- •Unit 1 Product Development
- •1. Look at the products below and answer the questions for each product.
- •2. Read and memorize the following words and word combinations.
- •3. Read the following international words and guess their meanings.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Tool to launch holistic sketch performance demand
- •To modify to solve problems to stand out design brief
- •Corporate identity
- •Text 1 stages in design process
- •1. Read the text again and put the stages in the right order:
- •Text 2 product design and evaluation
- •1. Designing products to meet the demand from consumers is called________________?
- •3. Are there only two driving forces for appearance of new designs? text 4
- •Societal, cultural and market influences
- •1. Decode the meaning of societal, cultural and market influences.
- •2. Write а definition of ’design statement’ in your own words.
- •3. What does it mean to be aware of consumer demand? Choose the right variant.
- •4. What is market research?
- •I. Choose the suitable title for the text.
- •1. Why do designers and manufacturers need market research?
- •2. What forms of market research are mentioned in the text?
- •The development of the consumer society
- •I. For how long do you usually use things like pens, mobile phones, tv sets, cars, etc. What does it depend on? Discuss the reasons with your group mates.
- •II. Read the title of the text. Can you explain the term “planned obsolescence”?
- •III. Read the text using a dictionary. Check your answer. Planned obsolescence
- •1. Read the text and say whether the following statements are true, false or not mentioned in the text:
- •2. Find the paragraph containing the following information:
- •3. State the main idea of the text:
- •Companies vs consumers
- •Unit 2 Design-led Companies
- •1. Look at the pictures of car prototypes and answer the questions:
- •2. Read and memorize the following words and word combinations.
- •3. Read and memorize the following words and word combinations.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Text 10
- •1. Make a list of the most important points discussed in the text.
- •2. Give a summary of the text using your list. Text 11
- •Aston martin
- •Porsche
- •Text 12
- •I. Read the text and name Alessi’s famous designs. Alessi
- •1. Translate the text with a dictionary.
- •2. Give the company’s background. Text 13
- •9093 Kettle
- •Text 14
- •I. Do you have any Apple products? Describe them.
- •II. Read the text and translate it with a dictionary. Apple
- •Text 15
- •Bang & Olufsen
- •Text 16
- •I. Do you know products design in Japan? Can you characterize them? Are there any distinct features of Japanese design?
- •II. Read the story of Sony Corporation and say why these dates are important for Sony?
- •1. Why did Sony have to change its name?
- •2. What is Walkman, Watchman and Discman?
- •3. Sony predicted: "The Eighties was the age of the pc and the Nineties was the age of the Internet, the 2000s will be the age of the robot." - what will be the 2010s?
- •5. Fill in the gaps with the correct form of the words below:
- •Text 17
- •2. Render the text in English:
- •Text 18
- •Text 19
- •1. Read the text and say whether the following statements are true, false or not mentioned in the text:
- •2. Find the paragraph containing the following information:
- •3 State the main idea of the text.
- •4. Go to page 82 . Read another story about Lego “Lego is the best brick on the block”. What new information does it contain? text 20
- •Sleek and super-fast: London's new Javelin trains are a design triumph
- •Text 21
- •I. Read the title of the story. Make а list of questions you think the story will answer.
- •II. Read the story. Which questions has the story answered? nokia 6310
- •Text 22
- •A tragedy in tableware
- •1. Read the text again and fill in the table:
- •Text 23
- •Tetra pak
- •Unit 3 Designers at work
- •2. Read and memorize the following words and word combinations.
- •3. Read and memorize the following words and word combinations.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Text 24
- •1. What product designers do you know? What designs are they famous for?
- •2. Do you know product designers from Russia or the ussr?
- •1. Find out the same information about the following designers: Phillipe Starck, Jusper Morrison, Jean Otis Reinecke, James Dyson, Luigi Colani.
- •2. Speak about one of these designers. Text 25
- •I) Where do you design?
- •Designing is work
- •Text 26 looking for а job
- •I. Have you decided on the work that is right for you? How do you know it's right for you? Below is а list of things people consider when they are thinking about what kind of work they want to do.
- •Text 27
- •I. Study the cv. It is based on the European Curriculum Vitae format.
- •II. Write your own cv for one of the jobs above. You can invent work experience for this task.
- •Text 28
- •Haus proud: The women of Bauhaus
- •1. Bauhaus founder Walter Gropius believed that women thought in two dimensions, while men could grapple with three. Do you agree? supplementary assigments text 29
- •Text 30
- •Convergent design
- •Text 31
- •Text 32
- •Lego is the best brick on the block
- •Text 33 color quiz
- •1. Read the descriptions and match the colors with the characteristics:
- •2. Go to the web page with the quiz and find out your color. Do you agree with the result? If not, read the personal characteristics below and choose the color you fit better.
- •3. Read your results to the group. Do your group mates agree with your color?
2. Read and memorize the following words and word combinations.
Wheel колесо
Capable способный
Advancement улучшение, прогресс
Fuel топливо, горючее
Body корпус, кузов, тело
Limited edition ограниченный тираж
Workshop мастерская
Wide range широкий спектр, ассортимент
Item отдельный предмет
Affordable доступный, по средствам
Sophisticated утонченный, сложный
Hazard опасность, риск
Casing корпус
Custom-built изготовленный на заказ
Edge край
Surface поверхность
State-of-the-art, adj по последнему слову, высокого уровня
Pocket-sized карманный
Portable переносной
Appealing привлекательный
Digital цифровой
Vehicle средство передвижения, автомобиль
Luxury роскошь
Engine мотор
External внешний
Internal внутренний
Evolve развиваться, эволюционировать
Efficient эффективный, действенный
Conventional традиционный, обычный, стандартный
3. Read and memorize the following words and word combinations.
Geometry, conical, cliché, interface, colleague, studio, system, chic, miniature, license, battery, gadget, engineer, myriad, synonymous, prestigious, centre, project, architecture.
4. Complete the sentences to show that you understand the meaning of the new words:
casing state-of-the-art item hazard capable
wide range vehicle workshop sophisticated
1. Risk analysis identifies the inherent and nonapparent a) ___________ in the product.
2. Students at Carnegie Mellon University spent the spring semester exploring the future of electric b) ______________ through a partnership with Nissan North America (NNA).
3. While the product and its packaging aim for simplicity in design, both are targeted at consumers with c) ______________ tastes.
4. While fancy plastic and steel d) _______________ are now the order of the day, aluminium ones still have a high-end niche in the market.
5. The example of the Italian metal goods manufacturer Alessi illustrates how a small e) _______________ turned into a global player that ideally represents the great variety of Italian design.
6. The ideal candidate will be practical, experienced, and technically
f) ______________ .
7. Product designers work in a g) _______________ of industries including consumer electronics, housewares and furniture, fashion accessories, medical devices, toys, automotive and transportation.
8. Industrial Design Center continually aims to set up multi-disciplinary projects at the request of businesses and has h) ______________ equipment available for use.
9. Please log in to add this i) ________________ to your cart.
Text 10
Read the text and suggest a suitable title for it.
Did you know that electric cars are not a thing of the future, but rather have been around for centuries (specifically one and a half, dating back to 1834, yes 1834!).
From air-powered cars to battery operated cars, cars have come a long way since their invention in the late 1700's. Inventors then dreamed of a "horseless carriage", a vehicle that could travel under its own power. The cars in 1700 were but mere steam-propelled road vehicles, and were extremely unreliable - they made noise, destroyed roads and even exploded in your face.
Since then cars have made much progress and we now travel in air-conditioned sedans fitted with gadgets and gizmos like car radios, cigarette lighters and such. Cars today are not just a mode of transport, but also a luxury item, one to be ridden in comfort, one in which one can take a nap in.
Road traffic is increasing worldwide. This increase brings problems: road accidents, congestions, and pollution. Engineers are working on Advanced safety vehicles (AVSs) which will be much safer foe drivers, other road users such as cyclists, and for pedestrians. They are also working on new engines which use cleaner fuels. The future design of cars may see radical advancements due to new advancements in drive technology. For instance, hydrogen fuel cell vehicles and electric cars have no internal combustion engine and bulky transmission to design a car around.
The fuel cell, batteries and electric motors can be placed in many different arrangements in the vehicles including underneath the floorboard opening up a world of future car design possibilities.
In addition, the future design of cars will also be dependent upon just what does propel the car? For instance what if the car we are referring to is a future flying car rather than an earthbound one.
And, then there are design and technological advancements that have nothing to do with the propulsion method. For instance, the Audi RSQ was designed from the movie "I, Robot" starring Will Smith. One of the most unique design features of the Audi RSQ is that the wheels are spherical in shape as it does not use traditional wheels or tires.
The future design of cars may start in the college ranks as well. Take for instance Jonathan Putner's Daedalus, which won the Royal College of Art's Best Overall Concept Car. Or the Clever vehicle prototype, which is only 1-meter wide, developed by the University of Bath in the United Kingdom.
With Adobe Illustrator, Photoshop and a myriad of 3D animation software programs out there, designers are more capable than ever before of designing their own future cars. Whether or not any of these future designs of cars will ever become working prototypes is anyone's guess.
What is certain is that the future design of cars is a wide open field. With enough imagination, anything is possible.