- •Содержание
- •2. Unit 2.
- •4. Lesson 3.
- •5. Unit 3.
- •2. Методические рекомендации по изучению тем учебного пособия «Реклама в деловом мире».
- •2. Try to remember what our heroes talked about.
- •4. Here are some English words, which Lora advised Mr. Sverdlov to learn for the first time. If you want to be a good manager you can join him.
- •6. And now let’s remember and enumerate the idioms once more. Betty asked us to match the phrases in column a with those in column b.
- •8. Now Ms. Galkina asks Mr. Evdokimov and Mr.Voronov to say these phrases in English. They may use the phrases in their first trip abroad.
- •10. Now Mr. Evdokimov and Mr. Voronov are talking. They try to use English idioms and phrases correctly. Read the dialogues and act out similar ones.
- •Difficult. That's why I hope to get some
- •11. Today Lora and Betty have gathered all members of the Russia firm to remember what they've already known.
- •12. Have a look at the organigram of this company and say what each director was responsible for?
- •13. Make up the organigram of a firm of your own.
- •14. I guess you must be curious to know what happened to Vera. Can you imagine what could prevent her from coming on time? Continue the conversation. Compare your version with the rest of the group.
- •15. Ms. Galkina, the secretary of the Russian firm was late. Her colleagues are answering her questions:
- •16. Retell the main idea of this dialogue.
- •17. And now be ready to communicate to each other using following situations:
- •18. Role play: Foreign partners make a visit to their Russian colleagues.
- •19. Reading and comprehension:
- •Vocabulary:
- •20. Read and translate this text with a help of dictionary.
- •21. Mr. Evdokimov is interested how well his colleagues know the rules of office etiquette:
- •22. Organize a discussion. Every student should tell his or her personal opinion about the rules of etiquette.
- •23. Test your cross-cultural knowledge with this quiz.
- •1. Polylogue.
- •2. And now let’s remember what our heroes talked about. Retell this dialogue.
- •4. Here are different definitions of English words. Betty translated them to our colleagues. If you want to work in some of advertising agencies you can join us.
- •6. Now let’s remember and enumerate the phrases once again. Match the phrases in column a with those in column b.
- •9. Mr. Evdokimov begins to speak to Mr. Sverdlov. Look through these dialogues and find English equivalents for the following Russian phrases:
- •10. Read these dialogues and act out similar ones. Use English idioms and phrases.
- •20. Ms. Lora is interested how well her Russian colleagues understand her lecture:
- •3. Preparation
- •Language
- •4. After this lecture Mr. Sverdlov and Mr. Evdokimov went to their hotel and decided to fix received information. They asked each other the following questions:
- •5. Russian colleagues read and translated useful language for presenters with a help of dictionary. Try to do it with them.
- •Sequencing
- •6. Today the lecturer has begun with the homework. At first he has given the translation of useful English phrases for presentation:
- •Tripling 7.
- •Task 2.
- •8. Creating Rapport
- •9. Today our Russian colleagues have been invited to visit one presentation.
- •1. At first we study the standard tools menu. The English version of Power Point should be opened on the display. Work with it. Then try to work with Russian version of this program.
- •2. To work with English version of Power Point you should learn the following new words.
- •3. Now practice to create your own presentation.
- •Interactive options for a self-running presentation
- •Voice narration
- •2. Reading.
- •Inviting and paying
- •Important dos and don'ts
- •4. Here are some interesting and necessary information in Russian.
- •1. По направленности на аудиторию:
- •2. По широте охвата аудитории:
- •3. По каналам распространения:
- •4. По целевому назначению:
- •Получить похвалу
- •Учебное пособие Реклама в деловом мире
- •445039, Г.О. Тольятти, б-р Гая,3
6. And now let’s remember and enumerate the idioms once more. Betty asked us to match the phrases in column a with those in column b.
A B
Хороший совет – бесценен. |
Sorry for my interrupting you |
Извините меня за то, что я прерываю Вас.
|
I was told ,that she left long ago
|
Я полагаю |
The idea of broadening you mind |
Мне сказали, что она давно ушла. |
To get used to new environment
|
Легче сказать, чем сделать. |
Good advice beyond price
|
Идея того, чтобы расширить Ваш кругозор.
|
I kept you waiting |
Способность ладить с коллегами |
ability to make people laugh
|
Привыкнуть к моему новому oкружению |
ability to get on well with colleagues
|
Нет сомнения (без сомнения) |
Willingness to work up to 60 |
Я заставила Вас ждать. |
Confidence in making decisions
|
Умение заставлять людей улыбаться (радоваться) |
Concern for well-being of every employee
|
Желание работать до 60 часов в неделю
|
I reckon |
Уверенность (смелость) в принятии решений
|
Easier said, than done |
Заинтересованность в благополучии каждого работника
|
Let’s get down to business
|
Давайте перейдем к делу. |
There is no doubt
|
7. Mr. Evdokimov, the Director General of this firm and Mr. Voronov, the Export-Import Manager were ill, that's why they didn't train English together with their staff. Miss Galkina decided to help them. She's brought some exercises. Look here. At first she enumerates the English phrases and explains their meaning.
It is especially fine with me- меня это особенно устраивает
I reckon- я полагаю
Let's get down to business- давайте перейдем к делу
I absolutely agree – я абсолютно согласен
To get used- привыкнуть
To get some tips- получать советы(рекомендации)
A valid excuse - уважительное оправдание (причина)
Good advice is beyond price- хороший совет бесценен
Easier said , than done – легче сказать, чем сделать
8. Now Ms. Galkina asks Mr. Evdokimov and Mr.Voronov to say these phrases in English. They may use the phrases in their first trip abroad.
-меня это особенно устраивает;
-я полагаю;
-давайте перейдем к делу;
-я абсолютно согласен;
-привыкнуть;
-получать советы (рекомендации);
-уважительное оправдание (причина);
-хороший совет бесценен;
-легче сказать, чем сделать.
9. Yesterday the Sales manager Mr. Andreev wrote a business letter. Ms. Lora found a lot of mistakes in it. She was planning to explain him some English grammar constructions. Ask your teacher to explain these rules once again.
I. Make the sentences. Use the words given to make them. Use the right tense.
Our partners from British firm have just arrived from London. Where have our partners from British firm just arrived from? Our partners from British firm haven’t just arrived from London. ( Our colleagues /from Spain; their friends/ from USA; his son/ from Italy; her manager / from China)
Sorry for my interrupting you. ( His coming late; her going out; our smoking)
I was told... ( they; he; we; she)
I had been working at your firm for 5 months. How long had you been working at your firm? I hadn’t been working at your firm for 5 months. ( She/ learn/ for 10 years/ English; he/ work/ for 4 months/ at the factory; they/ talk/ for an hour; we/ know/ each other/ for ages)
I also want you to meet Mr. Andreev. ( We/ him/ to ask/ Vera; she/ her/ to do/it; they/us/to write/to these businessmen)
It is very difficult for me to get used to my new environment. ( he/to get used/to a new job; Jane/ to drive/ on the left; we/ get used/ to the noise)
All this time I was watching TV. When were you watching TV? I wasn’t watching TV. (Yesterday/the whole evening/he/ listen to the radio; last year/ the whole month/ she/ live in the country; yesterday/from 6 till 8/we/play tennis)
Some companies are carrying out environmental audits now. When are some companies carrying out environmental audits? Some companies aren’t carrying out environmental audits. (Our employees/work at this moment; he/write a contract/now)
II. Grammar test
Tell Tommy about these wonderful islands. He … about them.
has never heard;
had never heard;
was never heard;
is never heard.
I’m so happy to see you again. I … you since I left Berks.
haven’t seen;
hadn’t seen;
didn’t saw;
doesn’t see
3. He heard somebody…
a. talking;
b. talked;
c. to talk;
d. being talked.
4. Teddy’s words made me … uncomfortable.
a. to feel
b. feeling;
c. feel.
d. have left.
5. I watched my cat … with her kittens.
a. played;
b. playing;
c. to play;
d. being played.
6. I have never heard Helen…
a. sang;
b. sings;
c. singing;
d. have sung.
7. Do you know Ann? Yes, I … a long time.
a. I’m knowing her for;
b. I’ve known her for;
c. I’ve known her since;
d. I’ve know her for
8. John has been in hospital … three days.
a. since;
b. for;
c. during;
d. at.
9. When I … home this evening, I’m going to have a shower.
a. will get;
b. get;
c. got;
d. have got.
10. His little sister is fond … before she goes to sleep.
a. of reading;
b. to read;
c. of being read;
d. of having read.