
- •Содержание
- •2. Unit 2.
- •4. Lesson 3.
- •5. Unit 3.
- •2. Методические рекомендации по изучению тем учебного пособия «Реклама в деловом мире».
- •2. Try to remember what our heroes talked about.
- •4. Here are some English words, which Lora advised Mr. Sverdlov to learn for the first time. If you want to be a good manager you can join him.
- •6. And now let’s remember and enumerate the idioms once more. Betty asked us to match the phrases in column a with those in column b.
- •8. Now Ms. Galkina asks Mr. Evdokimov and Mr.Voronov to say these phrases in English. They may use the phrases in their first trip abroad.
- •10. Now Mr. Evdokimov and Mr. Voronov are talking. They try to use English idioms and phrases correctly. Read the dialogues and act out similar ones.
- •Difficult. That's why I hope to get some
- •11. Today Lora and Betty have gathered all members of the Russia firm to remember what they've already known.
- •12. Have a look at the organigram of this company and say what each director was responsible for?
- •13. Make up the organigram of a firm of your own.
- •14. I guess you must be curious to know what happened to Vera. Can you imagine what could prevent her from coming on time? Continue the conversation. Compare your version with the rest of the group.
- •15. Ms. Galkina, the secretary of the Russian firm was late. Her colleagues are answering her questions:
- •16. Retell the main idea of this dialogue.
- •17. And now be ready to communicate to each other using following situations:
- •18. Role play: Foreign partners make a visit to their Russian colleagues.
- •19. Reading and comprehension:
- •Vocabulary:
- •20. Read and translate this text with a help of dictionary.
- •21. Mr. Evdokimov is interested how well his colleagues know the rules of office etiquette:
- •22. Organize a discussion. Every student should tell his or her personal opinion about the rules of etiquette.
- •23. Test your cross-cultural knowledge with this quiz.
- •1. Polylogue.
- •2. And now let’s remember what our heroes talked about. Retell this dialogue.
- •4. Here are different definitions of English words. Betty translated them to our colleagues. If you want to work in some of advertising agencies you can join us.
- •6. Now let’s remember and enumerate the phrases once again. Match the phrases in column a with those in column b.
- •9. Mr. Evdokimov begins to speak to Mr. Sverdlov. Look through these dialogues and find English equivalents for the following Russian phrases:
- •10. Read these dialogues and act out similar ones. Use English idioms and phrases.
- •20. Ms. Lora is interested how well her Russian colleagues understand her lecture:
- •3. Preparation
- •Language
- •4. After this lecture Mr. Sverdlov and Mr. Evdokimov went to their hotel and decided to fix received information. They asked each other the following questions:
- •5. Russian colleagues read and translated useful language for presenters with a help of dictionary. Try to do it with them.
- •Sequencing
- •6. Today the lecturer has begun with the homework. At first he has given the translation of useful English phrases for presentation:
- •Tripling 7.
- •Task 2.
- •8. Creating Rapport
- •9. Today our Russian colleagues have been invited to visit one presentation.
- •1. At first we study the standard tools menu. The English version of Power Point should be opened on the display. Work with it. Then try to work with Russian version of this program.
- •2. To work with English version of Power Point you should learn the following new words.
- •3. Now practice to create your own presentation.
- •Interactive options for a self-running presentation
- •Voice narration
- •2. Reading.
- •Inviting and paying
- •Important dos and don'ts
- •4. Here are some interesting and necessary information in Russian.
- •1. По направленности на аудиторию:
- •2. По широте охвата аудитории:
- •3. По каналам распространения:
- •4. По целевому назначению:
- •Получить похвалу
- •Учебное пособие Реклама в деловом мире
- •445039, Г.О. Тольятти, б-р Гая,3
6. Now let’s remember and enumerate the phrases once again. Match the phrases in column a with those in column b.
А: |
В: |
|
Being the Sales Manager |
|
You are quick on the uptake |
|
Sorry for my interrupting you |
|
It is the golden mean |
|
I have it at my fingertips |
|
You can get to the root of it |
|
If you don’t mind |
|
That’s the crux of the matter |
7. Mr. Sverdlov can not remember the new words. Mr Evdokimov has decided to help him. Look here. At first he enumerates the most difficult for Mr. Sverdlov English words and phrases and explains their meanings.
- Being the Sales Manager – будучи менеджером по продаже;
- If you don’t mind – если Вы не возражаете;
- Sorry for my interrupting – извините меня за то, что я Вас перебиваю;
- I have it at my fingertips - я уже на этом собаку съела;
- That’s the crux of the matter – вот где собака зарыта;
- You can get to the root of it – Вы можете смотреть в корень дела;
- You are quick on the uptake – Вы ловите на лету;
- It is the golden mean – это золотая середина;
- Jack of all trades – мастер на все руки;
- I suppose- я полагаю;
- The entire market – единый рынок;
- The international recognition of our product – международная известность нашего продукта;
- to be prohibited – быть запрещенным;
- compared to early times – сравнивая с прежними временами.
8. Mr. Sverdlov still makes mistakes in grammar. Mr.Volkov helps him to revise some grammar. Let’s also try to do these exercises. Ask your teacher to explain you these rules if you don’t know them.
I. Make the sentences. Use the words given to make them. Use the right tense.
a. Ms. Betty O’Henry and Ms. Lora have been working for a long time in one of the advertising agencies.
( My colleagues, to study, English, for 10 years;
representatives, of this firm, to live, here, since October;
clients, to wait for you, for a long time);
b.They‘ve invited Russian friends.
( She, to get, just, a letter, from her parents;
they, to know, each other, since childhood;
he, to take part, in the exhibition, this week);
c. Mr. Volkov and Mr Evdokimov are discussing with Ms. Betty and Ms. Lora Russian publicity market .
(They, to walk, along the exhibition, now;
she, to answer, their questions, at the moment;
we, to have , negotiations, now);
d.It is interesting to know....
(it, to be, simple, to answer, this question;
it, to be, necessary, to know, this information;
it, to be, important, to take part, in this exhibition);
i.You are informed very well.
(These people, to be well- known;
my colleague, to be asked ,the question;
our partners, to be invited, to this conference;
perfume and cosmetics, to be promoted, by television);
f.I have to know the development of advertising market.
(He, must, invite, him;
they, to have, to involve, this product;
she, to has, to explain, her coming late);
g.The balance of funds allocated for publicity needs.
(The prices, to start, to rise, last year;
we , to live, not, 5 years ago, in this town;
she, to become, a Sales Manager, last year).
Grammar test.
Mother asked the children if they … some biscuits for tea.
has bought;
had bought;
was bought;
are bought
2. Listen to me when I’m … to you.
telling;
talking;
told;
says
3. He gave all his money to me because he … me.
would trust;
trusted;
had trusted;
will trust
4. The pupil wasn’t able to do the translation because he … some special terms.
hadn’t known;
didn’t know;
doesn’t know;
wasn’t known.
5. Many accidents … by careless driving.
a. are causing;
b. are caused;
c. caused;
d. have been caused