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III. Закончите предложения по содержанию прочитанного текста.

4. Marketing begins and ends with ___________ .

a) the market

b) the customer.

c) the shop

5. If product or service is better than those of competitors, _________.

a) it almost sells itself.

b) it doesn’t almost sell itself.

c) it never buys

6. The best-known classification of marketing elements – marketing mix is _________.

a) the Two Ps: Product and Presentation

b) the Four Ps: Product, Price, Producer and Production.

c) the Four Ps: Product, Price, Place and Promotion.

IV. Подберите эквивалент к данному русскому слову или словосочетанию .

7. ценообразование

a) price fixing b) pricing c) pricing strategy

8. распродавать

a) sell off b) sale c) sell up

9. оптовик

a) retailer b) seller c) wholesaler

10. покупать

a) to purchase b) to sell c) to sale

11. рынок сбыта

a) stall b) outlet c) market

12. скидки

a) low prices b) cut prices c) discounts

13. конкуренция

a) competition b) competitor c) competitive

V. Выберите соответствующее определение данным словам и терминам .

a) marketing b) product c) consumer d) outlet

e) promotion f) marketing strategy g) advertisement

h) distribution channel

14. a place where goods are sold to the public: shops, stores, kiosks, market stalls, etc.

15. the process of identifying and satisfying consumers’ needs and desires

16. a paid communication in the media designed to inform and persuade people about

products or services

17. all the companies or individuals involved in moving particular goods or services from the producer to the consumer

18. a plan or principle designed to achieve marketing objectives

19. a person who buys and uses goods or services

20. informing customers about products and services ad trying to persuade them to buy them

21. something made, manufactured by a mechanical or industrial process

VI. Прочитайте предложения и укажите соответствует ли данное утверждение действительности: если соответствует напишите после предложения T- true, если не соответствует то F- false, при этом письменно подтвердите ваш ответ примером из текста.

22. Customer begins and ends with the marketing.

23. The marketing concept includes marketing mix: ‘The Four Ps’.

24. The product sells if the competitors are more than products or services.