- •Unit 1 Product Development
- •1. Look at the products below and answer the questions for each product.
- •2. Read and memorize the following words and word combinations.
- •3. Read the following international words and guess their meanings.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Tool to launch holistic sketch performance demand
- •To modify to solve problems to stand out design brief
- •Corporate identity
- •Text 1 stages in design process
- •1. Read the text again and put the stages in the right order:
- •Text 2 product design and evaluation
- •1. Designing products to meet the demand from consumers is called________________?
- •3. Are there only two driving forces for appearance of new designs? text 4
- •Societal, cultural and market influences
- •1. Decode the meaning of societal, cultural and market influences.
- •2. Write а definition of ’design statement’ in your own words.
- •3. What does it mean to be aware of consumer demand? Choose the right variant.
- •4. What is market research?
- •I. Choose the suitable title for the text.
- •1. Why do designers and manufacturers need market research?
- •2. What forms of market research are mentioned in the text?
- •The development of the consumer society
- •I. For how long do you usually use things like pens, mobile phones, tv sets, cars, etc. What does it depend on? Discuss the reasons with your group mates.
- •II. Read the title of the text. Can you explain the term “planned obsolescence”?
- •III. Read the text using a dictionary. Check your answer. Planned obsolescence
- •1. Read the text and say whether the following statements are true, false or not mentioned in the text:
- •2. Find the paragraph containing the following information:
- •3. State the main idea of the text:
- •Companies vs consumers
- •Unit 2 Design-led Companies
- •1. Look at the pictures of car prototypes and answer the questions:
- •2. Read and memorize the following words and word combinations.
- •3. Read and memorize the following words and word combinations.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Text 10
- •1. Make a list of the most important points discussed in the text.
- •2. Give a summary of the text using your list. Text 11
- •Aston martin
- •Porsche
- •Text 12
- •I. Read the text and name Alessi’s famous designs. Alessi
- •1. Translate the text with a dictionary.
- •2. Give the company’s background. Text 13
- •9093 Kettle
- •Text 14
- •I. Do you have any Apple products? Describe them.
- •II. Read the text and translate it with a dictionary. Apple
- •Text 15
- •Bang & Olufsen
- •Text 16
- •I. Do you know products design in Japan? Can you characterize them? Are there any distinct features of Japanese design?
- •II. Read the story of Sony Corporation and say why these dates are important for Sony?
- •1. Why did Sony have to change its name?
- •2. What is Walkman, Watchman and Discman?
- •3. Sony predicted: "The Eighties was the age of the pc and the Nineties was the age of the Internet, the 2000s will be the age of the robot." - what will be the 2010s?
- •5. Fill in the gaps with the correct form of the words below:
- •Text 17
- •2. Render the text in English:
- •Text 18
- •Text 19
- •1. Read the text and say whether the following statements are true, false or not mentioned in the text:
- •2. Find the paragraph containing the following information:
- •3 State the main idea of the text.
- •4. Go to page 82 . Read another story about Lego “Lego is the best brick on the block”. What new information does it contain? text 20
- •Sleek and super-fast: London's new Javelin trains are a design triumph
- •Text 21
- •I. Read the title of the story. Make а list of questions you think the story will answer.
- •II. Read the story. Which questions has the story answered? nokia 6310
- •Text 22
- •A tragedy in tableware
- •1. Read the text again and fill in the table:
- •Text 23
- •Tetra pak
- •Unit 3 Designers at work
- •2. Read and memorize the following words and word combinations.
- •3. Read and memorize the following words and word combinations.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Text 24
- •1. What product designers do you know? What designs are they famous for?
- •2. Do you know product designers from Russia or the ussr?
- •1. Find out the same information about the following designers: Phillipe Starck, Jusper Morrison, Jean Otis Reinecke, James Dyson, Luigi Colani.
- •2. Speak about one of these designers. Text 25
- •I) Where do you design?
- •Designing is work
- •Text 26 looking for а job
- •I. Have you decided on the work that is right for you? How do you know it's right for you? Below is а list of things people consider when they are thinking about what kind of work they want to do.
- •Text 27
- •I. Study the cv. It is based on the European Curriculum Vitae format.
- •II. Write your own cv for one of the jobs above. You can invent work experience for this task.
- •Text 28
- •Haus proud: The women of Bauhaus
- •1. Bauhaus founder Walter Gropius believed that women thought in two dimensions, while men could grapple with three. Do you agree? supplementary assigments text 29
- •Text 30
- •Convergent design
- •Text 31
- •Text 32
- •Lego is the best brick on the block
- •Text 33 color quiz
- •1. Read the descriptions and match the colors with the characteristics:
- •2. Go to the web page with the quiz and find out your color. Do you agree with the result? If not, read the personal characteristics below and choose the color you fit better.
- •3. Read your results to the group. Do your group mates agree with your color?
1. Decode the meaning of societal, cultural and market influences.
2. Write а definition of ’design statement’ in your own words.
3. What does it mean to be aware of consumer demand? Choose the right variant.
а) Being aware of consumer demand means making lots of products, so there are lots of things for people to buy.
b) Being aware of consumer demand means designing and making products in the hope that people will buy them.
c) Being aware of consumer demand means making each product to suit the exact requirements of each customer.
d) Being aware of consumer demand means finding out what people want, then designing products that will suit them.
4. What is market research?
а) Market research is finding out where people buy things.
b) Market research is finding out which shops would like to stock particular products.
c) Market research is asking people about what sort of products they want.
d) Market research is finding out whether people prefer to shop at markets or shops.
TEXT 5
I. Choose the suitable title for the text.
а) Marketing research c) Prototyping
b) Testing design ideas d) Methods of market research
Designers and manufactures often test ideas before they commit to full-scale production by producing a prototype design. This could be a full size replica or a concept model of the final item for consumers to touch and handle and get the ‘feel’ of. This process of ‘realization’ of the design helps designers and manufacturers discuss the product with potential consumers and so raise the overall quality of the product. In so doing, designers can assess the likely reaction of consumers and potential end users for the future and determine how well their idea will meet expectations. This is an important part of market research and can be used as part of a questionnaire.
Surveys and questionnaires are used by designers and market researchers to canvas a response from people in order to find out what products are likely to sell successfully. Questionnaires can also be used to find out what fashions are popular and how people feel about things. Overall they produce various data about society and indicate trends that may be useful to designers.
The design and implementation of a survey can greatly affect the results obtained by those carrying out the research. Research methods are a branch of science in itself but there are some basic rules that apply to most data collections:
When writing a survey, remember you are trying to extract information about the likes and dislikes of your end user.
You need to use the information to help you with your design.
Do not be disheartened if you do not get the answer you were expecting.
The questions should be easy to understand and answer.
Do not expect your client to take ages answering your questions.
Provide tick boxed and areas for answers.
Ensure the questions flow in a relevant order.
You should ensure that your questions look neat on the page and have no spelling mistakes.
The method of focus groups was developed in the late 60’s and yearly 70’s. Here people were asked about what unconscious motivations caused them to buy certain products at certain times. Focus groups are still used today and along with questionnaires form the basis of all market research which allows designers to greaten the chance of producing products that will sell more successfully in the future.