- •St. Petersburg State University Graduate School of Management
- •Analysis of the Russian retail industry and companies’ motives for internalization.
- •Introduction
- •2. Magnit
- •3. Auchan
- •4. Rolf Group
- •5. M.Video
- •6. Dixi Group
- •7. Lenta
- •9. Eldorado
- •10. Svyaznoy
- •11. Avtomir Group
- •12. Evroset
- •13. Leroy Merlin Vostok
- •14. The Seventh Continent
- •15. Ikea Dom
- •16. Avilon ag
- •17. Sportmaster
- •18. Nezavisimost Group
- •19. Atlant-m Holding
- •20. Crocus International
- •21. Media-Saturn Russia
- •22. Real
- •23. Monetka
- •24. Grinn Corporation
- •25. Business Car
- •26. Centr Obuv
- •27. Globus
- •28. Avon Beauty Product Company
- •29. Atak
- •30. Pharmacy Chain 36.6
- •31. Roznitsa-1
- •32. Holiday
- •33. Oriflame Cosmetics
- •34. Azbuka vkusa
- •36. Genser
- •37. Amway
- •38. Major Auto
- •33 “Российские компании, которые получат господдержку. Полный список”.25.12.2008 http://ria.Ru/crisis/20081225/158098785.Html
- •63 “В Украину выходит сеть «Азбука вкуса»”. Building. 25.01.2013.. Http://building.Ua/V-Ukrainu-vyhodit-set-Azbuka-vkusa
22. Real
Ltd. "real,-Hypermarket" - the Russian division of German hypermarket «Real, -», one of the leading departments of companies Metro Group.
In the year 2012 Network «Real, -» in Eastern and Central Europe was officially sold to the French trade group «Auchan».
Country |
Russia |
Year of entry |
2005 |
Industry/ business area |
Retail |
Entry mode |
At the moment firm is fully owned by the French company Auchan. While entering Russian market, company followed greenfield strategies. Company invested directly to the new markets. |
Motives |
Expansion and gaining of profits. Entering markets that are attractable in terms of consumption and environment of the existing business areas. |
Firm specific advantages used on the foreign market |
Company had a huge experience of entering new markets. All the decisions were provided with a particular and detailed analysis. |
First mover or follower |
Usually company entered concentrated markets. And used to be a follower. |
Type of state involvement in the process of internationalization |
State was not involved into the process of internationalization of this company, as it does not fit its interests, and this process is ruled only by company’s ambitions. |
Evaluation of the success of the internationalization |
Company owned 17 hypermarkets in Russia with around 4100 employees, but was sold in the end of 2012 to the Auchan. |
23. Monetka
State influence:
Ownership type: fully controlled by LLC Trade-Element (fully owned by Alexander Zherebtsov)
Participation in state-organized contracts and projects – no major state-organized contracts and projects
Financial and tax support: state authorities monitor the company operations, proper licensing agreement fulfillment, conditions of storage of the goods and their sale, etc., so state regulations are necessary in this process.
Internationalization:
Country |
The company is operating domestically in 461 shops36; it opened stores in 2001 in Yekaterinburg. |
Year of entry |
- |
Industry/ business area |
The company is one of the leading retailers of food and consumer goods in Ekaterinburg and the Urals region; The format of stores includes:
|
Entry mode |
- |
Motives of internationalization |
No internationalization yet |
Firm specific advantages used on the foreign market |
|
First mover or follower |
- |
Type of state involvement in the process of internationalization |
No internationalization yet |
Evaluation of the success of the internationalization |
No internationalization yet |