
- •Бизнес-лексика Рабочая тетрадь
- •Предисловие
- •Unit 1. Company structures
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text about Philips on page 6 of the Student’s Book of New Insights into Business (nIiB sb).
- •3. Read the text «Colgate-Palmolive Company» on page 9 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Unit 2. Recruitment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the following questions to the text on page 16 of nIiB sb.
- •3. Read the text “Interview assessment” on page 20 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Getting an Interview” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Getting an Interview
- •Interview Panel Checklist
- •Unit 3. Retailing Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Richer Pickings” on page 27 of nIiB sb.
- •3. Read the text about Sephora on page 28 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Holiday Promotions” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Holiday Promotions
- •Unit 4. Franchising Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “One day in my life” on page 36 of nIiB sb.
- •3. Read the text below and put questions to the underlined words and phrases. McDonalds Logo
- •Unit 5. International business styles Key Concepts
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Answer the questions to the text “Learning to cope with corporate culture clashes” on page 46 of nIiB sb.
- •3. Read the text “Gift giving in the international business context” on page 48 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Read the article “How to do business in Russia” and fill in the numbered gaps (1-8) with the appropriate paragraph headings (a-h) from the list below.
- •How To Do Business in Russia
- •Unit 6. Banking Key Concepts
- •1. Complete the passage below using the appropriate word or phrases from the box.
- •2. Answer the questions to the text “Picture the scene” on page 58 of nIiB sb.
- •3. Read the text about Jane Sadler on page 60 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Tough Negotiations” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Tough Negotiations
- •6. Fill in the gaps in the text with the following words.
- •How banks work
- •7. Solve the crossword puzzle.
- •Unit 7. Business and the environment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Proven environmental commitment helps create committed customers” on page 67 of nIiB sb.
- •3. Read the text about Patagonia on page 68 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Garage Sales” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Garage Sales
- •7. Read the text “Tips For an Environmentally Friendly Business”. Fill in the spaces (1-8) with missing headings from the list given below (a-h). Tips for an Environmentally Friendly Business
- •Unit 8. The stock market Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Europeans Log On To Investment Fever” on page 76 of nIiB sb.
- •3. Read the text about Janis Williams on page 77 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “The New York Stock Exchange”, give definitions of the words and expressions in bold print, answer the questions below.
- •6. Read the text “The truth behind Stock market trading” and fill in the gaps (1-6) with the headings (a-f) given below. The Truth Behind Stock Market Trading
- •Unit 9. Import - export Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “Profile: Barco of Belgium” on page 87 of nIiB sb and answer the following questions.
- •3. Read the text about Peugeot on page 88 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Importing and Exporting Goods
- •6. Read the text “Importing From China” and fill in the blank spaces (1-5) with the headings (a-e) given below.
- •Importing From China
- •Unit 10. Company performance Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Anatomy of an annual report” on page 98 of nIiB sb and answer the questions.
- •6. Listen to the monologue “Making a Presentation”, give definitions of the words and expressions in bold print, answer the questions below. Making a Presentation
- •7. Read the text “Writing a Nonprofit Annual Report” and fill in the blank spaces (1-7) with the headings (a-g) given below. Writing a Nonprofit Annual Report
- •Unit 11. Setting up a business Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of business structures from the box into the spaces in the following descriptive examples.
- •2. Read the text “The idea man” on page 108 of nIiB sb and answer the following questions.
- •3. Read the text about Andrew Klein on page 110 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Being an Entrepreneur”, give definitions of the words and expressions in bold print, answer the questions below. Being an Entrepreneur
- •6. Read the dialogue “a Business Plan”. Guess the missing words by their definitions below. Listen to the dialogue and check your answers. A Business Plan
- •Unit 12. Corporate alliances and acquisitions Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of alliances from the box into the spaces in the following descriptive examples.
- •2. Read the text “When egos collide” on page 118 of nIiB sb and answer the questions.
- •3. Read the text “Effects of m&a on management” and put questions to the italicized words and expressions. Effects of m&a on management
- •Unit 13. Marketing Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Read the text “Hello to the good buys” on page 126 of nIiB sb and answer the questions.
- •3. Read the text about market research on page 128 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Viral Marketing
- •Unit 14. Product and corporate advertising Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Sacrilege” on page 136 of nIiB sb and answer the questions.
- •3. Read the article and give an annotation of it in English. Маркетинг компании «Бенеттон»
- •5. Translate the following slogans from Russian into English.
- •6. Translate the following slogans from English into Russian.
- •Introducing a New Product
- •Unit 15. The business media Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “a Man and his Information Machine” on page 145 of nIiB sb and answer the questions.
- •3. Read the text about Noah Samara on page 147 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •6. Read the text “Closed Offices vs Open Plan Layout” and mark the statements coming after it as t (True) or f (False).
- •Closed Offices vs Open Plan Layout
- •Список рекомендованной литературы
- •Приложения
- •Содержание
- •430027, Г. Саранск, ул. Транспортная, 17
- •431440, Г. Рузаевка, ул. Трынова, 67а
Unit 8. The stock market Key Concepts
stock market stock exchange |
a market place for buying and selling shares |
share stock (US) |
a unit of capital, one of the many equal parts into which ownership of the company is divided. Shares can be bought by people as an investment |
to issue |
to emit or sell officially |
institutional investor |
organization that buys stocks or shares, or pays money into a bank in order to receive a profit |
equity |
money value of your property (shares) once your debts have been subtracted from it |
common shares ordinary shares common stock (US) |
shares in a company that are owned by people who have a right to vote at the company’s meetings and to receive part of the company’s profits after the holders of preferred stock have been paid |
broker |
a person whose job is to buy and sell shares, foreign money, or goods for other people, a middleman |
shareholder stockholder (US) |
a person who owns shares in a company |
to have a stake in |
to own part of a company/business |
dividend |
a proportion of company’s annual profits paid to the shareholders, and money paid to them when the value of their shares increases |
bond |
a certificate which is issued by the company or the government to investors who lend money, a loan for a fixed period with fixed interest rates |
securities |
stocks, shares, bonds, or other certificates that you buy in order to earn regular interest from them or to sell them later for a profit |
to trade |
to buy, sell, or exchange goods or services between people, firms, or countries |
Supplementary Vocabulary
to be authorized |
получить разрешение |
listed company |
котируемая компания (акции которой зарегистрированы на фондовой бирже ) |
to reflect a poor performance |
отражать плохую динамику (изменение курса) |
gain, increase |
рост (курса) |
fall, decrease |
падение (курса) |
slide, slip |
постепенное снижение (курса) |
to plummet, to dip |
резко падать |
to diversify geographically and sector wise |
диверсифицировать (покупаемые акции) географически и по отраслям |
stock |
пакет акций |
preferred stock |
привилегированная акция, дающая владельцу преимущественное право на прибыль и долю капитала компании в случае ее слияния или ликвидации по сравнению с обыкновенной акцией (common stock); имеет фиксированный размер дивиденда |
return |
доход |
to keep up-to-date with |
быть в курсе дел |
to track smth on the internet |
отслеживать в интернете |
financial portfolio |
портфель ценных бумаг |
CBS (Columbia Broadcasting System) |
(Американская) радиовещательная и телевизионная компания "Коламбиа бродкастинг систем", Си-Би-Эс |
to check on smth |
проверять что-либо |
to update information |
обновлять информацию |
to log on to |
подключаться к |
investment fever |
инвестиционная горячка |
addiction |
пристрастие |
to be hooked on, to be addicted to |
иметь пристрастие к |
to trade |
осуществлять покупки и продажи на бирже |
stock market boom |
подъем биржевой активности |
to surf the Web |
бродить по сети |
to gather pace |
набирать шаг |
to set a sight |
открывать сайт |
to pose a challenge |
бросать вызов |
to accelerate vast changes |
усилить широкие изменения |
securities business |
торговля ценными бумагами |
to be under way |
идти полным ходом |
apparent |
очевидный |
E-Trade Group |
компания по организации электронных торгов |
to announce |
анонсировать, известить об открытии |
joint venture |
совместное предприятие |
to study moves to catch up |
изучать возможные шаги с целью догнать (конкурента) |
under competitive pressure |
под давлением конкуренции |
to drive down profit margins |
снижать размеры прибыли |
to draw to |
притягивать к |
lucrative |
привлекательный, выгодный |
discount broker |
"дисконтный" брокер - посредническая фирма в области торговли ценными бумагами, которая за счет специализации, ускорения операций и больших оборотов может предоставлять клиентам скидки по комиссионным, но при этом не занимается ни консультированием, ни управлением портфелями инвестиций. Такие фирмы появились в США после отмены в 1975 г. фиксированных комиссионных ставок. |
novel idea |
новая (оригинальная) идея |
full service broker |
брокер полного профиля (фондовый брокер, предоставляющий клиентам полный набор услуг, включая управление денежными средствами, консультирование, исследования по инвестированию) |
to amount to |
достигать, составлять |
going commission |
действующая комиссионная ставка |
European securities regulators |
органы, регулирующие оборот акций в Европе |
individual exchange |
отдельная биржа |
long range goal |
долгосрочная цель |
to lag behind |
отставать от |
to foster |
стимулировать |
They will not have it easy |
Им придется нелегко |
to fight off competition |
отбиваться от конкурентов |
to launch a service |
запустить услугу |
real time share trading service |
услуга торговли акциями в реальном времени |
NASDAQ (National Association of Securities Dealers Automated Quotation) |
американская фондовая биржа, специализирующаяся на акциях высокотехнологичных компаний (производство электроники, программного обеспечения и т. д.), одна из трех основных фондовых бирж Америки наряду с NYSE и AMEX, является подразделением NASD, контролируется SEC; название происходит от автоматической системы получения котировок, положившей начало бирже |
to squeeze (brokers will be squeezed by the revolution they have started) |
экономически стеснять, вызывать финансовые трудности |
major collapse of commission fees |
большой обвал комиссионных расценок |
to surface |
появиться, всплыть на поверхность |
to think over (syn. reflect upon) a proposal |
обдумать предложение |
to look after (syn. supervise) operations |
присматривать за операциями |
to call off (syn. cancel) a meeting |
отменить встречу |
to buy up (syn. purchase) shares |
скупать акции |
to go about (syn. start + V-ing) organizing a conference |
приступать к организации конференции |
to call on (syn. to visit) smb |
навестить, заглянуть к кому-либо |
to point out (syn. draw attention to ) a problem |
обращать внимание на проблему |
to let investors down (syn. disappoint) |
разочаровать вкладчиков |
premium savings account |
сберегательный депозит в премией |
gross rate |
суммарный процент по вкладу (включая капитализацию) |
hourly rates |
ставки почасовой оплаты |
FTSE 100 (Financial Times Stock Exchange) |
Биржевой индекс "Файненшл Таймс" 100, Футси (публикуемый газетой "Файненшл Таймс" индекс Лондонской фондовой биржи, основанный на курсах 100 ведущих акций; дает наилучшую характеристику дневной рыночной динамики) |
listed company = quoted company |
котируемая компания (акции которой зарегистрированы на фондовой бирже) |
closing price |
заключительная цена акций (на данный день при закрытии Лондонской фондовой биржи) |
yield |
доходность (выраженное в процентах отношение дохода по ценным бумагам, инвестициям к номинальной или рыночной стоимости данных ценных бумаг или инвестиций ) |
P/E (price per earnings) ratio |
отношение рыночной цены акции компании к чистой прибыли последней в расчете на одну акцию за определенный период (квартал, год) |