- •1)The definition and purposes of business letters
- •2) Strategies used in business correspondence
- •3) Why is it important to analyze the audience you are writing to?
- •4) The main types of business letters and their description.
- •5) Business letter components and their characteristics
- •6) What are the formats of business letters? What are the differences between them?
- •7) What are the main rules for successful business letter writing? Characterize each of them.
- •8) What are seven c’s that you should follow?
- •9) What is memo? What differs a memo from a business letter?
- •10) The format guidelines for memos and the types of memos?
- •11) The sales letter and its job?
- •16) The resume and two basic resume designs
- •17) The sections of a resume and their characteristics
- •18) Why do we need letters of recommendation?
- •19) What’s the role of a cover letter? What are the principles for writing a successful Cover letter?
- •20) What are the sections in a successful cover letter?
- •21) What shouldn’t you say explaining why you left the left the previous positions? How to explain why you are applying for the position?
- •22) Letters of inquiry and their types
- •24) Replies to inquiry and their contents
- •25) What should be mentioned in quotations?
- •26) Types of discounts
- •27) Main incoterms describe them
- •28) Offers, their types and parts
- •29) Counter-proposals. What terms might you not agree to?
- •30) Orders and their types and contents
- •31) What is an order usually accompanied by?
- •32) The reason for refusing an order
- •33) What is a complaint, its objective and scope?
- •34) The rules for writing complaints
- •35) What may complaints arise from?
- •36) What are the parts of complaints? Characterize them.
- •37) Adjustment letters and the rules for writing adjustments
- •38) The parts of adjustment
- •39) Reasons for rejecting complaints
1)The definition and purposes of business letters
B.L. is the basic means of communication between two companies. It’s a document typically send externally to those outside a company but is also send internally to those within a company.
Puprose:
The first question for any writer should be, "Why am I writing?" "What is my goal or my purpose for writing?" For many writing contexts the long-range purpose of writing is to communicate to a particular audience. In order to communicate successfully to your audience, understanding your purpose for writing will make you a better writer.
Purpose is the reason why you are writing.
A purpose is the aim or goal of the writer or the written product;
Notice that selecting the form for your writing (list, report, essay, letter) is one of your choices that helps you achieve your purpose. You also have choices about style, organization; kinds of evidence that help you achieve your purpose.
2) Strategies used in business correspondence
-Definition
-Illustration and Example
-Classification
-Comparison and Contrast
-Analysis
-Description
-Process Analysis
-Narration
Cause/Effect Analysis
3) Why is it important to analyze the audience you are writing to?
To be sure that we communicate clearly in writing, we need to adjust our message – how we say to and what information we include – by recognizing that different readers can best understand different messages.
Audience – is a group of readers who reads a particular piece of writing. As a writer, you should anticipate the needs or expectations of your audience in order to convey information or argue for a particular claim. You need to know your audience before you start writing.
Types of Audiences
Audiences come in all shapes and sizes. They may be a group of similar people or combinations of different groups of people. You'll need to determine who they are in order to analyze your audience.
Writers determine their audience types by considering:
Who they are (age, sex, education, economic status, political/social/religious beliefs);
What Level of Information they have about the subject (novice, general reader, specialist or expert);
The Context in which they will be reading a piece of writing (in a newspaper, textbook, popular magazine, specialized journal, on the Internet, and so forth).
You'll need to analyze your audience in order to write effectively.
4) The main types of business letters and their description.
Acknowledgement letter – letting someone know you have received something sent to you
Complaint letter – Customers asking that certain situations should be corrected
Adjustment letter – response to a complaint letter
Application letter – A sales letter marketing your skills, abilities and knowledge
Acceptance letter – accepting a job offer
Resignation letter
References letter - recommending someone for employment
Inquiry letter – to request assistance, information or merchandise
Refusal letter – refuse some kind of request.