- •Graphic design
- •10. Choose the correct words to complete the sentences:
- •Divide Text a into logical parts and give each part a suitable title.
- •Work in pairs. Think of some questions to review the contents of Text a and give answers.
- •13. Read Text в and think of the appropriate title to it.
- •14.Complete the sentences from Text b:
- •16. Read Text с and give a brief summary of it.
- •Find in Text с words which mean the same as
- •Find in Text с words or phrases which mean the same as
- •Render the following text into English:
- •Discussion. Discuss with your classmates the opportunities of modern graphic design using the active vocabulary of the Unit. Present your own samples of ads in graphic form.
14.Complete the sentences from Text b:
Graphic designers of catalogues, booklets and annual reports should
consider the paper pages ....
Regardless of whether you are working in oils, watercolors or acrylics
Wbrking the facing pages as a single visual unit, the diverse graphic elements need....
It doesn't matter if you choose white or ....
It is the challenge of the graphic designer to create ....
15. Re-read Text B. In pairs, discuss the statements below. Say what you think about them and ask your partners if he/she agrees or disagrees with you. Use the following phrases to help you:
Agreeing Disagreeing
I agree with you. Yes, but don't you think ... ?
Yes, that is what I think too. True, but I think ...
You're right! 1 see what you mean, but...
I am in complete agreement. I don't suppose ...
The blank white paper spread is like the untouched canvas of a painter.
Composition is not the first area to focus on.
The arrangement of photographs, descriptive selling copy and headlines takes the form of planned composition.
Design elements should not reflect what looks good to the consumer's eyes and not mind.
It doesn't matter if you choose white or a solid background color as your 'empty' design element.
In general, the more freely the design elements appear on a page spread, the less dramatic the depictions can be.
The empty space you create can be the most effective and the most complex in uniting all elements of your graphic design.
16. Read Text с and give a brief summary of it.
Text С
ART AND DESIGN IN THE MODERN AGE
Art and Design in the Modern Age provides an intriguing overview of The Wolfsonian's exceptional holdings and showcases the museum's collection, which spans the period 1885 to 1945. The nearly 300 works on display provide insight into the ways design has influenced and adapted to the modern world. The installation explores the many focal points of The Wolfsonian's collection, including design-reform movements, architecture, urbanism, industrial design, transportation, world's fairs, advertising, political propaganda, and labor iconography.
Art and Design in the Modern Age engages the observer both visually and intellectually. The wide-ranging themes and objects provide not only a picture of the past, but a path to understanding today's cultural and political issues. Among the items exhibited are ceramics, sculpture, exquisite handmade and innovative mass-production furniture, graphic design, books, ephemera, and household objects. Some of the more outstanding objects on display include a handmade box combining .Arts and Crafts tenets with Maori decorative motifs by New Zealand silversmith Reuben Watts; Electricity, abas-relief produced for the 1933 Chicago World's Fair; mass-produced modern furniture by American industrial designers Kem Weber and Paul Frankl; and Alexander Stirling Calder's sculpture, Star, a female figure he created for the Panama-Pacific Exposition of 1915.
Notes on the Text
ephemera - быстро устаревшие товары silversmith — серебряных дел мастер, однодневки
bas-relief — барельеф
tenet — принцип
Text and Vocabulary Exercises