X. Переведите текст письменно.

MANUFATURER PEUGEOT IN THE INDIAN MARKET

Automotive group Maruti, which had been working with Suzuki since 1984, had established an extraordinary dominance in the country’s economy car sector. The strongest niche market for a foreign competitor therefore, appeared to be in the market

for upper-range cars. Peugeot opted for its 309, a mid-range car in Europe but one which represents between 40 and 60 months’ salary for the average worker in India. Delays occurred when Indian authorities argued that certain parts imported for production were still on a list of banned products which are taxed separately and Peugeot had to pay high tariffs to import them.

But in spite of all obstacles this market presents, Peugeot has not given up on the country. As one executive explains ‘We will expand by granting licenses to local manufacturers in the future.’

Контрольная работа № 4

по английскому языку для студентов экономических специальностей

заочного отделения

Вариант 5

IV семестр

I.Прочитайте и переведите текст (устно).

WHAT IS MARKETING?

A market can be defined as all the customers sharing a particular need or want. Marketing is the process of developing, pricing, distributing and promoting the goods or services that satisfy such needs. Marketing therefore combines marketing research, new product development, distribution, advertising, promotion, product improvement, and so on. According to this definition, marketing begins and ends with the customer. Truly successful marketing understands the customer so well that the product or service satisfies a need so perfectly that the customer is desperate to buy it. The product almost sells itself. Of course this will only happen if the product or service is better than those of competitors.

Companies are always looking for marketing opportunities – possibilities of filling unsatisfied needs in areas in which they are likely to enjoy a differential advantage, due to their particular competencies. Marketing opportunities are generally isolated by market segmentation – dividing a market into submarkets or segments according to customers’ requirements or buying habits. Once a target market has been identified, a company has to decide what goods or services to offer, always remembering the existence of competitors.

The best-known classification of marketing elements – marketing mix is the Four Ps: Product, Price, Place and Promotion. Aspects to be considered in marketing a product include its quality, its features, style, brand name, size, packaging, services and guarantee, while price includes consideration of things like the price list, discounts, the length of the payment period and credit terms. Place in a marketing mix includes such factors as distribution channels, coverage of market locations of points of sale, inventory size, and so on. Promotion groups together advertising, publicity, sales promotion, and personal selling.

II. Выберите правильный вариант ответа на вопросы к тексту.

1. What is marketing research?

a) the company with the largest market share

b) the set of all the various elements in a marketing program

c) the collection, analysis and reporting of data relevant to a specific marketing situation

2. What tasks does target market decide?

a) how to deliver goods to a shop and sell

b) what goods or services to offer and remember the existence of competitors

c) when products will be produce and how much will be cost

3. What are marketing opportunities?

a) possibilities of filling unsatisfied needs in sectors in which the company can produce goods or services effectively.

b) a company’s position in a market

c) a plan or principle designed to achieve marketing objectives