- •Бизнес-лексика Рабочая тетрадь
- •Предисловие
- •Unit 1. Company structures
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text about Philips on page 6 of the Student’s Book of New Insights into Business (nIiB sb).
- •3. Read the text «Colgate-Palmolive Company» on page 9 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Unit 2. Recruitment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the following questions to the text on page 16 of nIiB sb.
- •3. Read the text “Interview assessment” on page 20 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Getting an Interview” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Getting an Interview
- •Interview Panel Checklist
- •Unit 3. Retailing Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Richer Pickings” on page 27 of nIiB sb.
- •3. Read the text about Sephora on page 28 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Holiday Promotions” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Holiday Promotions
- •Unit 4. Franchising Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “One day in my life” on page 36 of nIiB sb.
- •3. Read the text below and put questions to the underlined words and phrases. McDonalds Logo
- •Unit 5. International business styles Key Concepts
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Answer the questions to the text “Learning to cope with corporate culture clashes” on page 46 of nIiB sb.
- •3. Read the text “Gift giving in the international business context” on page 48 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Read the article “How to do business in Russia” and fill in the numbered gaps (1-8) with the appropriate paragraph headings (a-h) from the list below.
- •How To Do Business in Russia
- •Unit 6. Banking Key Concepts
- •1. Complete the passage below using the appropriate word or phrases from the box.
- •2. Answer the questions to the text “Picture the scene” on page 58 of nIiB sb.
- •3. Read the text about Jane Sadler on page 60 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Tough Negotiations” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Tough Negotiations
- •6. Fill in the gaps in the text with the following words.
- •How banks work
- •7. Solve the crossword puzzle.
- •Unit 7. Business and the environment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Proven environmental commitment helps create committed customers” on page 67 of nIiB sb.
- •3. Read the text about Patagonia on page 68 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Garage Sales” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Garage Sales
- •7. Read the text “Tips For an Environmentally Friendly Business”. Fill in the spaces (1-8) with missing headings from the list given below (a-h). Tips for an Environmentally Friendly Business
- •Unit 8. The stock market Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Europeans Log On To Investment Fever” on page 76 of nIiB sb.
- •3. Read the text about Janis Williams on page 77 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “The New York Stock Exchange”, give definitions of the words and expressions in bold print, answer the questions below.
- •6. Read the text “The truth behind Stock market trading” and fill in the gaps (1-6) with the headings (a-f) given below. The Truth Behind Stock Market Trading
- •Unit 9. Import - export Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “Profile: Barco of Belgium” on page 87 of nIiB sb and answer the following questions.
- •3. Read the text about Peugeot on page 88 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Importing and Exporting Goods
- •6. Read the text “Importing From China” and fill in the blank spaces (1-5) with the headings (a-e) given below.
- •Importing From China
- •Unit 10. Company performance Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Anatomy of an annual report” on page 98 of nIiB sb and answer the questions.
- •6. Listen to the monologue “Making a Presentation”, give definitions of the words and expressions in bold print, answer the questions below. Making a Presentation
- •7. Read the text “Writing a Nonprofit Annual Report” and fill in the blank spaces (1-7) with the headings (a-g) given below. Writing a Nonprofit Annual Report
- •Unit 11. Setting up a business Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of business structures from the box into the spaces in the following descriptive examples.
- •2. Read the text “The idea man” on page 108 of nIiB sb and answer the following questions.
- •3. Read the text about Andrew Klein on page 110 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Being an Entrepreneur”, give definitions of the words and expressions in bold print, answer the questions below. Being an Entrepreneur
- •6. Read the dialogue “a Business Plan”. Guess the missing words by their definitions below. Listen to the dialogue and check your answers. A Business Plan
- •Unit 12. Corporate alliances and acquisitions Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of alliances from the box into the spaces in the following descriptive examples.
- •2. Read the text “When egos collide” on page 118 of nIiB sb and answer the questions.
- •3. Read the text “Effects of m&a on management” and put questions to the italicized words and expressions. Effects of m&a on management
- •Unit 13. Marketing Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Read the text “Hello to the good buys” on page 126 of nIiB sb and answer the questions.
- •3. Read the text about market research on page 128 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Viral Marketing
- •Unit 14. Product and corporate advertising Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Sacrilege” on page 136 of nIiB sb and answer the questions.
- •3. Read the article and give an annotation of it in English. Маркетинг компании «Бенеттон»
- •5. Translate the following slogans from Russian into English.
- •6. Translate the following slogans from English into Russian.
- •Introducing a New Product
- •Unit 15. The business media Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “a Man and his Information Machine” on page 145 of nIiB sb and answer the questions.
- •3. Read the text about Noah Samara on page 147 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •6. Read the text “Closed Offices vs Open Plan Layout” and mark the statements coming after it as t (True) or f (False).
- •Closed Offices vs Open Plan Layout
- •Список рекомендованной литературы
- •Приложения
- •Содержание
- •430027, Г. Саранск, ул. Транспортная, 17
- •431440, Г. Рузаевка, ул. Трынова, 67а
Interview Panel Checklist
Criteria |
Interviewee 1 |
Interviewee 2 |
Name |
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Qualifications |
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Experience |
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Technical Skills |
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Language Skills |
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Knowledge of our Company |
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Knowledge of the Job Duties |
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Attitude |
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Comments (on drawbacks or advantages) |
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Employ? |
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(Adapted from English in the Workplace at http://elc.polyu.edu.hk/cill/eiw/interview_panel_checklist.htm)
Unit 3. Retailing Key Concepts
retailing |
business of selling products in small quantities to the general public |
outlet |
an agency (such as a shop or a store) through which a product is marketed |
chain store |
one of numerous usually retail stores having the same ownership and management style and selling the same standardized lines of goods |
shopping centre (US mall) |
area with a large variety of stores in the same location |
hypermarket (GB) or superstore |
a very large store that carries products found in a supermarket as well as merchandise commonly found in department stores, located usually out of town |
retail park |
shopping centre usually at the edge of a town or city, where besides a lot of large stores there are other facilities such as cinemas, restaurants, childcare, recreation lounges etc. |
department store |
such as Harrods in London, a large shop which sells a wide variety of products, usually from a city centre location |
department |
a section of a department store handling a particular kind of merchandise |
wholesale |
the sale of goods in large quantities to retailers and not to consumers |
co-operatives |
a retail organization whose aim is not to make profits but to provide benefits to members |
cash and carry |
a business that sells goods at discount on condition that buyers pay cash and carry the goods away themselves |
Supplementary Vocabulary
retailing |
розничная торговля |
outlet |
торговая точка |
retail chain |
сеть магазинов розничной торговли |
chain store |
сетевой магазин |
shopping centre |
торговый центр |
retail park |
центр розничной торговли |
department store |
универсальный магазин |
department |
отдел (в магазине) |
wholesale |
торговля оптом |
co-operatives |
кооперативы, организация кооперативов |
cash and carry |
мелкооптовый магазин, в котором товары продаются по низким ценам без доставки |
to penetrate the market |
проникнуть на рынок |
overall |
в целом |
to withdraw from the market |
покинуть рынок |
to assume |
предполагать |
to share the same tastes |
иметь одинаковые вкусы |
merchandize |
товары |
to be out of touch |
быть вне контекста, не соответствовать ситуации |
to develop a presence somewhere |
наращивать свое присутствие где-либо |
to adapt to a market |
приспособиться к рынку |
to underestimate competition |
недооценивать конкуренцию |
bargain hunter |
покупатель(ница), бегающий по магазинам в поисках покупок по дешевке; завсегдатай распродаж |
town centre locations |
(торговые) площадки в центре города |
rich pickings |
перен. “легкая нажива” |
hi-fi [`hai fai] (< high fidelity) |
высококачественный |
per square foot |
на квадратный фут (торговой площади) |
on all counts |
по всем пунктам |
little-known |
малоизвестный |
to warrant an entry in … for .. |
по праву заслуживать упоминания в … за …(какие-то заслуги) |
to take an average across … |
брать среднее статистическое по … |
to clock up (a number) |
достигать отметки/уровня/показателя (в цифрах) |
to be up |
быть высоким (о продажах) |
operating margin |
маржа (рентабельность) операционной прибыли (отношение операционной прибыли компании к объему продаж) |
likeable bloke |
милый парень |
converted vinegar factory |
переоборудованный уксусный заводик |
to rap out one’s sales pitch |
выкрикивать, скандировать достоинства продаваемого товара |
to catch on |
становиться модным |
to do sth up |
починить что-либо |
discounted hi-fi |
уцененная высококачественная электронная аппаратура |
overheads |
накладные расходы (любые не относящиеся к себестоимости товара затраты) |
stock turnover |
оборачиваемость товарно-материальных запасов (показывает, сколько раз запасы обновляются в течение определенного периода) |
end-of-line |
остаточный |
surplus equipment |
избыточное оборудование |
lucrative |
прибыльный |
multiples |
однотипные магазины (одной фирмы ) |
to stock the mass market |
обеспечивать массовый рынок |
to volume sell = to sell by volume |
продавать в большом объеме |
midi (< musical instrument digital interface) system |
миди-система (об аудиоаппаратуре) |
separates |
автономные компоненты систем воспроизведения звука |
tuner |
селектор (радио/ТВ) каналов |
amplifier |
усилитель |
to off-load |
сбыть (залежалый товар) |
stock control |
контроль запасов ( систематическая проверка объемов запасов с целью выявления тех товаров, материалов и т. п., запасы которых необходимо пополнить, и тех товаров, материалов и т. п., по которым произошло затоваривание ) |
quirky retailer |
необычный продавец |
worth while |
стоящий затраченного времени или труда |
late space |
долго не занятое рекламное место в СМИ |
alternative magazines |
нетрадиционные журналы |
Private eye |
"Прайвит ай" (выходящий раз в две недели сатирический журнал; публикует материлы об английских политических деятелях, бизнесменах, часто сенсационного характера; тираж около 210 тыс. экз. Издается в Лондоне с 1962 г.) |
Viz |
"Виз" ( сатирико-юмористический журнал-комикс грубого содержания; выходит 6 раз в год; тираж около 1 млн экз. Основан в 1979 г.) |
to push an offer |
рекламировать (торговое) предложение |
walk-in warehouse |
товарный склад по типу «заходи – выбирай сам» |
bargain bin |
корзина с товарами почти даром |
to tout [taut] |
разг. навязывать |
to stack |
ставить стопкой |
banner |
полоса материи с лозунгом |
to beat (down) the price |
перебить цену (конкурента) путем снижения |
pushy |
назойливый (в желании всучить товар) |
to plug in the equipment correctly |
правильно подключить оборудование |
receipt |
квитанция (удостоверяющая покупку товара) |
free phone number |
номер бесплатного телефона |
lolly (lollypop) |
леденец |
mince pie |
сладкий пирожок с начинкой из изюма, миндаля и др. |
hot-cross bun |
горячая крестовая булочка: сдобная, с корицей; на верхней корке крест из теста или сахарной глазури; перед едой разогревается; по традиции ее едят в Великую пятницу (Good Friday) |
fragrance |
аромат |
to make a deal |
заключить сделку |
to secure the support |
заручиться поддержкой |
to place an order |
разместить заказ |
operating costs |
накладные расходы |
(market) niche |
(рыночная) ниша (небольшой сегмент рынка, который может обслуживать фирма, и который в определенной степени свободен или защищен от конкуренции) |
to sort the problem out |
решить проблему |
customer service competition |
соревнование по качеству обслуживания покупателей |
high flier |
«передовик» на производстве, «отличник» в учебе |
Jaguar convertible |
«Ягуар» - кабриолет с откидным верхом |
to perform above and beyond the call of duty |
делать больше, чем требует должностная инструкция |
to do good / harm / your best / someone a favour |
приносить пользу / наносить вред / делать все от тебя зависящее / оказать услугу |
to make an appointment / arrangements / an attempt / a choice / money / progress / a start |
договориться о встрече / сделать приготовления / сделать попытку / сделать выбор / зарабатывать деньги / достичь успеха / начать |
at the front /back |
нареч. спереди / сзади |
in front of |
пр. впереди |
layout of the store |
планировка магазина |
meat counter |
мясной прилавок |
storage and preparation area |
место для хранения и приготовления |
aisle |
проход между рядами |
to position |
размещать |
half way down on the right |
на полпути дальше (по проходу) справа |
whereas |
с. в то время как |
checkout |
касса (на выходе магазина) |
cereal |
крупа, блюдо из крупы |
shelf at eye-level |
полка на уровне глаз |
to generate sales |
увеличивать продажи |
demonstration area |
демонстрационная площадка |
to discontinue |
снимать с производства или с продажи |
consumer survey |
опрос потребителей (метод изучения потребителей, при котором используются анкеты с целью сбора информации о потребителях) |
customer profile |
профиль клиента (покупателя) (описание группы потребителей или их типа на основе различных демографических, психографических (образ жизни, интересы и т. п.) и географических характеристик) |
resident |
лицо, постоянно проживающее в данной местности |
product range |
ассортимент |
customer attitude |
отношение (позиция) потребителей (к товару, рекламе, идее и прочим элементам продвижения) |
open(-ended) question |
открытый вопрос (на который в анкете не предлагается вариантов ответов) |
closed question |
закрытый вопрос (вопрос в анкете, предполагающий выбор ответа из предлагаемых вариантов) (чаще «Да», «Нет») |
multiple choice question |
вопрос, предполагающий множественный выбор |