidelines for memos and the types of memos?
- •11) The sales letter and its job?
- •16) The resume and two basic resume designs
- •17) The sections of a resume and their characteristics
- •18) Why do we need letters of recommendation?
- •19) What’s the role of a cover letter? What are the principles for writing a successful Cover letter?
- •20) What are the sections in a successful cover letter?
- •21) What shouldn’t you say explaining why you left the left the previous positions? How to explain why you are applying for the position?
- •22) Letters of inquiry and their types
- •24) Replies to inquiry and their contents
- •25) What should be mentioned in quotations?
- •26) Types of discounts
- •27) Main incoterms describe them
- •28) Offers, their types and parts
- •29) Counter-proposals. What terms might you not agree to?
- •30) Orders and their types and contents
- •31) What is an order usually accompanied by?
- •32) The reason for refusing an order
- •33) What is a complaint, its objective and scope?
- •34) The rules for writing complaints
- •35) What may complaints arise from?
- •36) What are the parts of complaints? Characterize them.
- •37) Adjustment letters and the rules for writing adjustments
- •38) The parts of adjustment
- •39) Reasons for rejecting complaints
5) Business letter components and their characteristics
Letterhead with the Sender’s or Return Address and the date- печатный бланк письма(печатный фирменный бланк) с информацией об отправителе, обратным адресом и датой
Inside Address – имя и адрес получателя
References – личный, персональный код сотрудника
Attention Line / Private or Confidential –перечень инстанций, которым надлежит принять документ к сведению/ не являющийся доступным для всех - конфиденциальный
Salutation –приветствие
Subject Line – строка темы
Body – основное содержание
Complimentary Close – выражение вежливости, которым заканчивается письмо
Signatures - подпись
Enclosure Lines – приложение к письму/ɪnˈkləʊʒə(r)/
Copy Line –строки оригинала
6) What are the formats of business letters? What are the differences between them?
the full block style - everything is flush with the left margin. Full block letters are a little more formal than modified block letters.
the modified block style - The main characteristic of modified block letters is that everything is flush with the left margin (except the sender’s address, date, references, complimentary close, signatures and your title). Modified block letters are a little less formal than full block letters.
the modified semi–block style – the same as modified block letters, except the paragraphs are indented. Modifies semi-block letters are less formal than full block letters
7) What are the main rules for successful business letter writing? Characterize each of them.
1. State the main business, purpose or subject matter right away
2. Identify the letter by its subject and date in the first paragraph or sentence
3. Keep the paragraphs of most business letters short
4. “Compartmentalize” the contents of your letter
5. Place important information strategically in business letters
6. Find positive ways to express bad news in your business letter
7. Focus on the recipient’s needs, purposes or interests instead of your own
8. Give your business letter an “action ending” whenever appropriate
9. Length
10. Keep your sentence average length low
11. Use simple words rather than complex ones
12. Order and sequence
13. Use active verbs rather than passive verbs
14. Prepositions
8) What are seven c’s that you should follow?
Follow the seven c's. Each letter/memorandum should be:
Clear
Concise
Correct
Courteous
Conversational
Convincing
Complete
9) What is memo? What differs a memo from a business letter?
Memorandums are written internal communications which advise or inform employees of policies and procedures that their company has decided to adopt. The memo may be put on a notice board for everyone to see, or circulated in internal mail to the departments it concerns. In the latter case, the employee usually signs the memorandum to acknowledge that he/she has read it. There are numerous subjects that memos deal with, from informing staff of a retirement, to announcing important administrative or structural changes in the company.
Memos can be as formal as a business letter. However, the heading and overall tone make a memo different from a business letter. Because you generally send memos to co-workers and colleagues, you do not have to include a formal salutation or closing remark.