- •Бизнес-лексика Рабочая тетрадь
- •Предисловие
- •Unit 1. Company structures
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text about Philips on page 6 of the Student’s Book of New Insights into Business (nIiB sb).
- •3. Read the text «Colgate-Palmolive Company» on page 9 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Unit 2. Recruitment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the following questions to the text on page 16 of nIiB sb.
- •3. Read the text “Interview assessment” on page 20 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Getting an Interview” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Getting an Interview
- •Interview Panel Checklist
- •Unit 3. Retailing Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Richer Pickings” on page 27 of nIiB sb.
- •3. Read the text about Sephora on page 28 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Holiday Promotions” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Holiday Promotions
- •Unit 4. Franchising Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “One day in my life” on page 36 of nIiB sb.
- •3. Read the text below and put questions to the underlined words and phrases. McDonalds Logo
- •Unit 5. International business styles Key Concepts
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Answer the questions to the text “Learning to cope with corporate culture clashes” on page 46 of nIiB sb.
- •3. Read the text “Gift giving in the international business context” on page 48 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Read the article “How to do business in Russia” and fill in the numbered gaps (1-8) with the appropriate paragraph headings (a-h) from the list below.
- •How To Do Business in Russia
- •Unit 6. Banking Key Concepts
- •1. Complete the passage below using the appropriate word or phrases from the box.
- •2. Answer the questions to the text “Picture the scene” on page 58 of nIiB sb.
- •3. Read the text about Jane Sadler on page 60 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Tough Negotiations” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Tough Negotiations
- •6. Fill in the gaps in the text with the following words.
- •How banks work
- •7. Solve the crossword puzzle.
- •Unit 7. Business and the environment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Proven environmental commitment helps create committed customers” on page 67 of nIiB sb.
- •3. Read the text about Patagonia on page 68 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Garage Sales” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Garage Sales
- •7. Read the text “Tips For an Environmentally Friendly Business”. Fill in the spaces (1-8) with missing headings from the list given below (a-h). Tips for an Environmentally Friendly Business
- •Unit 8. The stock market Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Europeans Log On To Investment Fever” on page 76 of nIiB sb.
- •3. Read the text about Janis Williams on page 77 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “The New York Stock Exchange”, give definitions of the words and expressions in bold print, answer the questions below.
- •6. Read the text “The truth behind Stock market trading” and fill in the gaps (1-6) with the headings (a-f) given below. The Truth Behind Stock Market Trading
- •Unit 9. Import - export Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “Profile: Barco of Belgium” on page 87 of nIiB sb and answer the following questions.
- •3. Read the text about Peugeot on page 88 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Importing and Exporting Goods
- •6. Read the text “Importing From China” and fill in the blank spaces (1-5) with the headings (a-e) given below.
- •Importing From China
- •Unit 10. Company performance Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Anatomy of an annual report” on page 98 of nIiB sb and answer the questions.
- •6. Listen to the monologue “Making a Presentation”, give definitions of the words and expressions in bold print, answer the questions below. Making a Presentation
- •7. Read the text “Writing a Nonprofit Annual Report” and fill in the blank spaces (1-7) with the headings (a-g) given below. Writing a Nonprofit Annual Report
- •Unit 11. Setting up a business Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of business structures from the box into the spaces in the following descriptive examples.
- •2. Read the text “The idea man” on page 108 of nIiB sb and answer the following questions.
- •3. Read the text about Andrew Klein on page 110 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Being an Entrepreneur”, give definitions of the words and expressions in bold print, answer the questions below. Being an Entrepreneur
- •6. Read the dialogue “a Business Plan”. Guess the missing words by their definitions below. Listen to the dialogue and check your answers. A Business Plan
- •Unit 12. Corporate alliances and acquisitions Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of alliances from the box into the spaces in the following descriptive examples.
- •2. Read the text “When egos collide” on page 118 of nIiB sb and answer the questions.
- •3. Read the text “Effects of m&a on management” and put questions to the italicized words and expressions. Effects of m&a on management
- •Unit 13. Marketing Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Read the text “Hello to the good buys” on page 126 of nIiB sb and answer the questions.
- •3. Read the text about market research on page 128 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Viral Marketing
- •Unit 14. Product and corporate advertising Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Sacrilege” on page 136 of nIiB sb and answer the questions.
- •3. Read the article and give an annotation of it in English. Маркетинг компании «Бенеттон»
- •5. Translate the following slogans from Russian into English.
- •6. Translate the following slogans from English into Russian.
- •Introducing a New Product
- •Unit 15. The business media Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “a Man and his Information Machine” on page 145 of nIiB sb and answer the questions.
- •3. Read the text about Noah Samara on page 147 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •6. Read the text “Closed Offices vs Open Plan Layout” and mark the statements coming after it as t (True) or f (False).
- •Closed Offices vs Open Plan Layout
- •Список рекомендованной литературы
- •Приложения
- •Содержание
- •430027, Г. Саранск, ул. Транспортная, 17
- •431440, Г. Рузаевка, ул. Трынова, 67а
Unit 2. Recruitment Key Concepts
to recruit / to employ |
to select people and persuade them to join an organization or work for it |
position |
an employment for which one can be hired |
to apply for (a job) |
to make an appeal or request especially in the form of a written application |
letter of application |
a formal personal written or printed request for a job addressed to a person or organization |
covering letter |
a letter that you send with a main formal document or parcel in order to provide extra information |
curriculum vitae |
a brief account of one's education, qualifications, and previous occupations |
application form |
a printed or typed document with blank spaces for insertion of generally required or requested by the employer information |
short list |
a list of candidates for final consideration (as for a position or a prize) |
candidate / applicant |
someone who makes a formal written request to be given a job or a place |
interview |
a formal meeting at which someone is asked questions in order to find out if they are suitable for a job or a course of study |
to hire someone |
to employ someone or pay someone to do a particular job for you |
recruitment agency |
a firm whose task it is to provide a list of suitable candidates for a company |
an intern |
someone who works for a short time to gain experience |
Supplementary Vocabulary
to recruit / to employ |
нанимать |
position |
(вакантная) должность |
to apply for (a job) |
подать заявление о приеме на работу |
letter of application |
заявление о приеме на работу |
covering letter (US cover letter) |
сопроводительное письмо |
curriculum vitae (CV) / résumé |
резюме, сведения об образовании и профессиональном опыте |
application form to fill / to complete ~ |
анкета поступающего на работу заполнить ~ |
short list of candidates or applicants |
число возможных кандидатов |
interview to attend an ~ |
собеседование прийти на ~ |
to hire |
нанять (работника) |
recruitment agency (US search firm) |
агентство по найму |
top performer |
лучший в профессии, передовик производства |
bonus |
премия |
token |
талон |
pinball |
настольная игра, цель которой загнать штырями шарик в лузу |
a.k.a. / A.K.A. (abr. also known as) |
также известный как |
Frisbee |
пластиковая летающая тарелка для игр на открытом воздухе |
intern |
практикант |
to offer a wealth of opportunities |
предоставлять широкие возможности |
new graduates |
новые выпускники (колледжей и университетов) |
current college students |
студенты, обучающиеся на дневных отделениях |
internship |
практика |
co-op programs |
программы сотрудничества |
to conduct on-campus interviews |
проводить собеседования по трудоустройству в студенческих городках |
career expo |
выставка / ярмарка профессий |
to aсquire / gain experience |
приобрести опыт |
recruitment advertisement / employment wanted ad |
объявление о вакансиях |
to complete a probation period |
пройти испытательный срок |
Mind over Matter |
сверхчувственное восприятие, господство интуиции над фактическими основаниями |
from here on |
с этих пор |
cunning |
хитрость |
record of accomplishment |
список (собственных) достижений |
to propel smb up the corporate ladder |
продвигать кого-либо по корпоративной лестнице |
white collar / clerical jobs |
профессии, не связанные с физическим трудом |
to submit to tests |
подвергнуться тестам |
brainteaser |
головоломка |
intangible |
неосязаемый, неуловимый |
to coach |
обучать, тренировать |
flexible |
гибкий |
passion |
зд. рвение, энтузиазм |
sense of urgency |
чувство срочности |
Association of Executive Search Consultants |
Ассоциация консультантов по подбору руководящих работников |
to face questions |
сталкиваться с вопросами |
to get things done |
справляться с задачей |
to emerge |
появляться, выясняться |
hire / recruit (n) |
новый работник |
senior executive |
руководящий работник высшего звена |
corporate downsizing |
сокращение управленческого штата |
to slash layers of management |
срезать наслоение управленцев |
pace of change |
темпы изменений |
to shift to a practice |
перейти к практике |
at this point |
в настоящий момент |
anecdotal evidence |
данные личного опыта |
to bring smb around to |
убеждать кого-либо в необходимости чего-либо |
to size up candidates |
оценивать кандидатов |
to rationalize someone’s choice
|
найти основания для уже сделанного кем-либо выбора |
to rationalize a business |
повысить эффективность работы предприятия |
to land a better job |
устроиться на работу получше |
to toughen the practice |
ужесточить процедуру (приема на работу) |
background check |
проверка данных автобиографии |
sexual harassment |
сексуальное домогательство |
comprehensive testing |
полное (комплексное) тестирование |
personality traits |
личностные особенности |
`survey (n), sur`vey (v) |
опрос, проводить опрос |
to adjust interest rates |
регулировать процентные ставки |
headhunter |
«охотник за головами», агент по поиску талантливых специалистов |
costly and time-consuming |
затратный и требующий много времени |
to resolve conflicts |
разрешать конфликты |
to be easy to get on with |
быть легким в общении |
articulate |
ясно выражающий свои мысли |
well presented |
представительный |
software engineering |
программотехника, инженерия разработки ПО |
to contribute to |
внести свой вклад в |
existing range of software |
существующий набор ПО |
to perfect one’s German |
усовершенствовать свой немецкий |
to have a position open |
иметь открытую вакансию |
Public Affairs Associate = PR manager |
сотрудник отдела по связям с общественностью |
outdoor experience |
опыт в видах спорта на открытом воздухе |
gritty job |
пыльная работа (без прикрас, тяжелая) |
references |
рекомендации |
BA (Honours) |
степень бакалавра искусств (с отличием) |
“A” level in |
экзамен повышенного уровня сложности за курс средней школы |
Scottish Nature Trust |
Доверительный Фонд природы Шотландии |
Tourist Board |
Совет по туризму |
promotional materials |
средства продажи – рекламные материалы в местах торговли, стимулирующие продажи (образцы товара, стенды) |
training period |
стажировка |
cross country skiing |
бег на лыжах по пересеченной местности |
to make a poor impression on smb |
произвести плохое впечатление |
to relate one’s interests to those of the company |
соотнести свои интересы с интересами компании |
to highlight relevant skills |
подчеркнуть наличие требуемых навыков |
outline of the letter |
схема письма |
non-profit making organization |
некоммерческая организация |
in the meantime |
тем временем |
to familiarize smb with |
познакомить кого-либо с |
challenge (n) |
зд. трудно решаемая проблема |
to pass |
1) сдавать (экзамен); 2) проходить мимо |
promotional marketing |
стимулирующий маркетинг |
sales promotion |
стимулирование сбыта (реклама, конкурсы, распространение образцов, скидки) |
product launch |
запуск продукта |
direct marketing to design |
прямая рассылка образцов товара по намеченному плану |
account handler |
персональный менеджер, сотрудник, работающий с определенным клиентом или группой клиентов |
to stand out somewhere |
выделяться где-либо |
media literate society |
информационно грамотное общество |
suitability for the position |
годность на должность |
to have a bearing on the decision |
иметь отношение к решению |
to be well presented (neat and tidy) |
быть представительным (чистым и опрятным) |
to report to smb |
отчитываться перед кем-либо, подчиняться кому-либо |
to mark down |
снизить оценку |
yes-man |
послушный исполнитель |
to lay/put in dummy questions |
предлагать тупые вопросы (в качестве ловушки) |
to go down |
зд. проваливать интервью |
to be through an interview |
пройти собеседование |
to draw the candidate out |
зд. заставить кандидата проявить себя (высказаться открыто) |
to be up to scratch |
быть на должной высоте |
to lose temper |
терять терпение |
acquisition |
приобретение |
graduate recruitment program |
программа найма студентов выпускных курсов |
to swap |
обменивать(ся) |
