- •Loyalty programs
- •Loyalty Cards
- •D Read the information in the sentences below. Decide if the information is true, false or not given in the article.
- •E Complete the sentences below by choosing the correct ending. Use you dictionary to help you.
- •The ways of increasing sales
- •The ways of increasing sales
- •C. Retell the text “The ways of increasing sales”.
D Read the information in the sentences below. Decide if the information is true, false or not given in the article.
1. |
There are an increasing number of small “mom-and-pop” grocery stores in Britain. |
T/F/NG |
2. |
Sales in Japan’s supermarkets are increasing year on year. |
T/F/NG |
3. |
Sales in Japan’s small stores have increased after a period of no growth. |
T/F/NG |
4. |
Consumers must pay an annual fee for their loyalty card. |
T/F/NG |
5. |
Tesco uses consumer data to make targeted offers to its loyal customers. |
T/F/NG |
6. |
Internationally, co-operative groups only analyse wholesale sales. |
T/F/NG |
7. |
Tesco has been accused of undercutting independent small shops. |
T/F/NG |
8. |
Zen Nippon members buy their stocks from many independent wholesalers. |
T/F/NG |
9. |
Many of Yasunaga Kojima’s customers are elderly people. |
T/F/NG |
10. |
Yasunaga Kojima’s fruit is cheaper than in other local stores. |
T/F/NG |
11. |
Yasunaga Kojima is not married. |
T/F/NG |
E Complete the sentences below by choosing the correct ending. Use you dictionary to help you.
1) A grocery shop sells …
a) electrical appliances.
b) food and household products.
c) fish.
2) “Excuse me, I’d like to buy a _______ of flowers.”
a) bunch
b) packet
c) bag
3) If you cherish something, you …
a) think it can be used for a good meal.
b) value it very highly.
c) think it is suitable for elderly people.
4) An anachronism is …
a) an unprofitable, family business.
b) something which does not move.
c) smth which doesn’t seem to be in the right historical period.
5) A meagre increase is …
a) very small.
b) very big.
c) unlikely to be repeated.
6) The culprit in a crime is …
a) the person responsible for the crime.
b) the victim of the crime.
c) the person who reports the crime.
7) If you harness a piece of technology, you …
a) use it.
b) protect yourself from it.
c) delete it.
8) If something is ironical, it is …
a) made from metal.
b) strange or unexpected.
c) very heavy.
9) If you mine a database of information, you …
a) examine it to collect ideas.
b) evaluate the validity of the information.
c) make changes to the information.
10) A pioneer is someone who …
a) does something dangerous.
b) does something completely new.
c) does something using technology.
11) If you are technophobic, you …
a) are an early user of all new technology.
b) live in a high-tech economy.
c) distrust and fear technology.
12) The doldrums describes a period of …
a) very little activity.
b) high inflation.
c) poor sales.
13) A deflationary period is a period in which …
a) taxes rise.
b) prices fall.
c) costs fall.
14) Fourteen years in a row are …
a) fourteen noisy years.
b) fourteen consecutive years.
c) fourteen warm years.
15) A chuckle is a …
a) quiet laugh.
b) loud laugh.
c) embarrassed laugh.
F After reading: research and discussion
Find out about the history and structure of cooperatives. Discuss the advantages and disadvantages of cooperatives for members and customers.
Section 2. Writing.
