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V. Fill in prepositions, where necessary

1. … staying abreast … new technology, advertisers must keep … tune … the changing values, cultures, and fashions … the Nation.

2. Foreign language skills have always been important … those wanting to work abroad … domestic firms or to represent foreign firms domestically.

3. … addition, they identify potential markets — … example, business firms, wholesalers, retailers, government, or the general public.

4. … part, advertising is aimed … conveying information … potential customers and clients, but it is also used to persuade the public to buy.

5. It could be argued that the major industrial organization is able to pro­duce goods … any consideration … consumers' wishes.

6. It is the re­sponsibility … the marketing department to promote and organize the sale … products … the purchaser.

7. Keeping pace … technology is fundamental … success … the industry.

8. Marketing managers develop pricing strategy … an eye …maximizing the firm’s share … the market.

9. The rapidly changing world is both a headache and an exciting challenge … those engaged … marketing.

10. This re­quires a basic understanding … psychology, the needs … human beings and how those needs can be satisfied.

VI. Fill in articles where necessary

1. … business can only survive if it is able to anticipate … needs of consumers, and con­tinue to do so.

2. Besides staying abreast of new technology, advertisers must keep in tune with … changing values, cultures, and fashions of … Nation.

3. Firms in … advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote … interests and image of their clients.

4. It is … re­sponsibility of … marketing department to promote and organize the sale of products to … purchaser.

5. Keeping pace with … technology is fundamental to success in … industry.

6. Marketing managers develop pricing strategy with … eye towards maximizing … firm’s share of … market and its profits while ensuring that … firm’s customers are satisfied.

7. New media, such as … Internet, are creating opportunities to market products, but are also increasing … need for additional training for those already employed.

8. … marketing manager and … production manager are two members of … same team.

9. … rapidly changing world is both … headache and … exciting challenge to those engaged in marketing.

10. This re­quires … basic understanding of psychology, … needs of human beings and how those needs can be satisfied.

VII. Complete the following sentences filling in appropriate words from the box

advertisements; advertising campaigns; aimed at; chief executive officer; competitors; demand for products and services; firm’s products and services; needs of consumers; numerous products; outdoor advertising; overall advertising; persuade; promote the interests; promotions; sale of products; subordinates.

1. A business can only survive if it is able to anticipate the … , and con­tinue to do so.

2. Advertising is … conveying information to potential customers and clients, but it is also used to … the public to buy.

3. By means of massive … demand is created and then the goods or services can be unloaded on the market.

4. Firms in the advertising and public relations services industry prepare … for other companies and organizations and design campaigns to … and image of their clients.

5. In large firms, which may offer … and services nationally or even worldwide, an executive vice president directs … , … , marketing, sales, and public relations policies.

6. In small firms, the owner or … might assume all advertising, promotions, marketing, sales, and public relations responsibilities.

7. It is the re­sponsibility of the marketing department to promote and organize the … to the purchaser.

8. Marketing managers work with advertising and promotion managers to promote the … and to attract potential users.

9. Some companies produce and solicit …, such as billboards and electric displays.

10. With the help of … , including product development managers and market research managers, they determine the … offered by the firm and its … .