- •St. Petersburg State University Graduate School of Management
- •Analysis of the Russian retail industry and companies’ motives for internalization.
- •Introduction
- •2. Magnit
- •3. Auchan
- •4. Rolf Group
- •5. M.Video
- •6. Dixi Group
- •7. Lenta
- •9. Eldorado
- •10. Svyaznoy
- •11. Avtomir Group
- •12. Evroset
- •13. Leroy Merlin Vostok
- •14. The Seventh Continent
- •15. Ikea Dom
- •16. Avilon ag
- •17. Sportmaster
- •18. Nezavisimost Group
- •19. Atlant-m Holding
- •20. Crocus International
- •21. Media-Saturn Russia
- •22. Real
- •23. Monetka
- •24. Grinn Corporation
- •25. Business Car
- •26. Centr Obuv
- •27. Globus
- •28. Avon Beauty Product Company
- •29. Atak
- •30. Pharmacy Chain 36.6
- •31. Roznitsa-1
- •32. Holiday
- •33. Oriflame Cosmetics
- •34. Azbuka vkusa
- •36. Genser
- •37. Amway
- •38. Major Auto
- •33 “Российские компании, которые получат господдержку. Полный список”.25.12.2008 http://ria.Ru/crisis/20081225/158098785.Html
- •63 “В Украину выходит сеть «Азбука вкуса»”. Building. 25.01.2013.. Http://building.Ua/V-Ukrainu-vyhodit-set-Azbuka-vkusa
20. Crocus International
Crocus Group (Crocus International) - one of the leading development companies in Russia, the general contractor of construction of the Far Eastern Federal University on the island Russkiy.
The owner of the company - businessman Aras Agalarov.
Country |
Russia |
Year of entry |
1989 |
Industry/ business area |
Retail |
Entry mode |
It is wholly owned Russian company, which operates in the national market. |
Motives |
Firm is not presented in foreign markets. |
Firm specific advantages used on the foreign market |
NOT PRESENTED |
First mover or follower |
NOT PRESENTED |
Type of state involvement in the process of internationalization |
Company is involved into partnership with the Ministry of Regional Development as a general contractor of construction of the Far Eastern Federal University on the island Russkiy |
Evaluation of the success of the internationalization |
NOT PRESENTED |
21. Media-Saturn Russia
Media-Saturn-Holding GmbH is a German corporate group comprising consumer electronic retailers Media Markt and Saturn. The group is a wholly owned subsidiary of Metro AG.
In 2009, Media-Saturn opened five stores in four different time zones in four weeks, and by the end of the year 2011, Media-Saturn Russia was operating 36 stores in 17 Russian cities. In addition, the first triple opening in the history of Media Markt took place in Moskow in 2007.
Country |
Russia |
Year of entry |
2006 |
Industry/ business area |
Retail |
Entry mode |
It is wholly owned German company that follows greenfield and brownfield strategies. Company invests directly to the new local markets. In the year 2012 company acquired the Russian online electronics store 003.ru. |
Motives |
Expansion and gaining of profits. Entering markets that are attractable in terms of consumption and environment of the existing business areas. |
Firm specific advantages used on the foreign market |
Company has a huge experience of entering new markets. All the decisions are provided with a particular and detailed analysis. |
First mover or follower |
Usually company enters concentrated markets. As a German company in Russian market it cold be described as a first mover, but in terms of the whole market, it operates in, firm is a follower. |
Type of state involvement in the process of internationalization |
State was not involved into the process of internationalization of this company, as it does not fit its interests, and this process is ruled only by company’s ambitions. |
Evaluation of the success of the internationalization |
Media-Saturn Russia is the number three consumer electronics retailer in Russia. Media Markt is the most dynamic and effective company in the consumer electronics retail sector according to INFOLINE RETAILER RUSSIA.
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