8. Business letter

Task 1.

Read the vocabulary, write them down, then learn them by heart.

1) to include	- включать в себя
2) heading	- заголовок
3) purpose	- цель
4) likely	- вероятно
5) to go on	- продолжаться
6) plan a-head	- планировать вперёд
7) complete	- завершённый
8) to waste	- тратить, растрачивать
9) concise	- краткий сжатый
10) tone	- манера (говорить), стиль
11) courteous	- вежливый, любезный
12) be distracted	- быть испорченным, нарушенным

Task 2.

Highlight the ideas in this extract from a training manual that you think are most useful.

“GOLDEN RULES”

For writing letters (including faxes and memos)

(from Leo Jones, Richard Alexander)

8. 1. Layout and style

1. Give your letter a heading if it will make it easier for the reader to understand your purpose in writing.

2. Decide what you are going to say before you start to write or dictate a letter, because if you don’t do this the sentences are likely to go on and on and on until you can think of a good way to finish. In other words you should always plan a-head.

3. Use short sentences.

4. Put each separate idea in a separate paragraph. Number each of the paragraphs if it will help the reader to understand better.

5. Use short words that everyone can understand.

6. Think about your reader. Your reader …

… must be able to see exactly what you mean:

your letters should be CLEAR

… must be given all the necessary information:

your letters should be COMPLETE

… is probably a busy person with no time to waste:

your letters should be CONCISE

… must be written in a sincere, polite tone:

your letters should be COURTEOUS

… should not be distracted by mistakes in grammar, punctuation or spelling:

your letters should be CORRECT

8. 2. Thinking about your reader

SUNSHINE FLAVOURS LTD.

(from Leo Jones, Richard Alexander)

Task 1.

Read the vocabulary, write them down, then learn them by heart.

13) to request	- просить, обращаться с просьбой
14) to enclose	- вкладывать (в письмо), прилагать
15) draw attention	- привлекать внимание
16) opportunity	- возможность, шанс
17) to utilize	- использовать, употреблять
18) artificial	- искусственный, ненатуральный
19) additives	- добавки, примеси
20) item	- пункт, номер
21) reasonable	- приемлемая, умеренная
22) quality	- качество
23) undersigned	- нижеподписавшийся
24) esteemed	- высоко ценимый
25) in due course	- надлежащим образом
26) to notice	- обращать внимание
27) range	линия, ассортимент
28) well	источник, кладезь
29) aroma	аромат, запах
30) outstanding	знаменитый, известный
31) value	стоимость, цена, рыночная цена
32) form	бланк, образец, форма

Task 2.

1. Look at the letters on these pages and then discuss these questions:

• Which of the two letters would you prefer to have received? Why?

• What kind of impression does each letter give the reader?

2. Highlight the features which you think are most effective and put a wavy line under any parts which you dislike. Refer back to the ‘Golden Rules’.

SUNSHINE FLAVOURS LTD.