Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
manage_rukopys.doc
Скачиваний:
3
Добавлен:
01.04.2025
Размер:
4.21 Mб
Скачать

Developing speaking skills

Task 35. Having read the material of the unit, how would you answer the questions:

  • The three key resources in Management Information Systems are information, information technology and people. Which of these three resources is the most important, in your opinion? Which is the least important and why?

  • Telecommuting is like all things – it has its pros and cons. What are some of the disadvantages or pitfalls of telecommuting?

  • Why is it important to have IT skills?

  • Can you list significant factors that are changing the landscape of business today?

Task 36. Choose any of the dialogues offered below. Reproduce them with a partner. Change the roles. Single out the major ideas and be ready to report them to the group.

Dialogue 1.

A:

Hallo! It’s nice to see you. How are you getting on?

B:

Quite well, thank you. And what about you? Haven’t seen you for ages. What are you doing now?

A:

I am going to start my own business. In fact, I’d like to talk about it. Would it be troubling you too much if I ask you some questions?

B:

Not at all. I’ll answer all your questions with great pleasure. What particulars are you interested in?

A:

I’m mostly interested in everything concerning doing business electronically or in other words electronic commerce.

B:

Well, ask your questions and I’ll do my best answering them.

A:

Thank you. First of all I should like to know what are the key aspects of electronic commerce?

B:

Well, electronic commerce is a great new business horizon. It supports both internal and external business functions. The key aspects of electronic commerce – both internal and external – that offer your organisation a real competitive advantage include the following: ordering electronically products and services from other organisations, giving other organisations the ability to electroni­cally order products and services from you, moving money electronically, reaching customers through electro­nic advertising, having employees work together while in different locations, using technology to aid in designing and producing products and performing a host of other business activities using technology.

Dialogue 2.

A:

For doing any business someone should use infor­mation technology as an essential enabler of business.

B:

Right you are. IT is one of the most important resources in today’s business environment. Perhaps the most visible and explosive information technology tool is the Internet. Thousands of businesses are taking advantage of the Internet everyday to perform electronic commerce. By simply setting up a Web site full of advertisements, product information and product ordering capabilities, your organisation can reach millions of people and organisations around the world.

Dialogue 3.

A:

No doubt, for many organisations the Internet repre­sents a great way to easily, quickly and inexpensively connect to customers, suppliers, distributors and retailers all over the world. What other things should I know not to be out of business?

B:

You should know who your customers are and what they want, know what your products cost to make and know what your competitors are doing. These are all keys to success in business. And this information is a part of competitive intelligence.

Task 37. Work with a partner and complete the following dialogues. Act them out.

Dialogue 1.

A:

Hallo! How is your business?

B:

………………………………………………………………………………….……

A:

I wonder how you manage to do business in today’s business environment, to succeed in it and not to be out of business. Can you share your already gained experience and knowledge?

B:

……………………………………………………………………………................

A:

You should remember that we live today in the age of information when knowledge is power. And having the right information at the right time can help you gain a competitive advantage.

B:

……………………………………………………………….……………................

A:

I am glad for you. It’s time to go now. Wish you a good luck in your business!

B:

…………………………………………….................................................................

Dialogue 2.

A:

Sorry, I will be very obliged to you if you answer some of my questions. Can you tell me about management information systems and why they are often called management alerting systems?

B:

……………………………………..…………………………………………………

A:

Tell me, please, a little about the types of reports produced by MIS.

B:

…………………………………………………..……………………………………

A:

And what about perfect service? When does it occur?

B:

……………………………………………………………………..…………………

A:

Thank you very much for the information. It was very interesting.

B:

…………………………………………………………………….…………………

Task 38. Role plays.

  1. Work in pairs. One of you is a business strategy consultant; the second student is a young owner of a medium-sized travel agency. Read the role-cards carefully and be ready for the dialogue.

The owner of the travel agency

Business strategy consultant

Recently you have hired business strategy consultant to help you with your business, since you have started it not long ago and do not have any experience yet. Lately, you have been frustrated with the business inability to grow. It seems that the biggest hurdle is the larger customers you just can’t get. You should ask about innovations to conduct business successfully and the ways how to reach customers. Ask about the ways of developing and expanding your business.

You have been working as a busi­ness strategy consultant for many years and you are experienced, famous and respected in the busi­ness world. Try to give some suc­cessful hints on how to do business successfully and to prosper.

Use the following words and word combinations: information techno­logy, essential enabler, to interact, to take advantage, to support, electronic commerce, to aid, to occur, to perform, to provide, to face, opportunities, to put out, to survive, resources.

  1. Below there is a list of several different business environments. They have used information technology for innovation to change the way of their customers’ lives. Your group’s task is to define its innovation through information technology and discuss it.

Airlines; hotels; banks; cable TV providers; phone companies; fuel stations.

Can you think of any other types of businesses that have found innovation through information technology and changed the way you live your life?

Unit 11

Соседние файлы в предмете [НЕСОРТИРОВАННОЕ]