- •Text I. What is business?
- •II Read and translate the text.
- •III Find the English equivalents to the following words.
- •IV Answer the following questions.
- •V There are different aspects of the word “business”:
- •VI Choose the words from the box to complete the sentences. Translate them.
- •VII Match the words on the left with their Russian equivalents on the right.
- •VIII All the words in the box form strong collocations with the word business.
- •IX Translate the sentences.
- •Read the information about Akio Morita. Translate it in writing.
- •Answer the following questions.
- •Choose the correct answer and complete the sentences.
- •Complete the sentences with the words from the box.
- •Find the following expressions in the text.
- •Translate into English.
- •I Read and translate the text.
- •II Find the English equivalents in the text.
- •III Translate the following word combinations.
- •IV Complete the sentences with the words from Exercise III.
- •V Answer the questions.
- •VII Build up your vocabulary. Adjectives describing character.
- •VIII Summarize the text. Compare r.Branson with any other businessman you’ve read
- •IX Translate the sentences.
- •X Read the passage about early days of Richard Branson’s record business. Ask ten questions to the text.
VIII Summarize the text. Compare r.Branson with any other businessman you’ve read
about.
IX Translate the sentences.
Джон получил образование в престижной школе экономики, поэтому он быстро нашел работу.
Наша компания собирается расширяться в Восточную Европу, т.к. этот рынок является очень перспективным и еще не насыщен (to be saturated) товарами.
Мы полагаем, что необходимо ограничить рекламу табака и алкоголя в газетах и журналах, потому что они общедоступны.
Когда новая модель автомобиля вашей компании вышла в продажу? – Если я не ошибаюсь, в прошлом году.
Как жаль, что он отказался от работы в инвестиционном банке.
Общие продажи компании Unilever в прошлом году составили 174 миллиарда долларов и на 15% превысили показатели прошлого периода.
Я никогда не летал международными авиакомпаниями на длинные расстояния, поэтому я испытываю восторг от предстоящего перелета в Австралию.
Мистер Флетчер решил основать журнал, который будет давать всю необходимую информацию о новых товарах его компании. – Правда?
Наша компания предлагает конкурентные услуги высокого качества, поэтому мы являемся лидерами на местном рынке.
Компания Ad International запускает новую рекламную кампанию по продвижению торговой марки Gucci, стоимость которой побьет все рекорды этого рекламного агентства.
X Read the passage about early days of Richard Branson’s record business. Ask ten questions to the text.
Branson started his first record business after he traveled across the English Channel and purchased crates of "cut-out" records from a record discounter. He sold the records out of the boot of his car to retail outlets in London. He continued selling cut-outs through a record mail order business in 1970. Trading under the name "Virgin" he sold records for considerably less than the so-called "High Street" outlets, especially the chain W.H.Smith. The name "Virgin" was a selling point because records were sold in a new condition (unlike in other shops where records were being handled when listened to in record booths). At the time many products were sold under restrictive marketing agreements which limited discounting, despite efforts in the 1950s and 1960s to limit so-called resale price maintenance. In effect Branson began the series of changes that led to large-scale discounting of recorded music. Branson and some colleagues were discussing a new name for his business when one suggested that it should be called "Virgin" since they were all virgins to business.
Branson eventually started a record shop in Oxford Street in London and, shortly after, launched the record label Virgin Records with Nik Powell. Branson earned enough money from his record store to buy a country estate, in which he installed a recording studio. He leased out studio time to fledgling artists, including multi-instrumentalist Mike Oldfield.
In 1971, Branson was arrested and charged for selling records in Virgin stores that had been declared export stock. He settled out-of-court with UK Customs and Excise with an agreement to repay the unpaid tax and fines. Branson's mother Eve re-mortgaged the family home to help pay the settlement.