
- •Unit 1 Product Development
- •1. Look at the products below and answer the questions for each product.
- •2. Read and memorize the following words and word combinations.
- •3. Read the following international words and guess their meanings.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Tool to launch holistic sketch performance demand
- •To modify to solve problems to stand out design brief
- •Corporate identity
- •Text 1 stages in design process
- •1. Read the text again and put the stages in the right order:
- •Text 2 product design and evaluation
- •1. Designing products to meet the demand from consumers is called________________?
- •3. Are there only two driving forces for appearance of new designs? text 4
- •Societal, cultural and market influences
- •1. Decode the meaning of societal, cultural and market influences.
- •2. Write а definition of ’design statement’ in your own words.
- •3. What does it mean to be aware of consumer demand? Choose the right variant.
- •4. What is market research?
- •I. Choose the suitable title for the text.
- •1. Why do designers and manufacturers need market research?
- •2. What forms of market research are mentioned in the text?
- •The development of the consumer society
- •I. For how long do you usually use things like pens, mobile phones, tv sets, cars, etc. What does it depend on? Discuss the reasons with your group mates.
- •II. Read the title of the text. Can you explain the term “planned obsolescence”?
- •III. Read the text using a dictionary. Check your answer. Planned obsolescence
- •1. Read the text and say whether the following statements are true, false or not mentioned in the text:
- •2. Find the paragraph containing the following information:
- •3. State the main idea of the text:
- •Companies vs consumers
- •Unit 2 Design-led Companies
- •1. Look at the pictures of car prototypes and answer the questions:
- •2. Read and memorize the following words and word combinations.
- •3. Read and memorize the following words and word combinations.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Text 10
- •1. Make a list of the most important points discussed in the text.
- •2. Give a summary of the text using your list. Text 11
- •Aston martin
- •Porsche
- •Text 12
- •I. Read the text and name Alessi’s famous designs. Alessi
- •1. Translate the text with a dictionary.
- •2. Give the company’s background. Text 13
- •9093 Kettle
- •Text 14
- •I. Do you have any Apple products? Describe them.
- •II. Read the text and translate it with a dictionary. Apple
- •Text 15
- •Bang & Olufsen
- •Text 16
- •I. Do you know products design in Japan? Can you characterize them? Are there any distinct features of Japanese design?
- •II. Read the story of Sony Corporation and say why these dates are important for Sony?
- •1. Why did Sony have to change its name?
- •2. What is Walkman, Watchman and Discman?
- •3. Sony predicted: "The Eighties was the age of the pc and the Nineties was the age of the Internet, the 2000s will be the age of the robot." - what will be the 2010s?
- •5. Fill in the gaps with the correct form of the words below:
- •Text 17
- •2. Render the text in English:
- •Text 18
- •Text 19
- •1. Read the text and say whether the following statements are true, false or not mentioned in the text:
- •2. Find the paragraph containing the following information:
- •3 State the main idea of the text.
- •4. Go to page 82 . Read another story about Lego “Lego is the best brick on the block”. What new information does it contain? text 20
- •Sleek and super-fast: London's new Javelin trains are a design triumph
- •Text 21
- •I. Read the title of the story. Make а list of questions you think the story will answer.
- •II. Read the story. Which questions has the story answered? nokia 6310
- •Text 22
- •A tragedy in tableware
- •1. Read the text again and fill in the table:
- •Text 23
- •Tetra pak
- •Unit 3 Designers at work
- •2. Read and memorize the following words and word combinations.
- •3. Read and memorize the following words and word combinations.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Text 24
- •1. What product designers do you know? What designs are they famous for?
- •2. Do you know product designers from Russia or the ussr?
- •1. Find out the same information about the following designers: Phillipe Starck, Jusper Morrison, Jean Otis Reinecke, James Dyson, Luigi Colani.
- •2. Speak about one of these designers. Text 25
- •I) Where do you design?
- •Designing is work
- •Text 26 looking for а job
- •I. Have you decided on the work that is right for you? How do you know it's right for you? Below is а list of things people consider when they are thinking about what kind of work they want to do.
- •Text 27
- •I. Study the cv. It is based on the European Curriculum Vitae format.
- •II. Write your own cv for one of the jobs above. You can invent work experience for this task.
- •Text 28
- •Haus proud: The women of Bauhaus
- •1. Bauhaus founder Walter Gropius believed that women thought in two dimensions, while men could grapple with three. Do you agree? supplementary assigments text 29
- •Text 30
- •Convergent design
- •Text 31
- •Text 32
- •Lego is the best brick on the block
- •Text 33 color quiz
- •1. Read the descriptions and match the colors with the characteristics:
- •2. Go to the web page with the quiz and find out your color. Do you agree with the result? If not, read the personal characteristics below and choose the color you fit better.
- •3. Read your results to the group. Do your group mates agree with your color?
2. Go to the web page with the quiz and find out your color. Do you agree with the result? If not, read the personal characteristics below and choose the color you fit better.
http://www.truevaluepaint.com/content/Color/ColorQuiz.aspx
3. Read your results to the group. Do your group mates agree with your color?
Purple
Spontaneity is the key to your existence. Quick-witted with a flair for originality, you enjoy situations that allow you to explore your creativity. Comparatively conservative, you appreciate beautiful surroundings, especially if they’re found in nature. Your relaxed and self-assured personality allows you to work well with others. Surprisingly enough, your unique and unusual tastes don’t prevent you from being comfortable among your more conservative peers.
Silver
Silver represents money, prosperity and wealth. Those who like silver have a sense of style and are very motivated.
Black
Nothing can stand between you and your demand for a calm environment. To be free of conflict and disagreement is the only way to live. In fact, it’s this philosophy that probably allows you to be comfortable in conditions that would normally bother others. Your ability to focus is undisputed, and while you enjoy attention, you still have problems understanding how to handle it. No other color out lives by the golden rule as much as you do.
Blue
Blue people have the pleasure of being the most popular color in the United States. Nothing makes you happier then enjoying a peaceful environment where you can relax. You have a refined sense of beauty and when backed against a wall, no one can match your persistence to overcome any obstacles that stand in your way.
Gray
Open-minded is the perfect way to describe you. In fact, people often marvel at your ability to try new things. Gentle, relaxed and self-assured, Gray people have the valuable ability to be everyone’s friend. Touting an eye for the aesthetic, your skill for working well with others often leaves others feeling jealous.
Orange
Orange is considered wholesome and fruitful. It symbolizes balance, warmth, enthusiasm, vibrance, and demands attention. Those who like orange are friendly and get along with everyone.
Green
To say that you’re determined would be an understatement. Luckily, no one can be intimidated by your intensity, because you camouflage it behind a very easy-going demeanor. Your knack for being original probably has a lot to do with your love for art. A hard worker by nature, Green people also enjoy relaxing and enjoying life.
Red
You boast incredible willpower and are capable of overcoming obstacles that would normally leave others shaking in their boots. You have a penchant for colorful environments and often impress others with your energetic bursts of energy. Your interests in many areas of life often leave you scattered, but when you focus you can accomplish anything you put your mind to.
Yellow
You are quite the powerful thinker. It’s this talent that allows you to overcome a plethora of great obstacles. Luckily, this doesn’t affect your ego and you give off a pretty easy-going appearance. You enjoy the finer things in life and also have an attraction to art. If you can help it, you try not to rock the boat. But you also can’t stop yourself from searching for new ideas, methods or styles.
White
White represents cleanliness and youth. It creates a cool and refreshing feeling. Those who like white are contemporary in their style.
Brown
If it’s in the outdoors, it’s for you. It’s probably this appreciation for Mother Nature that leaves you with a calm appearance. Not attracted to anything bizarre, you’d prefer to keep your distance from the latest fads or styles. You swing to the conservative side, and are comfortable when everything is in it’s place. While you enjoy other’s company, you feel most relaxed when it’s just you, yourself and you.
Pink
Those who like pink are perceived to be feminine, romantic, innocent and tender-hearted.