
- •Бизнес-лексика Рабочая тетрадь
- •Предисловие
- •Unit 1. Company structures
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text about Philips on page 6 of the Student’s Book of New Insights into Business (nIiB sb).
- •3. Read the text «Colgate-Palmolive Company» on page 9 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Unit 2. Recruitment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the following questions to the text on page 16 of nIiB sb.
- •3. Read the text “Interview assessment” on page 20 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Getting an Interview” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Getting an Interview
- •Interview Panel Checklist
- •Unit 3. Retailing Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Richer Pickings” on page 27 of nIiB sb.
- •3. Read the text about Sephora on page 28 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •4. Listen to the monologue “Holiday Promotions” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Holiday Promotions
- •Unit 4. Franchising Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “One day in my life” on page 36 of nIiB sb.
- •3. Read the text below and put questions to the underlined words and phrases. McDonalds Logo
- •Unit 5. International business styles Key Concepts
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Answer the questions to the text “Learning to cope with corporate culture clashes” on page 46 of nIiB sb.
- •3. Read the text “Gift giving in the international business context” on page 48 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Read the article “How to do business in Russia” and fill in the numbered gaps (1-8) with the appropriate paragraph headings (a-h) from the list below.
- •How To Do Business in Russia
- •Unit 6. Banking Key Concepts
- •1. Complete the passage below using the appropriate word or phrases from the box.
- •2. Answer the questions to the text “Picture the scene” on page 58 of nIiB sb.
- •3. Read the text about Jane Sadler on page 60 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Tough Negotiations” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Tough Negotiations
- •6. Fill in the gaps in the text with the following words.
- •How banks work
- •7. Solve the crossword puzzle.
- •Unit 7. Business and the environment Key Concepts
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Proven environmental commitment helps create committed customers” on page 67 of nIiB sb.
- •3. Read the text about Patagonia on page 68 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Garage Sales” and commentaries coming after it. Give English definitions to the words and expressions in bold print. Answer the questions. Garage Sales
- •7. Read the text “Tips For an Environmentally Friendly Business”. Fill in the spaces (1-8) with missing headings from the list given below (a-h). Tips for an Environmentally Friendly Business
- •Unit 8. The stock market Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Answer the questions to the text “Europeans Log On To Investment Fever” on page 76 of nIiB sb.
- •3. Read the text about Janis Williams on page 77 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “The New York Stock Exchange”, give definitions of the words and expressions in bold print, answer the questions below.
- •6. Read the text “The truth behind Stock market trading” and fill in the gaps (1-6) with the headings (a-f) given below. The Truth Behind Stock Market Trading
- •Unit 9. Import - export Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “Profile: Barco of Belgium” on page 87 of nIiB sb and answer the following questions.
- •3. Read the text about Peugeot on page 88 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Importing and Exporting Goods
- •6. Read the text “Importing From China” and fill in the blank spaces (1-5) with the headings (a-e) given below.
- •Importing From China
- •Unit 10. Company performance Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Anatomy of an annual report” on page 98 of nIiB sb and answer the questions.
- •6. Listen to the monologue “Making a Presentation”, give definitions of the words and expressions in bold print, answer the questions below. Making a Presentation
- •7. Read the text “Writing a Nonprofit Annual Report” and fill in the blank spaces (1-7) with the headings (a-g) given below. Writing a Nonprofit Annual Report
- •Unit 11. Setting up a business Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of business structures from the box into the spaces in the following descriptive examples.
- •2. Read the text “The idea man” on page 108 of nIiB sb and answer the following questions.
- •3. Read the text about Andrew Klein on page 110 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •5. Listen to the monologue “Being an Entrepreneur”, give definitions of the words and expressions in bold print, answer the questions below. Being an Entrepreneur
- •6. Read the dialogue “a Business Plan”. Guess the missing words by their definitions below. Listen to the dialogue and check your answers. A Business Plan
- •Unit 12. Corporate alliances and acquisitions Key Concepts
- •Supplementary Vocabulary
- •1. Insert correct types of alliances from the box into the spaces in the following descriptive examples.
- •2. Read the text “When egos collide” on page 118 of nIiB sb and answer the questions.
- •3. Read the text “Effects of m&a on management” and put questions to the italicized words and expressions. Effects of m&a on management
- •Unit 13. Marketing Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrase from the box.
- •2. Read the text “Hello to the good buys” on page 126 of nIiB sb and answer the questions.
- •3. Read the text about market research on page 128 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •Viral Marketing
- •Unit 14. Product and corporate advertising Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words or phrases from the box.
- •2. Read the text “Sacrilege” on page 136 of nIiB sb and answer the questions.
- •3. Read the article and give an annotation of it in English. Маркетинг компании «Бенеттон»
- •5. Translate the following slogans from Russian into English.
- •6. Translate the following slogans from English into Russian.
- •Introducing a New Product
- •Unit 15. The business media Key Concepts
- •Supplementary Vocabulary
- •1. Complete the passage below using the appropriate words from the box.
- •2. Read the text “a Man and his Information Machine” on page 145 of nIiB sb and answer the questions.
- •3. Read the text about Noah Samara on page 147 of nIiB sb and frame questions to which the following words and phrases provide the answers.
- •6. Read the text “Closed Offices vs Open Plan Layout” and mark the statements coming after it as t (True) or f (False).
- •Closed Offices vs Open Plan Layout
- •Список рекомендованной литературы
- •Приложения
- •Содержание
- •430027, Г. Саранск, ул. Транспортная, 17
- •431440, Г. Рузаевка, ул. Трынова, 67а
САРАНСКИЙ КООПЕРАТИВНЫЙ ИНСТИТУТ
АВТОНОМНОЙ НЕКОММЕРЧЕСКОЙ ОРГАНИЗАЦИИ
ВЫСШЕГО ПРОФЕССИОНАЛЬНОГО ОБРАЗОВАНИЯ
ЦЕНТРОСОЮЗА РОССИЙСКОЙ ФЕДЕРАЦИИ
«РОССИЙСКИЙ УНИВЕРСИТЕТ КООПЕРАЦИИ»
_________________________________________________________________
Бизнес-лексика Рабочая тетрадь
к учебнику «New Insights Into Business»
(by Graham Tullis and Tonya Trappe)
САРАНСК
2011
УДК 811.111'373.46(076):334.7
ББК Ш143.21
Б598
Р е ц е н з е н т ы :
кафедра иностранных языков Мордовского государственного
педагогического института им. М.Е. Евсевьева;
доцент А.В. Пузаков
Б598 Бизнес-лексика : рабочая тетрадь к учебнику «New Insights Into Business», [учеб. пособие] / [сост.: А.С. Кузякин, В.С. Елизаров] ; Саран. кооп. ин-т РУК. – Саранск, 2011. – 156 с.
Представлены практические упражнения на усвоение и закрепление активной лексики и разговорных тем учебника «New Insights Into Business» (by Graham Tullis and Tonya Trappe).
Предназначено для студентов факультетов и отделений международных экономических отношений, а также для всех желающих углубить свои знания в области бизнес английского.
УДК 811.111'373.46(076):334.7
ББК Ш143.21
© А.С. Кузякин, В.С. Елизаров, 2011
© Оформление. Саранский
кооперативный
институт РУК, 2011
Предисловие
Рабочая тетрадь по английской бизнес-лексике представляет собой комплексную учебно-методическую разработку, состоящую из стандартного набора лексических и речевых упражнений, направленных на усвоение и закрепление языкового материала, содержащегося в учебнике «New Insights Into Business» (by Graham Tullis and Tonya Trappe).
Пособие состоит из основной части и приложений. Основная часть включает в себя 15 разделов в соответствии со структурой учебника «New Insights Into Business». В начале каждого раздела приводится поурочный словарь с лексикой для активного и пассивного усвоения. Англо-английские толкования важнейших терминов изучаемой темы нужно заучить наизусть. Дополнительная бизнес-лексика с англо-русскими переводами предназначена для пассивного усвоения и призвана облегчить понимание сложных бизнес-концептов в текстах и диалогах урока. После словаря следуют подстановочные лексические упражнения, упражнения на контроль понимания прочитанного, умение выделять семантически значимые части абзацев и предложений, составлять концептуально ориентированные вопросы. Далее размещены упражнения речевого характера на расширение языковой компетенции. В их основе лежат прослушивание оригинальных бизнес-диалогов с целью усвоения профессионально-ориентированной лексики на слух, толкование терминов, комментирование возможности их употребления в узком и широком смысле в разных культурных контекстах. В ряде разделов есть упражнения, ориентирующие студентов на самостоятельный поиск и анализ информации в Интернете с целью ее дальнейшей презентации в форме доклада или статьи перед учебной группой в аудитории. Приложения содержат образцы деловых писем (прил. 1–6), англо-русские клише (прил. 7) и частотные аббревиатуры, облегчающие усвоение английской деловой корреспонденции (прил. 8).
Рабочая тетрадь призвана закрепить активный и пассивный лексический запас студентов приблизительно в объеме 2000 терминологических единиц.
Помимо этого, пособие ставит цель расширения языковой компетенции студентов, их лингвострановедческих знаний, способствующих развитию навыков общения с носителями другого языка и культуры и становлению их как современных высококультурных специалистов.