
- •Unit 1 Product Development
- •1. Look at the products below and answer the questions for each product.
- •2. Read and memorize the following words and word combinations.
- •3. Read the following international words and guess their meanings.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Tool to launch holistic sketch performance demand
- •To modify to solve problems to stand out design brief
- •Corporate identity
- •Text 1 stages in design process
- •1. Read the text again and put the stages in the right order:
- •Text 2 product design and evaluation
- •1. Designing products to meet the demand from consumers is called________________?
- •3. Are there only two driving forces for appearance of new designs? text 4
- •Societal, cultural and market influences
- •1. Decode the meaning of societal, cultural and market influences.
- •2. Write а definition of ’design statement’ in your own words.
- •3. What does it mean to be aware of consumer demand? Choose the right variant.
- •4. What is market research?
- •I. Choose the suitable title for the text.
- •1. Why do designers and manufacturers need market research?
- •2. What forms of market research are mentioned in the text?
- •The development of the consumer society
- •I. For how long do you usually use things like pens, mobile phones, tv sets, cars, etc. What does it depend on? Discuss the reasons with your group mates.
- •II. Read the title of the text. Can you explain the term “planned obsolescence”?
- •III. Read the text using a dictionary. Check your answer. Planned obsolescence
- •1. Read the text and say whether the following statements are true, false or not mentioned in the text:
- •2. Find the paragraph containing the following information:
- •3. State the main idea of the text:
- •Companies vs consumers
- •Unit 2 Design-led Companies
- •1. Look at the pictures of car prototypes and answer the questions:
- •2. Read and memorize the following words and word combinations.
- •3. Read and memorize the following words and word combinations.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Text 10
- •1. Make a list of the most important points discussed in the text.
- •2. Give a summary of the text using your list. Text 11
- •Aston martin
- •Porsche
- •Text 12
- •I. Read the text and name Alessi’s famous designs. Alessi
- •1. Translate the text with a dictionary.
- •2. Give the company’s background. Text 13
- •9093 Kettle
- •Text 14
- •I. Do you have any Apple products? Describe them.
- •II. Read the text and translate it with a dictionary. Apple
- •Text 15
- •Bang & Olufsen
- •Text 16
- •I. Do you know products design in Japan? Can you characterize them? Are there any distinct features of Japanese design?
- •II. Read the story of Sony Corporation and say why these dates are important for Sony?
- •1. Why did Sony have to change its name?
- •2. What is Walkman, Watchman and Discman?
- •3. Sony predicted: "The Eighties was the age of the pc and the Nineties was the age of the Internet, the 2000s will be the age of the robot." - what will be the 2010s?
- •5. Fill in the gaps with the correct form of the words below:
- •Text 17
- •2. Render the text in English:
- •Text 18
- •Text 19
- •1. Read the text and say whether the following statements are true, false or not mentioned in the text:
- •2. Find the paragraph containing the following information:
- •3 State the main idea of the text.
- •4. Go to page 82 . Read another story about Lego “Lego is the best brick on the block”. What new information does it contain? text 20
- •Sleek and super-fast: London's new Javelin trains are a design triumph
- •Text 21
- •I. Read the title of the story. Make а list of questions you think the story will answer.
- •II. Read the story. Which questions has the story answered? nokia 6310
- •Text 22
- •A tragedy in tableware
- •1. Read the text again and fill in the table:
- •Text 23
- •Tetra pak
- •Unit 3 Designers at work
- •2. Read and memorize the following words and word combinations.
- •3. Read and memorize the following words and word combinations.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Text 24
- •1. What product designers do you know? What designs are they famous for?
- •2. Do you know product designers from Russia or the ussr?
- •1. Find out the same information about the following designers: Phillipe Starck, Jusper Morrison, Jean Otis Reinecke, James Dyson, Luigi Colani.
- •2. Speak about one of these designers. Text 25
- •I) Where do you design?
- •Designing is work
- •Text 26 looking for а job
- •I. Have you decided on the work that is right for you? How do you know it's right for you? Below is а list of things people consider when they are thinking about what kind of work they want to do.
- •Text 27
- •I. Study the cv. It is based on the European Curriculum Vitae format.
- •II. Write your own cv for one of the jobs above. You can invent work experience for this task.
- •Text 28
- •Haus proud: The women of Bauhaus
- •1. Bauhaus founder Walter Gropius believed that women thought in two dimensions, while men could grapple with three. Do you agree? supplementary assigments text 29
- •Text 30
- •Convergent design
- •Text 31
- •Text 32
- •Lego is the best brick on the block
- •Text 33 color quiz
- •1. Read the descriptions and match the colors with the characteristics:
- •2. Go to the web page with the quiz and find out your color. Do you agree with the result? If not, read the personal characteristics below and choose the color you fit better.
- •3. Read your results to the group. Do your group mates agree with your color?
1. Make a list of the most important points discussed in the text.
2. Give a summary of the text using your list. Text 11
A. Translate the text into Russian in writing. Time limit is 30 min.
Aston martin
Since 1914 the British car manufacturer Aston Martin has produced elegant, fast cars with an iconic shark-mouth grille. With more than 1500 sport cars sold in the year 2002, the company is highly successful and manages to maintain an impressive balance between the cultivation of tradition and the spirit of innovation. The name of the most famous Aston Martin model, the DB5, which Sean Connery (alias James Bond) drove in the 1964 film Goldfinger, includes the initials of the industrialist David Brown, who bought the company in 1947. After the forward-looking Lagonda, with its extreme, wedge-shaped body introduced an avant-gard note into the history of automobile design in the mid-1970s, the company (which now belongs to Ford) adopted а more traditional approach to form. Although new top models such as the VT2 Vanquish, which was again put into the service of Agent 007, are more robust than their predecessors, they still sport the famous shark-mouth grille created by Franc Freeley.
B. Translate the text into Russian in writing. Time limit is 30 min.
Porsche
The design practice that would later evolve into Porsche AG was founded in Stuttgart in 1931 by Ferdinand Porsche (1875-1951), who went on to design the hugely successful Volkswagen Beetle. During the World War II, Porsche designed several military vehicles, including the Tiger tank. After the war, his son used Volkswagen components to create the 365 roadster (1948), which became the first vehicle to carry the Porsche name. The streamlined body of this sports car was design by Erwin Komenda not only to look beautiful, but to be as functionally efficient as possible. In 1961 the company began work on a new model with a body design by Komenda and the founder’s grandson Ferdinand Alexander Porsche. This resulted in the immortal 911 – one of the most famous sports cars of all time. Through its commitment to design, engineering and technological excellence, Porsche has established one of the strongest brands in Germany and its name remains synonymous worldwide with the sports car.
Text 12
I. Read the text and name Alessi’s famous designs. Alessi
Founded 1921 Omegna, Italy
Alessi is design: the prestigious northern Italian manufacturer has continued to represent this simple equation ever since 1990, the date of the launch of Philippe Starck's influental Juicy Salif spider-legged lemon press. In the 1980s the company's owner, Alberto Alessi initiated а gentle revolution in the kitchen by redefining this hitherto purely functional space as the welcoming, even cultural centre of the home. Alessi presented the Tea & Coffee Piazza project in which eleven architects designed limited edition services. This publicity-motivated "architecture in miniature" project brought Alessi international recognition and made the company one of the leading exponents of Post-Modernism within the decorative arts during the 1980s. At the Milan International Futniture Fair in 2003 the company displayed its Tea & Coffee Tower project, featuring designs by such creative talents as Zaha Hadid, Toyo Ito, David Chipperfield, Greg Lynn and Jean Nouveil.
The company was founded at the beginning of the 1920s as а metal workshop. From the 1950s to the 1970s it continued to have а strong reputation for its excellent metalwork, and it supplied breadbaskets, sugar bowls and fruit dishes - still considered modern classics – to international hotels, restaurants and airlines. Alessi now has а wide range of products, and the legendary label is famous for its impeccably designed, high-quality stainless steel products, including espresso coffee makers by Aldo Rossi and Richard Sapper, cookware by Massimo Morozzi and cutlery by Ettore Sottsass and Achille Castiglioni. The subsidiary brand Officina Alessi concentrates on the manufacture of innovative products in limited editions. In the 1990s Alessi introduced other product lines, such as Twergi, which included characterful wooden household items designed by Ettore Sottsass and Andrea Branzi (b. 1938) and a range of affordable yet high-style plastic wares by Stefano Ciovannoni (b. 1954) and Alessandro Mendini (b. 1931). Designs such as these are the outcome of Alberto Alessi's belief that "design is a global creative discipline with a strictly artistic and poetic matrix, and not simply one of the many tools at the service of marketing and technology to ensure improved production methods and better sales". Alberto Alessi is а great promoter of young talent: many projects involving young designers are developed in his Alessi Study Centre in Milan.