Sample Report 2

This report from a sales director suggests that his company should introduce online selling.

Report on Internet sales

To The Board of Directors

From Derek Logan, Sales Director

Date 15 October 20....

Subject Introduction of Internet sales

The Sales Department research team came to the following conclusions on the issue of Internet sales

Market

Internet sales have expanded steadily in our markets in recent years for three main reasons: (1) the range of goods we can offer in a virtual warehouse environment, (2) convenience, and (3) increased security with the development of digital signatures. The main area of expansion – over 21% in the period concerned – has been in clothes, especially children's clothes covering the age groups of 4-11 years.

With regard to sales of linens and general furnishings, there has been a 6.7% increase in sales over this period. We would like to monitor this over the next 12 months to see how these markets develop.

Finance

If we concentrate on the garment area of the market, supplying all age groups, we estimate an increase in our annual budget of 4.8%, which includes administration, warehousing, expanding stock, advertising, and the capital needed for new technology. This will increase our present turnover in this area by 7% over a two-year trial period.

The Finance Department suggests that this increase in capital investment should come from share issues rather than loans because, in the case of the latter, increasing interest rates will reduce profits.

Conclusions

With our main competitors already in this market, and its potential for international sales, we recommend that we should implement a new Internet strategy as quickly as possible. I would suggest a meeting before the end of this financial year.

Assignments

I. Suggest the Ukrainian equivalents of the phrases below:

virtual warehouse environment; furnishing; garment area of the market; warehousing; expanding stock; trial period; share issues; interest rate; to reduce profit; to implement a new Internet strategy; annual budges; turnover.

II. Find English equivalents to the following words and phrases:

випробний термін; розширення асортименту товарів; управління справами; обіг; зберігання на складі; товари для дому; льняна постільна білизна; випуск акцій; процентна ставка; зменшувати прибуток; залучення нових технологій.

ІІІ. Answer the questions:

1. Why do the research team believe there is a potential market in Internet sales?

2. Which is the best market for SP Wholesalers to enter?

3. What do they want to do about selling their other products?

4. How much would the company need to invest?

5. Where could the company obtain the money to invest in the project?

6. When does Derek Logan think the board should meet to discuss the project?

IV. Translate into English:

1. Фінансовий відділ пропонує залучити інвестиції шляхом випуску акцій.

2. Якщо ми візьмемо позику, високі процентні ставки призведуть до зниження прибутків.

3. Якщо ми зосередимо наші зусилля на ринковому секторі одягу для усіх груп, наш щорічний бюджет має зрости на 4,8 %.

4. Щорічний бюджет включає витрати на управління справами, зберігання товарів на складі, розширення асортименту товарів, рекламу та залучення нових технологій.