- •Unit 1 Product Development
- •1. Look at the products below and answer the questions for each product.
- •2. Read and memorize the following words and word combinations.
- •3. Read the following international words and guess their meanings.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Tool to launch holistic sketch performance demand
- •To modify to solve problems to stand out design brief
- •Corporate identity
- •Text 1 stages in design process
- •1. Read the text again and put the stages in the right order:
- •Text 2 product design and evaluation
- •1. Designing products to meet the demand from consumers is called________________?
- •3. Are there only two driving forces for appearance of new designs? text 4
- •Societal, cultural and market influences
- •1. Decode the meaning of societal, cultural and market influences.
- •2. Write а definition of ’design statement’ in your own words.
- •3. What does it mean to be aware of consumer demand? Choose the right variant.
- •4. What is market research?
- •I. Choose the suitable title for the text.
- •1. Why do designers and manufacturers need market research?
- •2. What forms of market research are mentioned in the text?
- •The development of the consumer society
- •I. For how long do you usually use things like pens, mobile phones, tv sets, cars, etc. What does it depend on? Discuss the reasons with your group mates.
- •II. Read the title of the text. Can you explain the term “planned obsolescence”?
- •III. Read the text using a dictionary. Check your answer. Planned obsolescence
- •1. Read the text and say whether the following statements are true, false or not mentioned in the text:
- •2. Find the paragraph containing the following information:
- •3. State the main idea of the text:
- •Companies vs consumers
- •Unit 2 Design-led Companies
- •1. Look at the pictures of car prototypes and answer the questions:
- •2. Read and memorize the following words and word combinations.
- •3. Read and memorize the following words and word combinations.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Text 10
- •1. Make a list of the most important points discussed in the text.
- •2. Give a summary of the text using your list. Text 11
- •Aston martin
- •Porsche
- •Text 12
- •I. Read the text and name Alessi’s famous designs. Alessi
- •1. Translate the text with a dictionary.
- •2. Give the company’s background. Text 13
- •9093 Kettle
- •Text 14
- •I. Do you have any Apple products? Describe them.
- •II. Read the text and translate it with a dictionary. Apple
- •Text 15
- •Bang & Olufsen
- •Text 16
- •I. Do you know products design in Japan? Can you characterize them? Are there any distinct features of Japanese design?
- •II. Read the story of Sony Corporation and say why these dates are important for Sony?
- •1. Why did Sony have to change its name?
- •2. What is Walkman, Watchman and Discman?
- •3. Sony predicted: "The Eighties was the age of the pc and the Nineties was the age of the Internet, the 2000s will be the age of the robot." - what will be the 2010s?
- •5. Fill in the gaps with the correct form of the words below:
- •Text 17
- •2. Render the text in English:
- •Text 18
- •Text 19
- •1. Read the text and say whether the following statements are true, false or not mentioned in the text:
- •2. Find the paragraph containing the following information:
- •3 State the main idea of the text.
- •4. Go to page 82 . Read another story about Lego “Lego is the best brick on the block”. What new information does it contain? text 20
- •Sleek and super-fast: London's new Javelin trains are a design triumph
- •Text 21
- •I. Read the title of the story. Make а list of questions you think the story will answer.
- •II. Read the story. Which questions has the story answered? nokia 6310
- •Text 22
- •A tragedy in tableware
- •1. Read the text again and fill in the table:
- •Text 23
- •Tetra pak
- •Unit 3 Designers at work
- •2. Read and memorize the following words and word combinations.
- •3. Read and memorize the following words and word combinations.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Text 24
- •1. What product designers do you know? What designs are they famous for?
- •2. Do you know product designers from Russia or the ussr?
- •1. Find out the same information about the following designers: Phillipe Starck, Jusper Morrison, Jean Otis Reinecke, James Dyson, Luigi Colani.
- •2. Speak about one of these designers. Text 25
- •I) Where do you design?
- •Designing is work
- •Text 26 looking for а job
- •I. Have you decided on the work that is right for you? How do you know it's right for you? Below is а list of things people consider when they are thinking about what kind of work they want to do.
- •Text 27
- •I. Study the cv. It is based on the European Curriculum Vitae format.
- •II. Write your own cv for one of the jobs above. You can invent work experience for this task.
- •Text 28
- •Haus proud: The women of Bauhaus
- •1. Bauhaus founder Walter Gropius believed that women thought in two dimensions, while men could grapple with three. Do you agree? supplementary assigments text 29
- •Text 30
- •Convergent design
- •Text 31
- •Text 32
- •Lego is the best brick on the block
- •Text 33 color quiz
- •1. Read the descriptions and match the colors with the characteristics:
- •2. Go to the web page with the quiz and find out your color. Do you agree with the result? If not, read the personal characteristics below and choose the color you fit better.
- •3. Read your results to the group. Do your group mates agree with your color?
Text 26 looking for а job
I. Have you decided on the work that is right for you? How do you know it's right for you? Below is а list of things people consider when they are thinking about what kind of work they want to do.
Organize the list of your priorities (from the most important to the least one) in choosing а job:
__ making а lot of money
__ helping other people directly
__ doing а job that require physical strength
__ doing similar tasks each day
__ taking long vacations
__ taking risks as part of my work
__ traveling much of my working time
__ working primarily for myself
__ being creative
__ being famous
II. Now answer the questions below:
Which priorities are the most important for а designer?
Can you add other factors important for the successful work in the field of design?
III. Now read the job advertisements below. Do the offered positions meet your expectations?
IV. Read the job advertisements again. Make notes about the job. Then describe the job to your group mates using only your notes. Your notes should cover:
the job title and some of the areas covered
what you think are the most important requirements
the location of the work
good and bad points about the job.
salary
A. Design internship at Fredrikson Stallard, London
Fredrikson Stallard are currently inviting applications for an internship position with us at our studio in London. We are looking for motivated and ambitious people to work on a range of projects including furniture, product and interior design projects with our international client base.
The requirements for applicants are:
- Confident in Rhino, 3ds Max and Adobe CS
- Good model making skills
- Good communication skills
- Good organisational skills
Providing Assistance in:
- Assisting with the daily running of the studio
- Developing designs from sketch to presentation renderings and models
- Research
- Updating of data base
The internship position is 4 – 5 days per week and runs for a minimum period of around 4 months. This is not a paid position, but we are able to cover travel costs.
Would applicants please send their CV, portfolio (including examples of computer skills) and a cover letter to
jobs@fredriksonstallard.com
For more information on Fredrikson Stallard please visit www.fredriksonstallard.com
B. G2 Design Consultants Ltd - Student Work placement
Term: Up to 12 months
Salary: Approx £10k per annum
Introduction:
G2 Design is a Bucks based design consultancy specialising in consumer product design and structural packaging. As part of a small team you will quickly gain hands-on experience working through all parts of the design process. We are looking for a creative and enthusiastic design student to join the team, who is keen to learn new skills and willing to get stuck into all aspects of design work.
Key Duties
- Follow tasks on a daily basis and participate as an active part of the design team
- Model making – assisting to create engineering prototypes and presentation models
- 3D CAD modeling and design work
- Conceptual and detailed design work
- High quality visual presentation work
- Creating 2D technical drawings
- Communicating with clients and manufacturers
- Participate towards general office tasks and self management of duties
- Keeping timesheets and records of design decisions through logbook
Requirements:
• Must be currently enrolled on a Product Design or Industrial Design course, having completed 2 years.
• Experience of model making in workshop environment.
Applicants must have good working knowledge in the following PC software:
- Solid Works, 3D solid and surface modeling
- Adobe Photoshop
- Adobe Illustrator
- Microsoft Office
- Outlook Express
- Windows XP
If you are interested in this role, please send your CV and a mini-portfolio to info@g2design.net
N.B: You MUST provide details on the length of placement you are looking for.
For more information about G2 Design, please visit our website www.g2design.net