- •Содержание
- •2. Unit 2.
- •4. Lesson 3.
- •5. Unit 3.
- •2. Методические рекомендации по изучению тем учебного пособия «Реклама в деловом мире».
- •2. Try to remember what our heroes talked about.
- •4. Here are some English words, which Lora advised Mr. Sverdlov to learn for the first time. If you want to be a good manager you can join him.
- •6. And now let’s remember and enumerate the idioms once more. Betty asked us to match the phrases in column a with those in column b.
- •8. Now Ms. Galkina asks Mr. Evdokimov and Mr.Voronov to say these phrases in English. They may use the phrases in their first trip abroad.
- •10. Now Mr. Evdokimov and Mr. Voronov are talking. They try to use English idioms and phrases correctly. Read the dialogues and act out similar ones.
- •Difficult. That's why I hope to get some
- •11. Today Lora and Betty have gathered all members of the Russia firm to remember what they've already known.
- •12. Have a look at the organigram of this company and say what each director was responsible for?
- •13. Make up the organigram of a firm of your own.
- •14. I guess you must be curious to know what happened to Vera. Can you imagine what could prevent her from coming on time? Continue the conversation. Compare your version with the rest of the group.
- •15. Ms. Galkina, the secretary of the Russian firm was late. Her colleagues are answering her questions:
- •16. Retell the main idea of this dialogue.
- •17. And now be ready to communicate to each other using following situations:
- •18. Role play: Foreign partners make a visit to their Russian colleagues.
- •19. Reading and comprehension:
- •Vocabulary:
- •20. Read and translate this text with a help of dictionary.
- •21. Mr. Evdokimov is interested how well his colleagues know the rules of office etiquette:
- •22. Organize a discussion. Every student should tell his or her personal opinion about the rules of etiquette.
- •23. Test your cross-cultural knowledge with this quiz.
- •1. Polylogue.
- •2. And now let’s remember what our heroes talked about. Retell this dialogue.
- •4. Here are different definitions of English words. Betty translated them to our colleagues. If you want to work in some of advertising agencies you can join us.
- •6. Now let’s remember and enumerate the phrases once again. Match the phrases in column a with those in column b.
- •9. Mr. Evdokimov begins to speak to Mr. Sverdlov. Look through these dialogues and find English equivalents for the following Russian phrases:
- •10. Read these dialogues and act out similar ones. Use English idioms and phrases.
- •20. Ms. Lora is interested how well her Russian colleagues understand her lecture:
- •3. Preparation
- •Language
- •4. After this lecture Mr. Sverdlov and Mr. Evdokimov went to their hotel and decided to fix received information. They asked each other the following questions:
- •5. Russian colleagues read and translated useful language for presenters with a help of dictionary. Try to do it with them.
- •Sequencing
- •6. Today the lecturer has begun with the homework. At first he has given the translation of useful English phrases for presentation:
- •Tripling 7.
- •Task 2.
- •8. Creating Rapport
- •9. Today our Russian colleagues have been invited to visit one presentation.
- •1. At first we study the standard tools menu. The English version of Power Point should be opened on the display. Work with it. Then try to work with Russian version of this program.
- •2. To work with English version of Power Point you should learn the following new words.
- •3. Now practice to create your own presentation.
- •Interactive options for a self-running presentation
- •Voice narration
- •2. Reading.
- •Inviting and paying
- •Important dos and don'ts
- •4. Here are some interesting and necessary information in Russian.
- •1. По направленности на аудиторию:
- •2. По широте охвата аудитории:
- •3. По каналам распространения:
- •4. По целевому назначению:
- •Получить похвалу
- •Учебное пособие Реклама в деловом мире
- •445039, Г.О. Тольятти, б-р Гая,3
13. Make up the organigram of a firm of your own.
14. I guess you must be curious to know what happened to Vera. Can you imagine what could prevent her from coming on time? Continue the conversation. Compare your version with the rest of the group.
- Here is one of the opinions:
The absent are never without a fault,
nor the present without excuse.
( B. Franklin.)
(Отсутствующие всегда виноваты,
присутствующие всегда прощены.)
Б. Франклин
Vera: |
It sounds stupidly, but all this time I was watching TV, that’s why I missed my bus. |
Volkov: |
Very good explanation! |
Vera: |
But only listen to me I was watching a very interesting programme about an environmentally friendly office. They told that in all countries except our more and more companies become concerned about the effect their activities have on the natural environment. Some companies are carrying out environmental audits; others are publishing environmental accounts, which try to measure this impact. There is no doubt that this will become a major activity of companies in the future. |
Sverdlov: |
Oh, I absolutely agree with them. It is necessary in our time to care about the environment. And first of all we must make our personal company more environmentally friendly. Vera, could you remember and enumerate us their suggestions. |
Vera: |
Of course, I’ll try to remember some of them, for example: -Separate waste bins for paper and plastics. -Separate waste bins for batteries (before recycling). -Separate waste bins for newspapers and magazines (before recycling). -Separate waste bins for glass (before recycling). -A policy of turning off all electric lights in unoccupied rooms. -Punishment of employees who leave lights on in unoccupied rooms. -Use of low energy light bulbs throughout the building. -Reduction of the temperature by 5°C throughout the building. - Incentives to encourage employees to go to work by public transport rather than by car. |
Evdokimov: |
O.K. We'll think about it later and now let's get down to business, if you don't mind. |
15. Ms. Galkina, the secretary of the Russian firm was late. Her colleagues are answering her questions:
1. Who has just arrived from London?
What do the colleagues of the firm think about the idea of broadening their mind?
What managers’ qualities did Betty enumerate?
Mr. Evdokimov has just come. He is asking Vera:
Why she was late?
2. What suggestion about environmentally friendly office
Vera watched on TV?
3. If other colleagues were agree with her?