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Файл:Учебное пособие 2курс БЭ.doc
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- •Оглавление
- •Введение
- •Module 1
- •Unit 1.1. What is Economics?
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •III. Suggest the Russian equivalents for the words and word-combinations given below
- •IV. Match the words with their definitions
- •V. Choose one of the words from Exercise IV to make the sentences complete
- •VI. Discuss the main economy types with your partner
- •VII. Speak on the problems any country experiences in the process of transition from planned economy to free market economy Unit 1.2. Market Economy
- •Text-study
- •Learn the following words
- •Answer the following questions
- •III. Suggest the Russian equivalents for the words and word-combinations given below
- •IV. Look at the photo. Answer the question
- •V. Increase your vocabulary
- •VI. Match the words with their definitions.
- •VII. Choose one of the words from the previous exercise to make the sentences complete
- •Unit 1.3. Planned Economy. Mixed Economies
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •III. Suggest the Russian equivalents for the words and word-combinations given below
- •IV. Find in the text synonyms for the following words.
- •V. The table shows how words are formed around the word economy.
- •VI. Explain in English.
- •VII. Translate from Russian into English
- •Focus on Grammar Subjunctive Mood I,II
- •VIII. Make up sentences using Subjunctive Mood:
- •IX. Translate the following sentences using Subjunctive Mood:
- •Module 2. “factors of production. The law of supply and demand” Unit 2.1. Capital
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •III. Suggest the Russian equivalents for the words and word-combinations given below
- •IV. Match the words with their definitions
- •V. Fill in the gaps with the words and expressions from the previous exercise
- •Unit 2.2. National Wealth. Labour and Employment
- •Text-study
- •Learn the following words
- •Answer the following questions
- •III. Suggest the Russian equivalents for the words and word-combinations given below
- •IV. Find in the text synonyms for the following words.
- •V . The table shows how words are formed around the verb to produce.
- •VI. Fill in the gaps with the words and expressions given below.
- •Production, interest, investment, factors of production, unemployment, national income
- •Unit 2.3. Demand and Supply
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •III. Suggest the Russian equivalents for the words and words -combinations given below
- •IV. Match the words with their definitions
- •V. Fill in the gaps with the words and expressions from the previous exercise.
- •VI. Translate from Russian into English
- •Focus on Grammar Subjunctive Mood III
- •VII. Make up sentences using Subjunctive Mood:
- •VIII. Translate the following sentences using Subjunctive Mood:
- •Module 3 “company structure” Unit 3.1. Types of Businesses in the u.K.
- •Learn the following words
- •II. Answer the following questions:
- •III. Translate into English:
- •IV. Give the Russian equivalents for the English words and expressions:
- •V. Sum up what the text says about
- •VI. Translate the text of the Certificate of Incorporation into Russian in writing. Unit 3.2 Forms of Businesses in the usa.
- •I. Learn the following words
- •II. Answer the following questions
- •III. Sum up what the text says about:
- •IV. Translate into English:
- •V. Translate into Russian:
- •VI. Complete the following sentences from the text and translate them into Russian:
- •VII. Work in several groups. Compare two previous texts on the following types of business in the uk and the usa and their incorporation requirements:
- •Unit 3.3. Directors and Managers Read and translate the following text
- •II. Answer the following questions:
- •III. Translate into Russian:
- •IV. Sum up what the text says about:
- •V. Complete the following sentences as in the text:
- •VI. Translate into Russian:
- •VII. Translate into English.
- •Focus on Grammar The Infinitive
- •VIII. Translate the sentences with Complex Object.
- •IX. Look through the texts of the module and find the verbs in infinitive form and Infinitive Constructions in it.
- •X. Test. Choose the right variant.
- •Communication
- •XI. Meet as one group. One of you should lead the meeting.
- •XII. Role-Play
- •Module 4
- •Unit 4.1
- •Introduction to Foreign Trade
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •III. Suggest the Russian equivalents for the words and words -combinations given below
- •IV. Match the words with their definitions
- •V. Fill in the gaps with the words and expressions from the previous task.
- •VI. Translate from Russian into English
- •Unit 4.2
- •Text-study
- •I. Learn the following words and their definitions:
- •Read and translate the sample of the contract.
- •VII. Answer the following questions.
- •Interpretation of Contracts
- •XI. Look through the text “Interpretation of Contracts”
- •Unit 4.3 Prices and Terms of Delivery
- •Text-study
- •Learn the words
- •II. Complete the sentences, as in the text
- •III. Say what the following means
- •VI. Work as one group. Give the examples of terms of delivery in foreign business transactions Unit 4.4 Terms of Payment
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Translate into Russian
- •IV. Translate from Russian into English
- •V. Translate the following part of contract into Russian and answer the questions
- •VI. Work as one group. Decide which type of contract is characterized by the following descriptions:
- •VII. Which word –combination is odd in the following list?
- •Unit 4.5 The Main Characteristics of the Contract of Sale
- •Text-study
- •Learn the following words
- •II. Answer the following questions:
- •III. Translate the following phrases into English
- •IV. After translating the phrases compose all types of questions of the previous task
- •V. Translate the following word combinations into English:
- •VI. Complete the following sentences
- •VII. Make up sentences with the following phrases
- •Focus on Grammar Participle I, II
- •VIII. Substitute the attributive clauses by participial constructions (Participle II).
- •X. Look through the texts of the module and find Participles I and II in them
- •XI. Shorten the following sentences without changing their meaning, like in the model:
- •XII. Shorten the following sentences without changing their meaning,
- •XIII. Test. Choose the right variant
- •Module 5 “economy of russia and english-speaking countries” Unit 5.1 Economy of Russia
- •Text-study
- •Learn the following words
- •II. Answer the questions to the text:
- •III. Translate the following sentences into Russian.
- •IV. Write sentences with the following words and expressions:
- •V. Translate the following sentences into English.
- •VI. Write a short essay about:
- •Unit 5.2 Economy of the United Kingdom
- •Regional variation
- •Text-study
- •Learn the following words
- •II. Answer the questions to the text:
- •III. Translate into Russian.
- •IV. Translate into English.
- •V. Write sentences with the following words and expressions:
- •VI. Compare economies of Russia and the uk. What is similar and what is different? Write a short essay. Unit 5.3 American Economy
- •Text-study
- •Learn the following words
- •II. Answer the questions to the text:
- •III. Finish the sentences and translate them into Russian.
- •IV. Write sentences using the words:
- •V. Translate into English.
- •VI. Answer the following questions. Write a short essay.
- •Unit 5.4 Economy of Australia
- •Text-study
- •Learn the following words
- •II. Answer the questions to the text
- •III. Translate into Russian.
- •IV. Write sentences with the following words:
- •V. Translate into English.
- •VI. Write a short essay according to the following questions:
- •Unit 5.5 Economy of New Zealand
- •Text-study
- •Learn the following words
- •II. Translate the sentences into English:
- •III. Fill in the gaps:
- •IV. Complete the following sentences:
- •V. Open the brackets using the verbs in the appropriate form:
- •Focus on Grammar: The Gerund
- •X. Test. Choose the right variant.
- •Module 6 “cultures interaction” Unit 6.1. Cross-Cultural Communication in Business
- •I. Look at the picture and answer the questions:
- •II. Read the text and translate it. Be ready to answer the questions to it. Japan and u.S. Candy venture.
- •III. Circle the words that are most similar in meaning to the words in italics (taken from the story).
- •IV. Reviewing the Case. Answer the following questions and share your answers with a partner.
- •V. Problem Solving: Information Gap.
- •VI. Discussion
- •VII. Written Reflection
- •VIII. Discuss the following questions.
- •The Negotiating Table.
- •Your Bargaining Style.
- •Introductions
- •Unit 6.2
- •Warm-up
- •II. Revise some important skills which are necessary for a businessperson and answer the questions:
- •Whom should we hire?
- •Text-study
- •III. Learn the following words
- •IV. Answer the following questions and share your answers with a partner.
- •V. A) Complete the sentences with suitable words from the box.
- •VI. Translate into English
- •VII. Fill in the blanks in the text with suitable prepositions.
- •VIII. Insert the articles where necessary.
- •A)Translate the following text about the fictional country called Zibi from English into Russian in writing.
- •Explain the italicized grammar constructions in the following sentences.
- •XI. Language expansion: Expressions and idioms
- •XII. Render the text “Agro World” using the plan.
- •XIII. Work as one group. Point out the main periods in the development of the Agro World.
- •XV. Problem Solving: information gap
- •XVI. Discussion
- •XVII. Written Reflection
- •XVIII. Around the world
- •XIX. Group Presentations
- •XX. Word Forms
- •XXI. Around the world
- •Individually, think of four values that are important in your culture and four values you think are important in the United States.
- •XXII. Discussion
- •Unit 6.3 Stereotypes Across Cultures
- •Answer the questions
- •Can you predict what the content of the text is?
- •Introduction to Cross-Culture
- •Text-study
- •Learn the following words
- •IV. Complete the sentences with suitable words from the box.
- •Answer the following questions
- •Translate into English
- •Language expansion
- •Complete the following sentences with the correct idioms.
- •A)Often the same word base can be used in verb, noun, and adjective forms. Complete the following chart with the missing forms.
- •X. Translate the following text from English into Russian in writing. American company having problems with their Finnish acquisition
- •XI. Give Russian equivalents for the following words and phrases used in the text:
- •Focus on Grammar: Perfect Continuous Tenses.
- •Leading across Cultures
- •Module 7 “marketing. Advertising” Unit 7.1 The Main Elements of Marketing
- •Text-study
- •Learn the following words
- •II. Answer the following questions :
- •III. Translate into English:
- •IV. Comprise critical components of your marketing plan.
- •V. Give Russian equivalents to the following:
- •Focus on Grammar Articles. Prepositions
- •VI. Fill in the blanks with suitable prepositions
- •VII. Fill in the blanks with articles if needed
- •VIII. Read the text about securities. Write a suitable word to fill each of the gaps.
- •IX. A businessman gives his partner advice on his investments in a number of ways. Perhaps the most obvious is when he uses the verb “advise”:
- •X. You meet a friend who has some money to invest. Give him some advice. Use the phrases listed in the tasks above. Unit 7.2 Brand Names
- •I. Learn the following words
- •II. Answer the following questions
- •III. Translate from Russian into English:
- •Focus on Grammar Articles. Prepositions
- •IV. Fill in the blanks with suitable prepositions.
- •V. Fill in the blanks with articles if needed.
- •VI. Complete the sentences with the present simple or the present continuous forms of the verbs in brackets.
- •Unit 7.3 Advertising
- •Text study
- •Learn the following words
- •II Answer the following questions:
- •III Find in the text the English equivalents of the following phrases:
- •IV. Analyze the Participle forms used in the text.
- •V. Translate the following word-combinations into English in writing.
- •VI. Work as one group. Discuss the following questions.
- •VII. Work in several groups. Sum up the information you have received from the Unit 7.3.
- •Text-study
- •I. Learn the following words:
- •II. Answer the following questions:
- •III. Complete the following sentences with the words from the box:
- •IV. Give Russian equivalents for the following words and phrases used in the text:
- •V. Translate the following text into Russian in writing:
- •VI. Summarise the text, using the words and phrases given below:
- •VII. Translate into English:
- •VIII. Meet as one group. Supply details to prove the following assumptions:
- •IX. Working as one group, comment on the following statement from the text:
- •X. Work in several groups. Argue for or against the following statement made in the text:
- •Unit 7.5
- •Venture Capital
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions:
- •III. Complete the following sentences with the words from the box:
- •IV. Give Russian equivalents for the following words and phrases used in the text:
- •V. Translate the following sentences into Russian in writing:
- •VI. Summarise the text using the words and phrases given below:
- •VII. Translate into English:
- •VIII. Work as one group. Supply details to prove the following:
- •IX. Work as several groups. Comment on the following statements:
- •Module 8 “management styles” Unit 8.1 Leadership
- •II. Answer the following questions.
- •III. Complete the sentences with the correct word.
- •IV. Read some of the letters that were written after the selection interviews. Be ready to write the necessary letters of your own.
- •V. Imagine that you are a staff controller at one of the firms.
- •VI. Translate the sentences from Russian into English
- •Focus on Grammar
- •Verb Tenses in Active and Passive Voice
- •VII. Put the following sentences into the Passive Voice form.
- •Module 9 “business leadership. Employment process” Unit 9.1. Launching a business
- •Text-study
- •Learn the following words
- •II. Answer the questions.
- •III. Suggest the Russian equivalents for the words and words -combinations given below
- •IV. Match the words with their definitions
- •V. Fill in the gaps with the words and expressions from the previous task
- •Unit 9.2. Successful Entrepreneurs
- •Text-study
- •Learn the following words
- •II. Answer the questions.
- •III. Comment on the following:
- •IV. Give your reasons for and against the assembly line.
- •V. Translate the sentences from Russian into English
- •Focus on Grammar Modal Verbs
- •VI. Translate the following sentences into Russian using the modal verbs
- •VII. Translate into Russian paying attention to the modal verbs meanings
- •VIII. Rephrase the following sentences using the modal verbs can, may, must:
- •IX. Translate into Russian. Explain the meanings of modal verbs and their equivalents
- •X. Translate into English using the modal verbs and their equivalents:
- •XI. Project: writing biographies of s. Jobs, w. Gates, h. Ford or other successful entrepreneurs. Explain your choice. Unit 9.3. Looking for a Job
- •A Sample of Job Advertisement.
- •A Sample of Letter of Application.
- •Curriculum Vitae
- •A Job Interview
- •Text-study
- •Learn the following words
- •II. Your company needs a legal adviser (an accountant, a sales manager, etc.). Advertise in a newspaper about one of these positions:
- •III. Write letters of application for the following positions.
- •IV. Your friend is searching for a job. Give him recommendations as to how cv should be organized.
- •V. You want to work as:
- •VI. Here is a sample of a business interview. Learn it by heart and make an interview of your own.
- •VII. Situation.
- •Role-play. Act out a role-play on the topic “Employment process”. Use the material of the text and of the tasks above.
- •Агабекян, и. П. Английский для экономистов: учеб. Пособие для студентов экон. Специальностей / и. П. Агабекян. 2-е изд., стер. - м.: Омега - л, 2006.
- •Электронные источники
- •Заключение
Text-study
Learn the following words
four step process - |
четырехступенчатый процесc
|
qualified universe of potential users or buyers –
to capture the attention - |
избранная генеральная совокупность потенциальных пользователей или покупателей завладевать вниманием |
propositions - |
предложения |
desired action - |
желаемое действие
|
to purchase - |
покупать, приобретать |
to download - |
загружать |
branding - |
брендинг, создание бренда |
customer centered - |
ориентированный на потребителя |
sets of activities - |
направления деятельности |
universally recognized - product |
повсеместно признаваемый товар
|
specifications of the actual good - or service |
спецификации (подробное описание) на реально существующий товар или услуги
|
end-user’s needs - |
потребности конечного пользователя |
pricing - |
ценообразование
|
discounts - |
скидки |
promotion - |
содействие в продаже |
retailing - |
розничная продажа |
use these variables to craft - marketing plan |
использование этих переменных для разработки маркетингового плана
|
to require adjustments - |
требовать корректировки |
b2b marketing -
|
маркетинг по принципу «бизнес-к-бизнесу» |
to reflect - |
отражать
|
to convince - |
убеждать
|
sustainable competitive advantage - |
длительное конкурентное преимущество
|
to imply - |
предполагать |
rationale - |
разумное объяснение |
approach - |
подход
|
to attest to - |
свидетельствовать о чем-либо
|
commercial failures - |
коммерческие провалы |
technological breakthroughs - |
технологические прорывы |
to pursue - |
искать, добиваться |
primarily - |
прежде всего |
options - |
опции, варианты для выбора |
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