
- •Unit 1 Product Development
- •1. Look at the products below and answer the questions for each product.
- •2. Read and memorize the following words and word combinations.
- •3. Read the following international words and guess their meanings.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Tool to launch holistic sketch performance demand
- •To modify to solve problems to stand out design brief
- •Corporate identity
- •Text 1 stages in design process
- •1. Read the text again and put the stages in the right order:
- •Text 2 product design and evaluation
- •1. Designing products to meet the demand from consumers is called________________?
- •3. Are there only two driving forces for appearance of new designs? text 4
- •Societal, cultural and market influences
- •1. Decode the meaning of societal, cultural and market influences.
- •2. Write а definition of ’design statement’ in your own words.
- •3. What does it mean to be aware of consumer demand? Choose the right variant.
- •4. What is market research?
- •I. Choose the suitable title for the text.
- •1. Why do designers and manufacturers need market research?
- •2. What forms of market research are mentioned in the text?
- •The development of the consumer society
- •I. For how long do you usually use things like pens, mobile phones, tv sets, cars, etc. What does it depend on? Discuss the reasons with your group mates.
- •II. Read the title of the text. Can you explain the term “planned obsolescence”?
- •III. Read the text using a dictionary. Check your answer. Planned obsolescence
- •1. Read the text and say whether the following statements are true, false or not mentioned in the text:
- •2. Find the paragraph containing the following information:
- •3. State the main idea of the text:
- •Companies vs consumers
- •Unit 2 Design-led Companies
- •1. Look at the pictures of car prototypes and answer the questions:
- •2. Read and memorize the following words and word combinations.
- •3. Read and memorize the following words and word combinations.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Text 10
- •1. Make a list of the most important points discussed in the text.
- •2. Give a summary of the text using your list. Text 11
- •Aston martin
- •Porsche
- •Text 12
- •I. Read the text and name Alessi’s famous designs. Alessi
- •1. Translate the text with a dictionary.
- •2. Give the company’s background. Text 13
- •9093 Kettle
- •Text 14
- •I. Do you have any Apple products? Describe them.
- •II. Read the text and translate it with a dictionary. Apple
- •Text 15
- •Bang & Olufsen
- •Text 16
- •I. Do you know products design in Japan? Can you characterize them? Are there any distinct features of Japanese design?
- •II. Read the story of Sony Corporation and say why these dates are important for Sony?
- •1. Why did Sony have to change its name?
- •2. What is Walkman, Watchman and Discman?
- •3. Sony predicted: "The Eighties was the age of the pc and the Nineties was the age of the Internet, the 2000s will be the age of the robot." - what will be the 2010s?
- •5. Fill in the gaps with the correct form of the words below:
- •Text 17
- •2. Render the text in English:
- •Text 18
- •Text 19
- •1. Read the text and say whether the following statements are true, false or not mentioned in the text:
- •2. Find the paragraph containing the following information:
- •3 State the main idea of the text.
- •4. Go to page 82 . Read another story about Lego “Lego is the best brick on the block”. What new information does it contain? text 20
- •Sleek and super-fast: London's new Javelin trains are a design triumph
- •Text 21
- •I. Read the title of the story. Make а list of questions you think the story will answer.
- •II. Read the story. Which questions has the story answered? nokia 6310
- •Text 22
- •A tragedy in tableware
- •1. Read the text again and fill in the table:
- •Text 23
- •Tetra pak
- •Unit 3 Designers at work
- •2. Read and memorize the following words and word combinations.
- •3. Read and memorize the following words and word combinations.
- •4. Complete the sentences to show that you understand the meaning of the new words:
- •Text 24
- •1. What product designers do you know? What designs are they famous for?
- •2. Do you know product designers from Russia or the ussr?
- •1. Find out the same information about the following designers: Phillipe Starck, Jusper Morrison, Jean Otis Reinecke, James Dyson, Luigi Colani.
- •2. Speak about one of these designers. Text 25
- •I) Where do you design?
- •Designing is work
- •Text 26 looking for а job
- •I. Have you decided on the work that is right for you? How do you know it's right for you? Below is а list of things people consider when they are thinking about what kind of work they want to do.
- •Text 27
- •I. Study the cv. It is based on the European Curriculum Vitae format.
- •II. Write your own cv for one of the jobs above. You can invent work experience for this task.
- •Text 28
- •Haus proud: The women of Bauhaus
- •1. Bauhaus founder Walter Gropius believed that women thought in two dimensions, while men could grapple with three. Do you agree? supplementary assigments text 29
- •Text 30
- •Convergent design
- •Text 31
- •Text 32
- •Lego is the best brick on the block
- •Text 33 color quiz
- •1. Read the descriptions and match the colors with the characteristics:
- •2. Go to the web page with the quiz and find out your color. Do you agree with the result? If not, read the personal characteristics below and choose the color you fit better.
- •3. Read your results to the group. Do your group mates agree with your color?
3 State the main idea of the text.
а) Lego is the best toy for generations of people.
b) The story of the most successful business in the world.
c) Lego’s good idea has brought both success in business and children’s love.
d) The story of the Lego company.
4. Go to page 82 . Read another story about Lego “Lego is the best brick on the block”. What new information does it contain? text 20
Read the text ( time limit is 25 min. ) and retell it in Russian.
Sleek and super-fast: London's new Javelin trains are a design triumph
With their crisp, grown-up livery of dark blue, the new Javelin trains unveiled yesterday – class 395 as they are properly known in railway circles – are undeniably good-looking. The 29 six-car electric sets now going into high-speed service between Ashford and St Pancras, which will provide the mainstay service from there to the 2012 London Olympics at Stratford, have been designed and built by Hitachi. This is the company that pioneered, and has nurtured, several generations of the famous bullet trains that spear their way up and down Japan. They have sleek, eel-like styling as well as formidable performance – Javelins have been timed at 30 minutes flat for the run from Ashford in Kent to London St Pancras at an average speed of 114mph. Conventional commuter trains take all of 80 minutes.
These trains are coolly stylish. Too cool, perhaps, for some. A number of those who have ridden on the Javelins say that their interiors are too stark: seats do not line up with windows, lighting is antiseptic. There is no provision for catering. The standard-class interiors have been designed to resemble efficient inter-city jet airliner cabins, making maximum use of space and with no concessions to design conceits. This is no-frills railway travel.
In engineering terms, however, the class 395 is a major advance for British commuters. The coaches have a double skin of welded, recyclable aluminium; they should be immensely strong. Like Eurostar trains, they can run on existing tracks supplied by 750v DC as well as on the new 25kv AC high speed line through Kent, so they will make their way, eventually, to secondary lines. I have travelled on one, and the ride was smooth and quiet. The noisiest thing by far, in fact, was the commotion caused by fellow passengers. Perhaps some of the Javelins can be kitted out more luxuriously – I rather like the idea of adding in compartments, teak tables with white linen, silver service, curtains, antimacassars and foot warmers – but I think even the most seasoned commuter will warm to the design of these sleek and silent railway ambassadors.
Text 21
I. Read the title of the story. Make а list of questions you think the story will answer.
II. Read the story. Which questions has the story answered? nokia 6310
In recent months, several people – from cab drivers to fellow journalists – have told me to hang on to my 6310. A good phone that, they chorus. A classic. Is it? It looks a bit like a tiny coffin to me, a miniature hi-tech version of an Egyptian sarcophagus. But, I've just glanced through what appears to be an almost infinite number of websites concerned with the minutiae of mobile phones, and the 6310 does indeed appear to be a well-regarded design. Why? For the same reason that I'm unwilling to give up my 6310 unless it gives up on me. It is, as far as these things go, simple and reliable. And, it's powered by a battery that usually lasts a week before it needs to be recharged. A huge improvement on the mobiles I used before it.
I like the way my 6310 has enabled me to connect my laptop to the satellite phone system and send articles to Guardian from the most remote places. I like the fact that it works anywhere in the world and yet, no one would give it a second glance. Here is a mobile free from cameras and pretty much every other superfluous gadget, that allows me to communicate wherever there is a signal to be picked up.
The 6310 went on sale in 2001, so, by mobile phone standards, it's already a museum piece a gizmo from a distant past when all many people wanted, or needed, was a mobile to simply make calls. It seems, though, that the 6310 enjoys a loyal following, and there's a lively market for refurbished, secondhand models selling for around £60.
So here's an interesting thing: an everyday design classic that certainly works well, but can hardly be called good-looking. Maybe you think it is (perhaps it looks better in a silver casing?). Mine was originally finished in bling black-and-gold – if you can recall John Player Special cigarette packets or JPS Formula One Lotuses of the 1970s, you'll know the sort of thing.
Was the black and gold 6310 casing a knowing example of retro design, I wonder?
1. Do you share the opinion of the author?
2. What model of a mobile phone have you got?
3. Do you like its design?
4. What are the main features of your mobile phone? Name its advantages and disadvantages.