
- •Бизнес-лексика Рабочая тетрадь
- •Предисловие
- •Unit 1. Company structures
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text about Philips on page 6 of the Student’s Book of New Insights into Business (nIiB sb).
- •3. Read the text «Colgate-Palmolive Company» on page 9 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Unit 2. Recruitment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the following questions to the text on page 16 of nIiB sb.
- •3. Read the text “Interview assessment” on page 20 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Getting an Interview” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Getting an Interview
- •Interview Panel Checklist
- •Unit 3. Retailing Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Richer Pickings” on page 27 of nIiB sb.
- •3. Read the text about Sephora on page 28 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Holiday Promotions” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Holiday Promotions
- •Unit 4. Franchising Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “One day in my life” on page 36 of nIiB sb.
- •3. Read the text below and put questions to the underlined words and phrases. McDonalds Logo
- •Unit 5. International business styles Key Concepts
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Answer the questions to the text “Learning to cope with corporate culture clashes” on page 46 of nIiB sb.
- •3. Read the text “Gift giving in the international business context” on page 48 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Read the article “How to do business in Russia” and fill in the numbered gaps (1-8) with the appropriate paragraph headings (a-h) from the list below.
- •How To Do Business in Russia
- •Unit 6. Banking Key Concepts
- •1. Complete the passage below using the appropriate word or phrases from the box.
- •2. Answer the questions to the text “Picture the scene” on page 58 of nIiB sb.
- •3. Read the text about Jane Sadler on page 60 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Tough Negotiations” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Tough Negotiations
- •6. Fill in the gaps in the text with the following words.
- •How banks work
- •7. Solve the crossword puzzle.
- •Unit 7. Business and the environment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Proven environmental commitment helps create committed customers” on page 67 of nIiB sb.
- •3. Read the text about Patagonia on page 68 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Garage Sales” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Garage Sales
- •7. Read the text “Tips For an Environmentally Friendly Business”. Fill in the spaces (1-8) with missing headings from the list given below (a-h). Tips for an Environmentally Friendly Business
- •Unit 8. The stock market Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Europeans Log On To Investment Fever” on page 76 of nIiB sb.
- •3. Read the text about Janis Williams on page 77 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “The New York Stock Exchange”, give definitions of the words and expressions in bold print, answer the questions below.
- •6. Read the text “The truth behind Stock market trading” and fill in the gaps (1-6) with the headings (a-f) given below. The Truth Behind Stock Market Trading
- •Unit 9. Import - export Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “Profile: Barco of Belgium” on page 87 of nIiB sb and answer the following questions.
- •3. Read the text about Peugeot on page 88 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Importing and Exporting Goods
- •6. Read the text “Importing From China” and fill in the blank spaces (1-5) with the headings (a-e) given below.
- •Importing From China
- •Unit 10. Company performance Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Anatomy of an annual report” on page 98 of nIiB sb and answer the questions.
- •6. Listen to the monologue “Making a Presentation”, give definitions of the words and expressions in bold print, answer the questions below. Making a Presentation
- •7. Read the text “Writing a Nonprofit Annual Report” and fill in the blank spaces (1-7) with the headings (a-g) given below. Writing a Nonprofit Annual Report
- •Unit 11. Setting up a business Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of business structures from the box into the spaces in the following descriptive examples.
- •2. Read the text “The idea man” on page 108 of nIiB sb and answer the following questions.
- •3. Read the text about Andrew Klein on page 110 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Being an Entrepreneur”, give definitions of the words and expressions in bold print, answer the questions below. Being an Entrepreneur
- •6. Read the dialogue “a Business Plan”. Guess the missing words by their definitions below. Listen to the dialogue and check your answers. A Business Plan
- •Unit 12. Corporate alliances and acquisitions Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of alliances from the box into the spaces in the following descriptive examples.
- •2. Read the text “When egos collide” on page 118 of nIiB sb and answer the questions.
- •3. Read the text “Effects of m&a on management” and put questions to the italicized words and expressions. Effects of m&a on management
- •Unit 13. Marketing Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Read the text “Hello to the good buys” on page 126 of nIiB sb and answer the questions.
- •3. Read the text about market research on page 128 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Viral Marketing
- •Unit 14. Product and corporate advertising Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Sacrilege” on page 136 of nIiB sb and answer the questions.
- •3. Read the article and give an annotation of it in English. Маркетинг компании «Бенеттон»
- •5. Translate the following slogans from Russian into English.
- •6. Translate the following slogans from English into Russian.
- •Introducing a New Product
- •Unit 15. The business media Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “a Man and his Information Machine” on page 145 of nIiB sb and answer the questions.
- •3. Read the text about Noah Samara on page 147 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •6. Read the text “Closed Offices vs Open Plan Layout” and mark the statements coming after it as t (True) or f (False).
- •Closed Offices vs Open Plan Layout
- •Список рекомендованной литературы
- •Приложения
- •Содержание
- •430027, Г. Саранск, ул. Транспортная, 17
- •431440, Г. Рузаевка, ул. Трынова, 67а
Supplementary Vocabulary
multimedia information network |
мультимедийная информационная сеть |
media |
средство доставки информации |
broad range of services in one package |
широкий ассортимент услуг одним пакетом |
related media products |
связанные медиа продукты |
core business |
основной вид деятельности |
real-time |
в режиме реального времени |
special terminal |
специальное электронное устройство ввода-вывода данных |
live TV broadcasts |
телепередачи в прямом эфире |
news service |
служба новостей |
coverage |
освещение в СМИ |
decision-makers |
лицо, принимающее решение |
to syndicate |
одновременно публиковать в нескольких изданиях, передавать по нескольким каналам |
subscriber |
подписчик |
to complement services |
дополнять (одни услуги другими) |
individual investor |
индивидуальный инвестор (мелкий инвестор, вкладывающий собственный капитал в собственных интересах; обычно имеется в виду физическое лицо) |
ubiquity |
вездесущность |
intention |
намерение |
to plaster one’s name on cell phones |
наклеить имя (как рекламу) на сотовые телефоны |
news wire service |
агентство телеграфных новостей |
satellite TV network |
сеть спутникового телевидения |
to maintain a Web site |
поддерживать интернет-сайт |
commodity |
товар |
to set to work |
приняться за работу |
to come up with smth |
придумать что-либо |
initial financial backing |
первоначальная финансовая поддержка |
stock and bond information |
информация по акциям и облигациям |
database |
база данных |
to turn into a reported $1 bn-a-year empire |
превратить в империю с официальным доходом в 1 млрд долл. в год (доходом, подтвержденным годовым отчетом) |
one-man brand |
одноименная торговая марка |
news-gathering industry |
индустрия сбора информации |
vast holdings |
большое количество акций |
to exert autocratic control |
осуществлять единоличный надзор |
lobby |
вестибюль, холл |
trading floor |
торговая площадка |
advance copy |
сигнальный экземпляр |
outsider |
человек со стороны |
cultish devotion |
культовая преданность |
impressive office |
впечатляющее помещение |
newsroom |
студия новостей |
perks (GB infml. Pl.) |
неформ. льготы |
veritable convenience store |
подлинный круглосуточный магазин |
soft drinks and snacks |
безалкогольные напитки и закуски |
premises Pl. |
помещение |
glass enclosed sitting area |
отгороженное стеклянными стенами место отдыха |
state-of-the-art equipment |
суперсовременное оборудование |
Johns Hopkins-educated engineer |
инженер, получивший образование в университете имени Джонса Хопкинса |
MBA (Master of Business Administration) |
магистр делового администрирования |
slide rule |
логарифмическая линейка |
mask |
скрывать |
pad |
блокнот |
to disdain |
презирать |
to displace the need for |
избавить от необходимости в |
to assert |
утверждать |
delivery system |
система доставки |
at that |
при этом |
long distance bills |
счета за международные звонки |
hardware |
оборудование |
depreciation |
обесценивание оборудования и связанные с этим амортизационные расходы |
to charge … a month |
назначать плату… в месяц |
They can’t get away with anything |
У них ничего не получается |
to go to zero |
снижаться до нуля |
categorization |
классификация |
utilities |
служебные программы |
Reuters |
«Рейтер»: крупнейшее информационное агентство; принадлежит газетным концернам Англии, Австралии, Новой Зеландии; по имени барона Поля Юлиуса фон Рейтера (1816- 1899), основавшего в 1849 г. в Германии телеграфное бюро и бюро голубиной почты |
Dow Jones News / Retrieval
|
новости / поиск Доу-Джонса (интерактивная информационная служба, включающая услуги по предоставлению инвестиционной информации и электронную почту телекоммуникационной компании MCI; предоставляет множество баз данных для поиска текстовой инвестиционной информации, поиска отчетов об исследованиях инвестиционных фирм, поиска официальной финансовой информации о крупных корпорациях и т. п.) |
Telerate |
«Телерейт» (электронная информационная система по ценным бумагам, выводящая данные на экраны терминалов; принадлежит «Ассошиэйтед Пресс» и корпорации «Доу Джонс») |
equal parts luck and design |
в равной степени счастливый случай и расчет |
interpersonal skills |
навыки межличностных отношений |
open / cube office layout |
офис открытой планировки («кубы») |
closed / cave office layout |
офис закрытой планировки («норы») |
under-informed audience |
плохо информированная аудитория |
to tune in |
настраиваться на |
to get the business off the ground |
начать дело |
media tycoon |
медиа магнат |
to get along with |
ужиться с |
to come in for |
получить (наследство и др.) |
to live up to |
соответствовать |
to go along with |
согласиться с |
to get on with, to get down to |
приниматься за |
to get round to |
находить время, осуществить намеченное |
to miss out on |
упустить возможность |
to move over to |
переходить к |
to cut back on |
сокращать |
to read up on |
много читать по какой-либо теме |
news bulletin |
сводка новостей |
round-up of main stories and financial updates |
сводка главных событий и последних финансовых известий |
with only 3 days to go before |
за три дня до |
deadline |
последний срок |
to scramble for |
гнаться за |
to withdraw from talks |
выйти из переговоров |
in the aftermath of |
вследствие |
to continue downward spiral |
продолжать движение вниз по спирали |
to advance |
расти (об индексе торгов) |
euro believers or heretics |
люди, не верящие в успех евро |
erosion of national identity |
размывание национальной принадлежности |