- •Оглавление
- •Введение
- •Module 1
- •Unit 1.1. What is Economics?
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •III. Suggest the Russian equivalents for the words and word-combinations given below
- •IV. Match the words with their definitions
- •V. Choose one of the words from Exercise IV to make the sentences complete
- •VI. Discuss the main economy types with your partner
- •VII. Speak on the problems any country experiences in the process of transition from planned economy to free market economy Unit 1.2. Market Economy
- •Text-study
- •Learn the following words
- •Answer the following questions
- •III. Suggest the Russian equivalents for the words and word-combinations given below
- •IV. Look at the photo. Answer the question
- •V. Increase your vocabulary
- •VI. Match the words with their definitions.
- •VII. Choose one of the words from the previous exercise to make the sentences complete
- •Unit 1.3. Planned Economy. Mixed Economies
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •III. Suggest the Russian equivalents for the words and word-combinations given below
- •IV. Find in the text synonyms for the following words.
- •V. The table shows how words are formed around the word economy.
- •VI. Explain in English.
- •VII. Translate from Russian into English
- •Focus on Grammar Subjunctive Mood I,II
- •VIII. Make up sentences using Subjunctive Mood:
- •IX. Translate the following sentences using Subjunctive Mood:
- •Module 2. “factors of production. The law of supply and demand” Unit 2.1. Capital
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •III. Suggest the Russian equivalents for the words and word-combinations given below
- •IV. Match the words with their definitions
- •V. Fill in the gaps with the words and expressions from the previous exercise
- •Unit 2.2. National Wealth. Labour and Employment
- •Text-study
- •Learn the following words
- •Answer the following questions
- •III. Suggest the Russian equivalents for the words and word-combinations given below
- •IV. Find in the text synonyms for the following words.
- •V . The table shows how words are formed around the verb to produce.
- •VI. Fill in the gaps with the words and expressions given below.
- •Production, interest, investment, factors of production, unemployment, national income
- •Unit 2.3. Demand and Supply
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •III. Suggest the Russian equivalents for the words and words -combinations given below
- •IV. Match the words with their definitions
- •V. Fill in the gaps with the words and expressions from the previous exercise.
- •VI. Translate from Russian into English
- •Focus on Grammar Subjunctive Mood III
- •VII. Make up sentences using Subjunctive Mood:
- •VIII. Translate the following sentences using Subjunctive Mood:
- •Module 3 “company structure” Unit 3.1. Types of Businesses in the u.K.
- •Learn the following words
- •II. Answer the following questions:
- •III. Translate into English:
- •IV. Give the Russian equivalents for the English words and expressions:
- •V. Sum up what the text says about
- •VI. Translate the text of the Certificate of Incorporation into Russian in writing. Unit 3.2 Forms of Businesses in the usa.
- •I. Learn the following words
- •II. Answer the following questions
- •III. Sum up what the text says about:
- •IV. Translate into English:
- •V. Translate into Russian:
- •VI. Complete the following sentences from the text and translate them into Russian:
- •VII. Work in several groups. Compare two previous texts on the following types of business in the uk and the usa and their incorporation requirements:
- •Unit 3.3. Directors and Managers Read and translate the following text
- •II. Answer the following questions:
- •III. Translate into Russian:
- •IV. Sum up what the text says about:
- •V. Complete the following sentences as in the text:
- •VI. Translate into Russian:
- •VII. Translate into English.
- •Focus on Grammar The Infinitive
- •VIII. Translate the sentences with Complex Object.
- •IX. Look through the texts of the module and find the verbs in infinitive form and Infinitive Constructions in it.
- •X. Test. Choose the right variant.
- •Communication
- •XI. Meet as one group. One of you should lead the meeting.
- •XII. Role-Play
- •Module 4
- •Unit 4.1
- •Introduction to Foreign Trade
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •III. Suggest the Russian equivalents for the words and words -combinations given below
- •IV. Match the words with their definitions
- •V. Fill in the gaps with the words and expressions from the previous task.
- •VI. Translate from Russian into English
- •Unit 4.2
- •Text-study
- •I. Learn the following words and their definitions:
- •Read and translate the sample of the contract.
- •VII. Answer the following questions.
- •Interpretation of Contracts
- •XI. Look through the text “Interpretation of Contracts”
- •Unit 4.3 Prices and Terms of Delivery
- •Text-study
- •Learn the words
- •II. Complete the sentences, as in the text
- •III. Say what the following means
- •VI. Work as one group. Give the examples of terms of delivery in foreign business transactions Unit 4.4 Terms of Payment
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Translate into Russian
- •IV. Translate from Russian into English
- •V. Translate the following part of contract into Russian and answer the questions
- •VI. Work as one group. Decide which type of contract is characterized by the following descriptions:
- •VII. Which word –combination is odd in the following list?
- •Unit 4.5 The Main Characteristics of the Contract of Sale
- •Text-study
- •Learn the following words
- •II. Answer the following questions:
- •III. Translate the following phrases into English
- •IV. After translating the phrases compose all types of questions of the previous task
- •V. Translate the following word combinations into English:
- •VI. Complete the following sentences
- •VII. Make up sentences with the following phrases
- •Focus on Grammar Participle I, II
- •VIII. Substitute the attributive clauses by participial constructions (Participle II).
- •X. Look through the texts of the module and find Participles I and II in them
- •XI. Shorten the following sentences without changing their meaning, like in the model:
- •XII. Shorten the following sentences without changing their meaning,
- •XIII. Test. Choose the right variant
- •Module 5 “economy of russia and english-speaking countries” Unit 5.1 Economy of Russia
- •Text-study
- •Learn the following words
- •II. Answer the questions to the text:
- •III. Translate the following sentences into Russian.
- •IV. Write sentences with the following words and expressions:
- •V. Translate the following sentences into English.
- •VI. Write a short essay about:
- •Unit 5.2 Economy of the United Kingdom
- •Regional variation
- •Text-study
- •Learn the following words
- •II. Answer the questions to the text:
- •III. Translate into Russian.
- •IV. Translate into English.
- •V. Write sentences with the following words and expressions:
- •VI. Compare economies of Russia and the uk. What is similar and what is different? Write a short essay. Unit 5.3 American Economy
- •Text-study
- •Learn the following words
- •II. Answer the questions to the text:
- •III. Finish the sentences and translate them into Russian.
- •IV. Write sentences using the words:
- •V. Translate into English.
- •VI. Answer the following questions. Write a short essay.
- •Unit 5.4 Economy of Australia
- •Text-study
- •Learn the following words
- •II. Answer the questions to the text
- •III. Translate into Russian.
- •IV. Write sentences with the following words:
- •V. Translate into English.
- •VI. Write a short essay according to the following questions:
- •Unit 5.5 Economy of New Zealand
- •Text-study
- •Learn the following words
- •II. Translate the sentences into English:
- •III. Fill in the gaps:
- •IV. Complete the following sentences:
- •V. Open the brackets using the verbs in the appropriate form:
- •Focus on Grammar: The Gerund
- •X. Test. Choose the right variant.
- •Module 6 “cultures interaction” Unit 6.1. Cross-Cultural Communication in Business
- •I. Look at the picture and answer the questions:
- •II. Read the text and translate it. Be ready to answer the questions to it. Japan and u.S. Candy venture.
- •III. Circle the words that are most similar in meaning to the words in italics (taken from the story).
- •IV. Reviewing the Case. Answer the following questions and share your answers with a partner.
- •V. Problem Solving: Information Gap.
- •VI. Discussion
- •VII. Written Reflection
- •VIII. Discuss the following questions.
- •The Negotiating Table.
- •Your Bargaining Style.
- •Introductions
- •Unit 6.2
- •Warm-up
- •II. Revise some important skills which are necessary for a businessperson and answer the questions:
- •Whom should we hire?
- •Text-study
- •III. Learn the following words
- •IV. Answer the following questions and share your answers with a partner.
- •V. A) Complete the sentences with suitable words from the box.
- •VI. Translate into English
- •VII. Fill in the blanks in the text with suitable prepositions.
- •VIII. Insert the articles where necessary.
- •A)Translate the following text about the fictional country called Zibi from English into Russian in writing.
- •Explain the italicized grammar constructions in the following sentences.
- •XI. Language expansion: Expressions and idioms
- •XII. Render the text “Agro World” using the plan.
- •XIII. Work as one group. Point out the main periods in the development of the Agro World.
- •XV. Problem Solving: information gap
- •XVI. Discussion
- •XVII. Written Reflection
- •XVIII. Around the world
- •XIX. Group Presentations
- •XX. Word Forms
- •XXI. Around the world
- •Individually, think of four values that are important in your culture and four values you think are important in the United States.
- •XXII. Discussion
- •Unit 6.3 Stereotypes Across Cultures
- •Answer the questions
- •Can you predict what the content of the text is?
- •Introduction to Cross-Culture
- •Text-study
- •Learn the following words
- •IV. Complete the sentences with suitable words from the box.
- •Answer the following questions
- •Translate into English
- •Language expansion
- •Complete the following sentences with the correct idioms.
- •A)Often the same word base can be used in verb, noun, and adjective forms. Complete the following chart with the missing forms.
- •X. Translate the following text from English into Russian in writing. American company having problems with their Finnish acquisition
- •XI. Give Russian equivalents for the following words and phrases used in the text:
- •Focus on Grammar: Perfect Continuous Tenses.
- •Leading across Cultures
- •Module 7 “marketing. Advertising” Unit 7.1 The Main Elements of Marketing
- •Text-study
- •Learn the following words
- •II. Answer the following questions :
- •III. Translate into English:
- •IV. Comprise critical components of your marketing plan.
- •V. Give Russian equivalents to the following:
- •Focus on Grammar Articles. Prepositions
- •VI. Fill in the blanks with suitable prepositions
- •VII. Fill in the blanks with articles if needed
- •VIII. Read the text about securities. Write a suitable word to fill each of the gaps.
- •IX. A businessman gives his partner advice on his investments in a number of ways. Perhaps the most obvious is when he uses the verb “advise”:
- •X. You meet a friend who has some money to invest. Give him some advice. Use the phrases listed in the tasks above. Unit 7.2 Brand Names
- •I. Learn the following words
- •II. Answer the following questions
- •III. Translate from Russian into English:
- •Focus on Grammar Articles. Prepositions
- •IV. Fill in the blanks with suitable prepositions.
- •V. Fill in the blanks with articles if needed.
- •VI. Complete the sentences with the present simple or the present continuous forms of the verbs in brackets.
- •Unit 7.3 Advertising
- •Text study
- •Learn the following words
- •II Answer the following questions:
- •III Find in the text the English equivalents of the following phrases:
- •IV. Analyze the Participle forms used in the text.
- •V. Translate the following word-combinations into English in writing.
- •VI. Work as one group. Discuss the following questions.
- •VII. Work in several groups. Sum up the information you have received from the Unit 7.3.
- •Text-study
- •I. Learn the following words:
- •II. Answer the following questions:
- •III. Complete the following sentences with the words from the box:
- •IV. Give Russian equivalents for the following words and phrases used in the text:
- •V. Translate the following text into Russian in writing:
- •VI. Summarise the text, using the words and phrases given below:
- •VII. Translate into English:
- •VIII. Meet as one group. Supply details to prove the following assumptions:
- •IX. Working as one group, comment on the following statement from the text:
- •X. Work in several groups. Argue for or against the following statement made in the text:
- •Unit 7.5
- •Venture Capital
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions:
- •III. Complete the following sentences with the words from the box:
- •IV. Give Russian equivalents for the following words and phrases used in the text:
- •V. Translate the following sentences into Russian in writing:
- •VI. Summarise the text using the words and phrases given below:
- •VII. Translate into English:
- •VIII. Work as one group. Supply details to prove the following:
- •IX. Work as several groups. Comment on the following statements:
- •Module 8 “management styles” Unit 8.1 Leadership
- •II. Answer the following questions.
- •III. Complete the sentences with the correct word.
- •IV. Read some of the letters that were written after the selection interviews. Be ready to write the necessary letters of your own.
- •V. Imagine that you are a staff controller at one of the firms.
- •VI. Translate the sentences from Russian into English
- •Focus on Grammar
- •Verb Tenses in Active and Passive Voice
- •VII. Put the following sentences into the Passive Voice form.
- •Module 9 “business leadership. Employment process” Unit 9.1. Launching a business
- •Text-study
- •Learn the following words
- •II. Answer the questions.
- •III. Suggest the Russian equivalents for the words and words -combinations given below
- •IV. Match the words with their definitions
- •V. Fill in the gaps with the words and expressions from the previous task
- •Unit 9.2. Successful Entrepreneurs
- •Text-study
- •Learn the following words
- •II. Answer the questions.
- •III. Comment on the following:
- •IV. Give your reasons for and against the assembly line.
- •V. Translate the sentences from Russian into English
- •Focus on Grammar Modal Verbs
- •VI. Translate the following sentences into Russian using the modal verbs
- •VII. Translate into Russian paying attention to the modal verbs meanings
- •VIII. Rephrase the following sentences using the modal verbs can, may, must:
- •IX. Translate into Russian. Explain the meanings of modal verbs and their equivalents
- •X. Translate into English using the modal verbs and their equivalents:
- •XI. Project: writing biographies of s. Jobs, w. Gates, h. Ford or other successful entrepreneurs. Explain your choice. Unit 9.3. Looking for a Job
- •A Sample of Job Advertisement.
- •A Sample of Letter of Application.
- •Curriculum Vitae
- •A Job Interview
- •Text-study
- •Learn the following words
- •II. Your company needs a legal adviser (an accountant, a sales manager, etc.). Advertise in a newspaper about one of these positions:
- •III. Write letters of application for the following positions.
- •IV. Your friend is searching for a job. Give him recommendations as to how cv should be organized.
- •V. You want to work as:
- •VI. Here is a sample of a business interview. Learn it by heart and make an interview of your own.
- •VII. Situation.
- •Role-play. Act out a role-play on the topic “Employment process”. Use the material of the text and of the tasks above.
- •Агабекян, и. П. Английский для экономистов: учеб. Пособие для студентов экон. Специальностей / и. П. Агабекян. 2-е изд., стер. - м.: Омега - л, 2006.
- •Электронные источники
- •Заключение
VI. Summarise the text, using the words and phrases given below:
to increase by an annual average of around 25%; to account for (no less than one-quarter of the country's total GDP growth); to turn a mild economic downturn into a deep recession; to dampen longer-term productivity growth; to rise to a record level as a share of GDP; to prove unsustainable; to grow at a much slower pace; to shrink (about IT investment); to mirror smth; to slash smth; to enjoy an investment boom; to jump from 9% of GDP to 15%; to shrink (about profits); to tighten credit conditions; to leap (about capital stock in relation to GDP); to imply a 20% fall in IT; to revise smth downwards
VII. Translate into English:
1. Число заказов от фирм на электронное и электрическое оборудование снизилось почти на 20%, что является признаком грядущего сокращения инвестирования в область высоких технологий.
2. За последнее время уровень роста производительности труда упал до отметки в 1%.
3. Америка и Япония имеют разные структуры вложения капитала. Вторая половина кризисного периода в Японии характеризовалась гораздо более мощным ростом производительности по сравнению с ростом производительности в Америке сегодня.
4. Снижение уровня инвестирования в долгосрочной перспективе сказывается на темпах роста производительности.
VIII. Meet as one group. Supply details to prove the following assumptions:
1. The risk of IT investment bust is now rising.
2. A downturn in investment has long-lasting effects on productivity growth.
IX. Working as one group, comment on the following statement from the text:
America's productivity growth is likely to remain above its level of the early 1990s, unless IT capital spending stagnates for several years.
X. Work in several groups. Argue for or against the following statement made in the text:
Business investment usually falls in a downturn, but this time the risks are greater.
Unit 7.5
Venture Capital
Pre-reading task
Read the text , then say what problem it is devoted to.
The venture-capital industry has been a vital ingredient in America's recent economic success. But it may have become too big for its own good.
Venture capital allows entrepreneurs to build a firm without having to borrow and pay high interest charges before they generate any revenues. Without venture capital, people with bright ideas would have to go to a risk-averse bank manager, or fight through the bureaucracy of an established firm that may be hostile to innovation. Other things have been essential to success: stable, low-inflation macroeconomic policies; labour markets that make firing and hiring easy; and an entrepreneurial culture in which people work for little or nothing if they have share options. In the USA venture capital deserves a slice of the credit for transforming its economy from the industrial dinosaur of the 1980s into today's high-growth, high-tech animal. Other countries are therefore right to seek to foster venture-capital industries of their own.
Yet as the venture-capital industry gets bigger and more global, more may not always prove merrier. To use the jargon of the new economy, venture capital is not easily "scalable". Traditionally, it has been a cottage industry. Small close-knit partnerships each invested a few million dollars a year, and partners spent much time advising and monitoring managers as they built a firm into a sustainable business that could be sold to investors in the stock market. Venture capitalists were often a small "cluster", based in such places as Menlo Park, California. Specialisms and reputations were well-known, so would-be entrepreneurs knew who to go to. Successful partnerships are placing more, bigger bets, and have less time for mentoring and monitoring. And this at a time when problems such as recruiting the right people and managing growth mean that start-ups need support more than ever. The Californian cluster of venture capitalists is now a loose global network.
The boom in venture capital reflects the opportunities created by the Internet. But it also reflects a stock market bubble that has been particularly pronounced for initial public offerings. That would mean that much of the money invested in venture capital would continue to be wasted.
Part of the point of venture capital is that, as in Hollywood, many investments yield no returns. Too much investment in innovation is unlikely to be damaging in quite the same way as too many buildings or factories. Yet the venture-capital industry has thrived partly as a disciplined risk-taking process that put as much emphasis on managing as on financing. The wrong lesson for other countries to draw from its success is that, if you simply throw enough money at new ideas, it will stick. That was the approach taken by investors in boo.com, the European sports-goods e-retailer that went bust after frittering away $135171. Too much fertiliser can sometimes be as bad for a plant as too little.
