- •Бизнес-лексика Рабочая тетрадь
- •Предисловие
- •Unit 1. Company structures
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text about Philips on page 6 of the Student’s Book of New Insights into Business (nIiB sb).
- •3. Read the text «Colgate-Palmolive Company» on page 9 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Unit 2. Recruitment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the following questions to the text on page 16 of nIiB sb.
- •3. Read the text “Interview assessment” on page 20 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Getting an Interview” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Getting an Interview
- •Interview Panel Checklist
- •Unit 3. Retailing Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Richer Pickings” on page 27 of nIiB sb.
- •3. Read the text about Sephora on page 28 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Holiday Promotions” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Holiday Promotions
- •Unit 4. Franchising Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “One day in my life” on page 36 of nIiB sb.
- •3. Read the text below and put questions to the underlined words and phrases. McDonalds Logo
- •Unit 5. International business styles Key Concepts
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Answer the questions to the text “Learning to cope with corporate culture clashes” on page 46 of nIiB sb.
- •3. Read the text “Gift giving in the international business context” on page 48 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Read the article “How to do business in Russia” and fill in the numbered gaps (1-8) with the appropriate paragraph headings (a-h) from the list below.
- •How To Do Business in Russia
- •Unit 6. Banking Key Concepts
- •1. Complete the passage below using the appropriate word or phrases from the box.
- •2. Answer the questions to the text “Picture the scene” on page 58 of nIiB sb.
- •3. Read the text about Jane Sadler on page 60 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Tough Negotiations” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Tough Negotiations
- •6. Fill in the gaps in the text with the following words.
- •How banks work
- •7. Solve the crossword puzzle.
- •Unit 7. Business and the environment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Proven environmental commitment helps create committed customers” on page 67 of nIiB sb.
- •3. Read the text about Patagonia on page 68 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Garage Sales” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Garage Sales
- •7. Read the text “Tips For an Environmentally Friendly Business”. Fill in the spaces (1-8) with missing headings from the list given below (a-h). Tips for an Environmentally Friendly Business
- •Unit 8. The stock market Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Europeans Log On To Investment Fever” on page 76 of nIiB sb.
- •3. Read the text about Janis Williams on page 77 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “The New York Stock Exchange”, give definitions of the words and expressions in bold print, answer the questions below.
- •6. Read the text “The truth behind Stock market trading” and fill in the gaps (1-6) with the headings (a-f) given below. The Truth Behind Stock Market Trading
- •Unit 9. Import - export Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “Profile: Barco of Belgium” on page 87 of nIiB sb and answer the following questions.
- •3. Read the text about Peugeot on page 88 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Importing and Exporting Goods
- •6. Read the text “Importing From China” and fill in the blank spaces (1-5) with the headings (a-e) given below.
- •Importing From China
- •Unit 10. Company performance Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Anatomy of an annual report” on page 98 of nIiB sb and answer the questions.
- •6. Listen to the monologue “Making a Presentation”, give definitions of the words and expressions in bold print, answer the questions below. Making a Presentation
- •7. Read the text “Writing a Nonprofit Annual Report” and fill in the blank spaces (1-7) with the headings (a-g) given below. Writing a Nonprofit Annual Report
- •Unit 11. Setting up a business Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of business structures from the box into the spaces in the following descriptive examples.
- •2. Read the text “The idea man” on page 108 of nIiB sb and answer the following questions.
- •3. Read the text about Andrew Klein on page 110 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Being an Entrepreneur”, give definitions of the words and expressions in bold print, answer the questions below. Being an Entrepreneur
- •6. Read the dialogue “a Business Plan”. Guess the missing words by their definitions below. Listen to the dialogue and check your answers. A Business Plan
- •Unit 12. Corporate alliances and acquisitions Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of alliances from the box into the spaces in the following descriptive examples.
- •2. Read the text “When egos collide” on page 118 of nIiB sb and answer the questions.
- •3. Read the text “Effects of m&a on management” and put questions to the italicized words and expressions. Effects of m&a on management
- •Unit 13. Marketing Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Read the text “Hello to the good buys” on page 126 of nIiB sb and answer the questions.
- •3. Read the text about market research on page 128 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Viral Marketing
- •Unit 14. Product and corporate advertising Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Sacrilege” on page 136 of nIiB sb and answer the questions.
- •3. Read the article and give an annotation of it in English. Маркетинг компании «Бенеттон»
- •5. Translate the following slogans from Russian into English.
- •6. Translate the following slogans from English into Russian.
- •Introducing a New Product
- •Unit 15. The business media Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “a Man and his Information Machine” on page 145 of nIiB sb and answer the questions.
- •3. Read the text about Noah Samara on page 147 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •6. Read the text “Closed Offices vs Open Plan Layout” and mark the statements coming after it as t (True) or f (False).
- •Closed Offices vs Open Plan Layout
- •Список рекомендованной литературы
- •Приложения
- •Содержание
- •430027, Г. Саранск, ул. Транспортная, 17
- •431440, Г. Рузаевка, ул. Трынова, 67а
Unit 1. Company structures
Key Concepts
shareholders |
people who own shares in a company or provide the capital |
management |
board of directors or the people in charge of running a business, regarded collectively |
workforce |
the total number of people who are employed by a particular company |
organization chart |
an administrative and functional structure of a business |
Board of Directors |
a group of people elected by its shareholders to manage the company who are responsible for policy decisions and strategy |
Chairperson / President |
permanent head of the board of directors |
Managing Director / Chief Executive Officer (CEO) |
the most important working director in charge of the way the company is managed, is appointed by the Board of Directors, has overall responsibility for the running of the business |
senior managers / company officers |
heads of various departments or functions within the company |
Marketing |
a department that is concerned with promoting, selling, and distributing a product or service |
Public Relations (PR) |
part of an organization’s work that is concerned with obtaining the public’s approval for what it does, answering inquiries made by customers |
Information Technology (IT) |
a department with the responsibility for the theory and practice of using computers to store and analyse information |
Personnel / Human Resources (HR) |
a department with responsibility for the recruiting, training, and welfare of the staff |
Finance |
a department with responsibility for paying the salaries, reporting how well or badly the company is doing and how much it can spend |
Production |
a department that is concerned with making the actual product or rendering service, deals with quality and quantity problems |
Research and Development (R and D) |
department that is concerned with designer work directed towards the innovation, introduction, and improvement of products and processes |
Supplementary Vocabulary
shareholders |
акционеры |
to provide the capital |
предоставлять капитал |
management |
дирекция |
workforce |
работники, рабочая сила |
management structure |
структура управления |
organization chart |
организационная схема |
Board of Directors |
совет директоров |
Managing Director |
директор-распорядитель, управляющий, главный менеджер |
senior (top) management |
высшее руководство |
middle management |
средний уровень управления (руководители подразделений) |
chairperson |
председатель |
to head |
возглавлять |
to be responsible for |
отвечать за |
to appoint |
назначать |
Chief Executive Officer (CEO) |
(главный) исполнительный директор |
overall responsibility |
общая ответственность |
to run the business |
вести дело |
company officer |
должностное лицо компании, член руководства компании (например, один из директоров) |
departments of Marketing, Public Relations, Information Technology (IT), Personnel / Human Resources, Finance, Production, Research and Development (R and D) |
отделы маркетинга, связей с общественностью, информационных технологий, кадров, финансовый, производственный, (научных) исследований и (опытно-конструкторских) разработок |
accountant |
бухгалтер |
to finalize the design |
завершить проект |
portable computer |
переносной компьютер |
adaptable |
легко приспосабливаемый |
to reach consumers |
достичь потребителей |
key aspect of work |
ключевая сторона работы |
to answer enquiries |
отвечать на вопросы |
manufacturing techniques |
технология производства |
to review salaries |
пересмотреть зарплаты |
to play an essential role |
играть существенную роль |
to ensure that system works properly |
обеспечить надежную работу системы |
to develop a new application |
разработать новую прикладную программу |
to exchange and share information |
обмениваться и делиться информацией |
multinational company |
многонациональная компания |
Board of Management |
управляющий совет |
in charge of / responsible for |
ответственный за |
supervisory board group management committee |
наблюдательный совет при комитете руководителей отделов |
to implement the policy |
проводить политику |
mobile computing products |
мобильные счетные устройства |
x-ray equipment |
рентгеновское оборудование |
hairdryer |
фен для сушки волос |
digital camera |
цифровой фотоаппарат |
speech processing |
обработка речи (диктофоны) |
Video Cassette Recorder (VCR) |
видео-магнитофон |
Domestic Appliances and Personal Care |
предметы домашнего обихода и личной гигиены |
shaver |
электробритва |
suncare |
средство защиты от солнца |
vacuum cleaner |
пылесос |
food processor |
кухонный комбайн |
blender |
блендер |
coffee maker |
кофеварка |
lighting |
светотехническая продукция / изделия |
gear |
приборы |
semiconductors |
полупроводники |
emerging business |
развивающаяся компания |
headquarters |
штаб-квартира |
landmark |
достопримечательность |
to lay the foundation |
заложить основание |
to establish |
учредить |
light bulbs |
лампочка |
carbon filament |
угольная нить накала |
by the turn of the century |
на рубеже столетий, к началу нового века |
to fuel |
подпитывать |
diversification of a product range |
расширение ассортимента продукции |
to launch a product |
запускать (в производство) продукт |
outlet |
(торговая) точка |
to staff by |
укомплектовать (персоналом) |
to be listed on a stock exchange |
быть зарегистрированным на бирже |
colour picture tube |
цветной кинескоп |
integrated circuit |
интегральная микросхема |
long-term |
долгосрочный |
to monitor smth |
следить за чем-либо |
creed |
убеждение |
to be committed to |
радеть о |
to dial a number |
набрать номер |
approximate |
приблизительный |
to vary from ... to ... |
варьировать от ... до ... |
starch |
крахмал |
candle |
свеча |
oral care, body care, household surface care, fabric care |
средства ухода за полостью рта, за телом, за поверхностью предметов обихода, за тканями |
pet nutrition |
корм для домашних животных |
rinse |
жидкость для полоскания рта |
to strengthen one's presence |
усилить присутствие |
to maintain partnership |
поддерживать партнерские отношения |
recyclable packaging materials |
упаковочные материалы, пригодные для вторичного использования |
to reduce prices by 10 % |
понизить цены на 10 % |
to increase, an `increase |
возрастать, рост |
to decrease, a `decrease |
понижаться, снижение |
overseas investment |
инвестиции зарубежом |
to be employed as / to hold position |
работать в качестве / занимать должность |
general worker |
разнорабочий |
the job involves |
работа включает (обязаности) |
machine operator |
оператор станка |
bottling plant |
цех розлива в бутылки |
maintenance assistant |
сотрудник группы техобслуживания |
engineering department |
инженерно-конструкторский отдел |
to report directly to |
непосредственно подчиняться |
supervisor |
мастер, супервайзер, бригадир |
plant manager |
зд. главный инженер завода |
to be promoted tо |
быть повышенным в должности до |
laboratory officer |
старший лаборант |
quality assurance laboratory |
лаборатория контроля качества, ОТК |
to carry out analysis (Sing.) / analyses (Pl.) |
проводить анализ / анализы |
brewing process |
пивоваренный процесс |
industrial relations |
трудовые отношения (между администрацией и рабочими) |
managerial position |
управленческая должность |
to come about as a result of |
произойти в результате |
to undertake studies in one’s spare time |
взяться за (само)обучение в свое свободное время |
to complete a Master's in business studies |
получить степень магистра в бизнесе (присуждается университетом лицам, успешно завершившим, по крайней мере, год учебы и исследовательской работы после окончания университета) |
current job title |
название текущей должности |
to be concerned with smth |
касаться чего-либо |
manpower planning |
планирование кадров |
line manager |
начальник цеха |
to identify manpower requirements |
определить потребность в кадрах |
to draw up a contract |
заключить (трудовой) контракт |
redeployment of permanent employees |
перемещение штатного персонала |
to go through a period of transition |
проходить переходный период |
to evolve |
развиваться, появляться (о профессиях) |
key competency |
главное умение |
ability to manage change |
способность управлять изменениями |
to contract out non-core activities |
передать частным подрядчикам части бизнеса, не связанные непосредственно с основным производством |
catering |
организация питания |
maintenance |
техническое обслуживание |
in turn (This, in turn, has led to) |
в свою очередь (Это, в свою очередь, привело к) |
industrial unrest |
волнения среди персонала |
high age profile of the company |
относительно молодой возрастной состав компании |
early retirement |
ранний выход на пенсию |
compulsory redundancies |
сокращение штатов в связи с производственной необходимостью |
person’s profile |
краткие биографические сведения кандидата |
brand manager |
менеджер, ответственный за рекламу конкретного товара |
Virgin holding companies |
компании, входящие в холдинг «Верджин» (холдинг - компания, владеющая крупными пакетами акций других компаний; в большинстве случаев имеет решающее право голоса, действуя посредством механизма контрольного пакета акций; в отличие от материнской компании обычно не осуществляет производственной деятельности) |
headquarters (Pl.) |
штаб-квартира |
chief financial officer / executive |
финансовый директор |
company profile |
краткая справка о компании |