
- •Содержание
- •2. Unit 2.
- •4. Lesson 3.
- •5. Unit 3.
- •2. Методические рекомендации по изучению тем учебного пособия «Реклама в деловом мире».
- •2. Try to remember what our heroes talked about.
- •4. Here are some English words, which Lora advised Mr. Sverdlov to learn for the first time. If you want to be a good manager you can join him.
- •6. And now let’s remember and enumerate the idioms once more. Betty asked us to match the phrases in column a with those in column b.
- •8. Now Ms. Galkina asks Mr. Evdokimov and Mr.Voronov to say these phrases in English. They may use the phrases in their first trip abroad.
- •10. Now Mr. Evdokimov and Mr. Voronov are talking. They try to use English idioms and phrases correctly. Read the dialogues and act out similar ones.
- •Difficult. That's why I hope to get some
- •11. Today Lora and Betty have gathered all members of the Russia firm to remember what they've already known.
- •12. Have a look at the organigram of this company and say what each director was responsible for?
- •13. Make up the organigram of a firm of your own.
- •14. I guess you must be curious to know what happened to Vera. Can you imagine what could prevent her from coming on time? Continue the conversation. Compare your version with the rest of the group.
- •15. Ms. Galkina, the secretary of the Russian firm was late. Her colleagues are answering her questions:
- •16. Retell the main idea of this dialogue.
- •17. And now be ready to communicate to each other using following situations:
- •18. Role play: Foreign partners make a visit to their Russian colleagues.
- •19. Reading and comprehension:
- •Vocabulary:
- •20. Read and translate this text with a help of dictionary.
- •21. Mr. Evdokimov is interested how well his colleagues know the rules of office etiquette:
- •22. Organize a discussion. Every student should tell his or her personal opinion about the rules of etiquette.
- •23. Test your cross-cultural knowledge with this quiz.
- •1. Polylogue.
- •2. And now let’s remember what our heroes talked about. Retell this dialogue.
- •4. Here are different definitions of English words. Betty translated them to our colleagues. If you want to work in some of advertising agencies you can join us.
- •6. Now let’s remember and enumerate the phrases once again. Match the phrases in column a with those in column b.
- •9. Mr. Evdokimov begins to speak to Mr. Sverdlov. Look through these dialogues and find English equivalents for the following Russian phrases:
- •10. Read these dialogues and act out similar ones. Use English idioms and phrases.
- •20. Ms. Lora is interested how well her Russian colleagues understand her lecture:
- •3. Preparation
- •Language
- •4. After this lecture Mr. Sverdlov and Mr. Evdokimov went to their hotel and decided to fix received information. They asked each other the following questions:
- •5. Russian colleagues read and translated useful language for presenters with a help of dictionary. Try to do it with them.
- •Sequencing
- •6. Today the lecturer has begun with the homework. At first he has given the translation of useful English phrases for presentation:
- •Tripling 7.
- •Task 2.
- •8. Creating Rapport
- •9. Today our Russian colleagues have been invited to visit one presentation.
- •1. At first we study the standard tools menu. The English version of Power Point should be opened on the display. Work with it. Then try to work with Russian version of this program.
- •2. To work with English version of Power Point you should learn the following new words.
- •3. Now practice to create your own presentation.
- •Interactive options for a self-running presentation
- •Voice narration
- •2. Reading.
- •Inviting and paying
- •Important dos and don'ts
- •4. Here are some interesting and necessary information in Russian.
- •1. По направленности на аудиторию:
- •2. По широте охвата аудитории:
- •3. По каналам распространения:
- •4. По целевому назначению:
- •Получить похвалу
- •Учебное пособие Реклама в деловом мире
- •445039, Г.О. Тольятти, б-р Гая,3
Interactive options for a self-running presentation
When designing a self-running presentation, you'll want to keep the environment in mind- for example, whether the booth or kiosk will be in an unmonitored public place or whether supervision will be available. The answer will help you determine what elements you add to your presentation, how much control you give users, and what steps you need to take to prevent misuse.
Options you might want to consider when designing a self-running presentation include:
Automatic or manual timings You can set up a presentation to run by itself with automatic timings, or you can set it so that users can move through it at their own pace by using the mouse to click action buttons for navigation. If you set up a slide show to be browsed at a kiosk, mouse clicks are ignored unless they're on objects with hyperlinks or action buttons.
Hyperlinks and Action buttons You can use hyperlinks to move through the presentation or to jump to other slides and programs. Action buttons (PowerPoint's predefined navigation buttons) can give your presentation the look and familiarity of a Web page, with buttons for Home, Help, Back, Next, and so on.
Voice narration You can add recorded narration that plays with your presentation.
Capture user input You can use the ActiveX controls that come with PowerPoint to create a response slide in your presentation. For example, you can add a text box in which people can enter their names and addresses to receive further information.
Setting and rehearsing slide show timings
You can set timings for your slides manually, or you can set them automatically while you rehearse.
To set timings manually
You can set the exact amount of time each slide is viewed— for example, you can have the title slide appear for 10 seconds, the second slide for 2 minutes, the third for 45 seconds, and so on. You may find it easiest to work with the Slides tab selected in Normal View, so you can see miniatures of each slide in your presentation.
Select the slide you want to apply the timing to.
On the Slide Show menu, click Slide Transition.
Under Advance slide, select the Automatically after check box, and then enter the number of seconds you want the slide to appear on the screen.
To set the same timing for all slides in your slide show, click Apply to All Slides.
To set timings automatically
To set timings automatically while you rehearse, you can use the buttons in the Rehearsal dialog box to pause between slides, restart a slide, and advance to the next slide. As you rehearse the presentation, PowerPoint tracks how long each slide appears and sets the timing accordingly. If you display the same slide more than once- for example, in a custom show- the last timing is the one PowerPoint records.
Advance to next slide
Pause timing
Slide timing (editable)
Repeat
Total
time for presentation
On the Slide Show menu, click Rehearse Timings.
Your slide show opens in rehearsal mode and the slide timing starts.
When you're ready to advance to the next slide, click Next.
If you're not satisfied with the time or want to try again, click Repeat to start the clock over at 0:00:00.
If you want to pause the clock, click Pause.
Repeat step 2 for each slide in the presentation.
After you set the time for the last slide, a message box appears displaying the total time for the slide show and asking if you want to keep these timings for your slide show. Click Yes.
Adding navigation
You might want to allow the person viewing your presentation to navigate by using hyperlinks or action buttons.
Hyperlinks You can add a hyperlink to your presentation and then use it to go to a variety of locations— for example, a custom show, a specific slide within the presentation, a different presentation altogether, a Microsoft Word document or Microsoft Excel spreadsheet, or an Internet, intranet, or e-mail address. You can create a hyperlink from any object— including text, shapes, tables, graphs, and pictures. For information, see the Help topic Create a hyperlink.
Action buttons PowerPoint comes with some ready-made action buttons that you can insert in your presentation and define hyperlinks for. Action buttons contain shapes, such as right and left arrows. Use them when you want to include commonly understood symbols for going to next, previous, first, and last slides. PowerPoint also has action buttons for playing movies or sounds.
Setting up a slide show to run at a kiosk
Setting up a slide show to run at a kiosk allows you to control whether mouse clicks anywhere on the screen advance the slide. For example, if you want the slide show to be viewed at a specific pace, set automatic timings and then set the slide show to run at a kiosk. To give users additional control, you can add navigation, such as hyperlinks or action buttons, to your slides.
On the Slide Show menu, click Set Up Show.
Under Show type, click Browsed at a kiosk (full screen).
Note If you set up a slide show to run at a kiosk, remember to also add automatic timings or navigation hyperlinks or action buttons. Otherwise, the slide show will show only the first slide.
Adding narratives
Self-running presentations sometimes need to convey more information than a presentation given by a speaker, where the audience can interact with the presenter. Adding a narrative, either with voice narration or with slide notes, can help deliver more information in your self-running presentation.