- •Бизнес-лексика Рабочая тетрадь
- •Предисловие
- •Unit 1. Company structures
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text about Philips on page 6 of the Student’s Book of New Insights into Business (nIiB sb).
- •3. Read the text «Colgate-Palmolive Company» on page 9 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Unit 2. Recruitment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the following questions to the text on page 16 of nIiB sb.
- •3. Read the text “Interview assessment” on page 20 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Getting an Interview” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Getting an Interview
- •Interview Panel Checklist
- •Unit 3. Retailing Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Richer Pickings” on page 27 of nIiB sb.
- •3. Read the text about Sephora on page 28 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Holiday Promotions” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Holiday Promotions
- •Unit 4. Franchising Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “One day in my life” on page 36 of nIiB sb.
- •3. Read the text below and put questions to the underlined words and phrases. McDonalds Logo
- •Unit 5. International business styles Key Concepts
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Answer the questions to the text “Learning to cope with corporate culture clashes” on page 46 of nIiB sb.
- •3. Read the text “Gift giving in the international business context” on page 48 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Read the article “How to do business in Russia” and fill in the numbered gaps (1-8) with the appropriate paragraph headings (a-h) from the list below.
- •How To Do Business in Russia
- •Unit 6. Banking Key Concepts
- •1. Complete the passage below using the appropriate word or phrases from the box.
- •2. Answer the questions to the text “Picture the scene” on page 58 of nIiB sb.
- •3. Read the text about Jane Sadler on page 60 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Tough Negotiations” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Tough Negotiations
- •6. Fill in the gaps in the text with the following words.
- •How banks work
- •7. Solve the crossword puzzle.
- •Unit 7. Business and the environment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Proven environmental commitment helps create committed customers” on page 67 of nIiB sb.
- •3. Read the text about Patagonia on page 68 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Garage Sales” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Garage Sales
- •7. Read the text “Tips For an Environmentally Friendly Business”. Fill in the spaces (1-8) with missing headings from the list given below (a-h). Tips for an Environmentally Friendly Business
- •Unit 8. The stock market Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Europeans Log On To Investment Fever” on page 76 of nIiB sb.
- •3. Read the text about Janis Williams on page 77 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “The New York Stock Exchange”, give definitions of the words and expressions in bold print, answer the questions below.
- •6. Read the text “The truth behind Stock market trading” and fill in the gaps (1-6) with the headings (a-f) given below. The Truth Behind Stock Market Trading
- •Unit 9. Import - export Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “Profile: Barco of Belgium” on page 87 of nIiB sb and answer the following questions.
- •3. Read the text about Peugeot on page 88 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Importing and Exporting Goods
- •6. Read the text “Importing From China” and fill in the blank spaces (1-5) with the headings (a-e) given below.
- •Importing From China
- •Unit 10. Company performance Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Anatomy of an annual report” on page 98 of nIiB sb and answer the questions.
- •6. Listen to the monologue “Making a Presentation”, give definitions of the words and expressions in bold print, answer the questions below. Making a Presentation
- •7. Read the text “Writing a Nonprofit Annual Report” and fill in the blank spaces (1-7) with the headings (a-g) given below. Writing a Nonprofit Annual Report
- •Unit 11. Setting up a business Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of business structures from the box into the spaces in the following descriptive examples.
- •2. Read the text “The idea man” on page 108 of nIiB sb and answer the following questions.
- •3. Read the text about Andrew Klein on page 110 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Being an Entrepreneur”, give definitions of the words and expressions in bold print, answer the questions below. Being an Entrepreneur
- •6. Read the dialogue “a Business Plan”. Guess the missing words by their definitions below. Listen to the dialogue and check your answers. A Business Plan
- •Unit 12. Corporate alliances and acquisitions Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of alliances from the box into the spaces in the following descriptive examples.
- •2. Read the text “When egos collide” on page 118 of nIiB sb and answer the questions.
- •3. Read the text “Effects of m&a on management” and put questions to the italicized words and expressions. Effects of m&a on management
- •Unit 13. Marketing Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Read the text “Hello to the good buys” on page 126 of nIiB sb and answer the questions.
- •3. Read the text about market research on page 128 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Viral Marketing
- •Unit 14. Product and corporate advertising Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Sacrilege” on page 136 of nIiB sb and answer the questions.
- •3. Read the article and give an annotation of it in English. Маркетинг компании «Бенеттон»
- •5. Translate the following slogans from Russian into English.
- •6. Translate the following slogans from English into Russian.
- •Introducing a New Product
- •Unit 15. The business media Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “a Man and his Information Machine” on page 145 of nIiB sb and answer the questions.
- •3. Read the text about Noah Samara on page 147 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •6. Read the text “Closed Offices vs Open Plan Layout” and mark the statements coming after it as t (True) or f (False).
- •Closed Offices vs Open Plan Layout
- •Список рекомендованной литературы
- •Приложения
- •Содержание
- •430027, Г. Саранск, ул. Транспортная, 17
- •431440, Г. Рузаевка, ул. Трынова, 67а
5. Listen to the monologue “The New York Stock Exchange”, give definitions of the words and expressions in bold print, answer the questions below.
A Stock Exchange, sometimes called a Stock market, is a place where people buy and sell stocks and shares. (It seems logical!). A stock (S-t-o-c-k) or a share (they’re the same thing ) is a partial ownership of a company. So, for example, if you are a company and you need money, and you need money to expand your business, you can sell part ownership in your company by selling something called a stock or a share. When people buy them they then become owners of a very small part of the company.
People buy stock because they hope that overtime the company will be successful and the value of their investment, of their stock will increase. They can then make money by selling their stock to someone else at a higher price than what the paid for it.
As you can guess by the name the NYSE is not in Los Angeles. It’s in New York City. NYSE actually is the world’s largest stock Exchange. In October of 2008 the value of all the companies listed or included in NYSE was about $ 10.3 trillion. At the center of the NYSE is what is called the trading floor. To trade stocks means to buy and sell them. The floor is a large open area where many traders (people who buy and sell stock for their clients) make agreements with each other. There’re technically 1366 seats on the trading floor. You can actually go and see them, meaning that there are about 1366 people who are allowed to buy and sell stocks on the trading floor. Many financial professionals want to be able to buy and sell stocks directly on the NYSE, they don’t want to hire one of the people who already have the seat – they want their own seat, so the seats are very expensive. In fact in 2005 a seat sold for $ 2.3 mln. It’s a very expensive chair.
In the past the trading floor used to be very noisy and chaotic, very disorganized place with mostly men shouting at each other to buy and sell stock. Today, however, most trade is electronic. There are large computer screens on the trading floor for traders to look at as they work.
In order to determine how well the Stock Exchange overall is doing there is something called NYSE Composite Index. This a measurement that let people know how well overall the market is doing. Its base value or the amount it is calculated from is 5000 points, equal to the amount that the NYSE stocks were worth at the end of 2002. So the 5000 points is in some ways arbitrary, it’s just the way of trying to measure weather things are getting better or worse.
If you listen to people talk about Stock Market in the US you’ll probably hear them say that “the Market is up” or “the Market is down” a certain number of points in which case they’re talking often about this NYSE Composite Index.
There are other indexes also: the Dow-Jones Industrial Average for example is the name of another index that lets you know how stocks in general are doing.
The NYSE is normally open for trading during the week from 9.30 in the morning until 4.30 in the afternoon Eastern Time that is NY Time. However when there is a large drop or decrease in the value of stocks the Stock Market can be closed temporarily. If stocks drop 10-20% the NYSE closes for a short period of time. If the overall index drops 30% it closes for the rest of the day. The reason for this is that they want to give traders time to calm down. Think, sometimes people get too involved and psychologically don’t always make the best decision. If everything is dropping in price, people begin to sell which of course causes the price to go lower even more. They are trying to prevent by closing the Market a panic, which is uncontrollable fear. A very terrible fear is a panic.
The NYSE also closes when there are other national events, for example it is closed for the funerals of the former US presidents. It has also observed Moments of Silence, a few minutes when trading stops and nobody says anything for perhaps the death or an explosion. When the Space Shuttle exploded (28.01.1986) there was a Moment of Silence, For American soldiers at war and others. Perhaps, most famously the NYSE closed for 4 days after the attacks on World Trade Center in September 11, 2001.
(Adapted from ESL English Café 224.)
Is there any difference between stocks and shares for an American?
What does owning a stock mean?
Why do people buy stock?
What is the position of NYSE among all other stock markets of the world?
What is the trading floor?
How many seats are there and how much is each seat?
What has changed in the work of NYSE during the years?
Which indexes show the overall state of business on the NYSE?
What are the operating hours of the NYSE?
What may the reasons for a break in the work or a closedown of the NYSE?
What is the difference between the terms “effectiveness” and “efficiency”?
