Active Vocabulary

shopping guide -	довідник магазинів
discount coupon -	талон, який дає право на купівлю товару за більш низькою ціною
store-	магазин
department store -	універмаг
supermarket -	супермаркет
grocery -	бакалія
shopping center -	торгівельний центр

Vocabulary Practice

Exercise 1. Change the sentences according to the model.

Model: My wife usually asks the children to do shopping.

My wife usually makes children do shopping.

1. He'll ask single line retailers to take part in the promotion campaign.

2. The chief usually asks his immediate subordinates to perform different functions.

3. It's necessary to ask him to recognize his wholesaling units.

4. It's important to influence ultimate consumer to buy this product.

5. Ask him to buy all these things in the discount house.

Exercise 2. Make responses to the sentences according to the model.

Model: I want to ask your brother to do shopping today.

Let me do shopping today myself.

1.I want my secretary to prepare the financial statement.

2. The board of directors wants the officers to plan product development.

3. He wants to speak with my friend about their possible partnership.

4.1 want a lawyer to clarify this matter.

5. The executive wants this manager to start market re­search.

Exercise 3. Answer the questions.

1. What kind of shops in this country do you know?

2. What shops are situated not far from your house?

3. What goods can be bought there?

4. What specific features do channels of distribution have in this country?

5. What reforms does this country need to reorganize the channels of distribution?

Exercise 4. Translate into English.

1. Роздрібна торгівля – це продаж товару кінцевому споживачу.

2. В західних країнах є різні типи торгівельних закладів: універмаги, супермаркети, магазини з низькими цінами, посилторги й т.п.

3. На цей товар можна отримати 10% знижку.

4. Роздрібний продавець може надати покупцю довготривалий кредит.

5. Ця фірма має безліч торгівельних точок по всій країні.

6. Роздрібний продавець виконує багато важливих функцій.

7. Я не знаю центр міста, мені потрібен довідник магазинів.

8. В торгівельному центрі ви знайдете всі необхідні вам товари.

9. В цьому магазині нема бакалійного відділу.

direct method of distribution

Producer Consumer

Indirect methods of distribution

Producer Wholesaler Retailer Consumer

Exercise 5.

a) speak about the differences between (he channels of distribution of this country and western countries.

b) look at this chart and say in what industries different methods of distribution are possible.