
- •Unit 1 Product Development
- •1. Look at the products below and answer the questions for each product.
- •2. Read and memorize the following words and word combinations.
- •3. Read the following international words and guess their meanings.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Tool to launch holistic sketch performance demand
- •To modify to solve problems to stand out design brief
- •Corporate identity
- •Text 1 stages in design process
- •1. Read the text again and put the stages in the right order:
- •Text 2 product design and evaluation
- •1. Designing products to meet the demand from consumers is called________________?
- •3. Are there only two driving forces for appearance of new designs? text 4
- •Societal, cultural and market influences
- •1. Decode the meaning of societal, cultural and market influences.
- •2. Write а definition of ’design statement’ in your own words.
- •3. What does it mean to be aware of consumer demand? Choose the right variant.
- •4. What is market research?
- •I. Choose the suitable title for the text.
- •1. Why do designers and manufacturers need market research?
- •2. What forms of market research are mentioned in the text?
- •The development of the consumer society
- •I. For how long do you usually use things like pens, mobile phones, tv sets, cars, etc. What does it depend on? Discuss the reasons with your group mates.
- •II. Read the title of the text. Can you explain the term “planned obsolescence”?
- •III. Read the text using a dictionary. Check your answer. Planned obsolescence
- •1. Read the text and say whether the following statements are true, false or not mentioned in the text:
- •2. Find the paragraph containing the following information:
- •3. State the main idea of the text:
- •Companies vs consumers
- •Unit 2 Design-led Companies
- •1. Look at the pictures of car prototypes and answer the questions:
- •2. Read and memorize the following words and word combinations.
- •3. Read and memorize the following words and word combinations.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Text 10
- •1. Make a list of the most important points discussed in the text.
- •2. Give a summary of the text using your list. Text 11
- •Aston martin
- •Porsche
- •Text 12
- •I. Read the text and name Alessi’s famous designs. Alessi
- •1. Translate the text with a dictionary.
- •2. Give the company’s background. Text 13
- •9093 Kettle
- •Text 14
- •I. Do you have any Apple products? Describe them.
- •II. Read the text and translate it with a dictionary. Apple
- •Text 15
- •Bang & Olufsen
- •Text 16
- •I. Do you know products design in Japan? Can you characterize them? Are there any distinct features of Japanese design?
- •II. Read the story of Sony Corporation and say why these dates are important for Sony?
- •1. Why did Sony have to change its name?
- •2. What is Walkman, Watchman and Discman?
- •3. Sony predicted: "The Eighties was the age of the pc and the Nineties was the age of the Internet, the 2000s will be the age of the robot." - what will be the 2010s?
- •5. Fill in the gaps with the correct form of the words below:
- •Text 17
- •2. Render the text in English:
- •Text 18
- •Text 19
- •1. Read the text and say whether the following statements are true, false or not mentioned in the text:
- •2. Find the paragraph containing the following information:
- •3 State the main idea of the text.
- •4. Go to page 82 . Read another story about Lego “Lego is the best brick on the block”. What new information does it contain? text 20
- •Sleek and super-fast: London's new Javelin trains are a design triumph
- •Text 21
- •I. Read the title of the story. Make а list of questions you think the story will answer.
- •II. Read the story. Which questions has the story answered? nokia 6310
- •Text 22
- •A tragedy in tableware
- •1. Read the text again and fill in the table:
- •Text 23
- •Tetra pak
- •Unit 3 Designers at work
- •2. Read and memorize the following words and word combinations.
- •3. Read and memorize the following words and word combinations.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Text 24
- •1. What product designers do you know? What designs are they famous for?
- •2. Do you know product designers from Russia or the ussr?
- •1. Find out the same information about the following designers: Phillipe Starck, Jusper Morrison, Jean Otis Reinecke, James Dyson, Luigi Colani.
- •2. Speak about one of these designers. Text 25
- •I) Where do you design?
- •Designing is work
- •Text 26 looking for а job
- •I. Have you decided on the work that is right for you? How do you know it's right for you? Below is а list of things people consider when they are thinking about what kind of work they want to do.
- •Text 27
- •I. Study the cv. It is based on the European Curriculum Vitae format.
- •II. Write your own cv for one of the jobs above. You can invent work experience for this task.
- •Text 28
- •Haus proud: The women of Bauhaus
- •1. Bauhaus founder Walter Gropius believed that women thought in two dimensions, while men could grapple with three. Do you agree? supplementary assigments text 29
- •Text 30
- •Convergent design
- •Text 31
- •Text 32
- •Lego is the best brick on the block
- •Text 33 color quiz
- •1. Read the descriptions and match the colors with the characteristics:
- •2. Go to the web page with the quiz and find out your color. Do you agree with the result? If not, read the personal characteristics below and choose the color you fit better.
- •3. Read your results to the group. Do your group mates agree with your color?
Text 32
Read the text and divide it into logical parts. Summarize each part.
Lego is the best brick on the block
Lego, makers of the world-famous plastic bricks, isn't happy. An EU court has upheld a decision this week to cancel the bricks' trademark status. The reason given is that the brick in question, beloved by millions of children – and adults when no one's looking – worldwide, is a functional, technical shape that is not the unique property of one company.
Lego's patent on its bricks did in fact run out some years ago; in theory, any of us could have a bash at making lookalike Lego.
Does it matter? It certainly matters to Lego. It also matters very much to the Canadian toy maker MEGA Brands, which has made Lego-like bricks since the mid-1980s and is now one of the top 10 toy brands in North America. This Montreal based company founded in 1967 by the husband and wife team, Victor and Rita Bertrand, has challenged Lego in court, and won - for now, at any rate.
But, does it matter to you and me? Perhaps not. No one will force you to buy MEGA Brands' brick-locking equivalent and Lego is such a big name that it seems unlikely sales will be particularly affected by the EU court's decision. North America, however, is a huge market and Lego will inevitably be annoyed that its "unique" product is no longer so.
The Canadian bricks come in four sizes, Maxi, launched in 1985, Mini [1989], Micro [1991] and Nano [2004]. Maxi and Mini feature rounded corners to make building easier and, I suppose, safe for tiny fingers.
Even if you were to side wholeheartedly with Lego, it's worth remembering that the original wooden Lego bricks shaped by Ole Kirk Christiansen in 1949 were, in fact, derived from the Kiddicraft bricks created two years earlier by the English writer, broadcaster and designer, Hilary Page. Christiansen had been toying with the idea of what we know as Lego since 1934, but it was Page who really set the Lego ball – if that's the right word – rolling. And, Page, who – possibly overwhelmed by his failure to take his interlocking brick on to the world market as Christiansen did with Lego – committed suicide in 1957. So, you might say that Lego is being just a bit disingenuous battling with MEGA Brands.
There are many examples of toys and products in general that look much like one another, but each will have its fans. Plus, surely there is a certain pleasure to be had in thinking you've invested in the real thing rather than the pretender to the throne?
Text 33 color quiz
“Just like people, colors have а distinct personality. It’s this notion that the COLOR QUIZ takes advantage of by giving you а list of questions so you can figure out which color matches your own personality.”
1. Read the descriptions and match the colors with the characteristics:
red, brown, black, blue, white, pink, green, yellow, gray, silver, purple, orange
You are ambitious You are very You are You’re dutiful
traditional sophisticated and methodical
You’re а team You love nature You are You’re easy
player and very and simplicity romantic and going and have
sociable tenderhearted а good attitude
You are You have а sense You are strong You are
outgoing of style and generous cautious