- •Оглавление
- •Введение
- •Module 1
- •Unit 1.1. What is Economics?
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •III. Suggest the Russian equivalents for the words and word-combinations given below
- •IV. Match the words with their definitions
- •V. Choose one of the words from Exercise IV to make the sentences complete
- •VI. Discuss the main economy types with your partner
- •VII. Speak on the problems any country experiences in the process of transition from planned economy to free market economy Unit 1.2. Market Economy
- •Text-study
- •Learn the following words
- •Answer the following questions
- •III. Suggest the Russian equivalents for the words and word-combinations given below
- •IV. Look at the photo. Answer the question
- •V. Increase your vocabulary
- •VI. Match the words with their definitions.
- •VII. Choose one of the words from the previous exercise to make the sentences complete
- •Unit 1.3. Planned Economy. Mixed Economies
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •III. Suggest the Russian equivalents for the words and word-combinations given below
- •IV. Find in the text synonyms for the following words.
- •V. The table shows how words are formed around the word economy.
- •VI. Explain in English.
- •VII. Translate from Russian into English
- •Focus on Grammar Subjunctive Mood I,II
- •VIII. Make up sentences using Subjunctive Mood:
- •IX. Translate the following sentences using Subjunctive Mood:
- •Module 2. “factors of production. The law of supply and demand” Unit 2.1. Capital
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •III. Suggest the Russian equivalents for the words and word-combinations given below
- •IV. Match the words with their definitions
- •V. Fill in the gaps with the words and expressions from the previous exercise
- •Unit 2.2. National Wealth. Labour and Employment
- •Text-study
- •Learn the following words
- •Answer the following questions
- •III. Suggest the Russian equivalents for the words and word-combinations given below
- •IV. Find in the text synonyms for the following words.
- •V . The table shows how words are formed around the verb to produce.
- •VI. Fill in the gaps with the words and expressions given below.
- •Production, interest, investment, factors of production, unemployment, national income
- •Unit 2.3. Demand and Supply
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •III. Suggest the Russian equivalents for the words and words -combinations given below
- •IV. Match the words with their definitions
- •V. Fill in the gaps with the words and expressions from the previous exercise.
- •VI. Translate from Russian into English
- •Focus on Grammar Subjunctive Mood III
- •VII. Make up sentences using Subjunctive Mood:
- •VIII. Translate the following sentences using Subjunctive Mood:
- •Module 3 “company structure” Unit 3.1. Types of Businesses in the u.K.
- •Learn the following words
- •II. Answer the following questions:
- •III. Translate into English:
- •IV. Give the Russian equivalents for the English words and expressions:
- •V. Sum up what the text says about
- •VI. Translate the text of the Certificate of Incorporation into Russian in writing. Unit 3.2 Forms of Businesses in the usa.
- •I. Learn the following words
- •II. Answer the following questions
- •III. Sum up what the text says about:
- •IV. Translate into English:
- •V. Translate into Russian:
- •VI. Complete the following sentences from the text and translate them into Russian:
- •VII. Work in several groups. Compare two previous texts on the following types of business in the uk and the usa and their incorporation requirements:
- •Unit 3.3. Directors and Managers Read and translate the following text
- •II. Answer the following questions:
- •III. Translate into Russian:
- •IV. Sum up what the text says about:
- •V. Complete the following sentences as in the text:
- •VI. Translate into Russian:
- •VII. Translate into English.
- •Focus on Grammar The Infinitive
- •VIII. Translate the sentences with Complex Object.
- •IX. Look through the texts of the module and find the verbs in infinitive form and Infinitive Constructions in it.
- •X. Test. Choose the right variant.
- •Communication
- •XI. Meet as one group. One of you should lead the meeting.
- •XII. Role-Play
- •Module 4
- •Unit 4.1
- •Introduction to Foreign Trade
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •III. Suggest the Russian equivalents for the words and words -combinations given below
- •IV. Match the words with their definitions
- •V. Fill in the gaps with the words and expressions from the previous task.
- •VI. Translate from Russian into English
- •Unit 4.2
- •Text-study
- •I. Learn the following words and their definitions:
- •Read and translate the sample of the contract.
- •VII. Answer the following questions.
- •Interpretation of Contracts
- •XI. Look through the text “Interpretation of Contracts”
- •Unit 4.3 Prices and Terms of Delivery
- •Text-study
- •Learn the words
- •II. Complete the sentences, as in the text
- •III. Say what the following means
- •VI. Work as one group. Give the examples of terms of delivery in foreign business transactions Unit 4.4 Terms of Payment
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Translate into Russian
- •IV. Translate from Russian into English
- •V. Translate the following part of contract into Russian and answer the questions
- •VI. Work as one group. Decide which type of contract is characterized by the following descriptions:
- •VII. Which word –combination is odd in the following list?
- •Unit 4.5 The Main Characteristics of the Contract of Sale
- •Text-study
- •Learn the following words
- •II. Answer the following questions:
- •III. Translate the following phrases into English
- •IV. After translating the phrases compose all types of questions of the previous task
- •V. Translate the following word combinations into English:
- •VI. Complete the following sentences
- •VII. Make up sentences with the following phrases
- •Focus on Grammar Participle I, II
- •VIII. Substitute the attributive clauses by participial constructions (Participle II).
- •X. Look through the texts of the module and find Participles I and II in them
- •XI. Shorten the following sentences without changing their meaning, like in the model:
- •XII. Shorten the following sentences without changing their meaning,
- •XIII. Test. Choose the right variant
- •Module 5 “economy of russia and english-speaking countries” Unit 5.1 Economy of Russia
- •Text-study
- •Learn the following words
- •II. Answer the questions to the text:
- •III. Translate the following sentences into Russian.
- •IV. Write sentences with the following words and expressions:
- •V. Translate the following sentences into English.
- •VI. Write a short essay about:
- •Unit 5.2 Economy of the United Kingdom
- •Regional variation
- •Text-study
- •Learn the following words
- •II. Answer the questions to the text:
- •III. Translate into Russian.
- •IV. Translate into English.
- •V. Write sentences with the following words and expressions:
- •VI. Compare economies of Russia and the uk. What is similar and what is different? Write a short essay. Unit 5.3 American Economy
- •Text-study
- •Learn the following words
- •II. Answer the questions to the text:
- •III. Finish the sentences and translate them into Russian.
- •IV. Write sentences using the words:
- •V. Translate into English.
- •VI. Answer the following questions. Write a short essay.
- •Unit 5.4 Economy of Australia
- •Text-study
- •Learn the following words
- •II. Answer the questions to the text
- •III. Translate into Russian.
- •IV. Write sentences with the following words:
- •V. Translate into English.
- •VI. Write a short essay according to the following questions:
- •Unit 5.5 Economy of New Zealand
- •Text-study
- •Learn the following words
- •II. Translate the sentences into English:
- •III. Fill in the gaps:
- •IV. Complete the following sentences:
- •V. Open the brackets using the verbs in the appropriate form:
- •Focus on Grammar: The Gerund
- •X. Test. Choose the right variant.
- •Module 6 “cultures interaction” Unit 6.1. Cross-Cultural Communication in Business
- •I. Look at the picture and answer the questions:
- •II. Read the text and translate it. Be ready to answer the questions to it. Japan and u.S. Candy venture.
- •III. Circle the words that are most similar in meaning to the words in italics (taken from the story).
- •IV. Reviewing the Case. Answer the following questions and share your answers with a partner.
- •V. Problem Solving: Information Gap.
- •VI. Discussion
- •VII. Written Reflection
- •VIII. Discuss the following questions.
- •The Negotiating Table.
- •Your Bargaining Style.
- •Introductions
- •Unit 6.2
- •Warm-up
- •II. Revise some important skills which are necessary for a businessperson and answer the questions:
- •Whom should we hire?
- •Text-study
- •III. Learn the following words
- •IV. Answer the following questions and share your answers with a partner.
- •V. A) Complete the sentences with suitable words from the box.
- •VI. Translate into English
- •VII. Fill in the blanks in the text with suitable prepositions.
- •VIII. Insert the articles where necessary.
- •A)Translate the following text about the fictional country called Zibi from English into Russian in writing.
- •Explain the italicized grammar constructions in the following sentences.
- •XI. Language expansion: Expressions and idioms
- •XII. Render the text “Agro World” using the plan.
- •XIII. Work as one group. Point out the main periods in the development of the Agro World.
- •XV. Problem Solving: information gap
- •XVI. Discussion
- •XVII. Written Reflection
- •XVIII. Around the world
- •XIX. Group Presentations
- •XX. Word Forms
- •XXI. Around the world
- •Individually, think of four values that are important in your culture and four values you think are important in the United States.
- •XXII. Discussion
- •Unit 6.3 Stereotypes Across Cultures
- •Answer the questions
- •Can you predict what the content of the text is?
- •Introduction to Cross-Culture
- •Text-study
- •Learn the following words
- •IV. Complete the sentences with suitable words from the box.
- •Answer the following questions
- •Translate into English
- •Language expansion
- •Complete the following sentences with the correct idioms.
- •A)Often the same word base can be used in verb, noun, and adjective forms. Complete the following chart with the missing forms.
- •X. Translate the following text from English into Russian in writing. American company having problems with their Finnish acquisition
- •XI. Give Russian equivalents for the following words and phrases used in the text:
- •Focus on Grammar: Perfect Continuous Tenses.
- •Leading across Cultures
- •Module 7 “marketing. Advertising” Unit 7.1 The Main Elements of Marketing
- •Text-study
- •Learn the following words
- •II. Answer the following questions :
- •III. Translate into English:
- •IV. Comprise critical components of your marketing plan.
- •V. Give Russian equivalents to the following:
- •Focus on Grammar Articles. Prepositions
- •VI. Fill in the blanks with suitable prepositions
- •VII. Fill in the blanks with articles if needed
- •VIII. Read the text about securities. Write a suitable word to fill each of the gaps.
- •IX. A businessman gives his partner advice on his investments in a number of ways. Perhaps the most obvious is when he uses the verb “advise”:
- •X. You meet a friend who has some money to invest. Give him some advice. Use the phrases listed in the tasks above. Unit 7.2 Brand Names
- •I. Learn the following words
- •II. Answer the following questions
- •III. Translate from Russian into English:
- •Focus on Grammar Articles. Prepositions
- •IV. Fill in the blanks with suitable prepositions.
- •V. Fill in the blanks with articles if needed.
- •VI. Complete the sentences with the present simple or the present continuous forms of the verbs in brackets.
- •Unit 7.3 Advertising
- •Text study
- •Learn the following words
- •II Answer the following questions:
- •III Find in the text the English equivalents of the following phrases:
- •IV. Analyze the Participle forms used in the text.
- •V. Translate the following word-combinations into English in writing.
- •VI. Work as one group. Discuss the following questions.
- •VII. Work in several groups. Sum up the information you have received from the Unit 7.3.
- •Text-study
- •I. Learn the following words:
- •II. Answer the following questions:
- •III. Complete the following sentences with the words from the box:
- •IV. Give Russian equivalents for the following words and phrases used in the text:
- •V. Translate the following text into Russian in writing:
- •VI. Summarise the text, using the words and phrases given below:
- •VII. Translate into English:
- •VIII. Meet as one group. Supply details to prove the following assumptions:
- •IX. Working as one group, comment on the following statement from the text:
- •X. Work in several groups. Argue for or against the following statement made in the text:
- •Unit 7.5
- •Venture Capital
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions:
- •III. Complete the following sentences with the words from the box:
- •IV. Give Russian equivalents for the following words and phrases used in the text:
- •V. Translate the following sentences into Russian in writing:
- •VI. Summarise the text using the words and phrases given below:
- •VII. Translate into English:
- •VIII. Work as one group. Supply details to prove the following:
- •IX. Work as several groups. Comment on the following statements:
- •Module 8 “management styles” Unit 8.1 Leadership
- •II. Answer the following questions.
- •III. Complete the sentences with the correct word.
- •IV. Read some of the letters that were written after the selection interviews. Be ready to write the necessary letters of your own.
- •V. Imagine that you are a staff controller at one of the firms.
- •VI. Translate the sentences from Russian into English
- •Focus on Grammar
- •Verb Tenses in Active and Passive Voice
- •VII. Put the following sentences into the Passive Voice form.
- •Module 9 “business leadership. Employment process” Unit 9.1. Launching a business
- •Text-study
- •Learn the following words
- •II. Answer the questions.
- •III. Suggest the Russian equivalents for the words and words -combinations given below
- •IV. Match the words with their definitions
- •V. Fill in the gaps with the words and expressions from the previous task
- •Unit 9.2. Successful Entrepreneurs
- •Text-study
- •Learn the following words
- •II. Answer the questions.
- •III. Comment on the following:
- •IV. Give your reasons for and against the assembly line.
- •V. Translate the sentences from Russian into English
- •Focus on Grammar Modal Verbs
- •VI. Translate the following sentences into Russian using the modal verbs
- •VII. Translate into Russian paying attention to the modal verbs meanings
- •VIII. Rephrase the following sentences using the modal verbs can, may, must:
- •IX. Translate into Russian. Explain the meanings of modal verbs and their equivalents
- •X. Translate into English using the modal verbs and their equivalents:
- •XI. Project: writing biographies of s. Jobs, w. Gates, h. Ford or other successful entrepreneurs. Explain your choice. Unit 9.3. Looking for a Job
- •A Sample of Job Advertisement.
- •A Sample of Letter of Application.
- •Curriculum Vitae
- •A Job Interview
- •Text-study
- •Learn the following words
- •II. Your company needs a legal adviser (an accountant, a sales manager, etc.). Advertise in a newspaper about one of these positions:
- •III. Write letters of application for the following positions.
- •IV. Your friend is searching for a job. Give him recommendations as to how cv should be organized.
- •V. You want to work as:
- •VI. Here is a sample of a business interview. Learn it by heart and make an interview of your own.
- •VII. Situation.
- •Role-play. Act out a role-play on the topic “Employment process”. Use the material of the text and of the tasks above.
- •Агабекян, и. П. Английский для экономистов: учеб. Пособие для студентов экон. Специальностей / и. П. Агабекян. 2-е изд., стер. - м.: Омега - л, 2006.
- •Электронные источники
- •Заключение
Text-study
Learn the following words
contract – сокращать(ся), заключать договор
to dismiss – увольнять, распускать
earnings – заработанные деньги, заработок, прибыль
employer – предприниматель, работодатель, наниматель
employment – служба, работа, занятость
interest – доля, выгода, проценты ( на капитал)
investment – вложение, помещение денег, инвестиция, вклад
marginal – предельный
productivity - производительность, продуктивность, выработка
to suffer losses – нести потери
unemployment - безработица
wages – заработная плата
Answer the following questions
What does the term "national wealth" mean?
What is called national income?
Which factors of production do you know?
What does the modern theory of wages state?
What conditions does the supply of labour depend on?
Why is the supply of labour in skilled professions limited?
How should the wages be paid?
How does price depend on the wages?
When does unemployment occur?
III. Suggest the Russian equivalents for the words and word-combinations given below
Capital goods, internal debt, national income, factor of production, human being, supply of labour, training for the job, productivity of labour, net result of fixing minimum wages, marginal productivity.
IV. Find in the text synonyms for the following words.
Capital, liabilities, revenue, salary, gainful, job, discharge, production, work, close up.
V . The table shows how words are formed around the verb to produce.
e r
Produc t
iv(e) ity
Ion
Use these words in the suitable blanks in the sentences below:
The company _____a new commodity every year.
The company's newest_____________ is a special perfume.
The_________of plastic utensils met last year to discuss prices.
That plant is not so__________now as it was 5 years ago.
The ________of that factory has gone down over the last 5 years.
The manager of the plant has decided that they must increase ________of their cars.
VI. Fill in the gaps with the words and expressions given below.
Production, interest, investment, factors of production, unemployment, national income
At that time, total spending declines as income falls and _________ rises.
This was because fewer people borrowed money from banks, thus denying them the opportunity to earn ________ on loans.
They tell us whether the economy is working at full capacity using all resources of labour, machinery and other ________ or whether these resouces are being under-utilized.
In each case, we look at four measures of government spending as a percentage of _______ .
They also decide its total income and its total level of _________ of goods and services.
_____________ is expenditure on productive capital goods.
Unit 2.3. Demand and Supply
Read the text to fulfil the tasks
Imagine that the winter is drawing to a close. In that case many clothing stores find that their stocks of winter clothes are too large. How can you get people to buy ski clothing and other winter items in March and April? Did you say "Run a sale?" That is a good suggestion. People will often buy winter clothing in spring because of low prices.
Demand is a consumer's willingness and ability to buy a product or service at a particular time and place. If the price changes demand also changes. Demand expands when prices fall and it contracts when prices rise. There are however some exceptions to this rule. If for example, the price of food increases our demand for it doesn't decline. Instead of eating less we will be spending less money on luxuries and buying the same amount of food at a higher price. Demand behaves the way that it does for some of the following reasons.
More people can afford to buy an item at a lower price that at a higher price
At a lower price some people will substitute a particular item for others thereby increasing the level of demand.
At a higher price some people will substitute other items for this particular one.
Finally, when we have reached a level of satisfaction derived from a good or service, the level of satisfaction will begin to diminish. Economists describe this effect as diminishing marginal utility. Diminishing marginal utility helps to explain why lower prices are needed to increase the quantity in demand.
Sometimes things happen that change the level of demand for an item at each and every price. When this occurs it leads to an increase or decrease in the level of demand. What are some of the factors that cause the demand for any product to increase or decrease at each and every price?
Substitutes. When two goods satisfy similar needs, they are called substitutes. A change in the price of one item will result in a shift in the demand for a substitute. Black and brown shoes are close substitutes. If the price of black shoes goes up, then people will tend to substitute brown shoes for black shoes, and the demand will go up to a very high price and vice versa.
Complementary goods. Goods that are separate but that are used together, like cars and petrol, are complements. The following is a brief list of factors that affect the level of demand.
Change in the environment (weather, seasons, etc.).
Change in the item's usefulness.
Change in income.
Change in the price of substitute products.
Change in the price and availability of complementary products.
Change in the style, taste, habits, etc.
The degree to which price changes affect demand will depend on the elasticity of demand for particular item.
Supply. We have discussed the effect of prices on buyers. But it takes two parties to make a sale: buyers and sellers. Supply refers to the numbers of items that a seller will offer for sale at different prices at a particular time and place.
The law of supply. It states that sellers will offer more of a product at a higher price and less at a lower price. Why does the quantity of a product change if its price rises or falls? The answer is that producers supply things to make a profit. The higher the price, the greater the incentive to produce and sell products. Sellers will be offering either more (if supply increased) or less (if supply decrease) of an item at every possible price.
Supply and demand tells us how many items buyers will purchase and how many items sellers will offer at different prices. The interaction of supply and demand will result in the establishment of an equilibrium or market price, i.e. the price at which supply exactly equals demand.
Government regulates demand and supply by quoting ceiling prices (maximum prices) and floor prices (minimum prices), and adding its own demand to the demand of the private sector.
A price ceiling set below the equilibrium price results in a shortage of the goods. A price floor set above the equilibrium price results in a surplus. Price controls lead to non price rationing and changes in quality and black markets.
