Unit 1 Product Development

1. Look at the products below and answer the questions for each product.

• What is it?

• Who uses it?

• What do you think makes the design good or bad?

2. Read and memorize the following words and word combinations.

Stage этап

Modify изменять, модифицировать

Improve улучшать

Sketch, n, v эскиз, набросок; делать эскиз

Software программное обеспечение

Design brief технические задание

Desirable желаемый

Plagiarism плагиат

Demand спрос

Launch, v выпускать, запускать

Stand out выгодно отличаться, выделяться

Performance рабочие характеристики

Key, adj основной, главный, ключевой

Implementation осуществление, выполнение

Purchase, n, v покупка; покупать

Sustainable экологичный, обеспечивающий учет будущих потребностей

Corporate identity фирменный стиль

Relevant идущий в ногу с жизнью

Holistic целостный

Appearance внешний вид

Solve the problem решать проблему

Property свойство

Questionnaire опросный лист; опрос

Tool инструмент

End user конечный потребитель

Replica модель, точная копия

Perspective точка зрения

Last, v длиться, продолжаться

Versus (vs) против

Predecessor предшественник

3. Read the following international words and guess their meanings.

Function, series, realization, object, prototype, version, physical, to copy, texture, unique, to analyse, sphere, to maximize, energy.

4. Complete the sentences to show that you understand the meaning of the new words:

Tool to launch holistic sketch performance demand

To modify to solve problems to stand out design brief

Corporate identity

1. Once a product is developed, а) _______________ this product effectively becomes the critical step to its success.

2. The challenge of improving the environmental b) _______________ of products and often lead to products or processes that are more innovative, environmentally sustainable and profitable.

3. Product development teams can use numerous c) _______________ and methods to support the tasks, ranging from simple checklists to complex analysis software.

4. Frequently, DfE (Design for Environment) projects focus on

d) ______________ of existing products.

5. Incorporating DiE into the earliest stages of product design can help you meet customer’s e) ______________ .

6. A designer produces several preliminary f) ______________ to translate the basic concept of your proposed patent onto paper.

7. The Advances product design programme conveys a g) ____________ view of the industrial design process and consists of four main parts: Project Work, Marketing, Concept development, Design Consultant Training.

8. Our program concentrates on h) ______________ within the medico-technical industry, design for the disabled, professional tools and equipment.

9. In a i) _____________ а customer will set out the goals, objectives and key stages of a project and hand this to a design agency.

10. The concept of j) ______________ can be traced to the earliest firms that used specific marks or logos to differentiate themselves from their competitors and imprint their image in the minds of consumers.

11. If you can’t make your product k) _______________ , you’ll have a hard time attracting a buyers attention as they walk by.