Раздел 8 [Захарова е.В., Ульянищева л.В. Public Relations and Advertising in Close-Up: Учебное пособие для студ. Высш. Учеб. Заведений с аудиодиском. – м.: Импэ-паблиш, 2004. – с.30-32.]

1. What are the main points of the chapter?

2. How can phone calls be irritating?

3. What can be an inappropriate request?

Раздел 9 [Захарова е.В., Ульянищева л.В. Public Relations and Advertising in Close-Up: Учебное пособие для студ. Высш. Учеб. Заведений с аудиодиском. – м.: Импэ-паблиш, 2004. – с.33-37. ]

1. What are the main points of the chapter?

2. What happened to Jack-in-the-box? Sears? Dow Corning?

3. Is economic survival at stake in times of crises?

4. What is the story of Johnson & Johnson?

Раздел 10 [Захарова е.В., Ульянищева л.В. Public Relations and Advertising in Close-Up: Учебное пособие для студ. Высш. Учеб. Заведений с аудиодиском. – м.: Импэ-паблиш, 2004. – с.37-42.]

1. What is the key to successful dealings with the media during a crisis?

2. What authority should an appointed spokesperson have?

3. Why should a central media information center be set up?

4. Why should a constant flow of information be provided?

5. How can you be accessible after hours?

6. What sort of log must be kept?

7. Do organizations always follow these guidelines?

8. What happened during Dow Coming's crisis?

9. How did Jack-In-The-Box violate the rules of crisis communication?

10. In what way must an organization communicate to all appropriate audiences during a crisis?

Раздел 11 [Захарова Е.В., Ульянищева Л.В. Public Relations and Advertising in Close-Up: Учебное пособие для студ. высш. учеб. заведений с аудиодиском. – М.: Импэ-паблиш, 2004. – с.42-45.]

1. What are PR people responsible for?

2. Why is it important to write enticing letters?

3. How long should a pitch letter be?

4. What are its elements?

5. What does it mean to do your homework in PR?

Раздел 12 [Захарова Е.В., Ульянищева Л.В. Public Relations and Advertising in Close-Up: Учебное пособие для студ. высш. учеб. заведений с аудиодиском. – М.: Импэ-паблиш, 2004. – с.45-49.]

1. What do media advisories tell reporters and editors about?

2. What are journalism's five W's and one H?

3. What sort of items are used?

4. What might a typical one-page advisory contain?

5. Should a contact and telephone number be part of the letter or the letterhead?

Раздел 13 [Захарова Е.В., Ульянищева Л.В. Public Relations and Advertising in Close-Up: Учебное пособие для студ. высш. учеб. заведений с аудиодиском. – М.: Импэ-паблиш, 2004. – с. 49-52.]

1. What is a position paper? Backgrounder? Press kit?

2. When and why are they written?

3. What are the elements of a position paper?

4. What is an EPK?

Раздел 14 [Захарова Е.В., Ульянищева Л.В. Public Relations and Advertising in Close-Up: Учебное пособие для студ. высш. учеб. заведений с аудиодиском. – М.: Импэ-паблиш, 2004. – с.53-57.]

1. Why are press interviews, news conferences etc, so important to public relations people?

2. Why may company executives sometimes view direct one-to-one contact with the media as a nightmare?

3. What is the key to a successful interview?

4. Who can initiate a press interview?

5. What questions should be asked before a reporter interviews you?

6. What can be achieved by doing this kind of questioning?

7. What are the dangers of a telephone interview?

8. What should reporters be provided with in advance or at the time of the interview?