- •Бизнес-лексика Рабочая тетрадь
- •Предисловие
- •Unit 1. Company structures
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text about Philips on page 6 of the Student’s Book of New Insights into Business (nIiB sb).
- •3. Read the text «Colgate-Palmolive Company» on page 9 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Unit 2. Recruitment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the following questions to the text on page 16 of nIiB sb.
- •3. Read the text “Interview assessment” on page 20 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Getting an Interview” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Getting an Interview
- •Interview Panel Checklist
- •Unit 3. Retailing Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Richer Pickings” on page 27 of nIiB sb.
- •3. Read the text about Sephora on page 28 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Holiday Promotions” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Holiday Promotions
- •Unit 4. Franchising Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “One day in my life” on page 36 of nIiB sb.
- •3. Read the text below and put questions to the underlined words and phrases. McDonalds Logo
- •Unit 5. International business styles Key Concepts
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Answer the questions to the text “Learning to cope with corporate culture clashes” on page 46 of nIiB sb.
- •3. Read the text “Gift giving in the international business context” on page 48 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Read the article “How to do business in Russia” and fill in the numbered gaps (1-8) with the appropriate paragraph headings (a-h) from the list below.
- •How To Do Business in Russia
- •Unit 6. Banking Key Concepts
- •1. Complete the passage below using the appropriate word or phrases from the box.
- •2. Answer the questions to the text “Picture the scene” on page 58 of nIiB sb.
- •3. Read the text about Jane Sadler on page 60 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Tough Negotiations” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Tough Negotiations
- •6. Fill in the gaps in the text with the following words.
- •How banks work
- •7. Solve the crossword puzzle.
- •Unit 7. Business and the environment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Proven environmental commitment helps create committed customers” on page 67 of nIiB sb.
- •3. Read the text about Patagonia on page 68 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Garage Sales” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Garage Sales
- •7. Read the text “Tips For an Environmentally Friendly Business”. Fill in the spaces (1-8) with missing headings from the list given below (a-h). Tips for an Environmentally Friendly Business
- •Unit 8. The stock market Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Europeans Log On To Investment Fever” on page 76 of nIiB sb.
- •3. Read the text about Janis Williams on page 77 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “The New York Stock Exchange”, give definitions of the words and expressions in bold print, answer the questions below.
- •6. Read the text “The truth behind Stock market trading” and fill in the gaps (1-6) with the headings (a-f) given below. The Truth Behind Stock Market Trading
- •Unit 9. Import - export Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “Profile: Barco of Belgium” on page 87 of nIiB sb and answer the following questions.
- •3. Read the text about Peugeot on page 88 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Importing and Exporting Goods
- •6. Read the text “Importing From China” and fill in the blank spaces (1-5) with the headings (a-e) given below.
- •Importing From China
- •Unit 10. Company performance Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Anatomy of an annual report” on page 98 of nIiB sb and answer the questions.
- •6. Listen to the monologue “Making a Presentation”, give definitions of the words and expressions in bold print, answer the questions below. Making a Presentation
- •7. Read the text “Writing a Nonprofit Annual Report” and fill in the blank spaces (1-7) with the headings (a-g) given below. Writing a Nonprofit Annual Report
- •Unit 11. Setting up a business Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of business structures from the box into the spaces in the following descriptive examples.
- •2. Read the text “The idea man” on page 108 of nIiB sb and answer the following questions.
- •3. Read the text about Andrew Klein on page 110 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Being an Entrepreneur”, give definitions of the words and expressions in bold print, answer the questions below. Being an Entrepreneur
- •6. Read the dialogue “a Business Plan”. Guess the missing words by their definitions below. Listen to the dialogue and check your answers. A Business Plan
- •Unit 12. Corporate alliances and acquisitions Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of alliances from the box into the spaces in the following descriptive examples.
- •2. Read the text “When egos collide” on page 118 of nIiB sb and answer the questions.
- •3. Read the text “Effects of m&a on management” and put questions to the italicized words and expressions. Effects of m&a on management
- •Unit 13. Marketing Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Read the text “Hello to the good buys” on page 126 of nIiB sb and answer the questions.
- •3. Read the text about market research on page 128 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Viral Marketing
- •Unit 14. Product and corporate advertising Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Sacrilege” on page 136 of nIiB sb and answer the questions.
- •3. Read the article and give an annotation of it in English. Маркетинг компании «Бенеттон»
- •5. Translate the following slogans from Russian into English.
- •6. Translate the following slogans from English into Russian.
- •Introducing a New Product
- •Unit 15. The business media Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “a Man and his Information Machine” on page 145 of nIiB sb and answer the questions.
- •3. Read the text about Noah Samara on page 147 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •6. Read the text “Closed Offices vs Open Plan Layout” and mark the statements coming after it as t (True) or f (False).
- •Closed Offices vs Open Plan Layout
- •Список рекомендованной литературы
- •Приложения
- •Содержание
- •430027, Г. Саранск, ул. Транспортная, 17
- •431440, Г. Рузаевка, ул. Трынова, 67а
Unit 12. Corporate alliances and acquisitions Key Concepts
joint venture |
a separate business project in which two or more companies have jointly invested, with the intention of working together and combining their strengths in one specific area |
merger |
the joining together of two separate companies so that they become one with a reason to increase market share and cut costs in a sphere of research and development |
acquisition |
buying of another company or part of a company by buying its shares and taking over control and ownership |
takeover |
the act of gaining control of a company by buying more of its shares than anyone else |
Supplementary Vocabulary
to go about smth / doing smth |
приступить к решению чего-либо |
Co. (company) |
компания (принятое сокращение, если слово “Company” входит в официальное название предприятия) |
sports utility vehicle |
спортивный автомобиль для езды по пересеченной местности |
to call off talks |
отозвать (намеченные) переговоры |
newsstand chain |
сеть газетных киосков |
distribution service |
служба распространения |
consumer electronic arm of Thompson |
ответвление потребительской электроники компании “Томпсон” |
to work on a deal |
работать над заключением сделки |
banking assets |
банковские активы |
Director of Communication for Volvo |
директор по связям с общественностью от “Вольво” |
to lose one’s national identity |
потерять свое национальное лицо (принадлежность) |
to be keen for smth to go ahead / further |
хотеть, чтобы что-то продвигалось |
varied reasons |
разнообразные причины |
to develop a new strategy |
разработать новую стратегию |
ego |
самомнение |
alpha males |
самцы-лидеры |
uncanny parallels |
опрометчивые сравнения |
spectacular collapse |
эффектное крушение |
supposed alliance |
предполагаемый союз |
textbook example |
наглядный пример |
closest rivals |
ближайшие соперники |
complementary research technologies |
дополняющие друг друга методики исследования |
streets ahead of the competition |
далеко впереди в конкурентной борьбе |
to throw sand in one’s face |
вступать в открытую борьбу |
to prize drive and determination |
высоко ценить напор и решительность |
strength of personality |
сила характер |
ability to outmaneuver |
способность перехитрить |
prerequisite |
предпосылка |
boardroom bust-up |
ссора руководства |
to go off the top of the scale |
не удержаться на вершине шкалы (личностных оценок) |
to be verging on paranoid |
граничить с состоянием болезненной подозрительности |
peer |
равный (по положению, статусу), коллега |
clash |
столкновение |
to tie the knot |
оформить брачный союз |
to hold a minority stake |
держать меньший (чем половина) пакет акций |
to reject the plan |
отвергнуть план |
to undervalue a company |
недооценить стоимость компании |
acquisition premium |
надбавка (премия) приобретения (при поглощениях: сумма, на которую цена, уплаченная покупателем, превышает текущую стоимость приобретаемой фирмы) |
simmering resentment |
с трудом сдерживаемое негодование |
to add spice |
придать остроты |
management revolt |
управленческий бунт |
to be reputed |
быть известным |
to force resignation |
вынудить уйти в отставку |
in the driving seat |
зд. в руководящем кресле |
to take a back seat |
зд. уйти в тень, согласиться играть второстепенную роль |
to step down |
уступить свою позицию |
key personnel |
руководящий состав |
to relinquish old roles |
отказаться от старых ролей |
to turn into all-out war |
превратиться во всеобщую войну |
imperatives of shareholders |
требования акционеров |
to force through deals |
добиваться заключения сделок |
independent director |
независимый управляющий |
distinction |
отличительный признак |
unavoidable |
неизбежный |
urgent demands |
настойчивые требования |
to catch on |
стать популярным |
to end up |
оканчивать что-либо каким-либо образом |
to abandon the idea |
бросить затею |
to resign |
уйти с занимаемого поста |
to speak up |
говорить громче |
to get on |
делать успехи, преуспевать |
to go under |
прогореть (о бизнесе) |
to look ahead |
планировать на несколько шагов вперед |
to go by |
пройти мимо |
to commandeer meetings |
присвоить себе право распоряжаться на собраниях |
to finish off sentences |
заканчивать предложения за других |
trappings (of power) |
внешние атрибуты (власти) |
to be on the go |
быть в движении, в работе |
to have a clear and stated purpose |
иметь ясную и сформулированную цель |
people concerned |
заинтересованные лица |
to attach the time limit |
определить регламент |
to schedule breaks |
запланировать перерывы |
to keep, to take the minutes |
вести протокол |
actions, action points |
решения (собрания) |
to keep things moving, to move on |
переходить от одного пункта повестки к другому |
to keep an eye on time |
следить за временем |
make sure everyone stays focused |
следить за тем чтобы выступающие не отвлекались от темы |
to invite contributions |
зд. стимулировать обмен мнениями |
to seek clarification |
требовать разъяснений |
allocate action points and establish deadlines |
назначать ответственных за выполнение решений и устанавливать сроки |
to present arguments |
представлять свои доводы |
I’m all in favour of that |
Я целиком «за» |
The way I see it is |
Мое мнение по этому вопросу таково |
