2. Read and memorize the following words and word combinations.
Celebrated знаменитый, прославленный
Differ различаться
Wall-hanged настенный
Artificial искусственный
Award премия, награда
Ensure обеспечивать, гарантировать
Collaborate сотрудничать
Get down засесть (за работу), приступить
Grid миллиметровая бумага
People skills навыки работы с людьми
Source источник
Curious любопытный
Interact взаимодействовать
Translate преобразовывать
Current текущий
Application заявление, заявка (о приеме на работу)
Internship стажировка, практика
Run, v управлять, функционировать;
длиться, протекать
Update, v обновлять
Cover letter сопроводительное письмо
Keep records вести учет, регистрировать
Be enrolled быть зачисленным
Female женский
Conform to соответствовать, быть подобным
Humanize приближать к человеку
Mockup макет, модель
Work on работать над чем-либо
CV (curriculum vitae) краткая биография, резюме
3. Read and memorize the following words and word combinations.
To assist, bankruptcy, focus group, identity, bestseller, barrier, patient, portfolio, sculpture, parameter, ambitious, client, rendering, rhythm
4. Complete the sentences to show that you understand the meaning of the new words:
award source to conform to celebrated artificial
current female enrolled to collaborate mockup
1. Here you can find the finest in а) _____________ Christmas trees that will have that perfect look for years of enjoyment.
2. Red Dot is once again calling designers and companies from all over the world to register their products for the "red dot b) ____________ : product design”.
3. Artists, managers and our internal teams c) _____________ on the details of the site and then agree on it before development begins.
4. Claude Monet, the world renowned painter, said, “The richness I achieve comes from Nature, the d) _____________ of my inspiration.”
5. The e) _______________ iMac models pack all of the components necessary to the operation of a computer behind the monitor in a perfect realization of “slim design”.
6. In manufacturing and design, a f) ______________ is a scale or full-size model of a design or device, used for teaching, demonstration, evaluating a design, promotion, and other purposes.
7. All international students g) ______________ in the program will be provided with an orientation to familiarise them with the rules, expectations, facilities and services offered by the University.
8. Fast Company magazine calls IDEO "the world's most h) __________
design firm".
9. The Sony Ericsson Z300 mobile phone caters to women very much – it fits in a handbag and to the size of the i) ______________ hand.
10. The processes and products must j) _____________ international standards.
Text 24
1. What product designers do you know? What designs are they famous for?
2. Do you know product designers from Russia or the ussr?
3. In your classroom work in pairs, А and B. Student А works with Text A. Student B goes to Text B. Read the text and complete the table below for your designer and exchange information with your partner by asking and answering questions.
Name |
Dates |
Nationality |
Companies |
Famous for designs |
А JONATHAN IVE
born 1967 London, England
Jonathan Ive studied design at Newcastle Polytechnic and later worked for the London-based industrial design consultancy Tangerine, where he designed a wide range of products, from televisions and VCRs to sanitaryware and hair combs. At Tangerine he also assisted in the development of the PowerBook for Apple Computer in 1991. While working on this project, Ive noted that the bland product identity of computers was the result of their arbitrary configurations, and concluded that there was a huge opportunity in creating exciting new products that did not conform to the conventional grey, beige or black boxes. At this stage, the computer industry was mainly concerned with the internal aspects of its machines - processing speed and memory capacity - and little if any thought was being given to their external form. As a consequence, the industry as a whole was suffering from what Ive describes as "creative bankruptcy". Frustrated that, as an external consultant, he could only have a small impact on the future development of computers, in 1992 Ive joined the design team at Apple, where he became director of design. It was not until Steve Jobs' return to Apple, however, that the design team was given the freedom to concentrate on the "pursuit of nothing other than good design". Jobs realised that Apple needed to recapture its once strong identity, which had been diluted by a "design by focus group" mentality. Significantly, his first day back at the helm marked the beginning of the iMac project. The translucent turquoise iMac (1998) with its unified curvaceous organic form, broke all conventions. At long last, here was a computer that looked cool and had a strong identifiable character. At its launch, it became obvious that the rather beleaguered Apple (whose market share had shrunk to a miserable 3% in 1997) had backed a winner that could restore its fortunes - an astonishing 150,000 iMacs were sold over the weekend following its introduction. Helped by a high-profile advertising campaign, which included the insightful slogan "'Chic, not Geek", iMac became the best-selling computer in America - impressively, because of its design rather than its technology. Ive's designs have managed to powerfully differentiate Macs from PCs, and it may well be that the people who buy into Apple Computer products on the strength of their looks will become hooked on the company's excellent user-friendly operating system.
B NAOTO FUKASAWA
born 1956 Коfu, Japan
Japanese designer Naoto Fukasawa is one of the leading and most celebrated product designers of today. He has that something special that gives his products a personal typography. His own brand plusminuszero presents a number of home electronic products that by their shrewd ingeniousness differs from everything else. The wall hanged cd player for Muji is another example. British designer Jasper Morrison recently made this statement about Fukasawa; “I have the strange sensation than Naoto has gone through some kind of barrier, that he thinks in a world that hasn’t yet arrived for the rest of us. The objects in his world are unlike the objects in ours”.
Naoto Fukasawa trained as a product designer at Tama Art University and later worked as the chief designer of the R&D Design Croup at the Seiko Epson Corporation in Japan. Since 1989 Fukasawa has worked for ID Two (later IDEO), leading a design team that has formulated a coherent visual language for NEC products ranging from computer notebooks to LCD projectors, and which have received several С Mark and Hanover iF awards. He has also assisted Apple Computer in developing a new vocabulary of design in which the ergonomic form of the product conforms to the user's actions. Fukasawa's Left Ventricular Heart Assist (1990), a computer that externally controls an artificial heart for a recovering patient, is not as he describes "a clean, health-goods type of design" but a no-nonsense and robust design that ensures the continuous beating of the heart. Fukasawa, who was design director of IDEO Japan, is fascinated by the interaction between man and technology. He has collaborated with Sam Hecht (b. 1969) on a number of products that attempt to humanize computer technology, and which are born out of his belief that "perfection is admitting to oneself the existence of imperfection."