IV. Learn the meaning of the words advertisement, advertiser, advertising, advertorial, advertise

advertisement, n.	picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service.
advertiser, n.	a company or a person that advertises a product or a service.
advertising, n.	the activity or business of advertising things on television, in newspapers etc.
advertorial, n.	an advertisement in a newspaper or a magazine that is like a written article and seems to be giving facts rather than advertising a product.
advertise, v.	to tell the public about a product or a service in order to encourage people to buy or use it.

V. Fill in the gaps in the sentences below using the words from exercise IV

1. … is a combination of the words advertisement and editorial.

2. They no longer … alcohol or cigarettes at sporting events.

3. She claims that tobacco … target teenagers.

4. The … appeared on TV last night.

5. The Sunday papers are full of … for cars.

6. If you want to attract more customers, try … in the national press.

7. The company has a huge … budget.

8. Only ten per cent of recruitment … is online.

9. There are strict regulations for the … of foodstuffs.

10. The company’s new Internet service has been heavily … on television.

VI. Find synonyms of the following word combinations

1. keen pricing; 2. advertising campaign; 3. anticipated demand; 4. combined campaign; 5. competitive products; 6. consumer products; 7. deal in products; 8. do services; 9. domestic products; 10. electrical advertising; 11. foreign products; 12. offer one's services; 13. orderly marketing; 14. socіal services.

VII. Match each of the following verbs with all possible nouns given in the box

a) (the) advertіsing; b) a campaign; c) a (the) demand; d) (a) product(s); e) a sale; f) services.

1. to advertise; 2. to arrange; 3. to assess; 4. to conduct; 5. to do; 6. to evaluate; 7. to fill; 8. to give; 9. to handle; 10. to launch; 11. to meet; 12. to promote; 13. to render; 14. to rescind; 15. to satisfy; 16. to sell; 17. to start; 18. to supply; 19. to support; 20. to wage.

VIII. Fill in the gaps in the word combinations given below with the prepositions at, for, in, into, of, on, out, under, up, upon, with

1. be slow … sale; 2. be dull … sale; 3. be … consideration; 4. be … demand; 5. carry … a campaign; 6. comply … demand; 7. deal … products; 8. enter … a campaign; 9. go … service; 10. introduce a product … the market; 11. meet … a good sale; 12. meet … a slow sale; 13. offer … sale; 14. put … … sale; 15. sell … a public sale; 16. specіalіze … the sale … smth.; 17. submit … consideration; 18. take … consideration; 19. turn … products.

IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters

1. She claims that tobacco adver _ _ _ _ _s target teenagers.

2. The bank is now offering two new financial pro_ _ _ _s.

3. The company has invested a great deal in rese_ _ _ _ .

4. The company invests heavily in the mar_ _ _ _ _ _ of its brands.

5. The plant has increased production in order to meet de _ _ _ _ .

6. There are strict regulations for the adver_ _ _ _ _ _ of foodstuffs.

7. There has been considerable growth in the ser _ _ _ _ sector.

8. They are trying to win back customers with competitive pri_ _ _ _ .

9. They spent fifteen million dollars on an advertising cam_ _ _ _ _ .

10. We need to develop a global marketing stra_ _ _ _ .

ACTIVATION EXERCISES